Other Business Commons^™

How Google Advertisements Attract Consumers' Call-To-Action And Electronic Word-Of-Mouth, Tser-Yieth Chen, Hsueh-Ling Wu, Jiun-Hua Yun

Asia Marketing Journal

This study investigated central and peripheral route factors to assess the impact of Google Advertisements on how these factors contribute to users' call-to-action (CTA) and electronic word-of-mouth (e-WOM) behaviors. We explored the persuasive effects of Google Advertisements on consumers by using a dataset of 483 valid empirical samples from Taiwan. We employed structural equation modeling (SEM) to examine the hypotheses. The empirical results of this study indicate that both peripheral (image appeal) and central (information completeness) routes positively lead to the persuasion effect. This finding confirms that the peripheral and central routes increase the persuasion effect. The empirical results indicate …

The Effect Of Ewom On Movie Sales Considering Competition And Culture, Jungwon Lee, Cheol Park

Asia Marketing Journal

This paper aims to empirically analyze how competitive and cultural factors moderate the relationship between electronic word-of-mouth (eWOM) characteristics and sales in the US and Korean film industries. A conceptual model was developed based on the cue utilization theory (CUT) to analyze the role of cultural and competitive factors that moderate the relationship between three characteristics of eWOM (volume, valence, and variance) and movie sales. Data of 45 days of 163 films released in Korea and the US were collected and a total of 7,335 samples were analyzed by panel regression. As results, competitive factors enhanced the influence of the …

Addressing Transportation Equity For Local Populations Using Emerging Technologies, Marcus Peoples

Theses & Dissertations

ADDRESSING TRANSPORTATION EQUITY FOR LOCAL POPULATIONS

USING EMERGING TECHNOLOGIES

By

Marcus Peoples Jr

This qualitative study examines the persistent issue of transportation inequity in the United States, focusing on its impact on marginalized and underserved populations. The study employs a generic qualitative inquiry from Social Justice Theory to investigate how senior public transportation decision-makers perceive and address institutional barriers, technological opportunities, and strategic improvements in transportation equity. The study underscores the pressing need to address the intricate interplay of socioeconomic conditions, racial and ethnic diversity, and varying levels of urbanization that contribute to transportation inequity. Historical and contemporary factors, such …

Life Cycle Assessment Of Plastic Packaging Production, Kinanti Larasati, Evi Frimawaty, Ellyna Chairani

Journal of Environmental Science and Sustainable Development

The plastic packaging industry has become a significant commodity that penetrates almost every aspect of our lives, requiring greater responsibility from the industry for the life cycle management of their products. Several study methodologies are available to measure the industry's environmental impact, with life cycle analysis (LCA) gaining traction in Indonesia. Therefore, this study aims to measure the environmental impact of the plastic packaging industry analyzed using LCA with a focus on the main potential impact categories of global warming, acidification of the earth, toxicity to humans, formation of photochemical oxidants, and fossil depletion, within the scope of cradle to …

Growth In The California Manufacturing Sector Moderates, Anderson Center For Economic Research

Anderson Center Press Releases

No abstract provided.

Strategic Flexibility And Its Role In Enhancing Institutional Excellence In The Police Case Study: The Eastern Region Police Department Of The General Command Of Sharjah Police, Abdalla Alkabouri

Journal of Police and Legal Sciences

This study aimed to know the role of strategic flexibility on the institutional excellence in the Eastern Region Police Department affiliated with the Sharjah Police Command, It was chosen because two of the service delivery centers obtained five stars within the government excellence system for the year 2023 in the country. The study used the descriptive analytical approach, a questionnaire was constructed as a tool for collecting information that is appropriate to the objectives of the study and its specific variables. A number of 82 questionnaires were distributed to the officers of the Eastern Province Police Department, who are the …

Comparative Study Of Halal Certification Mechanism: Indonesia, Malaysia And Mexico, Faiz Nur Faiqoh, Nur Fatwa

Journal Of Middle East and Islamic Studies

This research was conducted to examine the handling and procedures for halal certification at halal certification institution in Indonesia, Malaysia as a Muslim-majority country and Mexico as a Muslim-minority country, and to analyze using the SWOT approach. Halal product certification in Indonesia is carried out by the Halal Product Guarantee Agency (BPJPH) under the auspices of the government (Ministry of Religion). The aim is to provide guarantees to the community, especially Muslims from the products consumed. And in Malaysia it is carried out by JAKIM (Department of Islamic Development Malaysia) under the post of prime minister of Malaysia. While in …

