Sports Management Commons^™

Pledging Engagement: Motivations And Intentions For College Sport Attendance Among Greek-Letter Organizations, Stacey A. Forsythe, Alison Fridley, Chris Corr, Sarah Stokowski, Nnamdi Ezike

Journal of Applied Sport Management

While ticket sales and revenue have remained relatively constant in collegiate athletics over the past decade, attendance has steadily declined. Given the range of entertainment options available, student attendance at collegiate athletic events has, specifically, declined. While athletic administrators are often revenue oriented, decreasing attendance has effects that span campus communities and cultures. As Greek-letter organizations are nearly ubiquitous within the higher education setting, fraternity and sorority members serve a unique opportunity area for engagement with fan attendance initiatives and future alumni giving. Accordingly, this study examined the motivations for attending collegiate athletic events as a member of a Greek-letter …