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- Communications and Marketing Publications Archive (118)
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Articles 1 - 30 of 131
Full-Text Articles in Sales and Merchandising
2026 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
2026 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2026 Morehead State University Convocation Program from August 12, 2026.
2026 August News Report, Morehead State University. Office Of Communications & Marketing.
2026 August News Report, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The August 2026 Morehead State University News Report.
2026 June News Report, Morehead State University. Office Of Communications & Marketing.
2026 June News Report, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The June 2026 Morehead State University News Report.
Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck
Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck
Atlantic Marketing Association Proceedings
No abstract provided.
2026 March News Report, Morehead State University. Office Of Communications & Marketing.
2026 March News Report, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The March 2026 Morehead State University News Report.
2026 Spring Convocation Program, Morehead State University. Office Of Communications & Marketing.
2026 Spring Convocation Program, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2026 Morehead State University Convocation Program from January 7, 2026.
2026 Guide To Planned Giving, Morehead State University. Office Of Communications & Marketing., Morehead State University Foundation.
2026 Guide To Planned Giving, Morehead State University. Office Of Communications & Marketing., Morehead State University Foundation.
Communications and Marketing Publications Archive
Theh 2026 Guide to Planned Giving from the Morehead State University Foundation.
The Fox Versus The Hedgehog: Firm Survival During Unprecedented Crises, Sheng Fang, Shaomin Li, Liu Wang
The Fox Versus The Hedgehog: Firm Survival During Unprecedented Crises, Sheng Fang, Shaomin Li, Liu Wang
Management Faculty Publications
This paper examines how sales channel diversification influences firm resilience during the COVID crisis. Drawing on a series of logit regressions analyzing 11,662 firms across 31 developing countries, we find that firms embodying an open mind-set and a diverse array of sales channels, akin to foxes, are more likely to survive, as compared to their hedgehog counterparts, which focus on one particular task. Our mediation analysis suggests that this is mainly due to their faster growth in sales and exports. Moreover, we find that the impact of fox-like traits on firm survival is moderated by female leadership and corporate innovation.
Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray
Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray
Journal of Humanities and Social Sciences
The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …
2025 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
2025 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2025 Morehead State University Convocation Program from August 13, 2025.
2025 Craft Academy Senior Send-Off Program, Morehead State University. Office Of Communications & Marketing.
2025 Craft Academy Senior Send-Off Program, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The Morehead State University 2025 Craft Academy Senior Send-Off Program from May 9, 2025.
2025 April News Report, Morehead State University. Office Of Communications & Marketing.
2025 April News Report, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The April 2025 Morehead State University News Report.
2025 Spring Convocation Program, Morehead State University. Office Of Communications & Marketing.
2025 Spring Convocation Program, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2025 Morehead State University Convocation Program from January 8, 2025.
2025 Transfer & Adult Students Viewbook, Morehead State University. Office Of Communications & Marketing.
2025 Transfer & Adult Students Viewbook, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2025 Morehead State University Transfer and Adult Students Viewbook.
2025 Welcome To Soar, Morehead State University. Office Of Communications & Marketing.
2025 Welcome To Soar, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2025 Morehead State University SOAR Guide Pack.
2025 Career Guide, Morehead State University. Office Of Communications & Marketing.
2025 Career Guide, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2025 Morehead State University Career Guide.
2025 January News Report, Morehead State University. Office Of Communications & Marketing.
2025 January News Report, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The January 2025 Morehead State University News Report.
2025-2026 Craft Academy Student Handbook, Morehead State University. Office Of Communications & Marketing.
2025-2026 Craft Academy Student Handbook, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2025-2026 Craft Academy Student Handbook.
2025-2026 Career Guide, Morehead State University. Office Of Communications & Marketing., Morehead State University Career Services.
2025-2026 Career Guide, Morehead State University. Office Of Communications & Marketing., Morehead State University Career Services.
Communications and Marketing Publications Archive
The 2025-2026 Morehead State University Career Guide from the Morehead State Career Services Office.
