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Research Collection Lee Kong Chian School Of Business

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Articles 331 - 360 of 914

Full-Text Articles in Organizational Behavior and Theory

Perceived Entitlement Causes Discrimination Against Attractive Job Candidates In The Domain Of Relatively Less Desirable Jobs, Margaret Lee, Marko Pitesa, Madan M. Pillutla, Stefan Thau Mar 2018

Perceived Entitlement Causes Discrimination Against Attractive Job Candidates In The Domain Of Relatively Less Desirable Jobs, Margaret Lee, Marko Pitesa, Madan M. Pillutla, Stefan Thau

Research Collection Lee Kong Chian School Of Business

People generally hold positive stereotypes of physically attractive people and because of those stereotypes often treat them more favorably. However, we propose that some beliefs about attractive people, specifically, the perception that attractive individuals have a greater sense of entitlement than less attractive individuals, can result in negative treatment of attractive people. We examine this in the context of job selection and propose that for relatively less desirable jobs, attractive candidates will be discriminated against. We argue that the ascribed sense of entitlement to good outcomes leads to perceptions that attractive individuals are more likely to be dissatisfied working in …

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Optimizing The Validity Of Situational Judgment Tests: The Importance Of Scoring Methods, Qingxiong Weng, Hui Yang, Filip Lievens, Michael A. Mcdaniel Feb 2018

Optimizing The Validity Of Situational Judgment Tests: The Importance Of Scoring Methods, Qingxiong Weng, Hui Yang, Filip Lievens, Michael A. Mcdaniel

Research Collection Lee Kong Chian School Of Business

In recent years, situational judgment tests (SJTs) have made strong inroads in assessment practices. Despite the importance of scoring for the validity of SJTs, little attention has been paid to different SJT scoring methods. This study investigated the influence of scoring methods on the criterion-related validity of SJTs. We examined five different consensus scoring methods (i.e., raw, standardized, dichotomous, mode, and proportion scoring) and several integrated scoring methods for scoring the same SJT. Results showed that one of the most popular scoring approaches (raw consensus scoring) is associated with an extreme response tendency and yields the lowest scale validity of …

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Contextual Leadership: A Systematic Review Of How Contextual Factors Shape Leadership And Its Outcomes, Burak Oc Feb 2018

Contextual Leadership: A Systematic Review Of How Contextual Factors Shape Leadership And Its Outcomes, Burak Oc

Research Collection Lee Kong Chian School Of Business

With roots dating back to Fiedler’s (1978) contingency model, contextual leadership has been one of the most trending topics in leadership research over the last decade. However, although roughly 500 studies have examined the impact of context on leadership and its outcomes, there is neither a systematic approach to nor agreement regarding what constitutes the context for leadership. This is surprising, considering the central role that context plays in leadership: Leadership does not occur in a vacuum, but rather exists in a context where leaders function. This review article uses Johns’s (2006) categorical framework to fully portray the leadership context …

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The Temporal Pattern Of Creativity And Implementation In Teams, Kathrin Rosing, Ronald Bledow, Michael Frese, Nataliya Baytalskaya, Johanna Johanna Johnson Lascano, James L. Farr Jan 2018

The Temporal Pattern Of Creativity And Implementation In Teams, Kathrin Rosing, Ronald Bledow, Michael Frese, Nataliya Baytalskaya, Johanna Johanna Johnson Lascano, James L. Farr

Research Collection Lee Kong Chian School Of Business

Two broad sets of activities underlie team innovation: the creation and the implementation of new ideas. Despite the prevalence of this distinction, the temporal dynamics of creativity and implementation in teams and their relation to successful team innovation are not well understood. Building on and integrating linear phase models and complexity perspectives on the innovation process, we propose a temporal pattern of creativity and implementation that is linked to team innovation. We examine this temporal pattern in a longitudinal study of 76 project teams. Results show that teams engage in creativity throughout the entire life cycle of team projects; however, …

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Assessing The Validity Of Emotional Intelligence Measures, Christopher T. H. Miners, Stéphane Cote, Filip Lievens Jan 2018

Assessing The Validity Of Emotional Intelligence Measures, Christopher T. H. Miners, Stéphane Cote, Filip Lievens

