Marketing Commons^™

International Market Opportunities For Faba Beans, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

Western Australian faba bean production is growing and export volumes are increasing. In contrast, production is declining in many of the world's traditional faba bean regions. World trade, however, is growing.

China dominates the world export market and is growing rapidly as an exporter. The UK and Australia are the second and third largest exporters respectively.

As Western Australian production increases, the State will increasingly play an important role in Australia's ability to supply faba beans into markets looking tor quality and stable supply.

Saudi Arabia has emerged as the State's largest export market. The State is well located to …

Beef : Meating The Market, Greg Sawyer, Richard Morris, Geoff Tudor

Journal of the Department of Agriculture, Western Australia, Series 4

Nearly half of Western Australia's beef production is consumed on the domestic market, but the scene is changing rapidly.

In this article Greg Sawyer, Richard Morris and Geoff Tudor review information on production systems performance, and carcase and quality measurements that may well serve wider market opportunities in the future.

Achievements In Wool, Agriculture Western Australia

Animal production and livestock published reports

The Wool Strategy Group, which I initiated in 1993, works with Agriculture Western Australia's Wool Program to set the strategic directions for its activities. Chaired by Mr Philip Gardiner, it has members whose experience include fashion, marketing, financial markets, wool production, selling, as well as strong industry linkages. This document outlines the activities that the Group and the Program have been undertaking over the past 12 months.

The Chairman of the IWTO has recently suggested that Australian production in the coming years will be insufficient or not of the right specifications to supply market demands.

In order to assist Western …

Positive Price Outlook For Wheat : Implications For Wa Agriculture, Alan Haagensen, Ian Wilkinson

Journal of the Department of Agriculture, Western Australia, Series 4

After a 40 year period over which wheat prices have dropped by an average of 2.7 per cent annually in real terms, fundamental changes in wheat supply and demand look set to reverse this trend. It is possible that real prices could increase by as much as 4 per cent anually in the medium term.

Alan Haagensen and Ian Wilkinson look at the forecasts for wheat prices and outline the forces that will influence world supply and demands for wheat.

Farm And Station Stay : An Alternative Industry, Not A Hobby!, Garry Palmer

Journal of the Department of Agriculture, Western Australia, Series 4

When product prices are low, or after bad seasons, it is tempting to look for a fix. But farm and station tourism is not that short-term fix. Before going into such ventures, landholders need to examine all other alternatives that might be available on their properties. GARRY PALMER'S advice could save a lot of heartache for prospective hosts.

A Measure Of Justice For Western Australian Wools, John Stanton

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australian wools are sometimes perceived as inferior to those from eastern States, and this perception has often been reflected in price. For the first time a detailed comparison of the characteristics of our wool with the rest of the country has been undertaken. It shows that Western Australian wools are sometimes different from their eastern counterparts, but not necessarily 'inferior'. Overcoming these industry perceptions of inferiority is probably our biggest challenge, according to JOHN STANTON.

Food Into Asia, Geraldine Pasqual, Richard Taylor

Journal of the Department of Agriculture, Western Australia, Series 4

Competing for a share of Asia's food market may require playing by a new set of rules. New packaging and labelling formays will need careful and long-term planning and products must match the customer's palate and quality specifications.

Geraldine Pasqual and Richard Taylor explain some of the culturally significant rules of the game and why marketing success greatly depends on understanding what the customer wants and supplying it.

Sharing Information Benefits The Meat Industry, Michael Paton

Journal of the Department of Agriculture, Western Australia, Series 4

Cronic health problems of livestock, seldom detected on farms, reduce the efficiency of abattoirs and returns to producers. But a major project providing information to producers from abattoirs is indicating how everyone could benefit from feedback.

Pulses : Profitable New Crops For The Wheatbelt, Kadambot Siddique, Stephen Loss, Ian Pritchard

Journal of the Department of Agriculture, Western Australia, Series 4

Narrow-leafed lupins have beeb produced on sandy acid soils throughout the wheatbelt for more than two decades. However, the wheatbelt contains large areas ofsoilsnot suited to narrow-leafed lupins. For several years reasearchers have been examining alternatives to narrow-leafed lupins for these soils.

