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Full-Text Articles in Sports Management
The Impact Of Consumer Perceptions Of Tanking On National Basketball Association Attendance, Hua Gong
The Impact Of Consumer Perceptions Of Tanking On National Basketball Association Attendance, Hua Gong
Theses and Dissertations
This dissertation studies the impact of consumer perceptions of tanking on National Basketball Attendance (NBA) attendance. The prevalence of tanking in the NBA raised concerns that some teams were purposely avoiding winning games in order to improve their draft position. The majority of previous studies on tanking have focused on developing empirical evidence of the existence of tanking in sport. Yet, no study systematically explored the impact of perceived tanking behavior on consumer demand for sport. As tanking teams rarely reveal their tanking strategy to the public, fans may not correctly identify tanking behavior in sport, and thus are likely …
The Connection Between Race And Performance Of Nba Draft Picks, Jeremiah Mitchell
The Connection Between Race And Performance Of Nba Draft Picks, Jeremiah Mitchell
Theses and Dissertations
This paper examines the relationship between race and performance in terms of one of the highest forms of efficiency in basketball, field goal percentage, based on college statistics, with regard to draft position, career earnings and NBA win shares.