Sports Management Commons^™

The Road Less Traveled: Analyzing The Career Paths Of Women Athletic Directors Utilizing Social Network Analysis, Mary C. Motley, Jonathan A. Jensen, Erianne Weight, Brad Bates

Journal of Issues in Intercollegiate Athletics

The purpose of this research is to analyze the career paths of current NCAA Division I women athletic directors (ADs), towards the goal of building and identifying networks within intercollegiate athletics. By using social network analysis (SNA), this research builds out a hiring network within intercollegiate athletics by analyzing the career changes of current Division I women ADs. The objectives of this study included exploring current women AD career paths, uncovering institutions deemed most influential in the network, and comparing the career paths of women and men ADs. Findings suggest that on average, women ADs have longer career paths than …

Book Review: The Price: What It Takes To Win In College Football's Era Of Chaos, Rob Mcdermand

Journal of Issues in Intercollegiate Athletics

In The Price: What It Takes to Win in College Football's Era of Chaos Armen Keteyian and John Talty have written the first comprehensive post-NIL examination of college football’s new landscape for coaches, athletes, agents, and athletic departments. The authors explore the newly disrupted landscape of college football, likening it to the "Wild West" where traditional structures have been upended. The authors detail the profound impact of recent upheavals, including the COVID-19 pandemic, the transfer portal, and name, image, and likeness (NIL), which have collectively struck the sport like a nuclear bomb, leaving coaches and administrators grappling with unprecedented challenges. …

How Agency From Precollege Experiences Empowers Black Student-Athletes To Succeed And Find Belonging At Pwis: A Phenomenological Study, Deborah V. Hogan

Journal of Issues in Intercollegiate Athletics

In the ever-changing college football landscape, Division I (DI) student-athletes seek to maximize their athletic and financial potential while navigating the academic and social challenges of college life. For Black student-athletes (BSAs) at predominantly White institutions (PWIs), the campus racial climate shapes their college experience and sense of belonging. The current phenomenological study explores how DI Black football student-athletes (BFSAs) use agency from precollege experiences to navigate racial climates and find belonging at PWIs. Using Critical Race Theory (CRT) and sense of belonging frameworks, semi-structured interviews were conducted with 13 former BFSAs from DI PWIs. The study revealed three main …

Beyond Amateurism: Examining The Potential Labor Expenses Of Ncaa Student-Athlete Employment, Alayna K. Falak, Tyler L. Custis

Journal of Issues in Intercollegiate Athletics

In light of recent administrative developments urging the classification of student-athletes as employees, litigation challenging the current employment status of student-athletes, and the Supreme Court’s willingness to tackle National Collegiate Athletic Association (NCAA) issues, many questions surrounding the future of college sports under an employment model have emerged. The authors analyzed key litigation, recent developments from administrative agencies, and academic literature. The authors used publicly available data from the NCAA, the United States Department of Labor (DOL), and other sources to construct two estimates of what it would cost NCAA member institutions to provide baseline compensation to their Division I …

An Analysis Of Racial Tasking And Other Sport Management Theories Through The Lived Experiences Of Black College Football Coaches, Trevor Bopp, Robert Turick

Journal of Issues in Intercollegiate Athletics

The purpose of this study was to explore Black coaches’ (N = 17) perceptions of the academic research that purports to shed light on their experiences in college football. In sharing their lived experiences, coaches discussed the racial inequalities they have and continue to overcome to enter, remain, and advance in coaching; considered the existence and influence of racial tasking; and provided their thoughts on sport management research. In doing so, they remarked about many of the racialized barriers and disparate outcomes which we have hypothesized, analyzed, interpreted, and written about in our academic work. Implications from this study provide …

Framing Foreignness In Sports: The Effect Of Text And Image Frames On Attitudes Toward Australian College Punters, James Bingaman

Journal of Issues in Intercollegiate Athletics

In recent years, there has been an influx of Australian college punters receiving significant media attention. This media coverage often emphasizes these athlete’s “foreignness” by relying on cultural stereotypes. Existing research has shown that the framing of athletes – both text and image frames – can influence individuals’ attitudes and perceptions. Using a 2 x 3 (two textual frames x three visual frames) experimental design, this study sought to test the effects of “foreignness” framing on attitudes toward Australian punters and punters more broadly. The results offer several directions for sports media scholars to examine media effects related to the …

