Marketing Commons^™

Why Do We Need More Women Leaders In Higher Education?, Susan R. Madsen

Marketing and Strategy Faculty Publications

Research has shown that most managers and top leadership teams do not fully realize the value of having women in key positions, and this is the case across all sectors, including business, government, political, nonprofit, religious, community, and education (schools, colleges, and universities). Organizations will increasingly thrive when both men and women hold management and leadership roles. Gender inclusivity benefits not only businesses, but also entities such as churches, state legislatures, and city councils. This potential for greater thriving is also true for institutions of higher education in the U.S. and around the world. Understanding the value of inclusivity in …

Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project team collected data from various sources to understand some of the issues in Utah regarding women, confidence, and leadership. Why does this matter? Utah consistently ranks at or near the bottom of national studies on the status of women. For example, in 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership.

Why Do We Need More Women Leaders In Utah?, Susan R. Madsen

Marketing and Strategy Faculty Publications

Research has shown that most managers and top leadership teams do not fully realize the value of having women in key positions, and this is the case across all sectors, including business, government, political, nonprofit, K-12 and higher education, religious, and community. Depending on the entity, this may include women in both paid and unpaid roles ranging from positions such as supervisor, coordinator, and manager, to school principal, council member, CEO, and board director. Organizations will increasingly thrive when both men and women hold management and leadership roles. This is true for organizations in the U.S. and around the world, …

The Status Of Women Leaders In Utah Businesses, Susan R. Madsen, D. Candice Backus, Glaucia Jones

Marketing and Strategy Faculty Publications

In September 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50- State Analysis of How Women Are Faring Across the Nation.” This report ranks Utah last of all 50 states in terms of women being in positions of decision making and leadership. Although the focus is solely on the percentage of women in elected office and private sector management positions, we feel that a more detailed look on the status of women in leadership in various sectors within the state is useful. This is the last of four 2014 briefs, each …

The Status Of Women Leaders In Utah Education, Susan R. Madsen, Brian Fischer, D. Candice Backus

Marketing and Strategy Faculty Publications

In September of 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50- State Analysis of How Women Are Faring Across the Nation.” The report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership. Because the focus was solely on the percentage of women in elected office and private sector management positions, we determined that a more detailed look at the status of women and leadership in various sectors within the state would be useful. This is the third of four 2014 briefs, …

The Status Of Women Leaders In Utah Nonprofits, Susan R. Madsen, D. Candice Backus, Glaucia Jones, Brian Fischer

Marketing and Strategy Faculty Publications

In September 2013, the Center for American Progress released a report titled “ The State of Women in America: A 50- State Analysis of How Women Are Faring Across the Nation.” This report ranks Utah last of all 50 states in terms of women being in positions of decision making and leadership. Although the focus is solely on the percentage of women in elected office and private sector management positions, we feel that a more detailed look on the status of women in leadership in various sectors within the state would be useful. This is the second of four 2014 …

The Status Of Women In Utah Politics, Susan R. Madsen, D. Candice Backus

Marketing and Strategy Faculty Publications

The Center for American Progress recently released a report titled, “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This September 2013 document ranked Utah last in terms of women being in positions of decision making and leadership. The focus was on both the percentage of women in elected office (state and national levels) and also women holding private sector management positions, but it did not provide the depth needed to fully understand the issue. To provide leaders and residents with more detailed research, four 2014 briefs will be released that compare …

Asilomar Declaration And Call To Action On Women And Leadership, Susan R. Madsen

Marketing and Strategy Faculty Publications

The Asilomar Declaration and Call to Action (Declaration) was first published in 2013 by attendees of the International Leadership Association’s (ILA) Women and Leadership Affinity Group (WLAG) inaugural conference held June 9-12, 2013. The conference, held at the Asilomar Conference Grounds in Pacific Grove, California, USA, had the theme “Building, Bridging, and Blazing Pathways for Women and Leadership: Celebrating the Past, Present, and Future.” After the second conference “Advancing Women in Leadership: Waves of Possibilities” was held in June 2015, we updated and refined the Declaration, resulting in this edition. The purpose of the Declaration is to capture and disseminate …

Factors Of High-End Retail Marketing: A Study Of Growth Opportunities For Clothing Retailers In The American Women’S Apparel Industry, Jeremy Trungdzu Bui

Honors Scholar Theses

The purpose of this study is to assess current market conditions and to research growth opportunities for high-end American apparel retailers, with a focus women’s apparel, in the face of challenging economic conditions. Marketing factors will be discussed and will include manufacturing opportunities, brand development, and online retailing practices. The objective is to examine, understand, and intersect marketing strategies with new growth opportunities so that American apparel retailers can appeal to women consumers. Furthermore, recommendations for future growth will be offered as a result of the analysis of several high-end apparel retailers.

