Sports Management Commons^™

"Rise And Roar - University Of North Alabama Move To Division I", University Of North Alabama

Documents

“Rise and Roar: University of North Alabama Move to Division I” is a booklet of information concerning the transitional period of UNA athletics within the NCAA Atlantic Sun Conference. The booklet offers photographs and insight into the reasoning and benefit of the transition both in the university and the larger community.

Resolution Declaring The Intent Of Una To Participate In Ncaa Division I Athletics, University Of North Alabama Board Of Trustees

Documents

Resolution created by the University of North Alabama Board of Trustees declaring the intention of participating in Division I Athletics of the National Collegiate Athletics Association (NCAA). The resolution outlines the benefits of the transition to the university and community, as well as the various steps that will be executed to accomplish the transition. At the time of the document publication, the transition was expected to be accomplished in the summer of 2014 or thereafter.

Linking Classroom Knowledge, Professional Quality, And Career Readiness Through Internship Performance: A Perspective Of Practitioners, Wonyoung Kim, Namhun Lim, Mark Vermillion, Yong-Chae Rhee, Jeffrey Noble, G Clayton Stoldt

The COSMA Journal

Experiential learning has become a foundational tool of sport management (SMGT) education (Grant et al., 2024). However, there has been a lack of research on how practitioners of internship sites assess students' career readiness based on the multidimensional factors, such as internship performance, professional quality, and level of SMGT knowledge. The purpose of this study is to investigate the impact of sport management (SMGT) knowledge and professional quality on students’ career readiness, which is mediated by internship performance as perceived by industry practitioners. To achieve this, a path analysis was conducted using a total of 348 final internship evaluations completed …

We Want The Truth: Fan-Driven Branding And Organizational Response In Professional Wrestling, Jason W. Lee, Nick Davidson, Tim Wilson, Dylan Williams

The COSMA Journal

This teaching case study details a monumental moment in the history of World Wrestling Entertainment (WWE) involving the announcement of the abrupt release of a long-tenured, beloved performer, Ron "R-Truth" Killings. The release came as a major surprise to WWE fans, as the performer had recently been featured in a high-profile, nationally televised "main event" match against the WWE icon and crossover pop culture star John Cena. After the news broke that the beloved performer would not be returning to the company, an instantaneous sentiment of shock and subsequent consumer backlash went viral. Ultimately, the WWE did an about-face, bringing …

Play For All: Financial And Legal Dilemmas In Proposing Adaptive Playgrounds, John J. Miller Dr., Jason W. Lee

The COSMA Journal

This case study examines the complexities of designing, funding, and legally complying with adaptive and inclusive playgrounds for children with disabilities. Inclusive playgrounds prioritize social integration by enabling children of all abilities to play together, while adaptive playgrounds focus on accommodating specific functional needs through specialized equipment. Both approaches support physical, cognitive, and social development and promote equitable community participation. Titles II and III of the Americans with Disabilities Act (ADA), mandate accessibility in public and private recreational spaces, yet compliance alone does not guarantee meaningful inclusion. Additionally, funding remains a significant challenge, with full-scale adaptive playgrounds often costing hundreds …

Betting On Inclusion? The Ethical Dilemma Of Funding An Inclusive Playground, Jason W. Lee, John J. Miller Dr., Tasha Hyder

The COSMA Journal

This teaching case study provides an insightful exploration into multifaceted aspects of sport and recreation management. It narrates a fictionalized account enriched with real-life details, focusing on Rhonda Harper, a respected parks and recreation professional leading an initiative to fund an inclusive playground. While this endeavor has garnered support from local citizens, civic leaders, businesses, and children's advocates, raising the necessary $200,000 has proven to be challenging. A profound dilemma emerges when considering a potential $40,000 donation from a local gaming resort. Although this contribution could secure the needed funding for this initiative, it presents intricacies associated with the ethical …

A Case Study Of Faculty Composition And Workload In Sport Management Programs At Small-To-Medium-Sized Colleges And Universities, Joshua Greer, Nicholas Zoroya, Aimee T. Vlachos, Alan Ledford

