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Articles 31 - 60 of 80
Full-Text Articles in Marketing
The Status Of Women In Utah Politics: Congress, Statewide Executive Offices, And The State Legislature, Susan R. Madsen, D. Candice Pierucci
The Status Of Women In Utah Politics: Congress, Statewide Executive Offices, And The State Legislature, Susan R. Madsen, D. Candice Pierucci
Marketing and Strategy Faculty Publications
A host of national reports and media (e.g., Chu & Posner, 2013) in the past decade have ranked Utah last or near last in terms of women being in positions of decision making and leadership, and women in Utah politics is foundational to this issue. Raising awareness of the reasons why this is the case is critical to social change efforts focused on improving the representation of women in political roles within the state. Women serving in public office within the state of Utah have positive implications for women’s health. Research shows that when more women are involved in decision-making …
Labor Force Participation Among Utah Women, Susan R. Madsen, Robbyn T. Scribner
Labor Force Participation Among Utah Women, Susan R. Madsen, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Over the past half-century or so, Utah women’s participation in the labor force has steadily increased at a rate of about 8% per decade (Utah Women & Leadership Project, 2019). According to the most recent (2017) U.S. Census Bureau estimates, women in Utah make up 45% of the state workforce, which is slightly lower than the U.S. women’s share of the national workforce, 47.8% (United States Census Bureau, 2017a). In general, Utah women are about as likely to be employed as U.S. women, but Utah women are less likely to work full-time year-round (Department of Work-force Services, 2014). Numerous factors …
The Status Of Women In Utah Politics: Counties, Mayors, City Councils, And Boards Of Education, Susan R. Madsen, D. Candice Pierucci
The Status Of Women In Utah Politics: Counties, Mayors, City Councils, And Boards Of Education, Susan R. Madsen, D. Candice Pierucci
Marketing and Strategy Faculty Publications
Several national reports earlier in the past decade ranked Utah last or near last in terms of women being in positions of decision making and leadership, including a 2013 Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” (Chu & Posner, 2013). These and other rankings most often use the following four criteria: 1) gender wage gap, 2) educational attainment, 3) women in management roles, and 4) women serving in state legislatures. Research released through the Utah Women & Leadership Project and the Utah Women & …
What Women In Medicine Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen
What Women In Medicine Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen
Marketing and Strategy Faculty Publications
This idea sheet is based on a 2019 gathering of 25 female medical practitioners (physicians and advanced practice providers). Wellinformed health care providers are uniquely positioned to support and strengthen girls and women over a lifetime. This discussion focused on how practitioners can influence through providing quality patient care, serving as visible role models, educating their communities, mentoring, and advocating broadly to promote women’s wellbeing.
Utah Women In Stem Education: A 2019 Update, Cheryl Hanewicz, Susan Thackeray, Susan R. Madsen
Utah Women In Stem Education: A 2019 Update, Cheryl Hanewicz, Susan Thackeray, Susan R. Madsen
Marketing and Strategy Faculty Publications
According to a recent article in Utah Business Magazine, Utah had the strongest job growth in the nation in 2018, with no signs of slowing down. Forbes ranked Utah second in their 2018 Best States for Business scorecard, moving it up from third the previous year. Given the increase in the number of high-tech firms in Utah, it should come as no surprise that many jobs are based in the STEM (science, technology, engineering and mathematics) fields. In fact, Utah contains three of the top 100 best cities for STEM jobs in the United States, including Salt Lake City (#8), …
Substance Use Disorders Among Utah Women, Robbyn T. Scribner, Susan R. Madsen
Substance Use Disorders Among Utah Women, Robbyn T. Scribner, Susan R. Madsen
Marketing and Strategy Faculty Publications
Substance use disorders, including the opioid epidemic, have reached crisis levels throughout the United States, and Utah is no exception. In 2017, more than 72,000 Americans died from drug overdoses, a number that has doubled in the past decade. According to the Centers for Disease Control, 635 Utahns died from a drug overdose in 2016; that is 22.4 per 100,00 population, a rate that was above the national average of 19.8 and the 19th highest in the nation for that year. Although in Utah and the U.S. as a whole, men are more likely to die from a drug overdose, …
Utah Women's Postsecondary Education Roundtable, Susan R. Madsen
Utah Women's Postsecondary Education Roundtable, Susan R. Madsen
Marketing and Strategy Faculty Publications
Utah must harness the power of education for its residents, as the state’s future economic success and high quality of life rests squarely upon having an educated population. Increasing the number of Utah residents completing a postsecondary certificate or degree is a powerful strategy for maximizing the quality of life in Utah. An educated population increases both the social and economic capital of the state. Cultivating an educated populace requires creating a college-going culture and assuring that both women and men earn postsecondary certificates and degrees to the maximum extent possible.
Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel
Developing Shopping Abilities To Empower: An Ethnography Of Moroccan Women In Supermarkets, Delphine Godefroit-Winkel
Markets, Globalization & Development Review
This article examines the specific abilities that Moroccan women develop as they start to participate in household provisioning, a traditional male task in Arab contexts. The findings of an ethnographic study in Casablanca, Morocco, suggest that women’s abilities to shop in supermarkets increase their power in their families and communities. This article furthers understanding of consumers’ vulnerability and adds to knowledge on global/local dynamics.
Entrepreneurship And Women-Owned Business: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Entrepreneurship And Women-Owned Business: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Ann Marie Wallace (WBCUtah), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Pam Palermo (St. George Chamber), Rose Maizner (Womenpreneurs), Karin Palle (Utah Women’s Network), Pam Juliano (The Juliano Group), Roxana King (Professional Women’s Roundtable), Allison Lew & Kassidi Henrie (Women Who Build)
When Beauty Is The Beast: The Effects Of Beauty Propaganda On Female Consumers, Savannah Greenfield
When Beauty Is The Beast: The Effects Of Beauty Propaganda On Female Consumers, Savannah Greenfield
Theses/Capstones/Creative Projects
Women are faced with a constant barrage of advertisements every day and the subliminal messages that come with this visual assault. These messages are influenced by years of sexism and oversexualization in the media, and shape the actions of female consumers. This investigation reviews three existing studies that demonstrate the negative effects of beauty advertisements on women. These effects are then studied through the lens of female consumer behavior to evaluate women’s motivations in continuing to buy beauty products. A link between negative effects and consumer motivations is discussed to reveal the harsh grip of sexism on the beauty and …
Buying Behaviors Of Generation X Women On Fast Fashion Products: A Mixed Methods Study, Yiyue Fan
Buying Behaviors Of Generation X Women On Fast Fashion Products: A Mixed Methods Study, Yiyue Fan
Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research
Fast fashion has changed the world’s fashion industry and consumer behavior extensively. Not only has the fast fashion provided “hot” products that capture the latest fashion trends from the catwalk, but has also allowed consumers purchase products with affordable prices (Su et al., 2016). Generation X is an important age group to study since it “bridged pre-digital and digital cultures, liberal and neo-conservative political swings, material abundance and economic hardship, social engagement” and has an important role in bridging baby boomers and the Millennials (Katz, 2017). A lot of literature is available about Millennials consumer buying behavior, but very little …
Unpaid Care Work: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Unpaid Care Work: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Anne Burkholder (YWCA Utah), Renata Forste (BYU), Julie de Azevedo Hanks (therapist, researcher), Danny Harris (AARP), Erin Holmes (BYU), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Robbyn Scribner (UWLP, UVU), LaDawn Stoddard (UServeUtah), Becky Utz (University of Utah)
Utah Women And Mental Health, Robbyn T. Scribner, Susan R. Madsen, Elyse Barnes
Utah Women And Mental Health, Robbyn T. Scribner, Susan R. Madsen, Elyse Barnes
Marketing and Strategy Faculty Publications
According to the World Health Organization, “There is no health without mental health.” A national report stated that in 2015 nearly 1 in 5 adults in the U.S. (43.4 million, or 17.9%) suffered from a mental illness and that 9.8 million Americans (4% of all adults) had a serious mental illness. Although one recent in-depth study showed Utah ranking slightly below the national average in the percentage of adults who suffer from poor mental health, the state regularly reports rates higher than the national average for depression. Another recent study that considered both the percentage of adults with mental illness …
The Gender Wage Gap In Utah, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner
The Gender Wage Gap In Utah, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
In 2016, American women earned approximately 20% less than men. This gap has narrowed substantially since 1963, when the Equal Pay Act was passed and women earned 41% less than men; yet a gap persists, and a half century later women are still paid less than men in almost every occupation. In Utah, a woman earns approximately 71 cents per dollar that a man earns (though reports vary, several recent national studies show a gap between 70–71 cents), and according to the American Association for University Women, we have the nation’s fourth-largest gender wage gap for year-round full-time workers. With …
The Status Of Women Leaders In Utah Business: A 2018 Update, Susan R. Madsen, Shirlayne Quayle, Robbyn T. Scribner
The Status Of Women Leaders In Utah Business: A 2018 Update, Susan R. Madsen, Shirlayne Quayle, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
In 2014, the Utah Women & Leadership Project (UWLP) released a research and policy brief titled “The Status of Women Leaders in Utah Business.” The document was one of four released in 2014 that focused on understanding the status of women’s leadership in politics, education, nonprofits, and business. This brief provides a four-year update to determine what, if any, progress has been made in women’s leadership within Utah’s business sector. The brief compares Utah data with national data and reviews the applicable literature dealing specifically with women in the highest levels of business leadership, including C-level positions and presence on …
Cosmetic Surgery And Body Image Among Utah Women, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner
