Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Marketing (51)
- E-Commerce (35)
- Social and Behavioral Sciences (35)
- Advertising and Promotion Management (32)
- Business Administration, Management, and Operations (19)
-
- Sociology (17)
- Anthropology (15)
- Economics (15)
- Leadership (12)
- Operations and Supply Chain Management (12)
- Business and Corporate Communications (11)
- Technology and Innovation (11)
- Arts and Humanities (10)
- Education (10)
- Finance and Financial Management (10)
- Human Resources Management (10)
- Sales and Merchandising (10)
- Business Law, Public Responsibility, and Ethics (9)
- Organizational Behavior and Theory (9)
- Business Analytics (8)
- Communication (8)
- Entrepreneurial and Small Business Operations (7)
- Public Affairs, Public Policy and Public Administration (7)
- Strategic Management Policy (7)
- Business Intelligence (6)
- Development Studies (6)
- International and Area Studies (6)
- Other Education (6)
- Institution
-
- Asia Marketing Journal (AMJ) (24)
- University of Rhode Island (14)
- Chapman University (7)
- Kennesaw State University (6)
- University of Missouri, St. Louis (3)
-
- City University of New York (CUNY) (2)
- Clemson University (2)
- Technological University Dublin (2)
- University of Louisville (2)
- University of Nebraska - Lincoln (2)
- University of New Hampshire (2)
- University of Northern Iowa (2)
- University of South Alabama (2)
- West Virginia University (2)
- Belmont University (1)
- Bowling Green State University (1)
- Bryant University (1)
- Claremont Colleges (1)
- Dartmouth College (1)
- DePaul University (1)
- Harrisburg University of Science and Technology (1)
- Illinois State University (1)
- Loyola Marymount University and Loyola Law School (1)
- Murray State University (1)
- National Louis University (1)
- Old Dominion University (1)
- Pepperdine University (1)
- Portland State University (1)
- SASTRA Deemed to be University (1)
- SIT Graduate Institute/SIT Study Abroad (1)
- Keyword
-
- Sustainability (3)
- Brand choice (2)
- COVID-19 (2)
- Donation (2)
- Ethnocentrism (2)
-
- Event study (2)
- Gender equality (2)
- Globalization (2)
- Lib_pub (2)
- Retention (2)
- Stakeholders (2)
- Strategic Audit (2)
- TikTok (2)
- Trust (2)
- : underrepresented minority entrepreneurs (1)
- AI Bias (1)
- AI Capabilities (1)
- AI Capability (1)
- AI Governance (1)
- AI Orientation (1)
- AI Scalability (1)
- Accommodation (1)
- Accounting services (1)
- Actor coordination (1)
- Admission criteria (1)
- Advertising (1)
- Advisor (1)
- Airlines; Code-sharing; Aviation industry; Customer satisfaction (1)
- Airport food and beverage consumption; Passenger delight; CX Delightors Framework; Airport Airside Consumption Model; Liminal spaces; Emotion-driven decision-making (1)
- Alternative Economies (1)
- Publication
-
- Asia Marketing Journal (24)
- Markets, Globalization & Development Review (14)
- Atlantic Marketing Journal (6)
- Business Faculty Articles and Research (6)
- Dissertations (5)
-
- Graduate Theses and Dissertations (2019 - present) (2)
- Graduate Theses, Dissertations, and Problem Reports (ETD) (2)
- Honors Program Theses (2)
- Honors Program: Senior Projects (Public) (2)
- Publications and Research (2)
- All Dissertations (1)
- All Theses (1)
- Beyond the Project Horizon: Journal of the Center for Project Management Innovation (1)
- Biological Sciences Faculty Publications (1)
- Business Faculty Books and Book Chapters (1)
- CMC Senior Theses (1)
- Capstone Collection (1)
- Doctor of Strategic Leadership (DSL) Capstone Abstracts (1)
- ENGS 15.11: Design and Education (1)
- Economics Undergraduate Honors Theses (1)
- Education Division Scholarship (1)
- Electronic Theses and Dissertations (1)
- Faculty and Staff Scholarship (1)
- Honors College Theses (1)
- Honors Projects (1)
- Honors Theses (1)
- Honors Theses and Capstones (1)
- Honors Thesis (1)
- ICHRIE Research Reports (1)
- Information Systems and Analytics Department Faculty Journal Articles (1)
- Publication Type
Articles 31 - 60 of 98
Full-Text Articles in Other Business
Bank Stocks And Roosevelt’S Bank Holiday, Marc Weidenmier, Angela Vossmeyer, Nathan Stella, Oncel Aldanmaz
Bank Stocks And Roosevelt’S Bank Holiday, Marc Weidenmier, Angela Vossmeyer, Nathan Stella, Oncel Aldanmaz
Business Faculty Articles and Research
Roosevelt’s Bank Holiday in March 1933 aimed to halt bank runs and implement licensing for banks. Using a new hand-collected daily database, we examine how bank stocks and bond markets responded to this sweeping regulation. We find that New York City banks saw significant negative abnormal returns, while Chicago banks experienced positive returns, highlighting regional differences in perceptions of the policy. Corporate bond yields fell by 1.4 percentage points, lowering interest rates. Our findings show how markets reacted differently across regions and asset classes to this critical intervention.
