Sports Management Commons^™

An Olympic-Size Debate: Cost Vs. Legacy, Richard C. Crepeau

UCF Forum

The Games of the XXXth Olympiad will begin in London on July 27, and they have been anticipated in England with a combination of excitement, media hype, public indifference, anxiety, and debate.

Father's Day, Richard C. Crepeau

On Sport and Society

This was first written in 1992 for Father's Day shortly after my father's death which is now 23 years ago. It was originally a radio commentary for WUCF-FM in Orlando. I send it out each year as a tribute to my father and as a tribute to all fathers on Father's Day.

Triple Crown, Richard C. Crepeau

On Sport and Society

It has become one of the rarest of rarities in American sport. This Saturday for the twelfth time in the past thirty-four years a horse will come to the Belmont with an opportunity to become the twelfth horse in the history of the Triple Crown to achieve this elusive fete. The last time it was done was in 1978 by Affirmed.

Differentiation Of Social Marketing And Cause-Related Marketing In Us Professional Sport, Jennifer Renee Pharr, Nancy L. Lough

School of Public Health Faculty Research

Several studies have focused on cause-related sport marketing (CRM), yet few have examined social marketing in sport. The purpose of this study was to show how both are unique strategies employed in sport to achieve corporate social responsibility. A qualitative content analysis was utilized to analyze the outreach programs of the NBA, NFL, NHL, and MLB as described on each website. A directed content analysis was used to categorize outreach programs as CRM, social marketing, or other community outreach based on five variables that differentiate each strategy. Forty three programs were evaluated. Twenty two (51.2%) were categorized as social marketing, …

Metta, Richard C. Crepeau

On Sport and Society

Maybe I missed the memo. Perhaps I wasn’t paying close enough attention. Or somehow it wasn’t big enough news in London. Whatever the case may be, I was a startled when I read recently that someone named Metta World Peace was playing basketball in the NBA for the Los Angeles Lakers. I remember World B. Free of the NBA and He Hate Me of the XFL, but Metta World Peace was a new one.

Marketing Pastimes: Comparing The Brand Strengths Of Real Madrid & The New York Yankees, Colin Wilson Powers

Renée Crown University Honors Thesis Projects - All

In March of 2012, Forbes Magazine ranked the most valuable brands in all of sports. Trailing only Manchester United’s $2.235 billion valuation, the next most valuable franchises are Spain’s Real Madrid of La Liga BBVA, and Major League Baseball’s New York Yankees. As the two of the three most dominant brands in all of sports, Real Madrid and the New York Yankees are frequently mentioned in the same context as one another, but rarely discussed through more extensive market research comparing their brand management strategies. By utilizing Kevin Keller’s acclaimed Customer-Based Brand Equity model, the relative strength of the brands …

Predicting Expenditure Patterns Based On Motivations To Travel For Active Sport Tourists, Chris Brown

UNLV Theses, Dissertations, Professional Papers, and Capstones

The present study continued the line of research into general tourism motivations and expenditures by further expanding the scope into active sport tourists traveling to participate in a specific sport. In completing this research, a broad range of travel, expenditure, and motivational factors were considered. In addition, multiple regression was utilized to answer the proposed research question in an attempt to achieve a more comprehensive understanding of active sport tourists' motivations for travel and their subsequent expenditures.

The Look Of The Line: An Empirical Investigation Of The Impacts Of Facial Symmetry On Salary Levels Of Offensive Linemen In The Nfl, Kristen Wampole

Business and Economics Honors Papers

Evaluation of a professional athlete's performance for the purposes of compensation determination is difficult, especially when decision making may not follow the expected "instrumental rationality." This paper will look to examine the factors, both productive and non-productive, impacting an Offensive Lineman's salary in the NFL. The purpose of this study is to determine whether an offensive lineman's salary is based on productive characteristics adhering to instrumental rationality, or whether the influence of non-productive characteristics influence salary as ultimately determined by team management. Results indicate that players within the tackle position with earning salaries in the seventy-fifth percentile gain additional benefits …

Summitt, Richard C. Crepeau

On Sport and Society

From across the nation, from the world of basketball and the world of sport, the reaction to Pat Summitt relinquishing her position as head basketball coach at the University of Tennessee has been overwhelming in praise, admiration, and volume. Those who played for Summitt talked of the tremendous impact that she had on their lives, praising her as a coach and human being, often referring to her as a mother-figure. Those who knew her in other capacities talked about her strength in the face of adversity. This quality distinguished Pat Summitt throughout her career and not just in the past …

Understanding Loyalty And Motivation Of Professional Sports Fans, Victoria Wilkins

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to examine the factors which create continuous and permanent commitment to a specific professional sports team.

