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Entrepreneurship

University of Lynchburg

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Small Business Success: What Works And What Fails, Scott Decker Apr 2008

Small Business Success: What Works And What Fails, Scott Decker

Undergraduate Theses and Capstone Projects

Small Business Success: What You Need to Know. The owners of eight successful new businesses (successful defined as at least four years old and owner perceived) were interviewed, as well as the former owners of four unsuccessful businesses. The study showed that while planning can help your business, implementation is the fundamental component of small business success. This study was undergone to help create a link between what students learn in businesses classes, which is primary focused on working for a large company, and what people do in the entrepreneurship field.