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Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games, Rhino Kim, Sue Ryung Chang Oct 2023

Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games, Rhino Kim, Sue Ryung Chang

Asia Marketing Journal

As Major League Baseball (MLB)’s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger bases, and defensive shift limitations, it is important for MLB franchises to understand drivers for game attendance. We focus on the effect of accumulated winning performance of the two teams on game attendance, one of the key drivers of game attendance, and investigate how it is influenced by consumer and industry …


Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor Sep 2015

Collegiate Competition And The Propensity For Gender Bias, Deborah H. Lester, Aberdeen Leila Borders, Terry W. Loe, Keith Tudor

Atlantic Marketing Association Proceedings

Since the dawn of time gender has played a starring role in human behavior. The behavioral implications of an individual’s sex have permeated research findings in a wide variety of academic disciplines. This preliminary investigation will explore the concept and definition of gender, gender bias, and gender stereotype on actions and conduct. Specifically, this inquiry will determine the scope and types of gender bias/stereotypes that exist in the business world with a primary concentration on the area of professional sales. The ultimate objective is to discover the type and level of influence a person’s gender contributes to evaluation, performance and …


The Effect Of Synchronous And Asynchronous Participation On Students' Performance In Online Accounting Courses, Keith Duncan, A. L. Kenworthy, Ray Mcnamara Jul 2014

The Effect Of Synchronous And Asynchronous Participation On Students' Performance In Online Accounting Courses, Keith Duncan, A. L. Kenworthy, Ray Mcnamara

Ray McNamara

This article examines the relationship between MBA students' performance and participation in two online environments: a synchronous forum (chat room) and an asynchronous forum (discussion board) at an Australian university. The quality and quantity of students' participation is used to predict their final examination and course grade performance outcomes. We find that the total quality of students' participation is positively related to final examination performance but the total quantity of students' participation is related to overall course performance. We also find that synchronous engagement with the course (combined quality and quantity) drives these results and has twice the examination and …


The Effect Of Synchronous And Asynchronous Participation On Students' Performance In Online Accounting Courses, Keith Duncan, A. L. Kenworthy, Ray Mcnamara Jun 2013

The Effect Of Synchronous And Asynchronous Participation On Students' Performance In Online Accounting Courses, Keith Duncan, A. L. Kenworthy, Ray Mcnamara

Keith Duncan

This article examines the relationship between MBA students' performance and participation in two online environments: a synchronous forum (chat room) and an asynchronous forum (discussion board) at an Australian university. The quality and quantity of students' participation is used to predict their final examination and course grade performance outcomes. We find that the total quality of students' participation is positively related to final examination performance but the total quantity of students' participation is related to overall course performance. We also find that synchronous engagement with the course (combined quality and quantity) drives these results and has twice the examination and …


The Effect Of Synchronous And Asynchronous Participation On Students' Performance In Online Accounting Courses, Keith Duncan, A. L. Kenworthy, Ray Mcnamara Jun 2013

The Effect Of Synchronous And Asynchronous Participation On Students' Performance In Online Accounting Courses, Keith Duncan, A. L. Kenworthy, Ray Mcnamara

Amy L. Kenworthy

This article examines the relationship between MBA students' performance and participation in two online environments: a synchronous forum (chat room) and an asynchronous forum (discussion board) at an Australian university. The quality and quantity of students' participation is used to predict their final examination and course grade performance outcomes. We find that the total quality of students' participation is positively related to final examination performance but the total quantity of students' participation is related to overall course performance. We also find that synchronous engagement with the course (combined quality and quantity) drives these results and has twice the examination and …


Running Backs In The Nfl Draft And Nfl Combine: Can Performance Be Predicted?, Chris Blees Jan 2011

Running Backs In The Nfl Draft And Nfl Combine: Can Performance Be Predicted?, Chris Blees

CMC Senior Theses

Berri and Simmons (2009) investigate the relationship between the NFL Combine and the NFL Draft. They find that a quarterback’s performance in the Combine can have a significant impact on that player’s draft position. However, they find that no known aspect of a quarterback before they are drafted is an indicator of success in the NFL. I examine if these relationships exist for the Running Back position. I find similar results to Berri and Simmons: that performance in the Combine does have an effect on that player’s draft position, but that no aspect of a running back’s pre-draft characteristics can …