Digital Transformation In Jamaica's Education Sector, Grace Willis
Digital Transformation In Jamaica's Education Sector, Grace Willis
Capstone Collection
Digital transformation in Jamaica’s education sector, significantly spurred by the COVID-19 pandemic, represented a seismic shift on this small Caribbean island I call home. This transformation was central to national education reform and involved multiple projects aimed at modernizing educational delivery, infrastructure, and the supporting ecosystem. This study explored the multifaceted implications of these initiatives through qualitative research conducted with ten key stakeholders, complemented by a review of publicly available materials. Interviewees included school administrators, Information Technology (IT) teachers, funding sponsors, representatives from national education bodies, and international development agencies engaged in domestic strategic efforts. Participants were recruited through cold …
Engaging In Movement At Work: Exploring Engagement And Physical Activity., Spencer A. Cavan
Engaging In Movement At Work: Exploring Engagement And Physical Activity., Spencer A. Cavan
Electronic Theses and Dissertations
High levels of employee engagement provide organizations competitive advantages such as increased customer satisfaction, profits, and employee productivity. Despite potential benefits, the number of engaged employees is declining and organizations need to find innovative ways to enhance engagement. Emerging evidence suggests workplace physical activity may generate organizational benefits extending beyond health improvement. Therefore, the purpose of this study was to investigate perceptions of engagement among employees participating in a physical activity intervention at work. A qualitative design, guided by phenomenology, examined perceptions of workplace physical activity and perceived levels of engagement, as well as constraints related to involvement among university …
Organizational Metamorphosis: When Artificial Intelligence Transforms Companies Into New Economic Life Forms, Allan M. Glass
Organizational Metamorphosis: When Artificial Intelligence Transforms Companies Into New Economic Life Forms, Allan M. Glass
All Dissertations
Traditional theories of organizational change fall short in explaining how artificial intelligence (AI) transforms organizations. This grounded theory study, based on interviews with 34 organizational leaders, identifies a novel phenomenon: organizational metamorphosis - the irreversible transformation of organizations into fundamentally new entities through deep integration with AI as a cognitive partner.
The metamorphosis process unfolds in three phases. Individual Awakening occurs when leaders experience powerful interactions with AI, prompting a rapid shift from skepticism to advocacy. Once a critical mass of leaders undergo this shift, it initiates Organizational Restructuring, characterized by reimagined work design, boundary dissolution, and altered temporal rhythms. …
Development And Validation Of The Informal Safety Leadership Measure, Ashley L. Gill
Development And Validation Of The Informal Safety Leadership Measure, Ashley L. Gill
Dissertations
This research develops and validates a measure of the emerging concept of informal safety leadership (ISL), which integrates elements of safety leadership and informal leadership to address a significant gap in organizational safety literature. Despite extensive research on formal safety leadership, there remains limited understanding of how non-managerial employees influence safety practices and culture within organizations. This dissertation develops and validates a comprehensive measure of informal safety leadership through a sequential mixed-methods approach incorporating a pilot study and two additional studies. First, a pilot study employed focus groups with health, safety, and environmental professionals to identify key dimensions of ISL. …
Perspective - Leadership And Management, Eric Silfen
Perspective - Leadership And Management, Eric Silfen
The Journal of Values-Based Leadership
Why do we care?
