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Relational Accountability In The Art Business : A Study Of Ethics, Theodore Soliman
Relational Accountability In The Art Business : A Study Of Ethics, Theodore Soliman
MA Theses
The artworld's unethical practices are ubiquitous amongst its stakeholders, with a lack of moral responsibility that allows for continuous sexual, emotional, and racial abuse. As an industry that is unregulated and resistant to change, these issues have been passed down from one generation to the next, forming a vicious cycle of predatory behavior. By investigating various stakeholders' roles, this study critiques the handling of these moral injustices and proposes relational accountability as a solution. The art world’s traditional understanding of accountability only focuses on the aftermath without challenging the agreed-upon ethical standards that stakeholders hold each other to.
The Old Masters Market And The Salvator Mundi: What Did It Do, What Can Be Done?, Mary Sullivan
The Old Masters Market And The Salvator Mundi: What Did It Do, What Can Be Done?, Mary Sullivan
MA Theses
On 3 November 2017, within the Post-War & Contemporary Evening Sale at Christie's auction in New York, nestled between a Vija Celmins and Jean-Michel Basquiat, was a painting attributed to Leonardo da Vinci, the Salvator Mundi (1490-1500.) The work quadrupled the estimated sale price of 100 million USD, hammering at 400 million (for a total of 450.3 million with buyer’s premium.) This work, setting the record for the most expensive work of art ever sold, at auction or private, creates a curious case for the Old Masters category. What appears to be a shrinking, potentially dwindling category of art, now …
Business Interrupted : Covid-19 And Its Impact On Auction Houses, Carolina Sagardoy
Business Interrupted : Covid-19 And Its Impact On Auction Houses, Carolina Sagardoy
MA Theses
This study aims to thoroughly analyse how auction houses are coping with the conditions imposed by the Coronavirus pandemic in the short-term and what the virus’ long-term impact on the business will be. The study will look at upcoming marketing campaigns and the quick migration to online sales, and will analyse the data within those sales. The study is unique in its aim to also analyse buyer and seller psychological behaviours and how they will be impacted as a result of forced or voluntary distancing when live sales return. Overall, the thesis aims to address the question: Can the auction …
Re-Thinking Risk Management Of Auction House Guarantees And Third-Party Irrevocable Bids, Nathan Krasnick
Re-Thinking Risk Management Of Auction House Guarantees And Third-Party Irrevocable Bids, Nathan Krasnick
MA Theses
This paper addresses the question of how deviations between expected and actual art auction results impact the auction guarantees made within an artist’s market and among multiple artists, and whether those impacts can be identified and quantified. To do so, I use a theoretical pricing model based on datasets of historical auction records going back to the earliest available date for a specific artist but no further than 2010. I find that, in comparing the model’s expected and actual results to empirical price deviations at auction, we can identify and quantify the impact of those deviations on guarantees.
The Art Of Marketing Luxury, Aiho Tan
The Art Of Marketing Luxury, Aiho Tan
MA Theses
Luxury businesses face the paradoxical challenge of growing a business whilst upholding an aura of exclusivity. The objective of this thesis is to examine the key marketing strategies employed by leading luxury brands ranging from fine art to real estate. This paper examines whether luxury brands need to embrace digital innovation and technology in order to remain leaders of luxury. First-hand insight from industry leaders and case studies reveal that luxury brands need to embrace digital, utilize the power of experiential marketing strategies, invest in creative talent, strategically partner and collaborate with brands and individuals, and craft an authentic narrative …