Research Collection Lee Kong Chian School Of Business

We describe an approach that enables a more complete evaluation of the validity of emotional intelligence measures. We argue that a source of evidence for validity is often overlooked by researchers and test developers, namely, evidence based on response processes. This evidence can be obtained through (a) a definition of the ability, (b) a description of the mental processes that operate when a person uses the ability, (c) the development of a theory of response behaviour that links variation in the construct with variation on the responses to the items of a measure, and (d) a test of the theory …

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Utilization Of Csr To Build Organizations’ Corporate Image In Asia: Need For An Integrative Approach, Augustine Pang, May O. Lwin, Chrystal Shu-Min Ng, Ying-Kai Ong, Shannon Rose Wing-Ching Chau, Kristle Poh-Sim Yeow Jan 2018

Utilization Of Csr To Build Organizations’ Corporate Image In Asia: Need For An Integrative Approach, Augustine Pang, May O. Lwin, Chrystal Shu-Min Ng, Ying-Kai Ong, Shannon Rose Wing-Ching Chau, Kristle Poh-Sim Yeow

Research Collection Lee Kong Chian School Of Business

Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), 108–119]. This study aims to investigate how CSR can be used in enhancing organizational corporate image. Content analyses of 150 corporate websites of organizations in Asia headquartered in Singapore were conducted, followed by in-depth interviews with public relations (PR) practitioners to examine the motivations behind their CSR engagement. Findings showed …

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New Approaches To Selection System Design In Healthcare: The Practical And Theoretical Relevance Of A Modular Approach, Filip Lievens, Jan Corstjens Jan 2018

New Approaches To Selection System Design In Healthcare: The Practical And Theoretical Relevance Of A Modular Approach, Filip Lievens, Jan Corstjens

Research Collection Lee Kong Chian School Of Business

This chapter presents a modular approach to healthcare selection system design. Contrary to the traditional holistic view on selection procedures, a modular approach highlights the components underlying selection procedures. Our framework identifies seven key design components of selection procedures (The stimulus format, contextualization, stimulus presentation consistency, the response format, response evaluation consistency, information source, and instructions) and reviews studies in the healthcare selection literature that compared the effect of these components on key selection outcomes. A modular approach allows (1) gaining insights into how the different components underlying selection procedures affect selection outcomes and (2) drawing conceptual similarities between components …

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When Corporate Social Responsibility Motivates Employee Citizenship Behavior: The Sensitizing Role Of Task Significance, Madeline Ong, David M. Mayer, P. Tost Leigh, Ned Wellman Jan 2018

When Corporate Social Responsibility Motivates Employee Citizenship Behavior: The Sensitizing Role Of Task Significance, Madeline Ong, David M. Mayer, P. Tost Leigh, Ned Wellman

Research Collection Lee Kong Chian School Of Business

Scholars have proposed that organizations’ corporate social responsibility (CSR) efforts are often positively associated with employees’ organizational citizenship behaviors (OCB) and have invoked identity-based mechanisms to explain this relationship. Complementing these perspectives, we develop a CSR sensitivity framework that explains how task significance, a micro-level job characteristic, can sensitize employees to their organizations’ macro-level CSR efforts, thereby strengthening the association between CSR and OCB. Across three field studies, we find that CSR and task significance interact to predict OCB, such that an organization’s CSR is more positively associated with OCB among employees who report higher task significance than among those …

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Contextualizing Social Power Research Within Organizational Behavior, Michael Schaerer, Alice J. Lee, Adam D. Galinsky, Stefan Thau Jan 2018

Contextualizing Social Power Research Within Organizational Behavior, Michael Schaerer, Alice J. Lee, Adam D. Galinsky, Stefan Thau

Research Collection Lee Kong Chian School Of Business

Although there has been tremendous scientific interest in social power, much of this recent research has relied on experiments in context-poor settings. However, organizations – a context in which power differences emerge naturally – are more complex and dynamic. The current review discusses whether and how defining organizational features at the intrapersonal level (multiple dimensions of hierarchy, dynamics over time, attentional demands), interpersonal level (interdependence, repeated interactions), and organizational level (accountability, culture, virtual work) moderate the effects of power. We also discuss ways to systematically incorporate organizational complexities into the study of social power and recommend fruitful avenues for future …

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We’Re Less Likely To Collaborate In Bad Economic Times, Nina Sirola Jan 2018