Kadambot Siddique, Stephen Loss and Ian Prichard look at production of these new grain legumes, known as pulses.

Diversification In The Woolbelt, John Allen

Journal of the Department of Agriculture, Western Australia, Series 4

The productivity and diversification initiative for wool growers incorporates two leves of diversification.

Greatest emphasis is placed on industry wide increases in cropping intensity and in the range of crop types grown.

The second level involves non-traditional, alternative enterprises, each offering prospects for expansion of a limited number of wool growing businesses, suited to particular parts of the woolbelt.

The alternative enterprises include floriculture, aquaculture, export hay, farm tourism, commercial timber, horticulture and new animal industries.

Holding Our Edge In Noodle Wheat, Graham Crosbie

Journal of the Department of Agriculture, Western Australia, Series 4

For many years, the Japanese milling and noodle industries have regarded Australian Standard White (ASW) wheat from Western Australia as the best in the world for the manufacture of white, salted Japanese noodles known as 'udon' (pronounced oo-don).

Recently, the Australian Wheat Board has also developed a significant market for this wheat type in South Korea, where it has been readily accepted for the production of Korean dried noodles.

The Wheat Board has estimated the total market demand from Japan and South Korea for this type of wheat to be 1.0-1.2 million tonnes, equivalent to about 20-25 per cent of …

New Lamb Marketing Opportunities, Tim Marshall

Journal of the Department of Agriculture, Western Australia, Series 4

The changes to the future operations of the Western Australian Meat Marketing Corporation will provide increased opportunities for prime lamb producers.

In summary, these changes are the removal of acquisition from the domestic market while retaining it for lambs destined for export, and the establishment of the Corporation as a single desk seller on the export market.

This should result in increased domestic consumption of lamb, less reliance on lower priced export markets, a change in the type of lamb produced, and a reduction of imports of lamb from the Eastern States.

Bulletin 4270 - Meat Quality In Beef Cattle, Brian Mcintyre

Bulletins 4000 -

Meat quality is the sole concern of the consumer once the product reaches the supermarket shelf. Breeding, feeding or any other factors that may have been important to the beef producer have no influence over the buyer's choice. Meat quality can be divided into two components — appearance and eating quality.

Production Of High-Value Wheats : One Sustainable Answer To The Cost:Price Squeeze, Wal Anderson, Alan Peggs, Doug Sawkins

Journal of the Department of Agriculture, Western Australia, Series 4

Farmers and scientists alike over the past decade have sought to address the declining terms of farm trade (the cost.price squeeze) by increasing wheat yields in ways that will ensure both their economic and ecological survival. Nevertheless, costs have continued to increase as a proportion of the value of the product.

Many farmers have increased their wheat yields substantially and the industry as a whole is more conscious of the quality of its product.

Over the past 10 years or more there has been intense interest in, and considerable adoption of. conservation farming techniques such as minimum tillage, residue retention, …

Development Of The Export Wine Industry, Tony Devitt

Journal of the Department of Agriculture, Western Australia, Series 4

In 1936-37, Australia exported 18.6 million litres of wine, a level not achieved again for 50 years. World War II, the price, quality and style of Australian wine all contribuited to the demise of our wine export markets.

Australia's 'new' wine industry, which surfaced in the 1960s, has re-established our position as a significant exporter of high quality wines that are competitvely priced and percieved tobe 'pure and of integrity.

Western Australia is well placced to have a significant role in the expansion of Australia's wine exports.

Export Of Rockmelons From The Ord River, John Bonnardeaux

Journal of the Department of Agriculture, Western Australia, Series 4

The Ord River Irrigation Area and Carnarvon are the main production areas for cucurbits in northern Western Australia. Cucurbits are also grown in Derby, Broome and around Lagrange, south of Broome.

