Sports Management Commons^™

Ncaa Student-Athletes' Sports Gambling Behaviors Examined Using Psychological Reactance Theory, Braden E. Norris, Paul M. Pedersen

Journal of Issues in Intercollegiate Athletics

Since the repeal of the Pro and Amateur Sports Protection Act (PASPA) in 2018, sports gambling has been a rapidly growing segment of the sport world. The United States federal government has left it up to individual states to legalize and govern the activity of sports gambling, however, the National Collegiate Athletic Association (NCAA) still prohibits (Bylaw 10.3) the activity regardless of legality. With it known that student-athletes violate Bylaw 10.3 (e.g., Paskus & Derevensky, 2025; Richard et al., 2019), this study examined sports gambling behaviors through under the scope of Psychological Reactance Theory (PRT) to investigate if student-athletes’ sports …

Recruitment Of International College Athletes (Icas) To The United States: A Bourdieuian Examination Of Pathways To Success, Simran Kaur Sethi, Kirsten Hextrum, Kaitlin Pericak

Journal of Issues in Intercollegiate Athletics

Successful recruitment pathways of international college athletes (ICAs) remain understudied. We use Bourdieu’s capital exchange theory to examine how ICAs acquire and deploy forms of capital to navigate college athletic recruitment. Bourdieu posits that individuals accumulate different forms of capital, including economic, social, and cultural capital, which they can use to gain access to resources and opportunities. In the context of athletic recruitment, ICAs may need to acquire different forms of capital than their domestic counterparts. Thus, we use a qualitative research design to explore how ICAs navigate the recruitment process. Findings from our study provide valuable insights into the …

Academic Professionals’ Perspectives On Return To Learn Following Concussion In Ncaa Student-Athletes, Tom Bowman, Monica R. Lininger, Alicia M. Pike Lacy, Johna K. Register-Mihalik, Steven M. Myers, Stephanie M. Singe

Journal of Issues in Intercollegiate Athletics

While evidence supports the gradual return to participation in collegiate athletics following a concussion, limited evidence exists of the return to learn (RTL) procedures for a successful return to the higher education classroom. The objective of this study was to determine what academic supports and hindrances are present for NCAA student-athletes during the RTL process following a concussion from academic professionals’ perspectives. In this qualitative study with purposive recruitment strategies, academic support professionals (5=female, 4=male, age=44.2±13.9 years, experience=11.6±10.4 years) and faculty athletic representatives (5=female, 5=male, age=48.6±7.8 years, experience=3.9±5.6 years) volunteered to complete virtual interviews. We conducted semistructured one-on-one interviews with …

Fan Perceptions Of Dynamic Ticket Pricing In Professional Sports: The Impact Of Transparency, Incentives, And Demographics, Joshua Greer, Nicholas Zoroya

The COSMA Journal

Abstract

Dynamic Ticket Pricing (DTP) has become a widely implemented strategy in professional sports, allowing organizations to adjust ticket prices based on demand fluctuations. While DTP optimizes revenue generation for teams, its impact on fan perceptions, purchasing behavior, and loyalty remains a crucial consideration. This study examines the influence of age, gender, pricing transparency, and promotional incentives on fans’ perceptions of fairness, trust, and purchasing decisions within a dynamic pricing model.

A total of 57 participants completed a survey assessing their attitudes toward DTP. Key areas of analysis included perceived fairness, willingness to pay for high-demand games, trust in pricing …

Does A Star Player’S Jewelry Matter? An Analysis Of Nba Real Team Value, Brandon C. Penticoff

Undergraduate Economics Working Paper Series

This study dives into the financial and sport factors that impact team market value and revenue. This study's results confirm that star players significantly enhance team value, with NBA Superstars adding nearly $500 million annually. This study discovered the prominence of a Principal-Agent Problem between star players and NBA front offices over the issue of championship pursuit. The analysis also identifies an optimal style of play for revenue generation, but that could oppose longer-term team value. These findings have critical implications for NBA front offices, owners, and coaching staffs.

Sustainability In Professional Sports: A New Nexus Of Profit And Social Responsibility, Matthew Teplitz

Master's Theses

The world is facing a climate crisis – corrective action that will improve our collective situation is needed, now. Those with the power to do so, in the capitalist structure under which we live, are largely the individuals, corporations, and governments with financial resources and the platform to inspire others to act. Two such entities, complete with the financial heft to make a difference and inspiration to spare, are North America’s National Basketball Association (NBA) and Spain’s La Liga. This thesis seeks to understand what distinguishes the NBA’s approach to sustainability from La Liga, and by employing each league as …

The Nexus Of Sports Fandom And Sports Wagering: A Scoping Review, Brandon Mastromartino, Michael L. Naraine, Henry Wear