Leadership In Extreme Contexts: An Emerging Typology, Ashley Williams

Electronic Theses and Dissertations

This study investigates the relationship between leadership and extreme contexts through the lens of rural hospitals facing environmental jolts. Rural hospitals offer a unique setting for this research, given their inherent geographic isolation, lack of resources, and the critical role these facilities play in their communities. Through a qualitative analysis of interviews with Chief Executive Officers of rural hospitals, this research takes a grounded approach to build theory surrounding how leadership not only shapes but is shaped by extreme contexts and environmental jolts. The research results in four primary contributions. Namely, this study extends existing typologies on leadership in extreme …

Business Capstone Review: Analysis Of Startups In Technology And Artificial Intelligence, Grayson Hoffman

University Honors Theses

This is a review of the Portland State University's business capstone course. The team was engaged by the client to reach certain goals and deliverables. Key to this project was immense research on startups within the Technology and Artificial Intelligence industry. Information was communicated with the client throughout the project to ensure client relevancy. The research was then used to perform an analysis to measure the potential of startups being a good fit with the client's goals. Upon completion of the project, the team will have presented a full report summarizing the research as well as the final recommendation list …

Sustaining Digital Assets Through Mobile Estate Planning, Norliza Katuk, Asvinitha Muniandy, Norazlina Abd. Wahab, Ijaz Ahmad

An-Najah University Journal for Research - B (Humanities)

Many people own online accounts, with some having financial values like Internet banking, e-wallet and cryptocurrency. In the case of sudden death, their heirs are unaware of the digital assets possessed by the deceased person, which causes the assets to be lost forever, and the heirs might not receive the assets. If an estate plan did not account for digital assets properly, the beneficiaries would not be able to access them. Therefore, this paper addresses this issue by implementing a software development approach in designing a suitable model for sustaining digital assets through smartphones to allow the inheritance of digital …

Towards Understanding The Post-Colonial In The Development Of Irish Economics, Joseph K. Fitzgerald Dr., Brendan K. O'Rourke

Conference Papers

This conference contribution is prompted by recent work where theories used to understand the economists in countries like France, Britain, Germany, and the USA (Fourcade, 2009; Maesse, 2015) were used to study the development of Irish economics profession. Work on Ireland (FitzGerald & O’Rourke, 2023), though using these frameworks, revealed the importance of Ireland’s colonial and post-colonial experiences in the social status of economics in today’s Ireland. Escobar (2011) points to the power of economists in development discourses focussing particularly on the case of Columbia and the interaction between USA economics with its southern neighbours in the period since the …

1 A Phenomenological Study Of The Lived Experiences Of Hospital-Based Physical Therapy Department Leaders’ Most Successful Change Management Initiative, Joseph Patanella

Seton Hall University Dissertations and Theses (ETDs)

ABSTRACT

A phenomenological study of the lived experiences of hospital-based physical therapy department leaders’ most successful change management initiative

Problem: Change management initiatives are consistently employed in healthcare to promote quality care. Of concern is that not all initiatives are successful. Individuals involved in successful change management can offer insight to those approaching initiatives.

Purpose: The purpose of this phenomenological study is to describe the lived experiences of hospital-based physical therapy department leaders’ most successful change management initiative.

Methods: The research design was a qualitative approach. A phenomenological research design was employed, using the voice of a group that has …

A Phenomenological Study On The Perceived Impact Of Bass's Four I'S Of Transformational Leadership, Yarissa Marn

Dissertations

Purpose: The purpose of this phenomenological study was to identify and describe World of Warcraft game leaders’ perceptions of the impact on their guilds regarding Bass’s 4 I’s of transformational leadership.

Methodology: This qualitative study interviewed 13 World of Warcraft game leaders who have led their guild members for at least one year. The main source of data collection was semi-structured open-ended interview questions with other resources to include artifacts. The researcher coded and analyzed data for themes and patterns.

Findings: Several domains of Bass’s Four I’s Transformational Leadership framework were found to have an impact on World of Warcraft …

Cross-Market Effects Of Consolidation: Evidence From Banking, Andrew Bird, Ding Du, Stephen A. Karolyi

Accounting Faculty Articles and Research

The U.S. banking sector had nearly 70% fewer banks in 2022 relative to 1989, primarily because of mergers. We develop a methodology to estimate cross-market spillover effects of bank mergers and test whether the operations of incumbents facing consolidating competitors in one market are affected in other markets. We find that nonmerging banks within a market that are one standard deviation more exposed to mergers in other markets increase deposits by 2.1% relative to their less exposed competitors. Our methodology may be applied elsewhere to assess the aggregate impacts of industry consolidation and illustrates challenges with product-based or geographic market …

Towards A Sustainable Planet: Review Of ‘Global Environmental Politics’ By Kütting And Herman (2018), Mona Safizadeh

Markets, Globalization & Development Review

Global Environmental Politics by Kütting and Herman (2018) explores our planet's complex challenges, urging collective action for sustainability. Across 13 chapters, the book explores sustainable consumption, the role of technology, and the impact of evolving economies on global politics. This comprehensive guide emphasizes the interconnectedness of environmental, social, and economic factors, offering insights for stakeholders to navigate toward a healthier future.