“We Need To Do More” To “This Is All Bullsh**” : A Continuum Of Race-Related Social Media Activism In College Athletics, Natalie N. Bunch, Lauren Beasley, Beth Cianfrone

Journal of Issues in Intercollegiate Athletics

National Collegiate Athletic Association (NCAA) member institutions have addressed social issues, such as racial justice, via team or athletic department social media platforms. Often the social media strategy is managed by a content creator within the athletic department. However, coaching staff members may be concerned with what is posted to team or athletic department accounts because of the public facing nature of their job, their use of social media in recruitment efforts, and their role in creating a positive environment for current athletes. We surveyed 128 coaches across divisions to determine perceptions of their athletic department’s race-related activism on social …

The Mental Health Literacy Of Ncaa College Coaches: Knowledge, Beliefs, And Resources, Lauren Beasley, Steven Hoffman, Jackson Sears

Journal of Issues in Intercollegiate Athletics

National Collegiate Athletic Association (NCAA) college athletes in the United States (U.S.) are at risk for diminished mental health, and stigma may be a barrier to these athletes seeking professional mental health care. Coaches can create a team environment that prioritizes athlete mental health and destigmatizes help-seeking; however, this requires coaches to have appropriate mental health knowledge, operationalized as mental health literacy (MHL). Therefore, the purpose of this exploratory study was to explore three different constructs of MHL of NCAA coaches across Divisions I, II, and III. The Multicomponent Mental Health Literacy Scale (MMHLS), which measures MHL within three domains—knowledge, …

An Exploration Of Factors Impacting First-Generation College Athlete Retention At Small Colleges And Universities, Adam R. Cocco, Alan Grosbach

Journal of Issues in Intercollegiate Athletics

Retention is an increasing area of concern for higher education institutions as enrollments continue to decrease. This is especially germane for small colleges and universities given their lower enrollments and limited resources. First-generation students and college athletes are populations with enhanced susceptibility to attrition due to additional challenges and burdens placed upon them as they navigate the college environment. Therefore, there is a need to understand the factors influencing retention among those at the intersection of these student demographics. The purpose of this study is to examine the association of individual (gender, race, and academic performance) and athletic (financial aid, …

Investigating Ticket Price Determination Of Collegiate Athletics: Insights From Pricing Professionals In Non-Football Bowl Subdivision Schools, Jason D. Reese, Yang Xu

Journal of Issues in Intercollegiate Athletics

This study aims to investigate how ticket prices are set in Division I (DI) college athletics, how the individuals making pricing decisions perceive the purpose of athletics, what objectives pricing managers are trying to achieve with both revenue and non-revenue sports, and the factors that influence how the final price is set. Structured interviews were conducted with 12 athletic department external operations staff from 12 non-FBS DI institutions, representing seven different conferences. Results showed that price is determined through either a bottom-up hierarchical model or a committee-based model. Patronage-Oriented objectives were shown to dominate the pricing strategy in non-FBS programs, …

How Passion Functions In Sport Applicant Attraction: A Biometric Approach, Jiayao Qi

Theses and Dissertations

Passion has been extensively researched from the perspective of athletes, entrepreneurs, and employees. In this dissertation, the researcher conducted an in-depth investigation of the way passion functions in sport job attraction. The two-stage experimental design combines the pioneer biometric methodology with qualitative inquiry, and 25 job seekers selected from a larger sample participated in the biometric lab. Results indicate that the interplay between cognitive and affective appraisals is critical in explaining sport job seekers’ highly individualistic and discriminative attraction toward work opportunities in sport. In particular, sports job seekers foster work passion through their multiple identifications with sport (playing history, …

Faith, Trust, And Pixie Dust: Understanding The Visions And Responsibilities Of The Varsity Esports Program Director, William Alan Fisackerly