The area planted to rockmelons in the Ord River Irrigation Area has increased from 20 ha in 1980 to 425 ha in 1992.

Rockmelon production, the most important horticultural industry in the Ord River Irrigation Area, is worth about $9 million. It accounts for about 25 per cent of the Ord's dry season value of production

Production And Marketing Of Vegetables And Fruit, John Burt

Journal of the Department of Agriculture, Western Australia, Series 4

Vegetable and fruit production in Western Australia is a diverse, high value industry. Up to 75 different crops are grown from Kununurra in the north to Albany on the south coast.

Our horticultural industries were worth $238,127,000 in 1990-.91, which represented 18 per cent of all crops produced in Western Australia.

Markets for horticultural produce are volatile. For most lines, produce has been well supplied for the past four years, owing to an increasing area of production, higher yields, improved postharvest technology and reduced consumer demand in the recent recession.

The Export Carrot Industry, Angie Galati, Allan Mckay

Journal of the Department of Agriculture, Western Australia, Series 4

Carrots are the single most important horticultural export commodity from Western Australia.

In 1991-92, over 23,000 tonnes of carrots worth more than $12 million (fob) were exported. The State now exports about 70 per cent of its carrot production to Singapore, Malaysia, Hong Kong and the Middle East (see Table 1). These exports account for more than 90 per cent of Australian carrot exports. The State's carrot exports started in the mid 1970s. In 1977-78, only 2170 tofcarrots were exported, but exports have increased steadily since then (see Figure 1).

A Bright Future For Export Plums, Ric Engel, Glynn Ward

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australia's stone fruit industry is relatively small by Australian and world standards owing to its small domestic market and past uncertainties with export. However, the industry is expanding to take advantage of growing markets in south-east Asia. It has adopted new production and marketing technology and is developing new varieties to meet the demand.

The future for our export plums has never been as promising as it is today. This is linked to fruit quality because markets are fickle and highly sensitive to poor quality fruit.

The introduction of a Quality Management Program in 199~91 helped the State develop …

An Investigation Into Some Of The Factors Having A Bearing On Interviewer Bias In The Western Australian Market Research Industry, Daniel N. Edwards

Theses : Honours

The market research industry, like most industries operating in a highly competitive environment, is faced with a myriad of challenges. One of the foremost challenges is to deliver sound recommendations to clientele based on quality data on the market. One factor having a bearing on data quality is the problem of interviewer bias; interviewers introducing their own source of error into the survey. This dissertation uses a mass-administered, selfreport technique in a study of the interviewing staff of four Western Australian market research firms in an attempt to investigate the factors that constitute interviewer bias. The three broad areas of …

Mango Exports From Western Australia, Peter Johnson, John Gallagher, Terry Hill

Journal of the Department of Agriculture, Western Australia, Series 4

The Department of Agriculture has been at the forefront in developing a mango industry in Western Australia.

In Camarvon, the Department is concentrating on developing an export industry, while in the Ord River Irrigation Area trials have identified suitable domestic and export varieties for that environment.

The effect of planting density, hedging and pruning techniques on yield is being examined. Research has also started on identifying superior selections of the Kensington Pride variety, the most commercially important variety in Australia. The aim is to improve fruit quality, bearing reliability, and to extend the production season..

Development Of Redglobe Table Grapes For Export, Ian Cameron

Journal of the Department of Agriculture, Western Australia, Series 4

Exports wereonce a major outlet for the Western Australian table grape industry.

Over the last 20 years however, exports have fallen from 500 to 00 tonnes per year, despite an increase in the area planted to table grapes and an increase on overseas demand for our produce.

By 1993 less than 3 per cent of the table grapes produced in the State were exported.

The introduction of Redglobe, a new table grape varietyy from California, is expected to increase the export of table grapes from Western Australia to 1000t by 1997, when the variety will represent 90 per cent of …

Bulletin No 4247 - Introduction To Commercial Mushroom Growing, Margaret Graham

Bulletins 4000 -

No abstract provided.