We’Re Less Likely To Collaborate In Bad Economic Times, Nina Sirola

Research Collection Lee Kong Chian School Of Business

In the fall of 1930, the U.S. economy was on a path to recovery following a contraction that occurred the year before. However, worries about the state of the economy, and the banking system in particular, prompted an increasing number of bank customers to attempt to withdraw their funds, an event known as a bank run. Because banks normally keep only a small proportion of deposits in cash, bank runs create a self-fulfilling prophecy such that initial concerns about banks’ possible insolvency ultimately cause insolvency. The bank run of 1930 resulted in the worst economic downturn in the modern history, …

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Heads Will Roll! Routes To Effective Trust Repair In The Aftermath Of A Ceo Transgression, Donald L. Ferrin, Cecily D. Cooper, Kurt T. Dirks, Peter H. Kim Jan 2018

Heads Will Roll! Routes To Effective Trust Repair In The Aftermath Of A Ceo Transgression, Donald L. Ferrin, Cecily D. Cooper, Kurt T. Dirks, Peter H. Kim

Research Collection Lee Kong Chian School Of Business

CEO transgressions are a common storyline in today's business press. Such incidents result in the need to repair trust for both the CEO and the organisation that the CEO leads. Existing empirical research on trust repair has focused primarily on interpersonal trust, resulting in a body of knowledge that provides many insights to the errant CEO but few insights for those who aim to repair trust in the organisation. Since organisations also need to regain the trust of stakeholders after a CEO transgression, research on organisational trust repair is clearly warranted. Organisations have options for trust repair that are not …

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When The Tables Are Turned: The Effects Of The 2016 Us Presidential Election On In-Group Favoritism And Out-Group Hostility, Burak Oc, Celia Moore, Michael R. Bashshur Jan 2018

When The Tables Are Turned: The Effects Of The 2016 Us Presidential Election On In-Group Favoritism And Out-Group Hostility, Burak Oc, Celia Moore, Michael R. Bashshur

Research Collection Lee Kong Chian School Of Business

The outcome of the 2016 U.S. Presidential election was a big surprise to many, as the majority of polls had predicted the opposite outcome. In this two-stage cross-sectional study, we focus on how Democrats and Republicans reacted to this electoral surprise and how these reactions might have influenced the way they allocated resources to each other in small groups. We find that, before the election, Republicans showed greater in-group favoritism than Democrats, who treated others equally, regardless of their political affiliation. We then show that Democrats experienced the election outcome as an ego shock and, in the week following the …

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Sleep And Work: The Interactive Mechanism [睡眠与工作：相互作用机制], Xiaotian Sheng, Zihan Liu, Xichao Zhang, Heng Guo, Shu Da, Shiyi Zhou Jan 2018

Sleep And Work: The Interactive Mechanism [睡眠与工作：相互作用机制], Xiaotian Sheng, Zihan Liu, Xichao Zhang, Heng Guo, Shu Da, Shiyi Zhou

Research Collection Lee Kong Chian School Of Business

Sleep-related problems are becoming increasingly severer for workers, which draws great attention from researchers. Based on important empirical researches in recent years, we finish a systematic summary of the conceptualization, measurement, antecedents and consequences of sleep in the workplace. In general, researches measure individual’s sleep from two dimensions including sleep duration and sleep quality. Objective records and subjective reports are both used to collect data. Antecedents of sleep problems can be classified as environmental factors, cognitive factor and behavioral factors. Unsatisfactory sleep also has a negative influence on the psychological state and behaviors of workers, which may lead to workplace …

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Intercultural Relationships And Creativity:Current Research And Future Directions, Fon Wiruchnipawan, Roy Y. J. Chua Jan 2018

Intercultural Relationships And Creativity:Current Research And Future Directions, Fon Wiruchnipawan, Roy Y. J. Chua

Research Collection Lee Kong Chian School Of Business

In the global economy, individuals have to engage in cross-cultural interactions when tasked to develop creative new products or services. Research on the effects of cultural diversity on creativity, however, has been equivocal. One stream of research champions that cultural diversity in relationships broadens ideas and resources for creative thinking, whereas skeptics counter that intercultural tensions and conflicts hurt rather than help. This chapter discusses both sides of the argument. We examine the effects of intercultural relationships on creativity from three perspectives: (a) how a culturally diverse social environment (including social networks) influences individuals’ creativity; (b) how individuals can successfully …

