Other Business Commons^™

Bridging The Gap Between Religion And Business: A Conversation, Michael E. Cafferky, Doug Jacobs

Faculty Works

This article explores some of the tensions that congregational pastors experience in terms of business and religion. It is a dialogue regarding the perceived gap between pastors and business professionals.

“Bridging the gap between religion and business: A conversation" by Michael Cafferky and Douglas Jacobs published in the December 2016 issue of Ministry,® International Journal for Pastors, www.MinistryMagazine.org. Used by permission.

Mid-Level Procurement Manager Leader Development: A Collective Case Study, Douglas Veatch

Doctoral Dissertations and Projects

The development of high-performing employees with the potential to assume leadership roles remains a vital exercise for organizations. Public and private sector organizations of all sizes have implemented programs focused on developing the next generation of leaders. The researcher explored the issue of how a national service industry organization is experiencing varied levels of success of leader development in the case of geographically dispersed mid-level procurement managers in the trucking logistics group. Guided by elements of successful leader development programs, the purpose of this collective qualitative case study was to discover the common issues and factors that lead to success …

How Much Do Monographs Cost? And Why Should We Care?, Nancy L. Maron, Charles Watkinson, Meredith Kahn, Shayna Pekala

Charleston Library Conference

What does it cost to make a high quality, digital monograph? What may sound like an obvious question turns out to be a very knotty one, driving to the heart of the essence of scholarly publishing today. It is particularly relevant in an environment where the potential of a sustainable open access (OA) business model for monographs is being explored. Two complementary studies funded by The Andrew W. Mellon Foundation in 2015 have explored this question to understand the costs involved in creating and disseminating scholarly books.

The team at Ithaka S+R studied the full costs of publishing monographs by …

Apologetics Without Apology: Arguments For The Existence Of God From Business & Economics, Michael E. Cafferky

Faculty Works

This paper offers the reader ways for the business practitioner to participate in Christian apologetics. Apologetics is defined. The purpose and tasks of apologetics is described. A case is made for the importance of Christian apologetics. Several tactics are introduced that offer potential for the Christian apologist. A matrix describes the potential opportunities to develop Christian apologetics for the context of business and economics. A discussion follows regarding the implications for business scholars and Christian business school curriculum at all levels.

Optimality Of The Fastest Available Server Policy, William P. Millhiser, Charu Sinha, Matthew J. Sobel

Business Faculty Articles and Research

We give sufficient conditions under which a policy that assigns customers to the Fastest Available Server, labelled FAS, is optimal in queueing models with multiple independent Poisson arrival processes and heterogeneous parallel exponential servers. The criterion is to minimize the long-run average cost per unit time. We obtain results for loss models and for queueing systems with a finite-capacity or infinite-capacity buffer under a head-of-the-line priority scheme. The results depend on cost assumptions, so we analyze the robustness of the cost structure and present counter-examples to illustrate when FAS is not optimal.

Critical Pedagogy For Business And Management Undergraduates: Evaluation Of Marketing Information, Ilana Stonebraker, Caitlan Maxwell, Jessica Jerrit

Libraries Faculty and Staff Scholarship and Research

No abstract provided.

Business Buddies, Markila Hall

Student Scholarship

There was two parts to this group project. Although we had five people, the second part consisted of us dividing our group into sections. We had to interview one another so we could get the feel of both roles; the person being interviewed and the manger. The first part of the assignment consisted of myself and four other girls working with each other to create a paper. It was a single spaced two page paper that talked about our backgrounds and why we choose a business major. My major is mainly finance, but there was no option to just choose …

Executive Compensation Incentives Contingent On Long-Term Accounting Performance, Zhi Li, Lingling Wang

Business Faculty Articles and Research

The percentage of S&P 500 firms using multiyear accounting-based performance (MAP) incentives for CEOs increased from 16.5% in 1996 to 43.3% in 2008. The use and design of MAP incentives depend on the signal quality of accounting versus stock performance, shareholder horizons, strategic imperatives, and board independence. After the technology bubble, option expensing, and the publicity of option backdating, firms increasingly use stock-based MAP plans to replace options, resulting in changes in pay structure, but not in pay level. While firms respond to the evolving contracting environment, they consider firm characteristics and shareholder preferences and do not blindly follow the …