Leadership is a word on everyone’s tongue. A hackneyed word. A much bantered about word. A word that engenders “good feeling”. A word that denotes reaching the pinnacle. A word akin to soaring heights. An Icarus word. A word that implies others will follow. A Pied Piper word.
But what is our view of leadership from below? What inspires us to be led? What makes us strive for this pinnacle? And why do we care? And why do we ignore that the leader might not be one of us?
In this article, we explore the origin …
Enhancing Employment Readiness Of Information Technology (It) Professionals Of India - A Talent Refactoring Approach, Lakshminarayanan K.V
Enhancing Employment Readiness Of Information Technology (It) Professionals Of India - A Talent Refactoring Approach, Lakshminarayanan K.V
Theses and Dissertations
The Indian Information Technology (IT) sector is undergoing significant transformation due to the adoption of Industry 4.0 technologies such as Artificial Intelligence, Internet of Things, cloud computing, and cyber-physical systems. These changes have redefined workforce expectations, shifting employment readiness from mere technical competence to a holistic combination of adaptability, behavioral attributes, and continuous learning capabilities. In this context, the study proposes a Talent Refactoring Framework to address employability in a rapidly evolving VUCA–BANI environment by integrating organizational, career-oriented, and individual dimensions.
A review of existing literature reveals notable gaps in understanding employment readiness as an ecosystemic and psycho-social construct, particularly …
Sme Marketing Performance: A Mixed-Method Study On Resilient Compositional Capability, Sugianto Sugianto, Ramadania Ramadania, Wenny Pebrianti
Sme Marketing Performance: A Mixed-Method Study On Resilient Compositional Capability, Sugianto Sugianto, Ramadania Ramadania, Wenny Pebrianti
Asia Marketing Journal
This study examines how Small and Medium Enterprises (SMEs) in developing markets achieve marketing performance through resilient compositional capability despite resource constraints. Using data from 435 SMEs in West Borneo, Indonesia, and employing a mixed-method approach, we find that marketing innovation, government support, and organizational ambidexterity positively influence resilient compositional capability. Our results show that while government support and organizational ambidexterity directly impact marketing performance, marketing innovation's effect is mediated by resilient compositional capability. Furthermore, we find that resilient compositional capability significantly mediates the relationship between all independent variables and marketing performance, validating the Composition-Based View's (CBV) premise that firms …
K Means Clustering Analysis For Chinese Tourists' Segmentation On Duty-Free Personal Luxury Goods Purchasing Intentions In The Asia-Pacific Region, Feng Hui, Piang-Or Loahavilai, Nopasit Chakpitak, Tirapot Chandarasupsang
K Means Clustering Analysis For Chinese Tourists' Segmentation On Duty-Free Personal Luxury Goods Purchasing Intentions In The Asia-Pacific Region, Feng Hui, Piang-Or Loahavilai, Nopasit Chakpitak, Tirapot Chandarasupsang
Asia Marketing Journal
This study explores Chinese tourists' purchase intentions for personal luxury goods in Asia-Pacific duty-free shops using an integrated Affect Behavior Cognition (ABC) model of attitude, incorporating subjective norms. Factor analysis and K-means clustering were employed to segment the market based on demographics and purchasing behavior. Three distinct customer segments emerged: the ``All-Participation Group'' highly involved in all purchasing decision factors, focusing on product performance, price, and shopping convenience; the ``Product-Oriented Group'' prioritizing product performance and cost-effectiveness, with a preference for convenient search channels; and the ``Perceived Control & Promotion Group'' influenced by promotions, cautious about product damage, and favoring easy …
How Implicit Theories Can Enhance Or Reduce Charitable Behavior, Yoni Yoon, Jongwon Park
How Implicit Theories Can Enhance Or Reduce Charitable Behavior, Yoni Yoon, Jongwon Park
Asia Marketing Journal
Whether real or merely conceived, the distance to beneficiaries impairs individuals' generosity. This makes it important, both theoretically and practically, to identify factors that can promote prosocial behavior toward distant others. The present research identifies implicit self-theories (i.e., individuals' lay beliefs about the malleability or fixedness of human attributes–-incremental vs. entity theory) as one such factor. Four experiments demonstrate that incremental (vs. entity) theory enhances charitable behavior to distant others by decreasing perceived social distance toward them. We also show that this effect attenuates when the beneficiary is socially close, as consistent with the mediation mechanism. Furthermore, by combining the …