Theses and Dissertations

The budding esports scene has drawn attention from higher education institutions in North America, who are growing community, competitive, and pedagogical esports initiatives. Varsity Esports Programs (VEPs) have proliferated since Robert Morris launched the first varsity program in 2014, with over 12,800 players from 650 institutions competing in the Spring 2023 National Association of Collegiate Esports (NACE) Starleague season alone (Butler University Set To Host NACE Starleague’s Spring 2023 Grand Finals, 2023). Despite this growth, little is known about the Varsity Esports Program (VEP), specifically from the perspective of the directors that oversee their operations. Previous work exploring the creation …

How Organizational Structure And Power Dynamics Impact Decision Making—An Empirical Investigation Of General Manager Turnover In The National Basketball Association, Xiaoan Huang

Theses and Dissertations

This dissertation examines the factors affecting GM dismissals in the NBA. Although there is limited consideration of executives in sport, scholars argue that GMs play a critical role within professional sport organizations, as they are generally involved in both business and on-field operations of the team. While there is some understanding of the impact that GMs have on organizational performance in sports, there is a lack of consideration of the tenure of executives and the factors that lead to turnover in these positions. As such, there is a critical need for further examination of GMs in sport. Following power theory …

Do “In The Family” Coaching Hires Outperform External Hires In Ncaa Division I Men’S Basketball, Maxfield Lane, Nels Popp, Jonathan A. Jensen

Journal of Issues in Intercollegiate Athletics

When conducting searches to fill head coaching positions, many college athletics directors frequently look to candidates who have a connection to the university; former players, assistant coaches, or students. Hiring someone from a university’s “family” is often a popular decision among stakeholders, but utilizing such parameters in a search severely restricts candidate pools. More importantly, little empirical evidence suggesting such hires perform better. The purpose of the current study was to examine whether NCAA Division I men’s basketball coaches who are “In the Family” hires perform better than “External” hires in measures of (a) team success and (b) recruiting. The …

Barriers To Baseball: A Comprehensive Analysis Of Factors That Impact Contract Value In Major League Baseball, Ryan A. Crowl

Senior Theses

The landscape of Major League Baseball’s free agency is an evolving one with numerous factors impacting negotiated contracts as player salaries escalate and teams adopt new strategies of luring players to their organizations. This study delves into the intricate dynamics of this free agent market, exploring the factors that influence contract values and negotiating power. Through empirical analysis and mathematical regressions, we explore the enduring significance of multiple factors on contract value, encompassing demographic indicators as well as on-field performance. Subsequently, we propose our own explanations of any observed inequities or significance and provide rational approaches for players and their …

Attitudes Of Intercollegiate Athletes Toward Transgender Individuals And Transgender Athletic Participation, Austin R. Anderson, Eric Knee, Alison Fridley

Journal of Issues in Intercollegiate Athletics

Debate around the participation of transgender athletes in competitive sport has been increasing recently. These debates, and the discourse surrounding transgender athletes, have had wide ranging consequences, including changes to gender participation policies by sport governing bodies. While policy changes are being made, little data exists around the attitudes of athletes on the participation of transgender persons. This study explores the attitudes of intercollegiate student-athletes on transgender individuals and transgender collegiate athletic participation, using a sample of three collegiate athletic programs. Findings suggest that attitudes towards transgender persons and political ideology are significant factors in the acceptance of transgender athletic …

Does All Work And No Play Make Me A Winner? Institutionalized Perceptions Of Hours Worked And Athletic Program Success, Matt R. Huml, Elizabeth A. Taylor, Calvin Nite, Jacob Ackermann, Elenor Ishida

Journal of Issues in Intercollegiate Athletics

The belief that more hours worked equate to higher levels of success has been institutionalized within sport. However, research has yet to interrogate this taken for granted notion. The current study examined the relationship between hours worked and athletic department success. Data were drawn from college coaches and athletic administrators in the United States and consisted of self-reported work hours, team postseason appearances, Directors’ Cup points, and Directors’ Cup rankings to determine if higher work hours were predictive of success. This study also examined the moderated effects of work/family conflict between gender and number of hours worked. The findings show …

The Making Of Modern-Day Nil Laws: The Past, Present, And Future Of Amateurism And Commercialization In College Sport, W. Andrew Czekanski, Amanda Siegrist