2025 Bold Blue & Gold: Annual Impact Report, Morehead State University. Office Of Communications & Marketing., Morehead State Universiy Foundation.
2025 Bold Blue & Gold: Annual Impact Report, Morehead State University. Office Of Communications & Marketing., Morehead State Universiy Foundation.
Communications and Marketing Publications Archive
The 2025 Bold Blue & Gold: Annual Impact Report from the Morehead State Universiy Foundation.
The Leadership Identity Presented On Linkedin, Carl L. Tolbert
The Leadership Identity Presented On Linkedin, Carl L. Tolbert
The Journal of Values-Based Leadership
LinkedIn has evolved in a way similar to other social media platforms but is unique in that it focuses on professional networking and careers. Many professionals seek to showcase their leadership skills and philosophies as part of a publicly showcased online persona. This paper aimed to examine the posts specific to leadership and thematically investigate presentation strategies, motivation, and purposes behind the posts. The paper begins with a historical review from the inception of LinkedIn through pivotal milestones in the history of the company. Key concepts from the literature are then reviewed specific to social media use and motivations behind …
2024 November News Report, Morehead State University. Office Of Communications & Marketing.
2024 November News Report, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The November 2024 Morehead State University News Report.
Uncovering Merchants’ Willingness To Wait In On-Demand Food Delivery Markets, Jian Liang, Ya Zhao, Hai Wang, Zuopeng Xiao, Jintao Ke
Uncovering Merchants’ Willingness To Wait In On-Demand Food Delivery Markets, Jian Liang, Ya Zhao, Hai Wang, Zuopeng Xiao, Jintao Ke
Research Collection School Of Computing and Information Systems
While traditional on-demand food delivery services help restaurants reach more customers and enable doorstep deliveries, they also come with drawbacks, such as high commission fees and limited control over the delivery process. White-label food delivery services have emerged as an alternative, ready-to-use platform for restaurants to arrange delivery for customer orders received through their applications or websites, without the constraints imposed by traditional on-demand food delivery platforms or the need to develop an in-house delivery operation. Although several studies have investigated consumer behavior when using traditional on-demand food delivery services, there is limited research on merchants’ behavior when adopting white-label …
2024 Homecoming Flyer, Morehead State University. Office Of Communications & Marketing.
2024 Homecoming Flyer, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2024 Homecoming Flyer.
2024 September News Report, Morehead State University. Office Of Communications & Marketing.
2024 September News Report, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The September 2024 Morehead State University News Report.
2024 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
2024 Fall Convocation Program, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2024 Morehead State University Convocation Program from August 14, 2024.
2024 Veterans, Service Members & Dependents Viewbook, Morehead State University. Office Of Communications & Marketing.
2024 Veterans, Service Members & Dependents Viewbook, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2024 Morehead State University Veterans Viewbook.
2024 Welcome To Morehead State Viewbook, Morehead State University. Office Of Communications & Marketing.
2024 Welcome To Morehead State Viewbook, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
The 2024 Morehead State University undergraduate viewbook.
2024 Guide To Planned Giving Booklet, Morehead State University. Office Of Communications & Marketing.
2024 Guide To Planned Giving Booklet, Morehead State University. Office Of Communications & Marketing.
Communications and Marketing Publications Archive
2024 Morehead State University Guide to Planned Giving Booklet.
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
Identifying Youth Appeals In Alcohol Alternative Social Media Content Through Framing, Melina Oneal
West Chester University Master’s Theses
Proposed regulations for alcohol advertising prevent beverage companies from targeting people under the legal drinking age. However, similar regulations for alcohol alternative beverages are less explored, which could allow alcohol alternative products to create awareness for alcoholic beverages among youth. Alcohol alternatives beverages, including no-alcohol and low-alcohol products, are increasing in popularity and can function as compliments to alcoholic products to decrease the total alcohol volume consumed or as substitutes for alcoholic products. Framing theory can be operationalized through the Content Appealing to Youth Index, an index of content elements found in research literature to be appealing to youth, to …