Statement of Objectives: There is no denying that the current economic standing of the United States does not promote spending large sums of money on entertainment and leisure. Since taking a family to a professional sports game gets rather expensive, families are lead to pursue other alternatives while deciding how to spend free time. The costs of game attendance, including tickets, parking, food, beverages and souvenirs, can easily surpass one hundred dollars, which is undoable for many …

Violence In Youth Sport: Potential Preventative Measures And Solutions, Cheryl Danilewicz

UNLV Theses, Dissertations, Professional Papers, and Capstones

Youth sport events are part of a growing industry to which event venues are tailoring their policies, procedures, and designs. The competitive nature of the events and their participants have caused these venues to examine their existing policies and adjust them to increase security and safety measures for the athletes, coaches, spectators, game officials, and venue staff. Tempers at these events will flare, and in recent years violence is becoming increasingly more common. Parents and athletes have attacked each other, coaches, and game officials due to the intense nature of these events. The result of these acts could range from …

Motivational Clinic For Coaches In Division I, Ii, Iii College Sports, Christopher M. Sheldrick

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to create a motivational clinic for Division I coaches in the National Collegiate Athletic Association (NCAA).

Statement of Objectives: By attending the motivational clinic for NCAA Division I coaches, attendees will learn effective motivational strategies from former successful collegiate athletes, successful college and professional sport coaches, and experts in sports psychology. By understanding and implementing the theories and strategies learned, coaches will be able to increase student-athlete performance at their institutions.

Justifications: It is important for coaches at all levels to understand athlete motivation. At the NCAA Division I level, the expectations for …

Enhancing Off-Season Motivation In Collegiate Athletes, Daniel Ryan

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to identify the optimal off-season motivational strategies to be utilized by collegiate coaches to maximize the motivation, sport performance, and sport satisfaction of collegiate athletes.

Objectives: By identifying the determinants of athlete motivation, this paper will serve as a resource for coaches as they seek to raise the overall motivation and commitment of their athletes during the off-season.

Justification: Developing the ideal off-season motivational strategy for collegiate athletes is important on a number of levels. Due to the heightened level of competition in college sports, coaches must ensure that the structuring of their …

Creating A Positive Motivational Climate: Strategies For Division I Women’S Tennis Coaches, Mark Roberts

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to develop a handbook of positive motivational strategies that enhance players’ performance and well-being.

Statement of Problem: When coaches do not use constructive motivational strategies and create a negative motivational climate, both the performance and the well-being of the student athlete may be undermined. Athletes playing in a negative motivational climate are less likely to perform to their full potential or enjoy participating in their sport. This can lead to athletes feeling negative emotions towards the athletic experience, resulting in harm to the athletes, teams, and coaches.

Justification: Exploring optimal motivational strategies for …

The Positive And Negative Economic Contributions Of Mega-Sporting Events To Local Communities, Qi Gong

UNLV Theses, Dissertations, Professional Papers, and Capstones

The purpose of this paper is to identify and examine the factors of mega-sporting events those contribute to positive economic impact as well as the factors that may negatively impact a community. Based on reviewing existing literature and data, the positive and negative contributions, a community may have through a hosting sporting event, will be discussed. The objective of this paper is focused on the economic impact that happened to the local communities.

The Role Of Ethics In Athletic Participation, Ryan Matthews

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose: The purpose of this paper is to determine what role ethics plays in athletic participation and what intrinsic and/or extrinsic factors may influence the decision making process of athletes. Once identified, the information found in this paper can be used to help athletes understand their own thought processes concerning rules adherence and to assist them in making a conscious decision to follow the rules to achieve their goals.

Statement of Problem: The exploration of the literature will reveal the many factors and conditions that an athlete faces that will influence their decision to participate within the confines of the …

Marchmad, Richard C. Crepeau

On Sport and Society

For the past six weeks if you were around anything even vaguely connected with college sport, you were subjected to repeated references to “March Madness.” The only phrase that even remotely approaches “March Madness” in frequency of use is “student athlete.” If you prefer hyperbole over hypocrisy then, no doubt, you prefer “March Madness” over “student athlete.”

Bounties, Richard C. Crepeau

On Sport and Society

The shocking news out of the NFL this past week was that football is a violent game and that violence is encouraged by coaches. I suspect most American boys learned this basic truth about football when they were six or seven years old.

Braun, Richard C. Crepeau

On Sport and Society

From the time the story was leaked in early December, I had a feeling that Ryan Braun was going to be the first player to successfully appeal a positive drug test. I based this on two notions. First, someone sometime was going to be the victim of a false positive or some breach in the security of the urine sample. Second, I had a difficult time believing that someone of Braun’s obvious talent and public image, who did not exhibit a huge jump in his offensive numbers, was taking performance enhancing drugs. In most of the power categories (doubles, triples, …

Surf Lifeguard Perceptions And Practice Of Cardiopulmonary Resuscitation (Cpr), Kevin Moran, Jonathon Webber

International Journal of Aquatic Research and Education

While the importance of lifeguards in providing immediate and effective basic life support (BLS) in drowning has been well reported, not a lot is known about how lifeguards perceive the relative value of CPR as a lifeguard skill, their training in it, and the likelihood of resuscitation being successful. A self-complete questionnaire was completed by 252 volunteer surf lifeguards at 16 surf beaches in the Greater Auckland,NZ region. Results show that most lifeguards (65%) had received training in the 3 months before the survey, 83% were willing to perform CPR, few (9%) had used CPR in an emergency, and many …

Bcs, Richard C. Crepeau

On Sport and Society

The Alabama Crimson Tide football team is now officially the BCS National Field Goal Champion. This was achieved despite the fact that the Tide did score a touchdown in the waning moments of the game and then watched their kicker miss the extra point. The Alabama coach, Nick Saban, must have been quite proud of this achievement, as it obliterated the loss to LSU in the Field Goal contest of November to determine which team was number one in the nation at that point in the season.