UNLV Gaming Research & Review Journal

This scoping review examines the intersection of sports fandom and sports betting, with a particular focus on the marketing considerations involved in this relationship. Sports fandom, driven by strong emotional investments and team identification, plays a critical role in shaping betting behaviors. As this relationship becomes increasingly complex, it is essential to explore the underlying motivations and behaviors of sports fans who engage in betting, the ethical implications of marketing practices targeting this group, and the methodologies used to study this intersection. To address these relationships, this review examines four key areas: motivations for sports fans to engage in betting, …

The Nil Ripple Effect: How Name, Image, And Likeness Reshapes Student-Athletes, Mental Health, And Fan Perception, Jaleah Walker

Honors Theses

The NIL Ripple Effect: How Name, Image, and Likeness Reshapes Student-Athletes, Mental Health, and Fan Perception examines the shifting dynamics of college athletics and how these changes affect student-athletes, fans, and institutions. The study explores the consequences of Name, Image, and Likeness (NIL) deals and its effects on student-athletes' mental health and fans’ perception. Through interviews with athletes and analysis of current policies, this research highlights the mental, financial, and competitive pressures that NIL places on student-athletes. While NIL provides financial opportunities, it also demands brand management, public visibility, and performance consistency, often leading to heightened stress. Additionally, this study …

Book Review: College Sports And Institutional Values In Competition: Leadership Challenges, Kirsten Hextrum

Journal of Issues in Intercollegiate Athletics

In The Price: What It Takes to Win in College Football's Era of Chaos Armen Keteyian and John Talty have written the first comprehensive post-NIL examination of college football’s new landscape for coaches, athletes, agents, and athletic departments. The authors explore the newly disrupted landscape of college football, likening it to the "Wild West" where traditional structures have been upended. The authors detail the profound impact of recent upheavals, including the COVID-19 pandemic, the transfer portal, and name, image, and likeness (NIL), which have collectively struck the sport like a nuclear bomb, leaving coaches and administrators grappling with unprecedented challenges. …

The Impact Of Social Media On Fan Engagement In College Sports: A Focus On Student Fan Interaction, Lindzy K. Cortés

Theses/Capstones/Creative Projects

In the digital age, social media has become an essential tool for shaping how college students interact with their university sports teams. This study explores the role of social media in influencing student fan engagement at the University of Nebraska at Omaha (UNO), with a focus on perceptions, behaviors, and platform preferences. Using a mixed-methods approach, data was collected through a campus-wide survey (n=122) and ten in-depth interviews with student fans and athletes. Results indicate that Instagram and TikTok are the most effective platforms for capturing student attention, particularly when content includes behind-the-scenes access, humor, and player-led storytelling. Students who …

Comparative Analysis Of Regression And Random Forest Models For Player Performance Prediction In The Mls, Joshua Clement Madeti

Senior Honors Theses

Advanced technology and analytics have transformed the world and have benefited several industries throughout, the sport industry being one of them. Data is constantly generated during sports and requires post-game or post-season analysis which is crucial to team and player success. In this paper, the researcher will focus on the impact of analytics on soccer and soccer players. With over three billion active fans, soccer is the most famous sport in the world yet, when it comes to analytics, it is lagging. The thesis includes a comparative study of multiple linear regression and random forest regression to explore whether these …

Ua12/2/2 Talisman: Connection, Wku Student Affairs

WKU Administration Documents

Spring 2025 Talisman:

• Alali, Cecilia & Ragan Harrington. Connection
• Hardesty, Emma. On a Roll – Dungeons & Dragons
• Muscutt, Carson. Grinding Through Life – Molotov Skateshop
• Cox, Kate. Stopwatch
• Harrington, Ragan. 1 Campus, 7 Strangers – Logan Hesse, Nicholas Basile, Spencer Winterbottom, Alliyah Jones, Alex Gehring, Annie McClurg, Rowan Finley
• Vickers, Abigail. Forged in Combat – Mixed Martial Arts
• Wood-Morris, Oli. Survivors to Neighbors – Bosnian Refugees
• Jordan, Shylin. Severed Roots
• Bivens, Emily. Behind the Screen – Social Media
• Dean, Clarissa. Shear Talent – Shake Rag Barbershop
• Sutton, Avery. For the Love of the Old – Thrift Shopping
• Phelps, Maggie. …

Transformational Leadership And Its Impact On Team Success: A Detailed Chronicle Of Bellarmine University Men's Lacrosse, Ella Beames