The COSMA Journal

Sport management has transitioned from its origins in physical education to an established, business-oriented academic discipline, prompting new questions about how faculty composition and workload shape program delivery in resource-constrained contexts. This case study investigates faculty structures, instructional variety, and workload in sport management programs at small- to medium-sized U.S. colleges and universities, as defined by the Carnegie Size & Setting Classification. A mixed-methods survey of faculty (n = 61) was analyzed using descriptive statistics and thematic content analysis. Quantitative results indicated that core courses are primarily taught by full-time faculty, with most programs relying on one to three full-time …

Leadership Perceptions In Mid-Major Ncaa Athletics: Exploring Women's Teams Head Coaches' Experiences With Athletic Department Senior Staff, Sydnie A. Steele

Theses and Dissertations--Education Sciences

Leadership practices within NCAA Division I athletic departments can shape the professional climate, well-being, and stability of the coaching staff. Yet, limited research has explored how senior administrators influence the experiences of coaches who lead women’s teams at mid-major institutions. This phenomenological inquiry study explored how head coaches interpret their interactions with senior athletic department staff and how these relational dynamics inform perceptions of support.

Twelve Division I head coaches participated in semi-structured Zoom interviews about their experiences at former institutions. The interview protocol integrated the LMX-7 framework with open-ended questions to capture the significance of the head coaches’ lived …

Should More Teams "Trust The Process" Of Tanking?, Eduardo G. Minuci, Alexander Cardazzi, Candon Johnson

Economics Faculty Publications

In many professional sport leagues, the worst-performing teams receive higher probability of earning top draft picks. This provides teams incentives to purposefully lose, or "tank," if they are not likely to contend for the playoffs or championships. We evaluate the effectiveness of tanking to improve team outcomes by examining the most explicit tanking case in the NBA: the "Trust the Process" Philadelphia 76ers. Using synthetic control, we demonstrate that tanking caused the 76ers to be more successful in terms of winning and operating income. However, only operating income had a plausibly positive present value when calculating discounted present values.

Algorithmic Advantage: How Ai Is Reshaping Ncaa Recruiting Strategy And Athlete Mobility, Lawrence W. Judge, Marshall Magnusen

Journal of Applied Sport Management

Artificial Intelligence (AI) is transforming NCAA sports recruiting by offering scalable, data-rich tools that enhance how talent is identified, evaluated, and strategically pursued. Amid the complexities introduced by the transfer portal, name, image, and likeness (NIL) regulations, and rising recruitment costs, AI enables collegiate programs to make faster, more accurate, and financially informed recruiting decisions. Drawing on examples from emerging technologies and real-world institutional practices, the paper highlights the operational benefits of AI, such as efficiency gains, enhanced evaluation accuracy, and expanded reach to under-resourced or geographically remote athletes. At the same time, it critically explores challenges around algorithmic bias, …

From Enhancement To Substitution: A Strategic Provocation On Simulation-Based Sport, Grant B. Morgan, Andreas Stamatis

Journal of Applied Sport Management

Advances in artificial intelligence, large-scale machine learning, and simulation technologies are rapidly transforming how sport is played, analyzed, and consumed. To date, most scholarly and industry discussions frame these technologies as tools that enhance embodied sport by improving performance, officiating, media production, and fan engagement. This paper extends that conversation by posing a more provocative strategic question: under what conditions might simulation move from enhancement to substitution? Focusing explicitly on sport as a business and entertainment enterprise, we argue that many of sport’s core sources of cultural and economic value—uncertainty of outcome, narrative continuity, legitimacy, and collective meaning—are structurally …

Artificial Intelligence As A Catalyst For Systemic Sport Ecology, Ugo Arbieu, Laís Carneiro, Sonia Tieo, Franck Courchamp

Journal of Applied Sport Management

Artificial intelligence (AI) is reshaping both sport management and environmental science, yet these developments have largely evolved in parallel. AI can serve not merely as a technical tool but also as a catalyst for systemic sport ecology, a field that integrates sport, digital innovation and environmental sustainability. Advances in discriminative, generative and agentic AI enable the synthesis of complex ecological and sport-related data, improving monitoring, forecasting, resource efficiency, policy design, and decision-making across scales. In doing so, AI offers a pathway beyond fragmented sustainability interventions and can support holistic approaches to the interconnected crises of climate change, pollution, and biodiversity …

A Multi-Case Study Exploring Ncaa Division I Athletic Departments’ Mental Health Culture, Kim Tolentino, Dana K. Voelker, Brent Oja, Sofia España Pérez, Sam Zizzi

Journal of Issues in Intercollegiate Athletics

Mental health and psychological well-being continue to be significant areas of concern for collegiate student-athletes. Researchers have identified the perceived barriers preventing student-athletes from using mental health services which include lack of knowledge, limited access, and perceived negative stigma (e.g., Harris & Maher, 2023; Yoon & Petrie, 2023). Organizational culture, loosely defined as a group’s accumulated shared learning (Schein & Schein, 2017), plays an important role in guiding the behaviors of its members. Developing a positive athletic department culture around mental health can, in turn, be beneficial to increasing student-athletes’ help-seeking behaviors. The purpose of this study was to explore …

Picturing Disparities: Unveiling Gendered Racism In Athletic Leadership Through Photo Elicitation, Eddie Comeaux, Ajhanai C.I. Keaton, Briana A. Savage, Dresden June Frazier, Sara Grummert

Journal of Issues in Intercollegiate Athletics

This study explored National Collegiate Athletic Association (NCAA) Division I athletic administrators’ views regarding the professional accomplishments of women athletic directors by race/ethnicity. More than 2,000 full-time athletic administrators (e.g., athletic directors, academic advisors/counselors for athletes, and coaches) responded to a photograph of and vignette about either a Black or white woman athletic director. The study found that although some athletic administrators were supportive of women athletic directors regardless of race, some showed signs of race evasiveness and stark differences in their perceptions of deservingness consistent with racial bias. These findings have implications for campus leaders and other higher education …

College Athlete Mental Health: Identifying Sources Of Support In Collegiate Athletics, Levone Lee, Lauren Beasley, Kaylee A. Palomino, Patricia M. Kelshaw, Joycelyn Kennedy, Deborah Chanan, Elinah Russell, Tarkington J. Newman

Journal of Issues in Intercollegiate Athletics

Despite having access to resources and services, college athletes continue to encounter negative mental health experiences and outcomes. Prior research has begun to identify key sources of social support within collegiate athletics, including teammates and athletic trainers. However, there is limited understanding of with whom college athletes feel most comfortable discussing their mental health. The current study aims to identify preferred sources of social support when athletes wish to discuss their mental health and, in turn, examine differences in preference among unique college athlete populations. In total, 247 college athletes participated in the study, representing eight universities within an NCAA …

Examining Diversity Messaging Practices Of Division I Athletic College Sports Communicators, David Cassilo

Journal of Issues in Intercollegiate Athletics

In recent years, college athletic communication departments have been tasked with more messaging related to race and diversity. This research used semi-structured interviews to understand the message creation practices of Division I athletic communication departments when generating diversity and social justice messaging. The research was examined within the context of the theory of racialized organizations. Interviews were conducted with 11 athletic communication staff members at Division I universities. Five themes were constructed related to diversity and social justice messaging of athletic communication departments at Division I universities. These are (a) a White world, (b) need to represent collegiate athletes, (c) …

The Great Divide – A New Leader, A New Identity? Examining A Mascot Controversy And The Role Of The New Coach In School Rebranding, Jason W. Lee, Elizabeth A. Gregg, John J. Miller

The COSMA Journal

Divisive school imagery can significantly impact academic branding while raising ethical concerns. In the presented case study, issues such as those encountered by Marty Lundy, a newly hired head football coach, are addressed as he faces divisive imagery at his new school. As Marty is aware of the divisive nature of his school's imagery, he must navigate the challenge of balancing the school's tradition and community heritage with the need to promote a welcoming environment and address the potential impact on the school's reputation. Consequently, this case study encourages examining various brand communication and ethical strategies necessary for addressing such …

A Qualitative Study Of College Student-Athletes Using The Job Demands-Resources Model: A Case For Understanding Student-Athletes As Employees, Michael Spooner, Asia Eaton, Anthony Weems, Tiffany Munro

Journal of Athlete Development and Experience

This research conceptualizes the NCAA Division I student-athlete position as similar to a position of employment utilizing the Job Demands-Resources (JD-R) model developed by Bakker & Demerouti (2017) from the field of Industrial-Organizational Psychology. We utilize qualitative methods to conduct an exploratory study that assesses the characteristics of student-athletes through analysis of perceived role demands, role resources, and personal resources using a sample of using a sample of 30 student-athletes (15 men, 15 women) at mostly large Division I universities across the U.S. Data were analyzed utilizing thematic analysis and revealed the various demands that student-athletes faced, as well as …