Journal of Issues in Intercollegiate Athletics

The purpose of this study was to increase the understanding of state laws governing collegiate student-athletes’ name, image, and likeness (NIL) rights and place the laws within the framework of the NCAA’s historic and current views on amateurism and commercialization. To accomplish such, a content analysis of the 30 existing NIL laws/executive orders was performed to identify trends in the statutes and establish what commonalities and differences exist across states. The analysis found five themes/sections common across state laws (i.e., definitions, basic NIL rules, limitations, disclosures and review processes, agent and representation rules, and required workshops). Moreover, the evaluation revealed …

"Is He My Boss? I Don’T Know”: The (Ambiguous) Role Of The Sport Supervisor In Ncaa Division I Intercollegiate Athletics, Ehren R. Green, Meg G. Hancock

Journal of Issues in Intercollegiate Athletics

Behind every intercollegiate athletic team is an often-unknown athletic administrator known as the sport supervisor (sport administrator). As middle managers, these administrators are key organizational connectors, connecting the individual team(s) to the department, and are vital to organizational success. Understanding the role of sport supervisor is crucial to the success of athletic departments. Thus, the purpose of this study was to define and understand the role of the sport supervisor in NCAA division I intercollegiate athletics utilizing role theory. Through a descriptive phenomenological approach, 22 participants (11 sport supervisors and 11 head coaches) from NCAA Division I institutions were interviewed. …

Southeastern Conference (Sec) International Student-Athlete (Isa) Career Transitions - A Cultural Intelligence (Cq) Perspective, Tsu-Lin Yeh

Theses and Dissertations

This dissertation investigated international student-athletes’ (ISAs’) transition experiences of being recruited for, matriculating in, and then leaving high-performance and commercialized Southeastern Conference (SEC) institutions. Adopting the Cultural Intelligence (CQ) theory, this dissertation specifically examined how the four CQ elements (metacognition CQ, cognition CQ, motivation CQ, and behavior CQ) existed in an ISA’s transition process. CQ explains a person’s capability for performing well in culturally diverse environments (Fang et al., 2018). Traditional CQ studies have been utilized to manage international organizations’ diversity and inclusion (Triandis, 2006), particularly regarding employee retention, career transition and development (Mangla, 2021). However, although sports management is …

Platform Of Growth: An Analysis Of Earnings And Social Media Engagement Among Esports Athletes, Colleen Marie Dibble

Theses and Dissertations

Esports consists of online gaming, cyber sport, and virtual sport in a highly competitive environment. The industry has grown tremendously over the last 30 years (Leroux-Parra, 2020). Professional esports competitions are often now contested with a large scale, global audience, and millions of dollars potentially at stake in some competitions. Hundreds of esports athletes earn a living from the multi-billion-dollar esports industry. In addition to players earning salaries and prize pool money in a professional setting, many colleges have offered scholarships to enrolled students and have begun to offer esports-related curriculums (Dominguez, 2022). Networks such as ABC, ESPN, and TBS …

Analyzing The Impact Of Salary Discrepancies Between Professional Sports Organizations, Benjamin R. Garner

Senior Theses

While it has long been theorized by sports fans that an organization’s salary influences the success of the team, this thesis will look to examine if the supposed correlation is accurate. This thesis compiles existing research regarding current salary cap systems in American professional sports leagues and examines league-wide methods employed to maintain competitive balance. The discussion then shifts to consider the additional governing factors that determine organizational success, such as team cohesion, the rise in international players, and the increased player movement via free agency. The research then shifts to examine two specific professional sports leagues: Major League Baseball …

An Examination Of Celebrity Product Involvement And Endorsement Effectiveness, Eric Nichols

Theses and Dissertations

The purpose of this study was to investigate celebrity product involvement and its relationship with endorsement effectiveness. Due to the increased leverage in creating their own brands, celebrity athletes are increasingly engaging in entrepreneurial endeavors such as collaborations on product development, an investment relationship, and outright ownership and creation of a brand or product. This paper also studied the extent which parasocial interactions and athlete identification may moderate endorsement effectiveness in the form of brand attitudes as well as what role product congruence may play.