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Employer Branding: A Brand Equity-Based Literature Review And Research Agenda, Christian P. Theurer, Andranik Tumasjan, Isabell M. Welpe, Filip Lievens Jan 2018

Employer Branding: A Brand Equity-Based Literature Review And Research Agenda, Christian P. Theurer, Andranik Tumasjan, Isabell M. Welpe, Filip Lievens

Research Collection Lee Kong Chian School Of Business

Over the past two decades, scholarly interest in employer branding has strongly increased. Simultaneously, however, employer branding research has developed into a fragmented field with heterogeneous interpretations of the employer branding concept and its scope, which has impeded further theoretical and empirical advancement. To strengthen the foundation for future work, this paper takes a brand equity perspective to review the extant literature and create an integrative model of employer branding. Using an analytical approach, the authors identify 187 articles, which they integrate along different employer brand dimensions and branding strategies: (i) conceptual; (ii) employer knowledge dimensions; (iii) employer branding activities …

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Determinants, Consequences, And Functions Of Interpersonal Trust: What Is The Empirical Evidence?, Serena C. Lyu, Donald L. Ferrin Jan 2018

Determinants, Consequences, And Functions Of Interpersonal Trust: What Is The Empirical Evidence?, Serena C. Lyu, Donald L. Ferrin

Research Collection Lee Kong Chian School Of Business

The objectives of this review are to systematically review and succinctly summarize the empirical evidence concerning determinants, outcomes, and functions of interpersonal trust within organizational settings. Our review aims to provide a distinct contribution in that it (1) focuses only on what has been found empirically (rather than summarizing theoretical perspectives); (2) is focused only on interpersonal trust within organizational settings; and (3) has a clearly defined empirical base (clearly delineated body of past research to be reviewed). We begin by describing our review methodology, starting with the definition of interpersonal trust that guided our review.

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Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith Jan 2018

Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith

Research Collection Lee Kong Chian School Of Business

Purpose: The purpose of this paper is to explore the veracity of the contingency model of ethical crisis communication by examining the factors of influence in a time of crisis including what constitutes ethics in a time of crisis; the role of public relations (PR) practitioners as the “moral conscience” of an organization and perceptions of the PR’ role within top management. Design/methodology/approach: In-depth interviews were conducted among ten senior PR managers with crisis communication experience in North America. Findings: This research identifies and investigates six ethical variables – the nature of the crisis, the role of top management, the …

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A Broad Stroke Or Different Strokes For Different Folks? Examining The Subtleties In Crisis Management Approaches Between State-Owned Enterprises And Privately-Owned Enterprises In China, Augustine Pang, Yang Hu, Eugene Woon Jan 2018

A Broad Stroke Or Different Strokes For Different Folks? Examining The Subtleties In Crisis Management Approaches Between State-Owned Enterprises And Privately-Owned Enterprises In China, Augustine Pang, Yang Hu, Eugene Woon

Research Collection Lee Kong Chian School Of Business

Several previous studies have been conducted to examine China’s management of internal crises, but few have investigated the approaches to crisis management used by domestic Chinese organizations. It is critical to study these organizations because their approaches exemplify the intricacies of crisis management at the local level. In China, there are two main types of organizations: state-owned enterprises (SOE) and privately owned enterprises (POE). This study aimed to determine how their business orientations led to different styles of crisis management in terms of media relations, government relations, and crisis responses. The findings showed that SOEs sought shelter from the government, …

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Building Relationships Through Dialogic Communication: Organizations, Stakeholders, And Computer-Mediated Communication, Augustine Pang, Wonsun Shin, Zijian Lew, Joseph B. Walther Jan 2018

Building Relationships Through Dialogic Communication: Organizations, Stakeholders, And Computer-Mediated Communication, Augustine Pang, Wonsun Shin, Zijian Lew, Joseph B. Walther

Research Collection Lee Kong Chian School Of Business

Online media are integral to daily life, and while many organizations use them to reach broad audiences, others still appear to be uncomfortable with online media because they do not understand how to maximize their potential to interact effectively with stakeholders. Numerous organizations use online media for one-way communication to disseminate information, despite the affordances of the media platforms for two-way, dialogic communication. This article draws on two dominant interpersonal theories of computer-mediated communication—social information processing theory and the hyperpersonal model—to propose dialogic strategies that organizations can use to improve their online communication with their stakeholders. We illustrate the application …

