Operations and Supply Chain Management Commons^™

Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford

Atlantic Marketing Journal

Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty …

Job Shadowing Experiences As A Teaching Tool: A New Twist On A Tried And True Technique, Fred H. Mader, Deanna R. D. Mader, Elizabeth C. Alexander

Atlantic Marketing Journal

This article reports an innovative twist on the use of the job shadowing experience as a means not only to provide real-world exposure for the student, but also as a way to generate real-time data from the professionals to be utilized as a basis for class discussion. Reaction from both students and professionals has been overwhelmingly positive.

Dynamic Pricing In Major League Baseball Tickets: Issues And Challenges, John T. Drea, Andrew Nahlik

Atlantic Marketing Journal

With its origins in the airline industry, dynamic pricing has recently been extended to the area of Major League Baseball tickets in both the primary and secondary markets. The present study examines similarities in the application of dynamic pricing in the airline and MLB industries, as well as the key differences, which include the interactive effects of competitors in the airline industries and the presence of a secondary ticket market for MLB tickets. The “zone of reasonableness” concept used in freight pricing provides a useful framework for understanding the self-imposed upper and lower price limits for MLB primary market ticket …

An Exploratory Comparison Of Private And Hbcu Marketing Student Study Abroad Program (Sap) Participation Intentions, Omar Woodham, George W. Stone, Kathryn Cort, Michael A. Jones

Atlantic Marketing Journal

The current research compares two demographically diverse universities regarding their respective awareness of the study abroad programs (SAPs) offered by their school. The study focuses on each sample’s awareness of SAP opportunities (i.e., as offered by their own institution) as well as each group’s opinion of the level of university administrator effort aimed at promoting the SAP offerings at each school. The authors analyzed whether student perceptions of the level of administrator support affected student expectations regarding SAP participation prior to graduation. Given the different socio-economic characteristics of the two student samples used in the study, the authors provide additional …

An Adaptive Supplier Selection Mechanism In E-Procurement Marketplace, Liangjun You, Dong-Qing Yao, Riyaz T. Sikora, Barin Nag

Journal of International Technology and Information Management

B2B e-commerce has fundamentally changed the way in which an organization purchases goods/service. Nowadays, the adoption of e-procurement, which means the electronic acquisition of goods/service, has been prevalent in supply chain management. A variety of supplier selection models have been developed in supply chain management literature. In this research, an adaptive supplier selection mechanism is proposed to help buyers evaluate suppliers in an e-marketplace. A Multi-Agent System simulation package of Repast is used to create a realistic environment where different kinds of suppliers and buyers equipped with the proposed selection model can interact so as to study the performance of …

Internet Diffusion And Adoption In Cuba, Randi L. Priluck

Atlantic Marketing Journal

The purpose of this paper is to examine Internet adoption at a time of increasing change for the Cuban marketplace. As the Cuban economy begins to open to new business formats one key driver of economic will be access to communications networks. This paper explores the penetration of Internet connectivity in Cuba as relations with the United States thaw. The theories of diffusion of innovations, cultural dimensions of adoption and market and political realities are employed to better understand the pace of Internet adoption as the Cuban economy continues to develop.

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines …

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced …

Newsvendor Models With Monte Carlo Sampling, Ijeoma W. Ekwegh

Electronic Theses and Dissertations

Newsvendor Models with Monte Carlo Sampling by Ijeoma Winifred Ekwegh The newsvendor model is used in solving inventory problems in which demand is random. In this thesis, we will focus on a method of using Monte Carlo sampling to estimate the order quantity that will either maximizes revenue or minimizes cost given that demand is uncertain. Given data, the Monte Carlo approach will be used in sampling data over scenarios and also estimating the probability density function. A bootstrapping process yields an empirical distribution for the order quantity that will maximize the expected profit. Finally, this method will be used …

Impact Of Country Personality On Attitude Toward Foreign Products : Self-Congruity As A Mediator, Murat Aktan, Paul W. Chao

Atlantic Marketing Journal

This research examines the direct effect of country personality (CP) on consumer product attitude and indirect effect through consumer self-congruity between CP and his/her own self-concept on product attitude in an emerging country- Turkey. We propose an integrated structural equation model to examine the relationships. Measurement scales for CP, self-congruity and attitude are developed whose validities and reliabilities are confirmed by exploratory (EFA) and confirmatory (CFA) factor analyses with data collected from a sample of consumers in Turkey on two countries: USA and China.