Beneath The Mask: The Performance Of Blackness And Economies Of Caricature In American Fiction, Terri Bowles

Markets, Globalization & Development Review

In American Fiction (2023), written for the screen and directed by Cord Jefferson, satire, drama and comedy frame a knife-sharp examination of America’s cultural reproductions of stereotype and caricature. The film, based on Percival Everett’s novel Erasure, explores the fraught professional position of Thelonious “Monk” Ellison (Jeffrey Wright), a professor-author pressed to write a bestseller amid family upheaval and financial strain. Monk’s resulting novel, a gritty send-up of urban tropism drafted in a fit of fury and frustration, exploits America’s fixation on commodifying and flattening Blackness—and becomes an instant hit. This review explores the film’s interrogations of race, class and …

Can Marketing Transcend Entrenched Gender Biases?, Thinh Nguyen

Markets, Globalization & Development Review

Through a feminist lens, Maclaran and Chatzidakis (2022) challenge conventional assumptions about gender, emphasizing its performative nature shaped by social practices rather than inherent traits. This commentary extends analyses of key themes such as gender performativity, the male gaze, and subject-object binaries within marketing. It critiques how marketing strategies reinforce existing power imbalances and systemic biases rooted in historical narratives. The writing also reflects on media interpretations of gender issues through films like 'Turning Red' and 'Barbie'. By contextualizing gendered marketing within broader societal frameworks, this writing contributes to ongoing dialogues in media studies, sociology, and gender studies, highlighting the …

Toils, Troubles, And Travesties Of Representation, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

Entrepreneurship Education: Understanding The Lived Entrepreneurial Experiences Of Community College Students In South Texas, Hussain Y. Sama

Theses & Dissertations

Entrepreneurship education (EE) is a hot topic and has gained the attention and interest of scholars in the United States and globally. Despite the growth of EE, scholars have been marginalizing the impact of EE at the community college level and there is a dearth of studies in this area (Liguori et al. 2019; Mars & Ginter 2012). Therefore, I conducted this study to bridge this indicated gap and contribute to the EE literature through exploring the entrepreneurial learning and practical experiences of community college student entrepreneurs.

The purpose of this qualitative narrative inquiry was to better understand the lived …

The Shocking Future Of Artificial Intelligence Across A Variety Of Industries, Collin Elek Boone

Management Undergraduate Honors Theses

Artificial intelligence is a huge phenomenon that has begun to take over worldwide media. The abilities that AI has already proven to be capable of will undoubtedly change the world in a variety of ways. In the future, however, it is possible that AI will have an impact on nearly every sector imaginable. With the success that companies such as OpenAI and Microsoft have already displayed regarding artificial intelligence, it is clear that this software has immense capabilities. The purpose of this study is to conduct research detailing the potential impact of AI on industries within the business sector and …

Nsu Business Graduate Student Catalog 2024-2025, Nova Southeastern University

Huizenga Postgraduate Course Catalogs

No abstract provided.

A Triadic View Of Name, Image, And Likeness From The Point Of Athletes, Universities, And Consumers Of College Athletics, William Monroe

Finance Undergraduate Honors Theses

Name, Image, and Likeness is a new era of college athletics that allows student-athletes to monetize their name, image, and likeness through personal appearances, social media platforms, commercials, selling merchandise, signing autographs, serving as ambassadors, and leading camps or clinics, among others. In simpler terms, NIL allows student-athletes to be paid to play. Before it was introduced, the NCAA took a strong stance against this but soon flipped its stance once states started passing laws relating to the subject. In the past, athletic departments, coaches, and student-athletes were punished by the NCAA because of bribes as well as athletic departments …

Hogs For A Cause: Art As A Medium For Community Engagement, Jaden Hendrix

Economics Undergraduate Honors Theses

With the power to influence various sectors of society, art is a dynamic medium for instituting change. To explore the power of art and its impact on communities, I am organizing an event in Fayetteville, Arkansas called “Hogs for a Cause.” Hogs for a Cause would double as an art competition and a community fundraising event for local charities, ultimately taking a multifaceted approach to enhancing our community through public art. This project will serve several purposes: showcase the work of local artists, support local charities, and foster community engagement and development. I will be collaborating with the …

Balancing Act: An Exploration Of Polarities In Personal And Professional Life, Hana Mamnoon