A Study On Consumer-Avatar Interactions In The Metaverse: Implications For Marketing Strategies, Sunmin Kim, Ji Hyeon Heo, Ji Hee Song
A Study On Consumer-Avatar Interactions In The Metaverse: Implications For Marketing Strategies, Sunmin Kim, Ji Hyeon Heo, Ji Hee Song
Asia Marketing Journal
The metaverse, expected to grow into a trillion-dollar market by 2030, is driving global investments across technology, economy, and even education. This research examines the interactions between consumers and avatars, a core element of the metaverse, to understand their influence on consumer identity, behavior, and attitudes. Based on the self-extension and self-expansion theories, the study uses immersive netnography to investigate consumer-avatar dynamics on the ZEPETO platform. Findings indicate that avatars act as extensions of the self, where consumers express control, create, and seek knowledge. Additionally, interactions between avatars contribute to self-expansion, as consumers incorporate the resources, perspectives, and characteristics of …
Market Power Versus Regulation Forces: The Impact Of Antitrust Regulation On Software Firms, Gwona Ko, Boreum Choi, Wooje Cho, Young Bong Chang
Market Power Versus Regulation Forces: The Impact Of Antitrust Regulation On Software Firms, Gwona Ko, Boreum Choi, Wooje Cho, Young Bong Chang
Asia Marketing Journal
The omnipresence of software firms is triggering substantial antitrust concerns, calling into question the adequacy of existing regulatory frameworks. This study explores this pivotal concern in the context of the software industry, which is characterized by profound network externalities among customers and a rapid pace of innovation. Our study used the event study methodology on data from 252 antitrust cases involving the U.S. Federal Trade Commission and U.S. Department of Justice from 2000 to 2022, which revealed important insights into the differentiated effects of U.S. antitrust announcements on the market value of software firms. Although antitrust announcements generally have a …
Does Your Company Care About The Fears Of Pandemic For Salespeople? Insights From Pandemic Demands And Resources, Ihsan Ullah Jan, Seonggoo Ji, Changju Kim
Does Your Company Care About The Fears Of Pandemic For Salespeople? Insights From Pandemic Demands And Resources, Ihsan Ullah Jan, Seonggoo Ji, Changju Kim
Asia Marketing Journal
The pandemics (e.g., COVID-19) disrupt the roles of all professionals, particularly those of salespeople. This study seeks to empirically examine how fears amidst the pandemic, as pandemic demands, influence salespeople's attitudinal and behavioral outcomes and how organizational and personal resources as pandemic resources mitigate the negative outcomes for salespeople. Building on the job demands-resources (JD-R) model and employing the partial least squares-based structural equation modeling, this study tested the proposed hypotheses using responses from 237 salespeople in South Korea. The results mainly supported hypotheses. As a major theoretical contribution, this study delineates Pandemic fears in terms of salespeople's fear of …
Living Heritage, Resilience And Ethically Informed Infrastructures In Malawi, Martha B. Lerski, Frank Puluputu Mwale
Living Heritage, Resilience And Ethically Informed Infrastructures In Malawi, Martha B. Lerski, Frank Puluputu Mwale
Publications and Research
Rooted in a rural community’s needs, this paper explores how historically, and ethically informed infrastructures can support community engagement towards identification, documentation, and dissemination of local, traditional, and indigenous knowledge relating to climate change. The paper examines climate adaptation and sustainability issues through the lenses of community organizing and Library & Information Science best practices. It draws on a growing body of literature identifying a role for expanded epistemological and subject discipline perspectives. While the impacts of climate on material culture are increasingly recognized, intangible, and biocultural heritage have not received as much attention. Living heritage traditions and knowledge systems …
Customer Lifetime Value: Dimensionalities And Conceptual Connections, Sharmistha Bhattacharyya, Mrinmoy Kumar Sarma
Customer Lifetime Value: Dimensionalities And Conceptual Connections, Sharmistha Bhattacharyya, Mrinmoy Kumar Sarma
Markets, Globalization & Development Review
Customer Lifetime Value (CLV) has a strong relationship to customer satisfaction and firm profitability . This review indicates that once such a relationship is developed and cemented, multiple benefits accrue to the brand and the firm. The review lays the groundwork for further studies of CLV, especially in the emerging economies.
