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- Chasu; noun classes and plant folk taxonomy (1)
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- Communications and Marketing Publications Archive (118)
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- Atlantic Marketing Association Proceedings (1)
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- Mahurin Honors College Capstone Experience/Thesis Projects (1)
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Articles 31 - 60 of 131
Full-Text Articles in Sales and Merchandising
A Statewide Study Of Disparities In Local Policies And Tobacco, Vape, And Cannabis Retail Environments, Georgiana Bostean, William R. Ponicki, Alisa A. Padon, William J. Mccarthy, Jennifer B. Unger
A Statewide Study Of Disparities In Local Policies And Tobacco, Vape, And Cannabis Retail Environments, Georgiana Bostean, William R. Ponicki, Alisa A. Padon, William J. Mccarthy, Jennifer B. Unger
Sociology Faculty Articles and Research
The current study: (1) assesses sociodemographic disparities in local policies related to tobacco and cannabis retail, and (2) examines the cross-sectional association between policy strength and retailer densities of tobacco, e-cigarette (vape), and cannabis retailers within California cities and county unincorporated areas (N = 539). We combined (a) American Community Survey data (2019 5-year estimates), (b) 2018 tobacco, vape, and cannabis retailer locations from a commercial data provider, (c) 2017 tobacco and vape retail environment policy data from American Lung Association, and (d) 2018 cannabis policy data from California Cannabis Local Laws Database. Conditional autoregressive models examined policy strength associations …
2023 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
2023 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2023 Morehead State University Convocation Program from August 9, 2023.
The Role Of Response Efficacy And Risk Aversion In Promoting Compliance During Crisis, Veronica L. Thomas, Hooman Mirahmad, Grace Kemper
The Role Of Response Efficacy And Risk Aversion In Promoting Compliance During Crisis, Veronica L. Thomas, Hooman Mirahmad, Grace Kemper
Marketing Faculty Publications
This research examines consumers' compliance with behaviors that focus on preventing the spread of COVID‐19. Drawing on Protection Motivation Theory and research on efficacy, we find that, during a pandemic, consumers who have higher perceptions of response efficacy are less likely to engage in risky consumption behaviors (Study 1) and more likely to engage in protective consumption behaviors (Study 2). This effect is moderated by risk aversion, such that as risk aversion increases, COVID‐compliant behaviors increase even when consumers do not believe in their ability to effectuate change. Further, the relationship between response efficacy and COVID‐compliant behaviors is mediated by …
2020 Spring Convocation Program, Morehead State University. Office Of Communications And Marketing.
2020 Spring Convocation Program, Morehead State University. Office Of Communications And Marketing.
Communications and Marketing Publications Archive
Spring convocation program held on January 8, 2020.
2019 Fall Convocation Program, Morehead State University. Office Of Communications And Marketing.
2019 Fall Convocation Program, Morehead State University. Office Of Communications And Marketing.
Communications and Marketing Publications Archive
Fall convocation program held on August 14, 2019.
2019 Spring Convocation Program, Morehead State University. Office Of Communications And Marketing.
2019 Spring Convocation Program, Morehead State University. Office Of Communications And Marketing.
Communications and Marketing Publications Archive
Spring convocation program held on January 9, 2019.
2018 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
2018 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
Fall convocation program held on August 8, 2018.
2018 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2018 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 10, 2018.
Viewbook, 2017-2018, Office Of Communications & Marketing, Morehead State University.
Viewbook, 2017-2018, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Viewbook of Morehead State University for 2017-2018.
2017 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2017 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 9, 2017.
2017 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2017 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 11, 2017.
