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Sports Management Commons™

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2018

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Articles 121 - 133 of 133

Full-Text Articles in Sports Management

Great Score! But What About Her Hair? – When Performance Isn’T Enough, Kelly Price-Rhea Jan 2018

Great Score! But What About Her Hair? – When Performance Isn’T Enough, Kelly Price-Rhea

ETSU Faculty Works

Dr. Kelly Price analyzes key research confirming that elite female athletes including pro tour golfers are still judged on their physical attractiveness and social behaviors.

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Marginal Revenue Product Of Division I Swimmers, Olivia Adele Raxter Jan 2018

Marginal Revenue Product Of Division I Swimmers, Olivia Adele Raxter

Electronic Theses and Dissertations

To date, the National Collegiate Athletic Association (NCAA) has undergone an excessive amount of reforms including topics such as student-athlete well-being, academics, enforcement, resource allocation, and so forth. However, despite the constant stream of policy reforms there has been a significant lack of effective reform initiatives with reference to the economic state of the NCAA. This void is partially due to the lack of sufficient empirical evidence surrounding the economic discussion of college athletics, specifically in regards to the discussion of the potential for performance based compensation for student-athletes. Past research for such compensation has focused primarily on large revenue …

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The Impact Of Chinese Air Pollution On Match Attendance Of Chinese Super League, Wantong Fu Jan 2018

The Impact Of Chinese Air Pollution On Match Attendance Of Chinese Super League, Wantong Fu

Electronic Theses and Dissertations

To date, environmental issues have become one of the most complex social and economic issues across the globe. Specifically, in the context of sport, the literature has considered how sport organizations may use environmental concerns as a way to connect to consumers, such as through the use of environmentally practices to help build the image of sport organizations. However, despite this lineage of studies, research which has focused on how changing environmental conditions may influence sport consumers are virtually non-existent. Such research is especially important in the case of China, where due to the rapid growth of urban areas and …

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Strategies To Attract And Retain Customers For U.S. Private Country Clubs, Lisa Marie Burnside Jan 2018

Strategies To Attract And Retain Customers For U.S. Private Country Clubs, Lisa Marie Burnside

Walden Dissertations and Doctoral Studies

The decline in the number of customers in the private country club (PCC) industry in the United States is causing a reduction of revenues, which inhibits the sustainability of the clubs. The purpose of this multiple case study was to explore marketing innovation strategies (MIS) that Arizona PCC managers used to attract and retain customers successfully. Relationship marketing theory was the conceptual framework; key constructs of the theory include customer loyalty, service quality, experience satisfaction, trust, and communication. The study explored successful MIS that PCC managers have used to attract and retain customers to prevent closure. Participants consisted of 1 …

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Monetary Incentives And Adolescent Males' Athletic Performance, Sean Jones Jan 2018

Monetary Incentives And Adolescent Males' Athletic Performance, Sean Jones

Walden Dissertations and Doctoral Studies

Although the use of monetary incentives as motivational tools has been studied by previous researchers, the mechanism of the relationship between monetary incentives and behavior/performance remains poorly understood. The purpose of this quasi-experimental investigation was to explore the relationship between 3 levels of monetary incentives ($0, $3, and $10) and the athletic performance of adolescent male soccer players. The moderating effect of perceived physical self-efficacy or intrinsic motivation on the relationship between athletic performance and monetary incentives was also investigated. The framework for the study was comprised of expectancy theory, the theory of planned behavior, and self-determination theory. Study participants …

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Mlb Rule Iv Draft: Valuing Draft Pick Slots, Anthony Cacchione Jan 2018

Mlb Rule Iv Draft: Valuing Draft Pick Slots, Anthony Cacchione

Dissertations and Theses

This study explored the Net Present Value (NPV) in dollar terms of draft pick slots in the Major League Rule IV Draft. In order to accomplish this, the cumulative performance of players selected in each slot within the draft was evaluated and brought to the Present Value of the time they were selected using a discount rate. The performance of the players was determined using the baseball-reference Wins Above Replacement (WAR) metric. It is intuitive that earlier draft picks are the most valuable; however, it is unclear how quickly the value of draft picks decline. This research demonstrates that the …

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The Economic Implications Of Nba Player Achievements On Athletic Apparel Companies, Paul Andrew Maddock Ii Jan 2018

The Economic Implications Of Nba Player Achievements On Athletic Apparel Companies, Paul Andrew Maddock Ii

CMC Senior Theses

This paper aims to measure the economic impact of different NBA player achievements on the athletic apparel companies, Nike, Adidas, and Under Armour. It looks at players affiliated with the brands who participated in three different events in the NBA from from 2007 to 2017: the All-Star game, the All-NBA awards, and starting lineups in the Finals. Monthly stock returns for each company were calculated for the months the events took place: January, February, May, and June. The return of each company was then regressed on total number of players each company had in the events. Four total regressions were …