Participants were recruited to complete an online survey that exposed them to manipulations of narrative …

“No Tits In The Pits!”: An Exploratory Analysis Of The Experiences Of Female Decision Makers In Motorsports In The United States, Alexia Pedo Lopes

Theses and Dissertations

This study explored the lived experiences of sixteen women who have decision-making roles in motorsports in the United States. The purpose was to shed light on the experiences of women who broke the glass ceiling in this unexplored male-dominated industry (Glass & Cook, 2016). The challenges these women encountered along with the mechanisms they employed to navigate those, and finally their motivation to continue pursuing a career in this industry, were assessed via in-depth semi-structured interviews and then the data was analyzed following a constant comparison thematic analysis. Challenges and coping mechanisms were classified according to the four levels, namely …

The Impact Of Transfer Spending In Expediting Improvement Of On-Field Performance Of English Premier League Clubs, Brendan Merten

Senior Theses

This thesis analyzes transfer spending and performance data from English Premier League football clubs participating in the 1992-2021 seasons of the English Premier League using regression analysis and Granger causality analysis. The analysis attempts to extend existing research that indicates a significant causal relationship between transfer spending and performance. I then speak to the sustainability of transfer spending necessary to improve performance over a specified length of time. Further discussion considers implications of Financial Fair Play regulations and explores relevant case studies of Blackburn Rovers, Manchester City, Chelsea, Leicester City, and Newcastle United.

Mobile Sports Gambling In South Carolina, Drew Pechulonis

Senior Theses

After the U.S. Supreme Court deemed the Professional and Amateur Sports Protection Act (PASPA), sports betting has expanded across the country at a rapid pace. As the sports gambling industry continues to grow, states that have not passed legislation are left wondering whether legalization would benefit their constituents.

The purpose of this study is to determine the feasibility and consequences of legalizing mobile sports gambling in the state of South Carolina. This study can inform state leaders on how to implement mobile sports gambling in the state as well as the positive and negative repercussions that would follow legislation. As …

Does The Tendency Of Loss Aversion Depend On The Level Of Competition? Evidence From Multilevel Esports Tournaments, Zeqing Mao

Theses and Dissertations

This dissertation investigates the relationships between the level of experience, the magnitude of payoffs, and the significance of loss aversion within the context of esports. In the behavioral economics literature, loss aversion describes why individuals prefer avoiding losses to obtaining equivalent gains depending on a reference point. While previous studies predominantly capitalize on experimental methods to examine how the significance of loss aversion is affected by market experience and payoff magnitude, there is also a growing body of research that examines the behavioral properties of loss aversion outside laboratory environments, with sport being one of the most utilized settings. This …

Winning Investment: The Strategic Implications Of The Growth Of Sabermetrics In Japanese Baseball, David Trent Pagliarini

Senior Theses

This thesis examines Japanese baseball and how the use of analytics and statistical research has been implemented into Nippon Professional Baseball (NPB), compared to its North American counterpart, Major League Baseball (MLB). Due to the large financial implications of the MLB, teams have fully adopted the use of advanced metrics to find competitive disparities and advantages in roster construction, game strategies, and player development. Because of the long history attached to baseball in Japan, many cultural differences have adapted the game and recently slowed the growth of sabermetrics. While the NPB is beginning to understand the competitive value that analytics …

The Female Sports Fan Experience: How Women Consume Sports And How Sports Are Marketed To Women, Natalie Elser

Senior Theses

This study analyzes the growing subsection of female sports fans. Through a review of scholarly research articles, this study examines female sports fan motivations and behaviors and how they differ from the classic male sports fan. Additionally, this study aims to investigate how sports marketing executives try to appeal to women as sports consumers and how these practices have begun to change in recent years. This study will provide a summary of existing research on female sports fans along with a review of marketing initiatives used to engage female sports fans.

An Examination Of Sport Ticket Price Acceptability And Surcharge Transparency In Partitioned Pricing, Misun Won

Theses and Dissertations

There has been a recent price policy change in the sport industry that ticket resale companies attempted to reveal any additional fees upfront to increase price transparency and protect consumers in the marketplace. This policy change was announced in early 2020 (Thompson, 2020). However, as the coronavirus outbreak affected live events to be canceled, become virtual, or have a limited facility capacity (Apstein, 2020; Perry, 2020), it disabled the resale companies to see consumer responses to their policy change that may increase or decrease ticket revenues. In addition, charging additional fees to the ticket face value is a form of …