Undergraduate Theses

This thesis uses a journalistic approach to explore the intersection between leadership, transformational leadership, in particular, and forms of success through the lens of Kentucky's only NCAA Division 1 Men's Lacrosse program. Interviews, written survey, and observation were utilized to gauge a community-wide perspective about the team and the holistic nature of the student-athlete experience within Bellarmine University Men's Lacrosse. Observation followed the team for three years and engaged players and coaching staff in telling the story of the team's shifting culture and the management process of the team's newfound success. Methods aimed to draw a connection between the change …

Game Changers: The Impact Of Female Representation In Sports Media On Girls' Youth Sport Participation, Kaci L. Huff

Undergraduate Theses

This thesis examines how female representation in sports media impacts girls' youth sport participation rates. Using a review of current literature and original enrollment data from local youth organizations, it reveals that limited and often stereotyped portrayals of female athletes contribute to lower participation and early dropout among girls. The study highlights how underrepresentation, especially of marginalized groups, reinforces harmful narratives that deter engagement. Solutions are proposed, including increasing inclusive media coverage and emphasizing athletic achievements over appearance. By reshaping media narratives, the sports industry can create more supportive environments and encourage greater youth sport participation among girls.

The Formation Of The American League In Baseball; Changes In American Society And Culture That Contributed To The Demand For More Baseball In The Late 19th Century, Shawn M. Smith

Bound Away: The Liberty Journal of History

The second professional major league (the American League) in baseball came about in response to the demand for more baseball entertainment due to the increased amount of leisure time Americans had in the late-19th century as society started the shift from an agricultural based lifestyle to a culture who worked predominantly in factory work.

The culture and society of the day changed drastically due to changing economic conditions of the time period. Due to monumental changes in industry, the vast majority of the population had shifted from working in an agrarian society to working in factories as a result of …

Physical Activity Curriculum And Marketing Strategy For Dale Vuelta To Empower Young Girls In Mexico., Reagan A. Dodson, Eunice M. Lee

SPARK Symposium Presentations

The World Health Organization (WHO) found that nearly one-third of the world’s adult population are physically inactive, not meeting the global recommendations of at least 150 minutes of necessary physical activity per week (WHO, 2024). Adolescent girls were less active than adolescent boys, with 85% in comparison to 78%. In Mexico, 88% of girls, ages 11-17, are physically inactive (WHO, 2022). In Mexico, the stigma around girls practicing sports remains strong; gender-based violence grows by the year, and girls are often bullied, questioned, or discouraged from participating in sports (B. Möller, personal communication, September 23, 2024). Dale Vuelta, a non-profit …

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team in spring 2025.

Ua19/16/2 Ahletics Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases regarding general activities of the WKU Athletics Department for spring 2025.

Ua19/16/2 Volleyball Press Relations, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU volleyball team in spring 2025.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU track teams in spring 2025.

Ua19/16/2 Football Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU football team in spring 2025.

Ua19/16/2 Soccer Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU soccer team in spring 2025.

Ua19/16/2 Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU men's basketball team in spring 2025.

Ua19/16/2 Golf Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU golf teams in spring 2025.

Ua19/16/2 Tennis Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU tennis teams in spring 2025.

Ua19/16/2 Softball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU softball team in spring 2025.

Ua19/16/2 Baseball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU baseball team in spring 2025.

Does Name, Image, And Likeness Increase Gender Inequality In College Athletics?, Aimee Christenson

Political Science Theses and Capstones

In June of 2021, the National Collegiate Athletic Association adopted its first interim policy regarding Name, Image, and Likeness. From here, college athletes have been able to benefit from opportunities regarding their brand as an athlete. While this development has been historic in its expansion of rights to athletes, it highlights the inequities between male and female athletes. Title IX requires equal opportunity for male and female students. This research raises questions about whether NIL is increasing the disparity between male and female athletes. To answer this question, I looked at NIL data collected by Kyle Ems on the NIL …

Book Review: Justice Batted Last, Darlene A. Kluka, Aaron Livingston

Global Sport Business Journal

Book Review of Don Zminda's (2025) Justice Batted Last: Ernie Banks, Minnie Miñoso, and the Unheralded Players Who Integrated Chicago's Major League Teams

Transforming The Feminist Movement – How Female Celebrities Influence The Economic Power And Consumer Behaviors Of Women, Erin Lewantowicz

Senior Theses

This thesis explores the evolving relationship between feminism, economic power, and celebrity culture in the 21^st century. Through an examination of three key industries—entertainment, athletics, and influencers—this study highlights how female celebrities like Taylor Swift, Caitlin Clark, and Alix Earle act as catalysts for significant shifts in women’s economic and consumer power. Taylor Swift’s impact on the entertainment industry, Caitlin Clark’s role in redefining women’s sports, and Alix Earle’s influence on the social media marketing landscape illustrate the growing authority of women as consumers and change-makers. Utilizing social media, brand partnerships, and unprecedented fan engagement, these women transcend traditional …