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Academically Resistant Athletes: Victims Of Aces Or Commodities Of The System, Melnee Berry Jan 2018

Academically Resistant Athletes: Victims Of Aces Or Commodities Of The System, Melnee Berry

Department of Conflict Resolution Studies Theses and Dissertations

Fans of college sports embrace the idea of athletes playing sport and, in turn, receiving tuition scholarships that provide them an opportunity to trade athletic talent for a free education. A contradictory body of research using internal colonization theory posits that the trade of education for playing sports is not a fair exchange but is fraught with exploitation that continues to perpetuate subjugation. An accepted narrative in athletic competition is that the recruiting pipeline draws athletes from impoverished inner-city areas engaging young athletes who experience difficulties keeping up scholastically becoming academically resistant as they focus on their sport at the …

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Sports Business Course Outline (Fall 2018), Brendan Dwyer Jan 2018

Sports Business Course Outline (Fall 2018), Brendan Dwyer

Open Textbooks and Course Materials

This syllabus outlines the fall 2018 semester of SPTL 632: Sport Business.

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Effective Leadership Strategies, Employee Performance, And Organizational Sustainability In The Boxing Industry, Rita Ali Jan 2018

Effective Leadership Strategies, Employee Performance, And Organizational Sustainability In The Boxing Industry, Rita Ali

Walden Dissertations and Doctoral Studies

Ineffective leadership impedes employee performance and threatens organizational sustainability, causing U.S. businesses to spend billions of dollars addressing such issues. Correspondingly, boxing promotion companies are challenged as some leaders lack strategies to improve employee performance. This single case study was focused on leadership strategies utilized in the boxing promotion industry to improve employee performance. Transformational and charismatic leadership theories were the conceptual framework for this study. The data consisted of semistructured interviews with 8 participants from 1 organization (4 leaders and 4 subordinates), as well as document review of company training materials. The 6-step model for thematic analysis coding procedure …

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Evaluating Crime As A Negative Externality Of Hosting Mega-Events: Econometric Analysis Of The 2012 London Summer Olympics, Nicholas Le Jan 2018

Evaluating Crime As A Negative Externality Of Hosting Mega-Events: Econometric Analysis Of The 2012 London Summer Olympics, Nicholas Le

Economics Faculty Working Papers Series

Analysis of the benefits and the drawbacks of hosting large-scale sporting events like the Olympics or World Cup frequently ignore the effects of crime due to its relatively small economic impact in comparison to employment and consumption effects. Literature has frequently tied sporting events and tourism to crime, in addition to observing proximity effects on crime during sporting events. This research seeks to confirm both by implementing a difference-in-difference regression that can show whether crime increased during the Olympics, in particular in London boroughs which hosted venues for the Games. Ultimately, the research concludes that crime in London as a …

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More Than Meets The Eye: Development Of A Sport Event Stimuli And Destination Image Fit Scale, Yongjin Hwang Jan 2018

More Than Meets The Eye: Development Of A Sport Event Stimuli And Destination Image Fit Scale, Yongjin Hwang

Theses and Dissertations

Much research demonstrates an impact of sensory experience on sports fans’ satisfaction with live sporting events (Lee, Heere, & Chung, 2013; Lee, Lee, Seo, & Green, 2012). It was, however, not studied how to enhance those sense-centric experiences. One possible approach would be to utilize unique region-based characteristics to design unforgettable and emotionally engaging experiences. Most sporting events are location-based, and venues are also considered as a landmark of the area where they are placed. Consequently, we can create a natural link between sporting events and the hosting cities or regions. Visual designs, musical contents, famous local food, and signature …

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Loyalty Program Effectiveness: An Examination Of Mainstream And Niche Sport Fan-Team Relationships, Lisa S. Rufer Jan 2018

Loyalty Program Effectiveness: An Examination Of Mainstream And Niche Sport Fan-Team Relationships, Lisa S. Rufer

Theses and Dissertations

The purpose of this study was to explore the efficacy of using loyalty programs on sport fans’ relationship quality and fan engagement toward sport organizations. This study also sought to explore which relationship quality and fan engagement factors potentially differed as a result of using loyalty programs. Since there are two major defined sport levels, differences were explored across niche and mainstream sport organizations. Using relationship marketing as the theoretical framework, participants (n = 678) were administered a 55-item instrument that included revised relationship quality and fan engagement scales. Quantitative data were used to run confirmatory factor analyses, analyses of …

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