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Conceptualizing A Transformative Research Agenda, David Crockett, Hillary Downey, A Firat, Julie Ozanne, Simone Pettigrew
Conceptualizing A Transformative Research Agenda, David Crockett, Hillary Downey, A Firat, Julie Ozanne, Simone Pettigrew
David Crockett
Transformative consumer researchers seek to enhance consumer well-being by tackling some of the more difficult and intractable social problems and getting the results into the hands of stakeholders who can apply the research findings. Although traditional research approaches offer a viable path for doing research seeking positive social change, alternative research approaches exist that are uniquely suited to the challenges of Transformative Consumer Research. This article examines the standard research process from the perspective of a transformative research agenda to highlight steps in the process that can be better adapted and suggests innovations inspired from other translational research programs.
Cultural Diversity In Television Narratives: Homophilization, Appropriation, And Implications For Media Advocacy, Cristel A. Russell, Hope J. Schau, David Crockett
Cultural Diversity In Television Narratives: Homophilization, Appropriation, And Implications For Media Advocacy, Cristel A. Russell, Hope J. Schau, David Crockett
David Crockett
This research explores the role of cultural diversity in the construction of consumer identity, and in particular, how cultural diversity is appropriated through television viewing. Data based on depth interviews and surveys of young adults who created brand collages centered on a television-based character reveal that viewers identify and engage with television narratives through a process of “homophilization”; that is, they actively envision various features of television narratives as similar to themselves and their own lived experiences. The data also show that homophilizing processes are enacted primarily by customizing the narrative, or textual poaching, in which the consumers insert themselves …
Immigration, Culture, And Ethnicity In Transformative Consumer Research, David Crockett, Laurel Anderson, Sterling A. Bone, Abhijit Roy, Jeff Jianfeng Wang, Garrett Coble
Immigration, Culture, And Ethnicity In Transformative Consumer Research, David Crockett, Laurel Anderson, Sterling A. Bone, Abhijit Roy, Jeff Jianfeng Wang, Garrett Coble
David Crockett
Immigration, culture, and ethnicity (IC&E) research has a lengthy history in consumer research, though most research focuses narrowly on identity (and related topics) and has been done at the individual level of analysis. First, the authors discuss the need for research focused on assessing well-being at the collective level and highlight the important role of social networks and communities in improving consumer well-being and creating effective policy interventions. Next, they explore the utility of the emerging intersectionality conceptual framework for research on well-being and IC&E. They offer specific suggestions for designing policy-oriented research using this approach and illustrate the process …
Coping With Marketplace Discrimination: An Exploration Of The Experiences Of Black Men, David Crockett, Sonya A. Grier, Jacqueline A. Williams
Coping With Marketplace Discrimination: An Exploration Of The Experiences Of Black Men, David Crockett, Sonya A. Grier, Jacqueline A. Williams
David Crockett
Differential treatment in the marketplace based on group membership rather than individual differences, which we refer to as marketplace discrimination, has been noted to occur across a multitude of consumption contexts, ranging from purchas-ing automobiles and real estate to browsing at retail stores or even hailing a taxicab. While evidence of marketplace dis-crimination has been widely reported and need not be reproduced here, the important related question of how consumers perceive and cope with the internal strains produced by discrimination remains an under-investigated topic in marketing. This is an important oversight, as research in sociology, anthropology and psychology has demonstrated …