Global Trends In Youth Employment: Key Statistics And Cultural Commentary, Anatolii Mazaraki, Tetiana Melnyk, Oksana Losheniuk
Global Trends In Youth Employment: Key Statistics And Cultural Commentary, Anatolii Mazaraki, Tetiana Melnyk, Oksana Losheniuk
Markets, Globalization & Development Review
The issue of youth employment receives constant attention of global organizations, governments, and researchers. Young people have the potential to positively reshape the national and global economies. Furthermore, the youth also constantly reshape the social, cultural, technological, and political environments. Global unemployment rate among youth, however, is three times higher than among older workers. In 2023, one in five young people did not work, study, or acquire professional skills. The negative factors of the Ukrainian youth labor market have been significantly exacerbated by the war, which has caused an economic crisis in the country, a huge migration of young people, …
Institutions: Facilitators Or Detractors Of Development?, Nikhilesh Dholakia, Deniz Atik, Zeynep Ozdamar Ertekin, Delphine Godefroit-Winkel
Institutions: Facilitators Or Detractors Of Development?, Nikhilesh Dholakia, Deniz Atik, Zeynep Ozdamar Ertekin, Delphine Godefroit-Winkel
Markets, Globalization & Development Review
No abstract provided.
Tale Or Reality About Two Asian Regions, Arthur Kraft, John Kraft
Tale Or Reality About Two Asian Regions, Arthur Kraft, John Kraft
Business Faculty Books and Book Chapters
By 2024, South Asia will be the next region for economic growth. Reaching this expectation may be dependent on significant changes. In 1970, the per capita gross domestic product for the countries of South Asia and Southeast Asia was similar. Except for Singapore, the countries of Southeast Asia suffered from low levels of education, low participation of women in the workforce, poor infrastructure, low inward flows of FDI, and high barriers to trade. The Vietnam War encompassed Vietnam, Cambodia, and Laos. Indonesia was controlled by Suharto, and Burma (Myanmar) was among the poorest countries outside of sub-Saharan Africa. Fast forward …
How Did I Get Here? A Capstone Review, Michael Koach
How Did I Get Here? A Capstone Review, Michael Koach
University Honors Theses
In this thesis, I highlight my personal and professional growth as a college student. I use structured reflection and meta-analysis to uncover insights about how I learn and develop new skills. Over the past five years, I have built a toolbox of skills, including teamwork, public speaking, navigating uncertainty, strategic thinking, and leadership. I trace the development of each of these skills back to my coursework as a business student, my role in PSU's student-run advertising agency, and my professional experience. I show how these skills culminated in my business capstone project. My communication and leadership skills allowed me to …
Assessment Of Graduate Admission Requirements Aimed At Predicting Student Outcomes, William Pratt, Robert Greve, Michael Williams, Suye Wang, Evan Shough
Assessment Of Graduate Admission Requirements Aimed At Predicting Student Outcomes, William Pratt, Robert Greve, Michael Williams, Suye Wang, Evan Shough
International Journal for Business Education
The purpose of this study is to measure the appropriateness of the existing admissions requirements as related to the likelihood of graduation. We employ a five-year sample of students admitted into the graduate program and selected a cutoff date to allow sufficient time for most of each cohort to complete their studies. Following the general structure of Pratt (2015) this study assesses the appropriateness of criteria employed to evaluate graduate program applicants. The findings of our study demonstrate that undergraduate performance, GPA, and work experience can provide sufficient information for qualifying candidates into a graduate business program. Furthermore, our findings …
Ethics In The Age Of Digital Trading: Rethinking Responsibility In Modern Investing, Kennedy Solomon, Melissa Fitzpatrick
Ethics In The Age Of Digital Trading: Rethinking Responsibility In Modern Investing, Kennedy Solomon, Melissa Fitzpatrick
Honors Thesis
The rise of digital trading platforms such as Robinhood has transformed retail investing into an accessible activity for the general public. While these platforms claim to democratize investing through commission-free trading and intuitive interfaces, their gamified designs and aggressive marketing raise significant ethical concerns. This paper explores how such apps target inexperienced users, encouraging potentially reckless financial behavior under the guise of empowerment.