An Examination Of Star Players' Effects On The Branding Process Of Professional Sports Teams, Nathan David Pifer

Theses, Dissertations and Capstones

Although various models and real-life examples seem to convey its presence, the relationship between star players and the branding process of professional sports teams is one that remains rather vague and unquantified. Though numerous examples seem to suggest that star players are capable of exerting an effect on a team’s brand, more thorough analysis is required in order to decipher which areas of a brand’s development are more or less affected by these marquee athletes. Taking responses from survey questionnaires containing 40 items pertinent to the topic, this study deployed Exploratory Factor Analysis (EFA) to uncover six underlying factors that …

Reflection, Richard C. Crepeau

On Sport and Society

As I prepare to leave England and return to Florida and as the end of the year approaches, I have thought about writing an end of the year summary piece. Thinking about that I decided that what I only would reflect upon the last six or seven weeks of this year, weeks that have turned out to be most remarkable in content and emblematic of the past year.

Similarities In Fan Preferences For Minor-League Baseball Across The American Southeast, Tyler Anthony, Tim Kahn, Briana Madison, Rodney Paul, Andrew Weinbach

Falk College Research Center

Three Minor League Baseball leagues across the Southeastern United States are studied in order to determine what drives fan attendance. Individual game attendance and game characteristics are examined for three leagues located in the American southeast, the Florida State League, the Southern League, and the South Atlantic League. Despite the three leagues encompassing different levels of play (from A to AA), the determinants of attendance are similar across leagues. Factors affecting attendance such as winning percentage, weather conditions, local income and population, and individual game promotions, such as fireworks, are explored.

Thanksgiving, Richard C. Crepeau

On Sport and Society

(As with all American traditions if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece) The History of Thanksgiving and of Football both go back into the Middle Ages, and so it may not be so strange that the two would become intertwined in modern America.

Ua12/2/1 Topper Extra - Basketball Season Preview, Wku Student Affairs

WKU Administration Documents

Topper Extra magazine, includes articles:

• Claybourn, Cole. This Season’s Toppers a Young Defensive-minded Team – Basketball
• Claybourn, Cole. Upperclassmen Ready to Teach Newcomers
• Preseason Sun Belt Conference Men’s Basketball Poll
• Preseason Sun Belt Conference Women’s Basketball Poll
• Stephens, Brad. Mary Cowles Hopes Young, Old Take WKU Back to NCAA Tournament
• Stephens, Brad. LaTiera Owens Becoming Vocal Leader for Lady Toppers
• Stephens, Brad. Micah Jones, Jalynn McClain Link with WKU Women

Al Davis, Richard C. Crepeau

On Sport and Society

Over the past weekend news came of the death of Al Davis at the age of 82. It did not make the nightly news in France or the newspapers that I saw. It was not until returning to England on Monday that I, really by chance, stumbled across the news of Davis’ death. I can say I was surprised and somewhat taken aback by the possibility that I might have missed the death of such an important figure in the history of sport in America, particularly the history of the National Football League.

Regional Differences In Fan Preferences For Minor League Hockey: The Ahl, Rodney Paul, Robert Chatt

Falk College Research Center

Regional differences in fan preferences for minor league hockey in the United States are explored using simple linear regression models. The top-level minor league for the NHL, the American Hockey League (AHL), was studied for the 2008-09 season. Key attributes with respect to attendance are studied for hockey including population, income per capita, promotions, scoring, and winning percentage. In addition, a key socio-economic variable, fighting is also investigated. Major differences are found for fan preferences across geographic regions in relation to population, income per capita, a variety of promotions, and team success. In addition, fan reaction to fighting tends to …

Baseball's Night, Richard C. Crepeau

On Sport and Society

It was approximately 12:45 a.m. in London when Mark Teixeira’s bases loaded blast reached the seats in The Can, and the Yankees added four runs to the one they were gifted in the first inning. It was 5-0. David Price had very little, and I turned off my computer and went to bed. At the time the Braves were 1-1 with Philadelphia, the Red Sox and O’s were scoreless and that seemed not to matter at that point. The Cardinals and Astros had not yet begun.

Penn State, Richard C. Crepeau

On Sport and Society

The world of intercollegiate athletics, particularly the world of elite football and basketball programs, is a world unto itself. It has a connection to reality analogous to that of Disney World, and is shrouded in a veil of secrecy rivaling that of the CIA. Those who run these programs live in a paranoid environment that sustains a bunker mentality, while at the same time is invested with a sense that the rules, of any world beyond their offices, do not apply to them. They are vigilant in maintaining their splendid isolation in a vacuum of privilege.