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Imaginary Alternatives: The Impact Of Mental Simulation On Powerless Negotiators, Michael Schaerer, Martin Schweinsberg, Roderick I. Swaab Jan 2018

Imaginary Alternatives: The Impact Of Mental Simulation On Powerless Negotiators, Michael Schaerer, Martin Schweinsberg, Roderick I. Swaab

Research Collection Lee Kong Chian School Of Business

The present research demonstrates that negotiators can act powerfully without having power.Researchers and practitioners advise people to obtain strong alternatives prior to negotiating toenhance their power. However, alternatives are not always readily available, often forcingnegotiators to negotiate without much, or any, power. Building on research suggesting thatsubjective feelings of power and objective outcomes are disconnected and that mental simulationcan increase individuals’ aspirations, we hypothesized that the mental imagery of a strongalternative could provide similar psychological benefits to having an actual alternative. Ourstudies demonstrate that imagining strong alternatives causes individuals to negotiate moreambitiously and provides them with a distributive advantage: negotiators …

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The Illusion Of Transparency In Performance Appraisals: When And Why Accuracy Motivation Explains Unintentional Feedback Inflation, Michael Schaerer, Mary Kern, Gail Berger, Roderick I. Swaab Jan 2018

The Illusion Of Transparency In Performance Appraisals: When And Why Accuracy Motivation Explains Unintentional Feedback Inflation, Michael Schaerer, Mary Kern, Gail Berger, Roderick I. Swaab

Research Collection Lee Kong Chian School Of Business

The present research shows that managers communicate negative feedback ineffectively because they suffer from transparency illusions that cause them to overestimate how accurately employees perceive their feedback. We propose that these illusions emerge because managers are insufficiently motivated to engage in effortful thinking, which reduces the accuracy with which they communicate negative feedback to employees. Six studies (N = 1883) using actual performance appraisals within an organization and role plays with MBA students, undergraduates, and online participants show that transparency illusions are stronger when feedback is negative (Studies 1–2), that they are not driven by employee bias (Study 3), and …

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The Macroeconomic Environment And The Psychology Of Work Evaluation, Nina Sirola, Marko Pitesa Jan 2018

The Macroeconomic Environment And The Psychology Of Work Evaluation, Nina Sirola, Marko Pitesa

Research Collection Lee Kong Chian School Of Business

This research tested the idea that the perception of the state of the macroeconomic environment impacts the psychology underlying an essential organizational function: The evaluation of employees’ work and the associated promotion and demotion decisions. We predicted that when the macroeconomic environment is perceived to be more (less) prosperous, people’s generalized sense of the extent to which individuals have control over outcomes increases (decreases), leading them to attribute more (less) responsibility for work outcomes to individuals rather than contextual influences. In Study 1, we tested this theory using data from 124,400 respondents surveyed across 57 countries and 19 years and …

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Theoretical Principles Relevant To Assessment Center Design And Implementation, George C. Thornton, Filip Lievens Jan 2018

Theoretical Principles Relevant To Assessment Center Design And Implementation, George C. Thornton, Filip Lievens

Research Collection Lee Kong Chian School Of Business

Decades ago, assessment centers (Acs) originated by applying the best available evidence and theory to the assessment of managerial performance dimensions. The objectives of this chapter are to take stock of these existing theoretical principles, present additional theoretical principles that have emerged in recent times, and describe the practical implications of these principles for effective Ac design and implementation. Thus, while all Acs include several essential elements, developing and implementing a specific Ac involves a complicated set of choices. This chapter shows how these choices can be guided by theories relevant to the Ac method as a whole and each …

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Mindfulness And The Risk-Resilience Tradeoff In Organizations, Ravi S. Kudesia, Jochen Reb Jan 2018

Mindfulness And The Risk-Resilience Tradeoff In Organizations, Ravi S. Kudesia, Jochen Reb

Research Collection Lee Kong Chian School Of Business

Through this chapter, we seek to contribute to ongoing discussion about risk, resilience, and how they can be jointly managed (see Linkov, Trump, & Keisler, 2018), particularly in the context of organizations. We start by reviewing the traditional image of organizations. In this traditional image, processes related to risk and resilience are seen as complementary, as these processes pertain to distinct aspects of the organizational environment. We then complicate this theoretical image by introducing five underappreciated ways that risk and resilience processes may not be complementary in practice—because the aspects of the environment to which these processes pertain cannot always …

