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Sports Management Commons™

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2004

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Articles 181 - 187 of 187

Full-Text Articles in Sports Management

Men's Basketball Media Guide 2004-2005, Indiana State University Jan 2004

Men's Basketball Media Guide 2004-2005, Indiana State University

Intercollegiate Athletics

No abstract provided.

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Women's Basketball Media Guide 2004-2005, Indiana State University Jan 2004

Women's Basketball Media Guide 2004-2005, Indiana State University

Intercollegiate Athletics

No abstract provided.

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Football Media Guide 2004, Indiana State University Jan 2004

Football Media Guide 2004, Indiana State University

Intercollegiate Athletics

No abstract provided.

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A Comparative Study Of Sports Orientated And Non-Sports Orientated People's Perceptions Of The Appropriateness Of Alcohol Sponsorship Within Sport, Sharee Wilton Jan 2004

A Comparative Study Of Sports Orientated And Non-Sports Orientated People's Perceptions Of The Appropriateness Of Alcohol Sponsorship Within Sport, Sharee Wilton

Theses : Honours

This study examines people's perceptions of alcohol sponsorship in sport. Alcohol consumption and sport are closely linked as part of Australian culture and alcohol companies are major sponsors in Australian sport. This study explores any differences of opinion on alcohol sports sponsorship between sports orientated, somewhat sports orientated and non-sports orientated people. A continuum was used to determine where an individual fits between sports orientation and non-sports orientation. The study identified underlying influences that effect people's perception, such as personal participation in sport or having immediate family involved in sport. The study focused on Edith Cowan University students due to …

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Scoreboards Vs. Mortarboards: Major Donor Behavior And Intercollegiate Athletics, Jeffrey L. Stinson, Dennis R. Howard Jan 2004

Scoreboards Vs. Mortarboards: Major Donor Behavior And Intercollegiate Athletics, Jeffrey L. Stinson, Dennis R. Howard

All Faculty Scholarship for the College of Business

In an era where intercollegiate athletics departments are increasingly reliant on and successful in obtaining charitable donations, three fundamental questions surrounding charitable contributions to educational institutions were empirically examined. Who gives to educational institutions in support of academic and athletics programs? Does the improved performance of athletic teams influence both types of giving to educational institutions? Does increased giving to athletics have a negative impact on charitable giving to educational programs at the same institution? An in-depth analysis of donor behavior at a major public university revealed that contrary to popular assumption, both alumni and non-alumni made gifts to both …

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The Media Dichotomy Of Sports Heroes And Sport Celebrities: The Marketing Of Professional Women's Tennis Players, Joshua Shuart Jan 2004

The Media Dichotomy Of Sports Heroes And Sport Celebrities: The Marketing Of Professional Women's Tennis Players, Joshua Shuart

WCBT Faculty Publications

There is perhaps no better example of media created frenzy over heroism and celebrity than in the world of professional women’s tennis. Two of the most recognizable personalities, Venus Williams and Anna Kournikova, are known for very different reasons: Williams because of her on-court success and her rivalry with her sister Serena, Kournikova because of her on-court failures yet curiously strong endorsement success. Survey research was undertaken to examine perceptions of both women, to determine a) how society views them (as heroes or celebrities), and b) to determine their marketing worth, with regards to consumer intention to purchase an endorsed …

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0733: Harry Clagg Papers, 1935-1963, Marshall University Special Collections Jan 2004

0733: Harry Clagg Papers, 1935-1963, Marshall University Special Collections

Guides to Manuscript Collections

Scrapbooks and papers related to Clagg's years as a football player, coach and principal in Cabell Co., W. Va. schools: football programs, photographs, playbook, diagrams.

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