Sports Management Commons^™

Examining Reported Versus Actual Attendance In College Basketball Non-Conference Games: Do Scheduling Elements Make A Difference?, Nels Popp, Stephen Shapiro, Jason Simmons, Ryan Dastrup

Journal of Applied Sport Management

This study examines factors impacting sport attendance at non-conference NCAA Division I men’s college basketball games. Non-conference college basketball games are relatively unique because athletic department personnel control many of the scheduling variables related to event popularity, including opponent, game day, and start time. As such, it is valuable for administrators to know which elements might maximize event revenue. The current study is also unique because it examines both reported attendance (tickets disseminated) and actual attendance (tickets scanned at the venue). A total of 48 schools provided ticket scan rate data for their non-conference home basketball games over three seasons …

The Impact Of International Baseball Players On Mlb Organizations: An Analysis Of Performance, Attendance, Revenue, And Valuation, 2012-2022, Aidan Booth

CMC Senior Theses

This thesis investigates the impact of international baseball players on MLB organizations. The paper uses the Sean Lahman Database focusing on team-wide statistics including performance metrics, winning percentage, and attendance. Using the Ordinary Least Squares (OLS) Regression model, the paper examines the effect of share of foreign-born players on team success, attendance, revenue, and valuation. The dataset controls for a number of variables throughout these regressions including payroll, population, stadium capacity, number of all stars on each team, and the number of competing professional sports teams in the metropolitan area in order to isolate the effect of foreign-born players on …

The Effect Of Factors And Constraints On Sporting Attendance, Joshua D. Whitlow

Honors Theses

21,625 fans packed the confines of Brooks stadium on September 3, 2022, for a clash between the Army Black Knights football team and the Coastal Carolina Chanticleers football team. This was a new record at Brooks stadium, and was followed with just 12,261 the next week vs. Gardner Webb. Meanwhile, a 2022 Coastal Carolina Women’s Soccer game draws in less than 200 spectators. On the surface level, the disparity of these numbers appears confusing and unconnected to one another, however there are a multitude of factors that go into the number of people who show up to a particular sporting …

The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed

Atlantic Marketing Association Proceedings

No abstract provided.

Important Factors Influencing Attendance At Northwoods League Games, Ryan Eiche

Masters Theses

The purpose of this study was to examine the importance of various factors as they related to attendance at Northwoods League baseball games. This league was an ideal fit for the study as little research has been conducted on this level of baseball. A survey was sent out via the Facebook page of the Lakeshore Chinooks to gather responses from fans on what factors encouraged attendance. Fans were asked to then rate how important each factor was on a five-point sliding scale. The research revealed that situational factors such as convenience, day and time, and weather of the game were …

The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer

Electronic Theses and Dissertations

The purpose of this study was to explore promotional incentives effects on attendance at men and women college basketball games in Power Five conferences during the 2015-16 season. The sub-objective was to explore the data to determine if distinct market segments emerged based on the promotional strategies measured as part of the study. The study variables are based on recommendations and suggestions from completed research exploring similar phenomenon among MLB teams (Boyd & Krehbiel, 2003, Boyd & Krehbiel 2006, Browning & Debolt, 2007, Howell, Klenosky, McEvoy, 2015). There were 20 men and 20 women teams from Power Five conference with …

Spectator Attendance Strategies: A Best Practices Examination Of Mls Expansion Franchises, Bryce Schomburg

Recreation, Parks, and Tourism Administration

The expansion of Major League Soccer (MLS) has dramatically raised league awareness throughout the nation. This impact was influenced by the additional consideration organizations have paid to the role of spectator attendance within professional sports. The purpose of this study was to examine the best practices for spectator attendance strategies employed by recent MLS expansion franchises. The following organizations were evaluated for the comparative analysis: Seattle Sounders, Portland Timbers, and New York City FC. These organizations were analyzed through a best practices comparison guide developed by the researcher. Data were collected from the selected teams’ websites, third party organization analysis, …

The South Has Not Risen In Nhl Attendance Numbers Compared To The North, Kyle Stich

Sport Management Undergraduate

This research looked at attendance capacity for traditional and non-traditional hockey markets. The aim was to attempt to determine the extent the attendance capacities differed between the two markets. Previously, there had not been any quantitative analyses done comparing traditional and non-traditional hockey markets so this study aimed to add new knowledge to that area. The National Hockey League (NHL) grapples with the validity of some of the current markets, with many observers calling for some teams to relocate to new markets. This research aimed to attempt to determine how justified those criticisms were.

Kim, Trail, & Magnusen (2013) have …

Fan Motivation For Attendance To Men's Division I College Soccer Matches, Stephanie Withey

All Theses

Fan attendance rates are a vital part to college athletics. With most athletic programs already losing money for universities, the recent decline in attendance rates has added further stress to budgets (Fulks, 2010). Most of the research on sports fans examines the socio-motivational and psychological motivations for attending games. Fan research has primarily focused on English soccer and American baseball, with little focus being placed on college soccer. While sports like college soccer do not generate enough revenue to sustain themselves, athletic departments still need to maintain positive attendance numbers at these events. Non-revenue sports provide free publicity and advertisement …

Do Fans Want Close Contests? A Test Of The Uncertainty Of Outcome Hypothesis In The National Basketball Association, Daniel A. Rascher, John Paul G. Solmes

Kinesiology (Formerly Exercise and Sport Science)

The National Basketball Association claims to sell entertainment. Part of that entertainment is dose, competitive contests with uncertain outcomes. Howeyer, hometown fans want the home team to win. Hence, optimal probability that the home team wins a game from the perspective of maximizing demand, lays somewhere between 0.5 and 1.0. Using data from individual games for the 2001-02 season, this optimal probability was estimated to be approximately 0.66. Fans want their home team to have about twice the chance to win a game as the visiting team. Reprinted by permission of the publisher.

Does Bat Day Make Cents? The Effect Of Promotions On The Demand For Major League Baseball, Mark Mcdonald, Daniel A. Rascher

Kinesiology (Formerly Exercise and Sport Science)

A primary objective of sport marketers in the professional sport setting is to develop strategies to increase game attendance. Historically, one of the strategies to accomplish this goal has been the utilization of special promotions. This paper studied the impact of promotions on attendance at professional sport games. Specifically, this research examines (1) the overall effect of promotions on attendance, and (2) the marginal impact on attendance of additional promotional days. Using a data set containing 1500 observations, we find that a promotion increases single game attendance by about 14%. Additionally, increasing the number of promotions has a negative effect …