Exploring Contributions Of Partnerships Between Employers And Disability Organizations On Recruitment, Hiring, Training, Retention, And Accommodation Of Individuals With Disabilities In Mississippi, Peter Oluwadare Kalejaiye
Exploring Contributions Of Partnerships Between Employers And Disability Organizations On Recruitment, Hiring, Training, Retention, And Accommodation Of Individuals With Disabilities In Mississippi, Peter Oluwadare Kalejaiye
Dissertations
The Americans with Disabilities Act (ADA) of 1990 provides equal employment opportunities for individuals with disabilities (IWDs) by prohibiting discrimination in employment. However, one out of four IWDs face discrimination in employment in the United States (U.S. Bureau of Labor Statistics, 2023). Additionally, despite establishing the Office of Disability Employment Policy and enacting the Workforce Innovation and Opportunity Act to help integrate IWDs into the workforce, IWDs face barriers to equal and equitable employment (NASEM, 2017). Previous studies recommend partnerships between employers and disability organizations (DOs) to provide employment opportunities and benefits for IWDs through recruitment, hiring, training, retention, and …
Emotion Analysis And Topic Modelling Of Supply Chain Discussion During The Covid-19 Pandemic, Suhong Li, Fang Chen, Thomas Ngniatedema
Emotion Analysis And Topic Modelling Of Supply Chain Discussion During The Covid-19 Pandemic, Suhong Li, Fang Chen, Thomas Ngniatedema
Information Systems and Analytics Department Faculty Journal Articles
This study aims to investigate the supply chain discussion during the COVID-19 pandemic using the supply chain tweets collected between March 2020 and May 2022 globally. The findings reveal an evolving sentiment trajectory: while the users’ sentiment remained neutral in 2020 and 2021, a negative sentiment surged starting in January 2022. Moreover, an emotion analysis indicates a mix of sadness and optimism among Twitter users, with anger gradually intensifying from June 2021 onward. Furthermore, topic modeling reveals distinct themes discussed each year. In 2020, major topics centered around the government’s response to COVID-19, food and medical supply chain crises. By …
Foreign Direct Investment And Political Freedom: Causes And Correlations In Panel Data, Colton N. Atha
Foreign Direct Investment And Political Freedom: Causes And Correlations In Panel Data, Colton N. Atha
Economics Undergraduate Honors Theses
Analyzing correlates between political freedom and foreign direct investment through regressions of panel data in order to ascertain the effects a host nation can realize in a globalizing economy by changing their political systems.