Cosmetic Surgery And Body Image Among Utah Women, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
National media and scholars have puzzled over the high levels of plastic surgery among Utah women, and a national magazine even called Salt Lake City the “Vainest City in America.” Many wonder why Salt Lake City, capital of one of the most religious states in the nation, would employ more plastic surgeons per capita than Los Angeles. In fact, two-thirds of Utah Mormon women know someone who has undergone cosmetic plastic surgery. In a state known for its conservative and wholesome values, visitors are surprised at the large quantity of billboards lining Utah’s interstate freeway advertising plastic surgery and other …
The Women And Leadership Theory Think Tank Report 2015, Julia Storberg-Walker, Susan R. Madsen
The Women And Leadership Theory Think Tank Report 2015, Julia Storberg-Walker, Susan R. Madsen
Marketing and Strategy Faculty Publications
On July 26–28, 2015, at George Washington University, 25 senior scholars from multiple disciplines gathered to attend a path-breaking event on women and leadership theory. The event, named The Women and Leadership Theory Think Tank (hereafter “Think Tank”), was a part of a targeted and comprehensive effort to “move the needle” forward on women and leadership theory. Beginning in 2013, Drs. Susan R. Madsen and Julia Storberg-Walker (with others) designed and delivered a series of related events, and women from all over the world have participated. The Think Tank was one strategy to scale up the impact on women and …
Mammography Among Utah Women, Susan R. Madsen, Elyse Barnes, Robbyn T. Scribner
Mammography Among Utah Women, Susan R. Madsen, Elyse Barnes, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Breast cancer is one of the most commonly occurring cancers among U.S. women and the primary cause of cancer death among women in Utah. Yet, research has found that deaths from breast cancer can be substantially reduced if the tumor is discovered early, and mammography screening is the most effective method for the early detection. However, despite the advantages of mammography screening for reducing mortality, not all women receive screening according to recommended guidelines, and screening rates remain low among certain subpopulations of women. This is also true in Utah; in fact, a recent study showed Utah to be among …
Domestic Violence Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner
Domestic Violence Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Domestic violence is a serious and widespread issue affecting women and families in Utah. One in three Utah women will experience some form of domestic violence in her lifetime, and our rate is slightly higher than the national average (32.4% vs 28.8%). According to the Utah Domestic Violence Coalition, more than 40% of adult homicides in Utah since 2000 have been domestic violence related. Domestic violence is often presumed to refer only to physical violence, but it also includes many other forms of abuse— emotional, verbal, financial, spiritual, digital/online, and sexual. Domestic violence can be perpetrated against anyone regardless of …
Unpaid Care Work Among Utah Women, Susan R. Madsen, Robbyn T. Scribner
Unpaid Care Work Among Utah Women, Susan R. Madsen, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Unpaid work, including childcare, eldercare, housework, and other tasks, is vitally important to the creation of strong families, communities, and nations; in fact, such domestic work has been called “the work that makes all other work possible.” According to the McKinsey Global Institute, the monetary value of women’s unpaid work is estimated to be $10 trillion each year, and women worldwide spend a significantly larger portion of their time than men performing this critical work. This happens for many reasons, including personal values and choices, cultural and social norms, unconscious biases, and specific economic and employment considerations. The global average …
The Status Of Women In Utah Politics: A 2017 Update, Susan R. Madsen, D. Candice Pierucci
The Status Of Women In Utah Politics: A 2017 Update, Susan R. Madsen, D. Candice Pierucci
Marketing and Strategy Faculty Publications
In 2014, the Utah Women & Leadership Project (UWLP) released four research and policy briefs on the status of women in Utah politics, education, nonprofits, and business. These were initially prompted by the Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” that ranked Utah last in terms of women being in positions of decision making and leadership. Soon after, a series of other national reports also gave Utah poor rankings, and most used the following four criteria: 1) gender wage gap, 2) educational attainment, 3) …
Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Carrie Mayne (DWS), Lecia Langston (DWS), Jennifer Seelig (SLC), Pamela Perlich (Director of Demographic Research, Kem C. Gardnes Policy Institute, University of Utah), Anne Burkholder (CEO, YWCA Utah, WIEC Member), Rep. Becky Edwards (Utah House of Representatives, CoChair of the WIEC), Rebecca Chavez-Houck Utah House of Representatives, Co-Chair of the WIEC), Susan Madsen (UWLP Director), Erin Jemison (Director of Public Policy, YWCA Utah)
Sexual Assault Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner
Sexual Assault Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Nearly one in two women in the U.S. will experience some form of sexual violence victimization in her lifetime (broadly defined), and Utah has the same overall rate. According to the most recent Utah Commission on Criminal and Juvenile Justice report, when considering more specific definitions, one in three Utah women has been sexually assaulted, and one in six women report having been raped. In fact, according to the U.S. Department of Justice, rape occurs in Utah at a rate higher than the national average. Hence, sexual assault is a serious problem within the state.
Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner
Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Although Utahans in general experience lower rates of poverty than the national average (11.3% in Utah vs. 14.7% nationwide), Utah women are more likely than Utah men to live in poverty, especially women who are heads of households and/or single parents. Many factors influence the levels of poverty among Utah women. The gender wage gap in Utah is one of the highest in the nation; women are much more likely to work minimum wage jobs, and women in Utah have lower levels of educational achievement—particularly at the bachelor’s degree level and higher—than women across the nation. Utah women within specific …
The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova
The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova
Marketing and Strategy Faculty Publications
The purpose of both the Utah Women & Leadership Project (UWLP) Research & Policy Brief Series and the Research Snapshot Series is to provide data that can be useful to individuals, groups, organizations, and communities toward efforts to improve the equality and impact of girls and women throughout the state. A host of state rankings has continually listed Utah as one of the worst states in the nation for women. Although we disagree with some of the measures, it remains clear that change is needed to strengthen the impact of Utah women for the good of women themselves, families, communities, …
Female Political Representation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Female Political Representation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Anne Burkholder (CEO, YWCA Utah, WIEC Member), Mark Thomas (Chief Deputy, Director Elections, Lt. Governor’s Office), Pat Jones (Former Utah Senator; CEO, WLI), Sheryl Allen (Former Rep.; Chair, RWR), Rep. Becky Edwards (Utah House of Representatives, Co-Chair of the WIEC), Susan Madsen (UWLP Director), Erin Jemison (Director of Public Policy, YWCA Utah)
Why Do We Need More Women Leaders In Central And Eastern Europe?, Susan R. Madsen, Tanja Slišković
Why Do We Need More Women Leaders In Central And Eastern Europe?, Susan R. Madsen, Tanja Slišković
Marketing and Strategy Faculty Publications
The majority of top leadership teams do not fully realize the value of having women in key positions. A large body of research has shown this is the case across all sectors, including business, government, political, nonprofit, and education. Depending on the entity, this may include women in both paid and unpaid roles ranging from positions such as supervisor, coordinator and manager, to school principal, council member, CEO, or board director. Gender inclusivity benefits not only businesses, but also entities such as legislatures, universities, schools, and city and municipality councils. Organizations will increasingly thrive when both men and women hold …
Feminism Made In China: The Impact Of Light Export Manufacturing On Rural Chinese Women, Kathleen Marie Mackenzie
Feminism Made In China: The Impact Of Light Export Manufacturing On Rural Chinese Women, Kathleen Marie Mackenzie
Senior Theses
This senior thesis explores the impacts of employment in light export manufacturing on rural women in China. It first describes the neoclassical economist, feminist economist, and contemporary feminist points of view regarding the effect that manufacturing has specifically on rural women. It then includes a statistical analysis to analyze the empirical data surrounding this issue and draw a conclusion on whether or not light export manufacturing is beneficial for rural Chinese women.
The Status Of Women And Entrepreneurship In Utah, Susan R. Madsen, Ann Marie Wallace
The Status Of Women And Entrepreneurship In Utah, Susan R. Madsen, Ann Marie Wallace
Marketing and Strategy Faculty Publications
Is Utah a good place for women to start and run businesses? You may be misled if you rely on what the media has been reporting the past few years about women in Utah. A host of state rankings has continually put Utah as one of the worst states in the nation for women. For example, Utah did not fare well in the WalletHub’s recent “2015’s Best and Worst States for Women’s Equality.” Utah was also included in the New York Post’s “5 Places Women Shouldn’t Spend Their Travel Dollars,” and in 2014 Utah was ranked as the worst state …
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …