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Articles 61 - 90 of 485
Full-Text Articles in Sports Management
2009 Football: The Butler Game, Morehead State University. Office Of Athletics.
2009 Football: The Butler Game, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2009 game four official media guide of the Morehead State University football team.
Morehead State 2008 Tennis, Morehead State University. Office Of Athletics.
Morehead State 2008 Tennis, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008 official media guide of the Morehead State University tennis team.
Morehead State 2008-09 Basketball, Morehead State University. Office Of Athletics.
Morehead State 2008-09 Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008-2009 official media guide of the Morehead State University basketball team.
Morehead State University 2008 Soccer, Morehead State University. Office Of Athletics.
Morehead State University 2008 Soccer, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008 official media guide of the Morehead State University soccer team.
Morehead State 2008 Cross Country, Morehead State University. Office Of Athletics.
Morehead State 2008 Cross Country, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008 official media guide of the Morehead State University cross country team.
2008-09 Morehead State Men's Basketball Postseason Edition, Morehead State University. Office Of Athletics.
2008-09 Morehead State Men's Basketball Postseason Edition, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008-2009 official media guide, postseason edition, of the Morehead State University basketball team.
Morehead State University 2008-09 Men's Golf, Morehead State University. Office Of Athletics.
Morehead State University 2008-09 Men's Golf, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008-2009 official media guide of the Morehead State University men's golf team.
Morehead State University 2008-2009 Rifle, Morehead State University. Office Of Athletics.
Morehead State University 2008-2009 Rifle, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008-2009 official media guide of the Morehead State University rifle team.
2008 Baseball Morehead State University, Morehead State University. Office Of Athletics.
2008 Baseball Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008 official media guide of the Morehead State University baseball team.
Morehead State 2008-09 Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State 2008-09 Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008-2009 official media guide of the Morehead State University women's basketball team.
2008 Softball Morehead State University, Morehead State University. Office Of Athletics.
2008 Softball Morehead State University, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008 official media guide of the Morehead State University softball team.
Morehead State 2008-02 Women's Golf, Morehead State University. Office Of Athletics.
Morehead State 2008-02 Women's Golf, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008-2009 official media guide of the Morehead State University women's golf team.
Morehead State 2008 Eagle Football, Morehead State University. Office Of Athletics.
Morehead State 2008 Eagle Football, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008 official media guide of the Morehead State University foottball team.
Morehead State University 2008 Volleyball, Morehead State University. Office Of Athletics.
Morehead State University 2008 Volleyball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008 official media guide of the Morehead State University volleyball team.
Morehead State Women's Golf, Morehead State University. Office Of Athletics.
Morehead State Women's Golf, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2008 promotional guide of the Morehead State University women's golf team.
Morehead State University 2007 Baseball, Morehead State University. Office Of Athletics.
Morehead State University 2007 Baseball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University baseball team.
Morehead State University 2007 Cross Country, Morehead State University. Office Of Athletics.
Morehead State University 2007 Cross Country, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University Cross Country team.
Morehead State University 2007-08 Basketball, Morehead State University. Office Of Athletics.
Morehead State University 2007-08 Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007-2008 official media guide of the Morehead State University basketball team.
Morehead State University 2007 Volleyball, Morehead State University. Office Of Athletics.
Morehead State University 2007 Volleyball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University volleyball team.
San Diego Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.
San Diego Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The November 10, 2007 official media program of the San Diego vs. Morehead State game.
Morehead State University 2007 Softball, Morehead State University. Office Of Athletics.
Morehead State University 2007 Softball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University softball team.
Morehead State University 2007 Tennis, Morehead State University. Office Of Athletics.
Morehead State University 2007 Tennis, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University tennis team.
Morehead State University 2007 Soccer, Morehead State University. Office Of Athletics.
Morehead State University 2007 Soccer, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University soccer team.
Morehead State University 2007-08 Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State University 2007-08 Women's Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007-2008 official media guide of the Morehead State University women's basketball team.
Morehead State University 2007 Football, Morehead State University. Office Of Athletics.
Morehead State University 2007 Football, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2007 official media guide of the Morehead State University football team.
West Virginia Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.
West Virginia Vs. Morehead State Official Program 2007, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The September 15, 2007 official program guide for the West Virginia Tech vs. Morehead State football game.
Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart
Endorser Source Credibility: Redefining Spokesperson Influence Through Development Of The Celebrity-Hero Matrix, Joshua Shuart
WCBT Faculty Publications
Endorsement of sport and non-sport products by athletes is an extremely popular method that corporations use to drive sales and advertising. Traditionally, celebrity endorsement research has focused on the physical attractiveness of the endorser; while this makes sense, it provides only a partial explanation why consumers purchase athlete-endorsed products. Several other components of source credibility, as well as previously unexplored elements such as "heroic" traits, prove to be stronger predictors of intent-to-purchase. A 3-phase research study of Americans aged 18-35 was conducted, with a Celebrity-Hero Matrix© (CHM) developed and several marketing recommendations made based on the findings.
Morehead State University 2006-07 Rifle, Morehead State University. Office Of Athletics.
Morehead State University 2006-07 Rifle, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006-2007 official media guide of the Morehead State University rifle team.
Morehead State University 2006 Soccer, Morehead State University. Office Of Athletics.
Morehead State University 2006 Soccer, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006 official media guide of the Morehead State University soccer team.
2006 Eagle Tennis, Morehead State University. Office Of Athletics.
2006 Eagle Tennis, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2006 official media guide of the Morehead State University tennis team.