How Variances In Business School Rankings Affect Enrollment Trends And Practices, Guillermo A. De Veyga

Seton Hall University Dissertations and Theses (ETDs)

This study examined the effect that variances in the U.S News and World Report rankings have on enrollment trends and practices in both top and not top-25 business schools. The purpose of this study was to determine whether mobility in the rankings was met with a statistically significant response to the research questions presented. While this was not the first study to look at business school rankings and their effect on enrollment trends, it was the first one to look at recent data associated with this phenomena, as well as, the first study to utilize panel data in order to …

Do Investors Value The Required Stress Tests Of Financial Holding Companies?, Brendan A. Colligan

Finance Undergraduate Honors Theses

This paper explores the value of disclosing stress test results to investors and market participants within the US financial system. Recently the Federal Reserve (“Fed”) expanded its required internal stress testing program, often referred to as the Dodd-Frank Act Stress Test (“DFAST”), to include bank holding companies (“BHCs”) with more than $10 billion in total assets. These BHCs were required to publicly disclose their results for the first time in June of 2015. Large BHCs are subject to another level of stress testing implemented by the Comprehensive Capital Analysis Review (“CCAR”). Large BHCs are defined as having more than $50 …

Annapurna’S Porters: Labor Conditions And The Factors That Shape Them, Ari Grant-Sasson

Independent Study Project (ISP) Collection

This project sought to determine what the labor conditions of porters working in Annapurna are and the factors both immutable and human-influenced that shape them. To do so, I interviewed government bodies, national and regional trekking organizations, unions, agencies, guides and porters to ascertain what issues a broad term such as “labor conditions” encompasses. Participants highlighted the importance of insurance, wages, weight carried, equipment, access to employment, job training and topography as important factors. I will argue that large advocacy organizations shape these issues, and therefore the porter market, at a national level. Discrepancies in employment experiences between porters are …

2016 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Have Traditional Auction Houses Been Affected By Online Ones?: The Case Of Phillips And Paddle8, Heejae Chung

MA Projects

There is always a strong demand for high quality art and collectibles. With the analysis of the case study and the interviews with experts from different auction houses, this paper will show whether the traditional auction markets have been affected by online ones.

Phillips is taking a strong hold over the middle market. In particular, Phillips’ Contemporary art department is known for focusing on younger artists, which represents lower prices than other areas. To compare in a fair way in terms of price and genre of artworks, Phillips’ Contemporary Art Day Sales in New York from 2006 to 2016 will …

Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle

Honors Undergraduate Theses

Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …

The Lego System Makes Co-Creation Painless For The Lego Group, Seth A. Peacock

Undergraduate Research Posters

Co-creation is using consumers to help innovate with a product. While the methodology of co-creation has been extensively researched, different products’ relative suitability to co-creation is rarely examined. This research examines the LEGO Group’s co-creation efforts including LEGO Ideas, LEGO Factory, LEGO Mindstorms NXT, and LEGO Architecture. These programs’ reliance on LEGO’s versatility, modularity, adult fan community, and fan LEGO building expertise are evaluated and compared to other firm’s co-creation efforts. The adult LEGO community’s custom LEGO creations, including fan-designed and fan-sold sets, commissioned sculptures, and LEGO robotics development all constitute consumer innovation independent of the firm; the LEGO Group …

Project Execution: A Research Agenda To Explore The Phenomenon, James Walter Marion, Tracey Richardson, Matthew Earnhardt

Publications

It is observed in the literature that although project management is considered to be an execution-oriented discipline, the Project Management Body of Knowledge developed by the Project Management Institute provides relatively little detail in the Executing process group compared with other process groups such as the Planning and Monitoring and Controlling process groups. It is further observed that project elements considered essential to the success of the project including project Scope, Cost, Schedule, and Risk are not included within the Executing process group. Likewise, the coverage of project execution in the Project Manager Competency Development Framework authored by the Project …

Social Business Model Canvas: Reconciling Commercial And Social Value Propositions Of Social Enterprises, Patrick Adriel H. Aure

Center for Business Research and Development

The growing interest in embedding social value in enterprising organizations, accompanied by the need for lean product and value development (Ries, 2011), demands visual frameworks that are both readily applicable to practice while at the same time grounded in cutting-edge management thinking. This is especially the case in the social enterprise sector, which welcomes tools and frameworks that can enable better understanding of commercial and social value dynamics.

