Sports Management Commons^™

Internet Pr And New Gratifications In Sports: A New Way Of Communication Between Sports Organizations And Fans, Chang Wan Woo

All-Inclusive List of Electronic Theses and Dissertations

This thesis uses content analysis, specifically thematic analysis, to investigate the message boards on Major League Baseball (MLB) teams' Web sites in order to 1) recognize in what ways sports teams' Internet message boards meet the unique gratifications of sports fans; and, 2) identify ways that sports PR practitioners can use Internet message boards for better (more gratifying) communication with sports fans. Thematic analysis of eight MLB teams' Web sites (the four with the highest winning percentages and the four with the lowest winning percentages) was conducted using Katz, Gurevitch, and Hass (1973) five gratifications categories and one additional "other" …

2006 May-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to December of 2006.

2006 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 2006.

2005 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2005.

2005 January-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to August of 2005.

2004 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2004.

2004 January-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to August of 2004.

Ua12/2/1 Ballin': Hilltopper Basketball 2003, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding basketball.

• Buckman, Josh. Road to NCAA Filled with Challenges
• Schoenbaechler, Danny. Paul Sanderford Returning to Bench
• Casagrande, Michael. Camryn Whitaker, Todor Pandov Return After ACL Rehab Sessions
• Casagrande, Michael. Post Players Don’t Stand Tall
• Wilberding, Beth. After Three Years of Change, Seniors Ready to Lead by Example
• Buckman, Josh. Women’s Schedule Dotted with Southeastern Conference Foes
• North, Amber. Towering True Centers Give Foes Reason for Concern
• Schoenbaechler, Danny. The Chosen One – Darrin Horn

Ua12/2/1 Heir Apparent, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding football.

• Schoenbaechler, Danny. After Seven Years as an Assistant, David Elson Takes the Reigns
• Schoenbaechler, Danny. Defense Drops the Hammer
• Casagrande, Michael. Teammates Try to Keep Trey McMiller’s Memory, Spirit Alive
• Buckman, Josh. Casey Rooney & Perez Smith Look for More Airtime in Upcoming Season
• Casagrande, Michael. Chris Miller Sticks Around, Wins Job
• Watt, Wes. Brian Claybourn, Antonio Veals Lead Unit

Ua12/2/1 A Year In Review: Sports, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald regarding athletics. Articles:

• Hightower, Kyle. Hiring David Elson Good Choice – So Was Willie Taggart – Football
• Moore, Michael. Hilltoppers Make Swell Choice in Good Ol’ Boy with Western Ties – Darrin Horn
• Ford, Brittany. Find Out Who You Are While You’re at Western
• Ford, Brittany. Food Services Getting Major Facelift
• Dining Dollars, Big Red Dollars Or Cash?
• Ford, Brittany. Senior Shares Experience on Class Scheduling

2003 June-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from June to December of 2003.

Ua19/16/1 Western Kentucky Hilltopper Soccer, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the 2003 soccer season.

2003 January-May, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to May of 2003.

2002 May-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to December of 2002.

2002 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 2002.

Ua19/16/1 Men's Soccer Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the 2002 soccer season.

2001 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 2001.

2001 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 2001.

2000 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 2000.

2000 May-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to September of 2000.

2000 January-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to April of 2000.

1999 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 1999.

1999 September-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to October of 1999.

1999 March-August, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from March to August of 1999.

1999 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 1999.

Ua19/16/1 Hilltopper Soccer, Wku Athletic Media Relations

WKU Administration Documents

Media guide for the 1999 soccer season.

1998 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 1998.

1998 May-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to October of 1998.

1998 February-April, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from February to April of 1998.

1998 January, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January of 1998.