Amazon Strategic Audit, Trinity L. Hansen
Amazon Strategic Audit, Trinity L. Hansen
Honors Program: Senior Projects (Public)
Amazon.com, Inc., also known as Amazon, is a global e-commerce company that provides online retail, digital streaming, and cloud services. Since 1995, Amazon has grown to encompass a variety of diverse markets while maintaining leadership and competition in each. Although Amazon competes in several industries, this strategic audit mainly focuses on its pivotal role in the e-commerce industry and how Amazon has maintained its competitive advantage over the years. This report will start by overviewing Amazon’s history and business model and exploring the e-commerce industry overall and the various competitors in Amazon’s e-commerce market. Diving deeper into Amazon's competitive analysis, …
Gap, Inc. : A Strategic Audit Of Gap, Inc. Company, Amber Hanson, Ike Mcley, Sophie Thomas, Avery Plessel, Kira Pavlik
Gap, Inc. : A Strategic Audit Of Gap, Inc. Company, Amber Hanson, Ike Mcley, Sophie Thomas, Avery Plessel, Kira Pavlik
Honors Program: Senior Projects (Public)
The following paper is a comprehensive overview of the company Gap, Inc., a leading global retailer with a diverse brand portfolio that includes Gap, Old Navy, Banana Republic, and Athleta. They compete in the Family Clothing Industry through their operation of over 3,352 brick-and-mortar stores along with offering their digital shopping platform to align with changing consumer preferences. Gap, Inc. plans to maintain financial rigor, reinvigorating its brands, and strengthening its platform. Their strengths are found in their expanding e-commerce segment and their strong commitment to sustainability. Through a broad differentiation strategy, Gap, Inc. targets a diverse consumer demographic across …
Reframing Rudeness: Exploring Positive Reappraisal As A Pathway From Customer Incivility To Self-Efficacy, Justin S. Boyd
Reframing Rudeness: Exploring Positive Reappraisal As A Pathway From Customer Incivility To Self-Efficacy, Justin S. Boyd
Graduate Theses and Dissertations (2019 - present)
Customer incivility is a persistent challenge for front-line employees (FLEs), often leading to adverse workplace outcomes. This research examined whether positive reappraisal can transform incivility into a source of growth. Grounded in Social Cognitive Theory, the research explored how positive reappraisal mediates the relationship between customer incivility and two key forms of self-efficacy—regulatory emotional and workplace social—ultimately influencing job satisfaction. The moderating roles of perceived organizational support and trait mindfulness were also investigated.
A cross-sectional survey of 296 FLEs was analyzed using partial least squares structural equation modeling (PLS-SEM). More specifically, the results confirmed customer incivility positively predicts positive reappraisal. …
Changing Salaries: Salary Constraints In North American Sports, Reese Shull
Changing Salaries: Salary Constraints In North American Sports, Reese Shull
Honors Projects
The structure, impact, and potential future of the cap systems housed by the primarily North American sports leagues, NFL, NBA, and MLB, are examined. By comparing each of the different constraint models used to influence competitive balance, player compensation, and various team-building strategies, a comprehensive understanding of which league operates more effectively. Paramount is the relationship to rising revenues and the different returning and emerging channels that are being formed.
Exploring The Impact Of Negative Brand Experiences On Consumer Emotions And Behavior, Li Mei Liu, Seong Ho Lee
Exploring The Impact Of Negative Brand Experiences On Consumer Emotions And Behavior, Li Mei Liu, Seong Ho Lee
Asia Marketing Journal
With the continuous development of social media, negative brand emotions have emerged as a significant social phenomenon. However, existing marketing research predominantly focuses on positive emotions. This study aims to explore how the sensory, emotional, behavioral, intellectual, and social dimensions of negative brand experiences elicit consumer regret and brand hate, which subsequently drive the spread of NWOM. Using SEM to analyze data from 1,000 Chinese consumers, this study finds that all dimensions of negative brand experiences significantly influence both regret and brand hate. Consumer regret further amplifies brand hate, intensifying its emotional impact, and drives the dissemination of NWOM. This …
The New Latin America Liaison: How The United States Is Taking Control Of Oil In Venezuela, Graham R. Widenhoefer, Delaney King, Ian Cyrus Mortazavi, Sebastian Barrett, Ava Heckmann, Will Moncayo
The New Latin America Liaison: How The United States Is Taking Control Of Oil In Venezuela, Graham R. Widenhoefer, Delaney King, Ian Cyrus Mortazavi, Sebastian Barrett, Ava Heckmann, Will Moncayo
SPARK Symposium Presentations
Abstract
7 Venezuela provides one of the world’s largest oil supplies, yet accounts for a relatively small 8 proportion of the global supply. Despite the low output, Venezuela and its oil may exhibit greater price 9 risk premiums, which will help us answer the questions: “Why would a country with such low output and 10 a limited production share cause global markets to react so strongly? What domino effect does this cast 11 onto other economic sectors?” 12 Our goal for this study is to assess whether U.S. intervention has generated measurable effects on 13 equity returns and the oil …