Life Beyond The Like: Uses And Gratifications Of Sharing Business Facebook Page Content, Sara M. Nash

College of Journalism and Mass Communications: Theses

One of the main reasons businesses create a Facebook Page is to solidify relationships with existing customers who are Facebook users and to leverage those relationships to gain new customers. Many studies have asked Facebook users to articulate the gratifications they receive when “liking” a business Facebook Page. These studies help explain what gratifications users gain by connecting to businesses via Facebook. To expand on these findings, the current pilot study applied the uses and gratifications theory to identify Facebook users’ motivations to “share” business Facebook content within their own personal network. Understanding users’ reasons for “sharing” will help businesses …

Corporate Social Responsibility In The B-2-B Market, Susan Saurage-Altenloh, Perry Haan

Atlantic Marketing Association Proceedings

Organizations that invest in corporate social responsibility (CSR) to improve the quality of a community or population expect a return on their investment in the form of improved brand reputation and greater consideration in the competitive environment. Homburg, Stierl, and Bornemann (2013) determined that targeted CSR activities could enhance trust and identification by organizational customers, thus fostering customer loyalty. The authors confirmed that CSR influenced client trust through loyalty and that integrating instrumental stakeholder theory with social exchange theory undergirded this link between CSR and trust. Maignan and Ferrell (2004) exhorted marketers to focus beyond consumers to other stakeholder groups …

All In Or A` La Carte: Preferences Of Medical Tourists Towards Value Of Co-Creation, Michael Dotson, Jennifer Henson Nevins, Bonnie S. Guy

Atlantic Marketing Association Proceedings

Patients Beyond Borders (2014) defines a medical tourist as anyone who travels across international borders for the purpose of receiving nonemergency medical care. It has been estimated that the market size in USD ranges from 38.5 to 55 billion based upon eleven million cross-border patients worldwide spending an average of 3,500 – to 5,000 USD per visit. Further, Patients Beyond Borders suggests that the top Medical tourism destinations are Costa Rica, India, Israel, Malaysia, Mexico, South Korea, Taiwan, Thailand, Turkey and the United States.

A Game Theory Analysis Of Team Based Incentivization In Retailing, Don Shemwell

Atlantic Marketing Association Proceedings

The connection between incentives and outcomes has long found consistent support in management literature generally (Bartol and Hagmann 1992; Miller & Schuster 1993; Swinehart 1986) and retailing in particular (Banker et al. 1996; Team Pay Case Studies 1997). Later meta-studies strongly support this view. (Condly, Noe and Jackson 2002; Garbers and Konradt 2014). Yet, providing performance-based incentives, at least for rank and file retail employees, still is not common in U.S. retailing and team-based incentives are even rarer.

The next section of this manuscript describes some of the issues with individualized commissions, which though not prevalent in a many product …

A Research Note On Street Pricing Requirements In Major U.S. Airport Retail Concessions Requests For Proposals, Blaise Waguespack

Atlantic Marketing Association Proceedings

When reviewing the subject of airport marketing, much of the literature is broken down into issues external or internal to the airport. The external literature tends to divide and differentiate airports on the issues of size (passenger counts) and who is the target of the marketing campaign. Those articles and books that tend to focus on the larger commercial airports (Jarach, 2005; Halpern and Graham, 2013) note the role the airport can play in economic development. Much of the external marketing tasks for the larger commercial airports are aimed at either attracting more airline service to the community or working …

Authenticity In Music Performance: Evidence From The Singer-Songwriter Community, Jon Littlefield

Atlantic Marketing Association Proceedings

Experiencing music provides a unique lens to study identity. The alienation resulting from increased technological mediation in both music production and consumption might drive consumption (Potter 2010), hence authenticity may be an appealing positioning strategy for marketers. Singer-songwriters, for example, write and perform their own music with minimal technological interference. This represents a direct connection with the musician that we characterize as more historically authentic (Thornton 1996), however this characterization is not universal. In this paper, I seek to gather insight into the myriad expressions of authenticity within the music consumption environment by detailing a study of performance musicians.