From Isolation To Integration: The Influence Of Community Engagement With Special Olympics On Ncaa Athletes Experiencing Role Conflict, Grace Fetherstonhaugh, Kirsten Hextrum

Journal of Athlete Development and Experience

Role conflict is prevalent for college athletes across varying competitive levels, sport types, and identities. Recent reform to the collegiate athletic model, such as enabling college athletes (CAs) to profit from their Name, Image, and Likeness, may create additional demands and conflicts for participants. Despite the plethora of research into college athletes’ experiences with role conflict, few studies examine possible solutions. This study offers a novel intervention to role conflict through a community engagement (CE) program. Short, immersive, contributions to one’s local environment can improve social connections, limit negative mental health effects, and generate a higher sense of purpose, all …

“People Need To Hear More About This Esports Team”: Exploring Esports College Athletes’ Transition Experiences, Kibaek Kim, Rhema Fuller, Nick Davidson

Journal of Athlete Development and Experience

With the increase of attention towards esports in both industry and academia, volumes of research have been conducted to support professional esports athletes and esports college-athletes (ECAs). Although studies exploring professional esports athletes' transition experiences were available, little to none was known about this experience for ECAs. Based on Schlossberg’s transition theory and previous studies exploring the transition experiences of traditional sports student-athletes, this study aimed to provide a deeper understanding of ECAs’ transition experience. This study conducted three focus group interviews with four ECAs in each group who played the same game. The result of this study showed there …

Navigating Intersections: How Stereotypes And Oppression Shape Black Women Student-Athletes’ College Journeys, Tomika Ferguson, Cherese Fine

Journal of Athlete Development and Experience

Black women college athletes navigate intersections of race, gender, and athletic ability within predominantly White institutions (PWIs). They can face stereotype threat, racialized academic expectations, and pressures to conform to dominant institution norms. This qualitative study explores the college experiences of Black women college athletes at a predominantly White institution (PWI), focusing on how intersecting oppressions and stereotypes influence their academic, social, and athletic lives. Guided by Black feminist thought (BFT) and stereotype threat theory, the research addresses two questions: What are the college experiences of BWCAs, and how do stereotypes affect these experiences? Findings reveal that pre-college experiences in …

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …

Exploring Di College Coaches’ Perceptions Of Holistic Coaching And The Factors Impacting Their Ability To Succeed In The Current College Sports Landscape, Deborah V. Hogan Phd

Journal of Issues in Intercollegiate Athletics

In the highly competitive Division I (DI) college sports system, coaches are expected to produce winning programs while developing their college athletes holistically. Recent changes in NCAA policies complicate the coach-athlete relationship, hindering coaches' ability to serve as effective holistic leaders. This study uses grounded theory to understand how DI coaches in high-profile sports perceive their roles as holistic leaders and manage external challenges to provide holistic college athlete experiences. Semi-structured interviews with 12 football and women’s basketball coaches revealed five main themes: 1) coaches are educators, 2) strategies for holistic coaching, 3) supporting Black college athletes, 4) college sports …

Ncaa Division I Senior Athletic Administrators' Perceptions Of And Experiences With Mental Performance Consultants And Their Services: A Qualitative Investigation, Morgan R. Eckenrod, Rebecca Zakrajsek, Johannes Raabe

Journal of Issues in Intercollegiate Athletics

At the National Collegiate Athletic Association (NCAA) Division I (DI) level, senior athletic administrators (SAAs) play a critical role in hiring Mental Performance Consultants (MPCs). Researchers found that NCAA DI administrators generally believe MPCs are beneficial in helping student-athletes manage competition pressures and improve performance, the number of full-time MPCs in NCAA DI athletic departments is still limited. In this study, eleven NCAA DI SAAs with at least one full-time MPC in their athletic department that solely delivered mental performance services were interviewed about their perceptions of and experiences with MPCs and their services. Using reflexive thematic analysis procedures, three …

Investigating The Glass Cliff Phenomenon In Ncaa Division I Women’S Basketball, Nicholas Swim, Adam R Cocco, Meg Hancock, Nick Kopka