The results reveal that four out of the original six dimensions of CP remain after a …

The Social Accountability Paradox In The Regional Democratic Budget Policy Making, Rutiana Dwi Wahyunengseh, Sri Hastjarjo

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

Social accountability has been believed as an approach to overcome the deficit of the formal accountability (both horizontal and vertical accountability). Social accountability is percieved as a public accountability which is initiated by and aimed for the society. Several studies found the effectiveness of social accountability in encouraging a more transparent government and a wider public involvement. Those studies identified variables which contribute to the social accountability, i.e. the degree of government openness; the density of community organizations and their advocation capability; social, political, and cultural environment; and the public information accessibility. Data for this paper is collected through in-depth …

An Exploratory Analysis To Understand Organic Food Market In The United States In Comparison To Europe, Alfiya Ansar, Ismet Anitsal, M. Meral Anitsal

Atlantic Marketing Association Proceedings

To meet the increasing continuous demand of food, many techniques are used for mass production food but these techniques in turn have diminished the quality of many products. The negative effects associated with such production methods make them controversial in nature and thus requires discussion. One such method is the use of Genetically Modified Organisms (GMO), which involves genetically modifying the Deoxyribose Nucleic Acids (DNA) of plants or animals of interest to introduce certain traits such as resistance to pests or diseases. Food allergies are on a rise and researchers estimate that up to 15 million Americans suffer from vast …

Challenges In Implementation Of Ict For The Budget Accountability And Development Of Budget Information Literacy, Rutiana Dwi Wahyunengseh, Sri Hastjarjo

BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi

In the case of Karanganyar Regency, this study identify that al­though the public aspire to have an adequate understanding about the APBD, the access for obtaining the information is very limited. Data collection methods used in this research were: (1) documents study on the Local Government Development Plan (RKPD) and the Regional Budget (APBD); (2) semi open-ended questionnaires; (3) in-depth interviews; and (4) focus group discussions. The data then analyzed using descriptive analysis and interpretive analysis methods. This paper recognizes the potency of ICT in developing the forum for public access and deliberation related to the budget information; while also …

Understanding Sme Intention To Use The Internet For Managing Supplier Information, Kevin Celuch, Anna Walz, Carl Saxby, Craig Ehlen

New England Journal of Entrepreneurship

There is strong consensus that the Internet has the potential to positively impact firms, and SMEs in particular; however, not all firms have realized benefits from adoption. The present study extends research in the area by addressing the need to examine the “chain” of variables explaining Internet adoption. We do this by exploring SME owner/manager Internet-related usefulness and ease-of-use cognitions and intention to use the Internet for supplier information management. We also explore the influence of behavioral norms and two broader strategic perspectives, market and learning orientation, on the Internet-related cognitions. Findings have implications for researchers and practitioners by identifying …

Web-Based Supply Chain Management Capabilities In Malaysian Firms And Its Effect On Firm's Performance : An Empirical Study., Fakri Abdul Rashid

Student Works (2010-2019)

The study investigated the relationship between the five facets of web based supply chain management (WBSCM) capabilities and the firm performance in manufacturing and services firms in Kaula Lumpur. Malaysia. The objectives of the study were 1) to examine the level WBSCM’s capabilities and firm performance, 2) to examine the relationship between WBSCM’s capabilities and firm performance, 3) to examine the effect of WBSCM’s capabilities in relation to firm’s performance. Based on the literature reviews a model of relationship was proposed and developed   to examine the relationships between the five factors of WBSCM’s capabilities and firm performance To test the …