Is Indoor Tanning The Next Tobacco?, Suzeanne B. Benet, Frederic B. Kraft

Atlantic Marketing Association Proceedings

Marketers of indoor tanning services have directed major promotional efforts toward young adults, and their tactics in pursuing this market segment have been limited by only weak regulation (Greenman and Jones 2010). Although most young indoor tanners acknowledge the link between skin cancer and tanning, they desire the immediate benefits of a tan and regard skin cancer as a distant threat, something as hard for them to imagine as old age itself (Hillhouse 2011). The authors compare the marketing practices of the indoor tanning industry with the practices of the tobacco industry prior to present day regulations.

Market Oriented Organizations And Talent Workers: Composition Of The Workforce And Its Influence On Market Orientation, Dawn Mueller, Pradeep Gopalakrishna

Atlantic Marketing Association Proceedings

Many organizations employ marketing initiatives to “assist” in launching new efforts to both internal and external audiences and weave marketing throughout as part of being “market oriented.” The primary motivation behind a market orientation is improvement of market performance, according to the literature (Narver and Slater, 1990; Kohli and Jaworski 1990).

There is literature on workforce composition and different types of workers and this includes concepts of talent workers and knowledge workers (Chowdhury 2003) and HEROes (Bernoff and Schadler 2010) but there is little to nothing on the type of workers employed by highly market-oriented organizations. …

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R.D. Mader, Elizabeth C. Alexander

Atlantic Marketing Association Proceedings

Job shadowing has a long history of utilization. It is primarily considered a way for youth to become aware of the world-of-work through programs sponsored by schools or social organizations. For example, Junior Achievement International, in cooperation with several government agencies, has sponsored Groundhog Job Shadow Day for nearly 20 years. A quick internet search for job shadowing yielded over 24 million hits with the vast majority of those focused on programs aimed at high school students. Internet offerings detail anecdotal accounts of experiences, methods for setting up and executing programs, and extolment of the virtues of shadowing as a …

A Systematic Review Of Anti-Brand Website Literature: What We Know And What We Need To Know, David L. Williams, Ellen Kolbas

Atlantic Marketing Association Proceedings

The emergence of Web 1.0 began an evolution in electronic communication. This platform resulted in a unidirectional communication flow (e.g. firm to consumer) that featured firms generating messages for public consumption. Web 1.0 gave rise to Web 2.0 and 3.0 platforms that facilitate bi-directional communication between firms and the public. This new method has resulted in an increase in consumer empowerment to create and disseminate marketing messages of their own (Williams, Crittenden, Keo, & McCarty, 2012). Third party stakeholders are disseminating electronic word-of-mouth communications about companies through the use of video, reviews, forums, microblogs and multiple other channels (Gil-Or, 2010). …

The Clothing Swap: Social, Sustainable, And Sacred, Mary M. Long, Deborah Fain

Atlantic Marketing Association Proceedings

While there is much focus on recycling household waste such as paper, plastic, and metal, there is less focused attention on the waste produced by clothing and textiles. As noted by Joung (2013), consumers dispose of clothes by recycling, donating to charities, or giving to friends and family. But when individuals are not motivated to do this or are unaware of recycling options, they simply discard unwanted clothing where it ends up in landfill sites.

Motives for recycling clothes can range from altruistic (e.g., donating to a clothing drive for the poor or victims of a natural disaster) to economic …

Modification And Investment Intention In The Consumer-Possession Relationship, James D. Doyle

Atlantic Marketing Association Proceedings

The present-day automobile is at once a source of physical transportation, of course, but also an extension of self, a potential platform for self-expression and image enhancement, a source of social approval as well as psychological and physiological stimulation, and, perhaps, an object of beauty. This study examines motivations and antecedents of various vehicle-directed consumer behaviors, including modification and the intention of consumers to invest in their relationship with their vehicle. In this study, vehicle modification refers to the voluntary actions taken by a user or owner of a vehicle to differentiate the functional or aesthetic characteristics or performance of …

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Vasquez-Parraga

Atlantic Marketing Association Proceedings

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.

This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.