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Sports Management Commons™

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2004

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Articles 61 - 68 of 68

Full-Text Articles in Sports Management

2003-2004 Nsu Knights Women's Basketball Media Guide, Nova Southeastern University Jan 2004

2003-2004 Nsu Knights Women's Basketball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

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2003-2004 Nsu Knights Women's Tennis Media Guide, Nova Southeastern University Jan 2004

2003-2004 Nsu Knights Women's Tennis Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

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2004 Nsu Knights Volleyball Media Guide, Nova Southeastern University Jan 2004

2004 Nsu Knights Volleyball Media Guide, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

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A Comparative Study Of Sports Orientated And Non-Sports Orientated People's Perceptions Of The Appropriateness Of Alcohol Sponsorship Within Sport, Sharee Wilton Jan 2004

A Comparative Study Of Sports Orientated And Non-Sports Orientated People's Perceptions Of The Appropriateness Of Alcohol Sponsorship Within Sport, Sharee Wilton

Theses : Honours

This study examines people's perceptions of alcohol sponsorship in sport. Alcohol consumption and sport are closely linked as part of Australian culture and alcohol companies are major sponsors in Australian sport. This study explores any differences of opinion on alcohol sports sponsorship between sports orientated, somewhat sports orientated and non-sports orientated people. A continuum was used to determine where an individual fits between sports orientation and non-sports orientation. The study identified underlying influences that effect people's perception, such as personal participation in sport or having immediate family involved in sport. The study focused on Edith Cowan University students due to …

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Crisis Management In Athletic Public Relations, Christina M. Zavicar Jan 2004

Crisis Management In Athletic Public Relations, Christina M. Zavicar

Senior Honors Theses and Projects

No abstract provided.

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The Media Dichotomy Of Sports Heroes And Sport Celebrities: The Marketing Of Professional Women's Tennis Players, Joshua Shuart Jan 2004

The Media Dichotomy Of Sports Heroes And Sport Celebrities: The Marketing Of Professional Women's Tennis Players, Joshua Shuart

WCBT Faculty Publications

There is perhaps no better example of media created frenzy over heroism and celebrity than in the world of professional women’s tennis. Two of the most recognizable personalities, Venus Williams and Anna Kournikova, are known for very different reasons: Williams because of her on-court success and her rivalry with her sister Serena, Kournikova because of her on-court failures yet curiously strong endorsement success. Survey research was undertaken to examine perceptions of both women, to determine a) how society views them (as heroes or celebrities), and b) to determine their marketing worth, with regards to consumer intention to purchase an endorsed …

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Female And Male Student Athletes' Perceptions Of Career Transition In Sport And Higher Education: A Visual Elicitation And Qualitative Assessment, C. Keith Harrison Dec 2003

Female And Male Student Athletes' Perceptions Of Career Transition In Sport And Higher Education: A Visual Elicitation And Qualitative Assessment, C. Keith Harrison

Dr. C. Keith Harrison

The termination of a collegiate athletic career is inevitable for all student athletes. The purpose of this study was to explore student athletes’ perceptions of the athletic career transition process. One-hundred-andforty- three (n = 143) National Collegiate Athletic Association (NCAA) Division II student athletes were administered the Life After Sports Scale (LASS) designed by the authors. The LASS is a 58-item mixed method inventory. The scope of this inquiry explored the qualitative section, which examined participants’ perceptions that were visually primed with a narrative description of a student athlete who made the transition out of collegiate sport successfully. Three major …

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College Students' Perceptions, Myths, And Stereotypes About African American Athleticism: A Qualitative Investigation, Keith Harrison Dec 2003

College Students' Perceptions, Myths, And Stereotypes About African American Athleticism: A Qualitative Investigation, Keith Harrison

Dr. C. Keith Harrison

Examining the ‘natural’ athlete myth and utilizing the recent literature on cultural/social factors in athleticism, this study through survey research examines the myth of the ‘natural’ African American athlete. Participants consist of 301 university students from a large, traditionally White, midwest institution. The primary research question is to determine the attitudes of college students in terms of how they perceive the success of the African American athlete in certain sports. The purpose is to assess participants’ perceptions of the African American athlete and their opinion as to whether or not African American athletes are superior in certain sports (football, basketball, …

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