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We’Re Less Likely To Collaborate In Bad Economic Times, Nina Sirola Jan 2018

We’Re Less Likely To Collaborate In Bad Economic Times, Nina Sirola

Research Collection Lee Kong Chian School Of Business

In the fall of 1930, the U.S. economy was on a path to recovery following a contraction that occurred the year before. However, worries about the state of the economy, and the banking system in particular, prompted an increasing number of bank customers to attempt to withdraw their funds, an event known as a bank run. Because banks normally keep only a small proportion of deposits in cash, bank runs create a self-fulfilling prophecy such that initial concerns about banks’ possible insolvency ultimately cause insolvency. The bank run of 1930 resulted in the worst economic downturn in the modern history, …

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The Indigenization Of Crisis Response Strategies In The Context Of China, Augustine Pang, Yang Hu Jan 2018

The Indigenization Of Crisis Response Strategies In The Context Of China, Augustine Pang, Yang Hu

Research Collection Lee Kong Chian School Of Business

Crisis communication, which has been dominated by a practical perspective, has become a nexus where theory meets application. Despite mounting interest in theoretical studies, crisis communication lacks cultural contextualization. Asian communication researchers have advocated for the need to indigenize communication, drawing relevance to cultural influences. In this study, the authors explored indigenous corporate crisis response strategies in the context of China through nine cases. Three Chinese indigenous strategies were identified through qualitative content analysis of corporate crisis responses. These strategies are “barnacle,” “third-party endorsement,” and “setting up new topics.” The differences with Western frameworks were also discussed.

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Social Media: Mini-Movements To Encourage Civil Discourse Wanted, Siow-Heng Ong Jan 2018

Social Media: Mini-Movements To Encourage Civil Discourse Wanted, Siow-Heng Ong

Research Collection Lee Kong Chian School Of Business

No abstract provided.

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Base Faith, Stefano Harney, Fred Moten Dec 2017

Base Faith, Stefano Harney, Fred Moten

Research Collection Lee Kong Chian School Of Business

The earth moves against the world. And today the response of the world is clear. The world answers in fire and flood. The more the earth churns the more vicious the world’s response. But the earth still moves. Tonika Sealy Thompson might call it a procession. The earth’s procession is not on the world’s calendar. It is not a parade on a parade ground. It is not in the world’s teleology. Nor is the procession exactly a carnival played to mock or overturn this parade, to take over its grounds. A procession moves unmoved by the world. The earth’s procession …

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Workplace Trust As A Mechanism Of Employee (Dis)Advantage: The Case Of Employee Socioeconomic Status, Marko Pitesa, Stefan Thau, Madan M. Pillutla Nov 2017

Workplace Trust As A Mechanism Of Employee (Dis)Advantage: The Case Of Employee Socioeconomic Status, Marko Pitesa, Stefan Thau, Madan M. Pillutla

Research Collection Lee Kong Chian School Of Business

Early work on trust in social science highlighted how the lack of trust between individuals can cause social division, contribute to social stratification, and reduce economic opportunities for people from all social groups. We integrate this work with organizational research on antecedents of trust to generate predictions explaining when and why low employee socioeconomic status (SES) can be a barrier to trust. We discuss how this process can impair the success of both organizations as well as their lower-SES employees. We present a model, and data, suggesting that lower-SES employees will be both more distrusted as well as more distrustful …

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Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises, Benjamin Ho, Wonsun Shin, Augustine Pang Nov 2017

Corporate Crisis Advertising: A Framework Examining The Use And Effects Of Corporate Advertising Before And After Crises, Benjamin Ho, Wonsun Shin, Augustine Pang

Research Collection Lee Kong Chian School Of Business

While corporate advertising has been widely studied as a promotional tool, few studies have examined how it can be used in a corporate crisis situation. In 2013, Kim proposed a conceptual framework for examining stakeholders’ evaluation of pre-crisis corporate advertising, using the inoculation and reactance theory. The framework, published in Journal of Marketing Communications, suggested that pre-crisis advertising can increase audience resistance towards negative news of an organization and decrease audience resistance towards future corporate advertisements from the organization. The present study expands on Kim’s work to develop the corporate crisis advertising (CCA) framework. In addition to the inoculation and …

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