Creativity and Change Leadership Graduate Student Master's Projects

This purpose of this project is to explore the concept of polarities. I have been using creative problem solving for years, but recently, I have come to realize that some of the complexities we face in our everyday lives are not actually problems to solve, but rather are polarities to manage (Johnson, 2014). By undertaking this project, I aimed to build my skill set around polarity management in order to help me develop in both my personal and professional spheres. This project allowed me to explore some of the literature of polarities as well as put the concepts into practice …

Resilience To Supply Chain Disruptions: An Investigation Of The Roles Of Innovativeness And Green Supply Chain Management Practices During The Covid-19 Pandemic, Lindsay Givens

Graduate Theses and Dissertations (2019 - present)

The number of global supply chain disruptions is increasing at an alarming rate. These disruptions vary in terms of source, duration, and scope, but all pose major threats to the continuity of firms worldwide. Because of this increase in turbulence, there has been heightened interest in recent years surrounding the development of firm-level resilience to such disruptions. The supply chain sustainability research stream is relatively well-developed; less is known, however, about specific strategies for strengthening resilience. This study aims to contribute to the resilience literature by examining the viability of innovativeness and the adoption of green supply chain management practices …

The Impact Of Using Standard Quality Measures Such As Iso 9001:2015 On Emerging Software Companies Created With Agile Methodologies., Elisa Orillac

Harrisburg University Dissertations and Theses

This qualitative research aimed to analyze the impact of applying quality measure standards, specifically ISO 9001:2015, in emerging software companies that have decided to manage their projects through Agile methodologies. While Agile methodologies are well known for their continuous delivery of software, the quality that results from these projects is not always guaranteed. This research aimed to evaluate what benefits in terms of cost, timely delivery of working software, and production have companies who already applied QMS had. Or, if applying the QMS had a negative result, why was this the case? The hypothesis for the research was that those …

How Politics Affects Practitioner Attitudes Of Marketing Faculty Interns, William T. Neese, W. Frank Thompson, Charla Brown

Atlantic Marketing Journal

Marketing student internships are widely discussed in the literature, yet little has been published regarding the value of marketing faculty internships. In applied disciplines like marketing, faculty internships can bridge experience gaps between theory and practice and help provide critical information to keep the curriculum current. Unfortunately, politics can manifest itself as one barrier to academic engagement with the business community. To explore this potential problem, we first test a model that measures the influence political party combined with political ideology has on three Contempt-Anger-Disgust (CAD) outcome measures common in psychology literature. We model a statistically significant political backdrop that …

Hse-8 The Revitalization Of The Hazel Green Academy, Josephine Traver, Jennifer M. Nguyen

SC Upstate Research Symposium

The Hazel Green Academy Revitalization Project is a community service-based project focused on restoring and repurposing the Hazel Green Academy (HGA). Established in 1880, HGA was a residential college-preparatory school located in Eastern Wolfe County, KY. At its height, HGA served not only as a school but also as a source of education and community events. Throughout the years, the academy expanded its facilities and resources to benefit both the students and the community. However, as free public schools emerged in the surrounding area during the 1930s, HGA faced a decline in enrollment. Consequently, HGA struggled for the next few …

Exploring Entrepreneurial Intention And Subjective Beliefs: A Comparative Analysis Of General Education Schools And Commercial Schools, Julia Riess, Bettina Fuhrmann, Gerhard Geissler

International Journal for Business Education

This study examines the entrepreneurial intentions of Austrian secondary school students, specifically comparing students from commercial schools with those from general education schools. We analyzed 2,329 data sets and found that subjective beliefs, primarily behavioral and control beliefs, significantly influence entrepreneurial intentions. In addition, demographic factors such as gender, language, acquaintance with entrepreneurs, and school type play a significant role in explaining the variance in entrepreneurial intentions.

Our detailed analysis shows that students from commercial schools have stronger entrepreneurial intentions and subjective beliefs. Particularly notable are the differences in behavioral beliefs, where students from commercial schools find all aspects of …

The Effect Of Massage Therapy On Test Anxiety Experienced By Traditional-Aged Undergraduate Business Students, Jorge A. Pazmiño

Graduate Theses, Dissertations, and Capstones

Test anxiety impacts traditional-aged undergraduate business students and influences their academic performance and overall well-being. This study explored the efficacy of massage therapy (MT) as a means of mitigating test anxiety within this demographic. Building on existing literature that addresses the consequences of anxiety and alternative coping mechanisms, this research study focused on MT as a potential strategy for test anxiety management. The study employed the Adult Manifest Anxiety Scale–College Version (AMAS-C) to gather data from participants at a private liberal arts institution in the East South-Central region of the United States. An experimental group received an MT intervention, while …