Other Business Commons^™

Consumer Subjectivity In The Age Of Internet: The Radical Concept Of Marketing Control Through Customer Relationship Management, Detlev Zwick, Nikhilesh Dholakia

College of Business Faculty Publications

In this paper, we present a poststructuralist analysis of customer database technology. This approach allows us to regard customer databases as configurations of language that produce new and significant discursive effects. In particular, we focus on the role of databases and related technologies such as customer relationship management (CRM) in the discursive construction of both customers and customer relationships. First, we argue that organizations become the authors of customer identities, using the language of the database to configure customer representation. From this perspective, we can see the radical innovation that the customer database brings to the organizational construction of its …

Cultural Contradictions Of The Anytime, Anywhere Economy: Reframing Communication Technology, Nikhilesh Dholakia, Detlev Zwick

College of Business Faculty Publications

Technology-aided ubiquity and instantaneity have emerged as major goals of most information technology providers and of certain classes of users such as “road warriors”. New mobile technologies promise genie-in-a-bottle type near-magical qualities with anytime, anywhere access to information and services. While the complex science, systems, and economics of such technologies receive considerable attention from industry executives and researchers, the social and cultural aspects of these technologies attract less attention. This paper explores the oft-contradictory promises and pitfalls of anytime, anywhere technologies from a cultural standpoint. It makes suggestions for reinterpreting these technologies for greater human good.

Maritime Namesakes Of A.C. Van Raalte, Geoffrey D. Reynolds

Faculty Publications

Maritime Namesakes of A.C. Van Raalte is an article that concerns the history of the great lakes ships that bore his name for over eighty years.

Influences On Early Twentieth Century Bungalow Housing In Lincoln, Nebraska, Madeleine F. Panarelli

Open Access Master's Theses (through 2010)

Housing publications of the Bungalow era (1900 to 1930) containing over 1200 illustrated Bungalows and derivations, were compared with 717 photographed representatives in Lincoln, Nebraska. These samples were categorized by 10 types first described by writer Henry Saylor (1911). Interpretations of the style by local builders and architects in Lincoln, Nebraska, were traced to house pattern books, national and local publications, and state and city records, to determine how the style evolved locally. The search led to regional design features of the Bungalow, nearly square forms, and composite types.

Advisor: Mabel C. Skjelver.

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0067: C. C. Henking Collection, 1795-1861, Marshall University Special Collections

Guides to Manuscript Collections

The C. C. Henking Collection consists of land patents, deeds, titles, abstracts of titles, and indentures dating from 1795 to 1861. Also included are tax receipts, maps, notes and certificates. Many of the documents are in French. They are of particular interest to this region because all of the properties are located in what is now the state of West Virginia. In addition to the register, a more complete description of the contents of each folder will be found in the box.

0043: Henry P. Alderman Papers, 1898-1919, Marshall University Special Collections

Guides to Manuscript Collections

Account book (1898), six charge books (1902-1904), and a letter of a Huntington, West Virginia resident.

0009: David Michael Gideon Papers, 1878-1959, Marshall University Special Collections

Guides to Manuscript Collections

A major portion of the collection consists of correspondence between Mr. Gideon and his political and business associates between 1929 and 1945. Included is correspondence regarding the administration of the estate of Mr. Gideon's brother-in-law, Mike Broh. Another large group of papers is made up of ledgers, journals, day books, daily cash sheets, check ledgers, account ledgers, and other records from the Huntington Herald Company and the several land and holding companies with which Mr. Gideon was associated.

Correspondence and business records of the Sam and Dave Gideon clothing store from 1914 until 1926 comprise most of the remaining papers. …

0012: Morgan Family Papers, 1831-1935, Marshall University Special Collections

Guides to Manuscript Collections

The Morgan family papers consist of business, general and family correspondence, as well as legal and financial papers. Much of the business correspondence, dating from 1840 to 1935, is concerned with John Morgan's business ventures, first as a store keeper in Shenandoah County, Virginia, and later as a farmer in Putnam Country, Virginia, now West Virginia. The general correspondence consists of letters from friends and dates from 1843 until 1900. The family correspondence is composed of letters from members of the immediate Morgan family, and includes letters from members of three generations. It is well to note here that there …