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Articles 61 - 67 of 67
Full-Text Articles in Sports Management
2006-2007 Nsu Sharks Men's Basketball Media Guide, Nova Southeastern University
2006-2007 Nsu Sharks Men's Basketball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2006-2007 Nsu Sharks Women's Basketball Media Guide, Nova Southeastern University
2006-2007 Nsu Sharks Women's Basketball Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
2006-2007 Nsu Sharks Men's And Women's Golf Media Guide, Nova Southeastern University
2006-2007 Nsu Sharks Men's And Women's Golf Media Guide, Nova Southeastern University
NSU Athletics Sports Programs and Media Guides
No abstract provided.
Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart
Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart
WCBT Faculty Publications
Endorsement of sport and non-sport products by athletes is an extremely popular method that corporations use to drive sales and advertising. Traditionally, celebrity endorsement research has focused on the physical attractiveness of the endorser; while this makes sense, it provides only a partial explanation why consumers purchase athlete-endorsed products. Several other components of source credibility, as well as previously unexplored elements such as "heroic" traits, prove to be stronger predictors of intent-to-purchase. A 3-phase research study of Americans aged 18-35 was conducted, with a Celebrity-Hero Matrix© (CHM) developed and several marketing recommendations made based on the findings.
Women's Basketball Media Guide 2007-2008, Indiana State University
Women's Basketball Media Guide 2007-2008, Indiana State University
Intercollegiate Athletics
No abstract provided.
Football Media Guide 2007, Indiana State University
Football Media Guide 2007, Indiana State University
Intercollegiate Athletics
No abstract provided.
A Comparative Study Of National Government Elite Sport Systems In Australia And Taiwan: A Model For Olympic Success, Hui-Yuan M. Tang
A Comparative Study Of National Government Elite Sport Systems In Australia And Taiwan: A Model For Olympic Success, Hui-Yuan M. Tang
Theses: Doctorates and Masters
This study was prompted by the stagnation facing the Taiwanese Government in promoting elite sport and pursuing sporting achievement at the Olympic Games. The main purpose of the study was to explore and compare the national government elite sports systems (NGESS) of Australia and Taiwan and make recommendations for Taiwan to improve its elite sports development and performances at future Olympics. To accomplish this purpose, the present study examined the similarities and differences between Australia and Taiwan in terms of stakeholders' viewpoints on the definition of Olympic success; the profiles of the current national government elite sport agencies; the mechanisms …