Ginning Up Economic Growth? Evaluating The Effects Of County-Level Alcohol Sales, Nathan Smith
Ginning Up Economic Growth? Evaluating The Effects Of County-Level Alcohol Sales, Nathan Smith
MPA/MPP/MPFM Capstone Projects
The academic literature on the topic of legal alcohol sales is vast; from the effects on crime to population health outcomes. The economic development impact of alcohol sales, however, remains relatively unexplored. This research examines county-level data from the State of Arkansas between the years 2009 and 2014 in a cross-sectional time-series regression analysis to determine whether economic development benefits exist that can be attributed either directly or indirectly to legal alcohol sales. Ultimately, this study finds that alcohol sales are positively and significantly related with food service and accommodation employment as well as higher per capita personal income.
2016 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2016 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 10, 2016.
2016 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2016 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 13, 2016.
Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry
Male Breadwinner Ideology And The Inclination To Establish Market Relationships: Model Development Using Data From Germany And A Mixed-Methods Research Strategy, Michaela Haase, Ingrid Becker, Alexander Nill, Clifford J. Shultz Ii, James W. Gentry
Department of Marketing: Faculty Publications
A pattern found in many marketing systems, “male breadwinning,” is contingent upon overlapping and shared ideologies, which influence the economic organization and thus the type and number of relationships in those systems. Implementing a mixed-methods research methodology, this article continues and extends previous work in macromarketing on the interplay of markets, ideology, socio-economic organization, and family. A qualitative study illuminated the main ideologies behind male breadwinning and a model was developed to advance the theoretical analysis of the phenomenon of male breadwinning. An experiment in the form of a vignette study was subsequently designed and administered. The qualitative study and …
The Impact Of Increased Cigarette Prices On Cigarette Consumption, Bohyun Yoo
The Impact Of Increased Cigarette Prices On Cigarette Consumption, Bohyun Yoo
MPA/MPP/MPFM Capstone Projects
The objective of this study examines whether the way to raise cigarette prices drastically and discontinuously is effective in reducing cigarette consumption. We use monthly data for cigarette consumption to measure the price elasticity of cigarettes’ demand and adopt real cigarette prices, real individual income, education level, and unemployment rate as independent variables. We consider how consumers adjust their consumption practices in response to the increased prices. After examining the result of regression, we conclude that cigarette real price has a significant association with the reduction in cigarette consumption. If we divide the last twelve years into periods when prices …
2015 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2015 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 12, 2015.
2015 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2015 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 7, 2015.
2014 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2014 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 13, 2014.
2014 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2014 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 8, 2014.
Customer Satisfaction Index Of Singapore 2013: Q2 Results, Institute Of Service Excellence, Smu
Customer Satisfaction Index Of Singapore 2013: Q2 Results, Institute Of Service Excellence, Smu
Research Collection Institute of Service Excellence (2007-2024)
The Customer Satisfaction Index of Singapore (CSISG) computes customer satisfaction scores at the national, sector, sub-sector, and company levels. The CSISG serves as a quantitative benchmark of the quality of goods and services produced by the Singapore economy over time and across countries. This is the CSISG’s seventh year of measurement.
2013 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2013 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 14, 2017.
2013 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2013 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 9, 2013.
2012 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2012 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 15, 2012.
“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child
“Make Your Move, Choose Your Food”: A Healthy Lifestyles Empowerment Campaign, Michelle Child
Mahurin Honors College Capstone Experience/Thesis Projects
This thesis documents the campaign “Make Your Move. Choose Your Food.” This healthy lifestyles empowerment campaign was one of six conducted in Bowling Green, Kentucky during February 2012 for the Public Relations Student Society of America’s (PRSSA) 2011-2012 Bateman Case Study Competition through the public relations capstone courses Journalism 454 and 456. The objective of this campaign was to encourage children, teenagers, parents, educators and community organizations to improve their individual health and the health of the community. My team, consisting of four public relations seniors and myself, created three overall objectives grounded in research, planned strategies specific to our …
2011 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2011 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 17, 2011.
2011 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2011 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 12, 2011.
2010 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2010 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 18, 2010.
2010 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
2010 Spring Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Spring convocation program held on January 6, 2010.
2009 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
2009 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.
Communications and Marketing Publications Archive
Fall convocation program held on August 12, 2009.