Journal of Issues in Intercollegiate Athletics

In 2022-2023, across all Division I women's college sports teams, women only held 42% of all head coaching positions. Women's college basketball represents one of the outlier sports, as almost 70% of their head coaches for NCAA Division I women's basketball teams were women. While women head coaches are well represented in women's college basketball, Gerretsen et al. (2023) suggest inconsistencies exist in past experience, tenure length, and gender perceptions in women's college basketball hiring practices. This study further aimed to investigate these inconsistencies utilizing role congruity theory and the glass cliff phenomenon. To investigate, the researchers collected data on …

Supporting The College Athlete Amidst The Onset Of Name, Image, And Likeness, Brennan K. Berg, Michael Hutchinson, Janelle E. Wells, David W. Walsh, Andre Simmond

Journal of Issues in Intercollegiate Athletics

Athletic administrators often assume a distinct stakeholder role that has the most immediate and frequent impact on college athletes’ well-being and retention. The implementation of name, image, and likeness (NIL) represents a historic transformation in college athletics. Utilizing a sport development framework, particularly the retention stage, to examine elite athlete development, how athletic administrators socially support college athletes in the new context of NIL and its impact on administrators’ work experiences were empirically assessed. Semi-structured interviews were conducted with 18 athletic administrators at nine universities. The themes of Implementation Challenges, Lack of Uniformity, Holistic Benefits to Athlete Well-Being, and Mostly …

Analysis Of Careers In And Through Intercollegiate Compliance, Michael A. Odio, Grace Wright, Thomas J. Aicher

Journal of Issues in Intercollegiate Athletics

This study examines job movements entering, exiting, and between NCAA compliance-related positions using a sample of 100 LinkedIn profiles. The analysis of the 441 job movements establishes job and organizational tenure figures and patterns in how people matriculate through certain positions. Theory related to career boundaries is used to interpret the job movements and draw conclusions about patterns related to educational backgrounds (e.g., master’s and law degrees), the role of internships and graduate assistantships, and more. The findings provide new insight on career dynamics in NCAA compliance and underscore the need to focus on studying subsectors in college sport to …

Exploring Sport Leaders’ Sensemaking And Enactment Of Inclusive Leadership, Elizabeth Taylor, Sean Dahlin, Janelle Wells, Erika Gray

Journal of Issues in Intercollegiate Athletics

While diversity, inclusion, and leadership shape individual behaviors and organizational culture, historically they have been researched as independent theoretical streams. Examining these lines has been fruitful to advance our understanding of diversity, inclusion, and leadership separately; however, we lack an understanding of how leaders understand and engage in inclusive leadership. Thus, this study explores how college sport leaders make sense of and enact inclusive leadership. Through 16 semi-structured interviews with senior-level athletic administrators we constructed four themes: fostering employees’ uniqueness, strengthening team belongingness, learning centered development, and actioning values-based care. This work both bolsters and extends Korkmaz and colleagues’ (2022) …

House Rules: Athlete, Coach, And Staff Perspectives On The Shifting Ncaa Landscape, Daniel Springer

Journal of Issues in Intercollegiate Athletics

The House settlement is an inflection point in NCAA Division I athletics, ushering in a new model of institutional revenue sharing, roster regulation, and athlete compensation. While legal and financial analyses dominate public discourse, less is known about how these shifts are understood by those working and competing within athletic departments. This study draws on narrative analysis of interviews with 11 athletes, coaches, and staff across five anonymized Power 4 institutions to examine how the House settlement is being interpreted as it takes effect. Three narrative foci emerged: 1) financial prioritization and resource allocation, 2) shifting culture, relationships, and meaning, …

The Impact Of Geographic And Community Diversity On The Transitionary Experiences Of International College Athletes, Marek Taškár, Chris Corr, Nicole Sellars, Sarah Stokowski, Karina Jolly, Trevor Bopp

Journal of Issues in Intercollegiate Athletics

International college athletes migrating to the United States for athletic competition encounter unique challenges such as language barriers, cultural adjustment, and familial detachment. These obstacles can hinder international college athletes’ transition compared to those of domestic athletes. While supportive programming and personnel have been illustrated to ease the transition and foster acculturation among international college athletes, the impact of the geographic location of an institution may impact the acculturation process for international college athletes. Given the importance of acculturation to athletic and academic success, this study examined how cultural diversity within communities hosting NCAA member institutions affects international college athletes’ …