Educational Attainment: A Utah Women And Education Update, Susan R. Madsen, Heather Bertotti Sarin

Marketing and Strategy Faculty Publications

Utah leaders created a big goal: 66% of Utah’s population will have postsecondary degrees or vocational certificates by the year 2020. This goal is based on a report from the Georgetown University Center on Education and the Workforce that projected Utah’s economy will need 66% of its population with some form of postsecondary education by 2018 to remain competitive. Currently, 38.3% of Utahns hold associate degrees or higher. This baseline underscores the urgency of working toward the 66% goal. Figure 1 highlights the current gap in educational attainment.

College Enrollment And Graduation: A Utah Women And Education Update, Susan R. Madsen, Heather Bertotti Sarin

Marketing and Strategy Faculty Publications

This is the second in the 2013 series of Utah Women and Education Initiative (UWEI) Research and Policy Briefs written to help state leaders, educators, legislators, and community members understand the current state of higher education for women in Utah. The first brief on education attainment of the Utah population included information about Utah’s big goal of having 66% of Utah’s population with postsecondary degrees or vocational certificates by the year 2020. The purpose of this second brief is to highlight the current enrollment and graduation data of women and men attending postsecondary institutions in Utah.

Hines, Duncan, 1880-1959 (Mss 410), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Collection 410. Materials relating to Duncan Hines and the marketing of the “Duncan Hines” brand of food products. Includes obituary notices for Duncan Hines, ice cream franchise agreement, stock certificate books for related companies, and a study on marketing the brand to consumers, especially women.

Why Hispanic Women Wear What They Wear, Maria-Gracia Inglessis

AMTP Proceedings 2010

This paper is an exploration of how Hispanic women communicate their identity through clothing and how cultural values affect how they shop for clothes. Based on in-depth interviews with Hispanic women in Florida, this study demonstrates that Latinas retain overtime a set of values characteristic of the traditional Hispanic culture. This study also reveals that Hispanic women are high self-monitors and enjoy the experience of discovery when they shop. Specific implications for marketers are offered.

Gender Differences In Communication:Implications For Salespeople, Daniel H. Mcquiston, Kathryn A. Morris

Scholarship and Professional Work - Business

As more women enter into the traditionally male-dominated occupations of sales and purchasing, an understanding of gender differences in communication can provide salespeople with added information to increase their effectiveness. 1his paper begins with a review of the research on gender differences in verbal and non-verbal communication and then applies these findings to the field of sales. The paper concludes with managerial implications and recommendations for how salespeople might account for gendered aspects of their communications and by so doing potentially increase the effectiveness of their sales process.

International Advertising And The Use Of The Sex Appeal: Acceptance Of Sex Appeal In China, Katie Hunt

Theses and Dissertations

China is the most populated country in the world. With a population of over a billion people, it is an attractive market to many companies. However, China has traditionally been a market that was difficult to access due to its communist government and strict regulations. In 1978, China began changing the economy from a centrally planned system to a more market-oriented economy. By 2001, "China stood as the second largest economy in the world after the U.S., measured on a purchasing power parity basis" (World Factbook, 2002). China is a strong business partner with the U.S.; 21% of China's exports …

Opportunities Unlimited : Bryant College Helps Girls Win High Positions In Business

Historical Documents of Bryant University (1863-present)

This is a brochure from 1949 written to attract potential female students to Bryant College. It tells the story of Ginny, a fictional young woman attending Bryant with plans to enter the business world after graduation.

"The old high school crowd was breaking up, Ginny thought. Madge was going to the University to study English. Helen wanted to be a nurse. Eileen planned to continue her violin studies. But Ginny had other plans."

Betty Comes To Bryant College

Historical Documents of Bryant University (1863-present)

Promotional brochure written to convince career-minded female students to study business at Bryant College. It outlines the Bryant experience of the mid-40s in the story of Betty, a hypothetical student who enrolls in the School of Secretarial Science.

A College Of Higher Education For Business

Historical Documents of Bryant University (1863-present)

Short pamphlet talking about the importance of women in business and the advantages a Bryant education can provide.

"The invention of the typewriter three generations ago opened up new business opportunities for women. Everybody knows that moder business could not run efficiently without women."

Correct Conduct For Career And College, Anne Kent

Historical Documents of Bryant University (1863-present)

Pamphlet outlining the rules of etiquette young female students should follow throughout their academic and business careers, as determined by Anne Kent and Emily Post.

Betty Wins A Malted

Historical Documents of Bryant University (1863-present)

Short promotional pamphlet designed to attract career-minded female students to Bryant College. Contains a short story about Betty, a hypothetical student, telling a friend the advantages of studying business at Bryant, as well as some factual information about the school and photos of the Providence campus.