Anheuser-Busch And The Eu, Keith Tolbert

Undergraduate Theses and Capstone Projects

The following paper provides analysis of Anheuser-Busch, its current position within the European Union (EU), and its opportunities/threats that exist in the EU. Included is background information about Anheuser-Busch containing its products, financial condition, and major competitors within the EU. I have provided extensive analysis o f the areas of concern for Anheuser-Busch in the EU as well as recommendations for the company to consider. The major market for opportunity covered is Germany. Anheuser-Busch is not a current competitor in Germany, however, possible expansion opportunities into the country is addressed. Additionally, a realistic outlook of Anheuser-Busch’s future other EU countries …

The Role Of European Governments In The Digital Economy, Arnoud Cyriel Leo De Meyer

Research Collection Lee Kong Chian School Of Business

What is the role of government in the digital economy? It is not our intention to go into an in-depth ideological debate on whether governments should intervene in the business sector. We will try to adopt a pragmatic approach and explore what already happens in practice. It is up to the reader to make a judgment to what extent the governments should be involved in the ICT sector. There is enough indication that, due to network externality effects, governments need to take on an active role in stimulating an e-environment to jump-start the move toward a higher level of e-readiness.In …

Mobile Commerce Applications In Supply Chain Management, Keng Siau, Zixing Shen

Research Collection School Of Computing and Information Systems

As wireless technologies evolve, the coming mobile revolution will bring dramatic and fundamental changes to supply chain management. When complete, the revolution will impact numerous facets of organizational life. It will provide important data in real time to assist decision makers, exert great influence on the ways businesses communicate and develop relationships with consumers and suppliers, and ultimately transform the way we manage the supply chain. This paper examines issues in integrating mobile commerce and supply chain management. The paper discusses issues such as the absence of killer applications, mobile device limitations, networking problems, infrastructure constraints, security concerns, and user …

Agent Technology In Web Based Time Scheduling, Shaik Ismail Sharifah Fazlinda

Student Works (2000-2009)

The technology age has, in many ways, makes life easier for human beings. Gone are the days when it takes few days up to few weeks to get letters from one place to another. The emergence of Internet, with its e-business, e-commerce and the like, has left the running of the human life to a click of the mouse with a tool that fits into our palm Similarly, student's enrolment and registration at the university can be done easily and effectively via the Net. The idea of Virtual University, which was once seen as an impossible venture, a foolish dream …

Electronic Bookstore, Wai Yin Choy

Student Works (2000-2009)

The e-Bookstore is a web application of electronic commerce which simulates an electronic bookstore. This project will complement the traditional way of doing business in a bookstore. The University Bookstore in the University of Malaya will be the target client for this Project. The e-Bookstore will enable university students and lecturers to have a more pleasant book shopping experience by leveraging on the benefits of the Internet to provide a virtual bookstore on the World Wide Web. Users of the web site will be able to conduct basic book shopping activities like book browsing, book searching, online ordering and placing …

University Of Malaya's Electronic Procurement System (Umeps) Version 3.0, Wee Leng Chia

Student Works (2000-2009)

University of Malaya's Electronic Procurement System (UMEPS) is a project in association with the government's mission in implementing Electronic Government, one of the seven flagship applications under Multimedia Super Corridor (MSC). It involves the automation of all business processes in the university. UMEPS is a Web-based procurement system that allows the faculties or departments in the university to electronically select items to be procured, initiate an electronic approval process and also create, submit and receive purchase orders, delivery orders and other related documents electronically. The six user groups of UMEPS include requestors, suppliers, approvers, treasurers, administrators and managers. The entire …

The Impact Of Electronic Commerce On Business-Level Strategies, Ann L. Fruhling, Lester A. Digman

Interdisciplinary Informatics Faculty Publications

This paper examines the impact of electronic commerce on business-level strategies. The paper examines electronic commerce (E.C) from the perspective of intra-business E.C., business-to-business E.C., business-to-consumer E.C., and value/supply chain management. Business-level strategies are considered to include: added-value, differentiation, cost leadership, focus, and growth source. The paper concludes that E-commerce will have significant impacts on each of the business-level strategic areas.