The Marketing Orientation Of The West Australian Wine Industry, Michael J. Stansby

Theses : Honours

Marketing academics and practitioners have been studying the effects of marketing orientation on the level business performance for many years. To date, there has been little effort to develop a valid measure of marketing orientation, and analyse its impact on business performance. Because of the lack of such a measure, companies possess no specific guidelines how they may become more marketing orientated. This study presents a valid measure of marketing orientation and analyses its effect on business performance. A conceptual model for marketing orientation is presented. This model comprises of four components: customer orientation; competitor orientation; interfunctional coordination; and long-term …

Miscellaneous Publication 33/91 - Markets For Western Australian Beef, Alan Peggs

Animal production and livestock published reports

In 1990/91 the Western Australian beef industry generated close to $172 million and was the State's third largest rural industry.

As at 31 March this year the Australian Bureau of Statistics estimates the State's cattle herd at 1,651,000 head of which 108,000 head are dairy cattle. Of the beef cattle 832,000 are located in the agricultural area and 819,000 in the pastoral area.

The principal market for Western Australian beef is the domestic market. This market consumes around 65 per cent of the State's annual production. Export markets use close to 35 per cent with the principal markets being the …

Miscellaneous Publication 36/90 - Western Australian Beef Industry - Background, Alan Peggs

Animal production and livestock published reports

The Western Australian beef industry is poised to expand production in response to improved export opportunities in Japan, South Korea and Taiwan.

There are a number of beef processors and exporters with substantial experience in exporting beef to international markets. These companies can supply a wide range of beef products.

Most beef produced in Western Australia is grass-fed. However, grain-finished beef is produced at certain times of the year.

The beef industry has been in a period of contraction since the "beef price crash" of the mid 1970s. As a result it has come to focus more on domestic market …

Fisheries Research Report No 99 - An Investigation Of Weight Loss Of Marron (Cherax Tenuimanus) In Air During Live Transport To Market, Noel Morrissy, Peter Walker, Cliff Fellows, Warren Moore

Fisheries Research Reports

It is generally acknowledged that more competitive marketing of Australian fisheries and aquaculture harvests requires closer attention to post-harvest technology. Historically, these products have been marketed in a variety of forms (e.g., for freshwater crayfish:- boiled fresh, boiled frozen, whole or tails, and live). Some of these forms present a product of actual, or perceived, poorer quality to the retailer and consumer and, thereby, obtain low prices.

Freshwater crayfish can survive out of water for extended periods and, so, can be economically transported alive to the (overseas) restaurant chef. This live product commands the very highest price for the grower. …

Bulletin No 4158 - Western Australian Beef Industry - Economic Constraints And Future Market Outlook, Alan Peggs

Bulletins 4000 -

Since the mid 1970s there has been a substantial decline in cattle numbers in Western Australia. Most of this decline has occurred in the agricultural areas.

Much of the decline in cattle numbers can be attributed to low real cattle prices.

As a result of the fall in cattle numbers beef production has also fallen. However, the percentage fall in production has been somewhat less than the percentage decline in numbers due to a rise in the average carcass weight of animals slaughtered.

With declining beef production the amount of beef available for export has also declined. Similarly domestic consumption …

Bulletin No 4146 - Commercial Production Of Pawpaws In Western Australia, J. R. Burt, B. L. Toohill

Bulletins 4000 -

The papaw (Carica papaya L.) is a native plant of Central America. It produces its highest yields of good quality fruit in tropical regions.

The tree is short-lived and rarely produces crops for more than two or three years. It is quick growing and soon reaches a maximum height of 5 to 7 m. It is usually unbranched, but may branch after either injury to the top or cutting back.

Capretto : A New Meat Industry, R J. Suiter

Journal of the Department of Agriculture, Western Australia, Series 4

Capretto is the term the Italians use for the meat from a goat upto 20 weeks old. For centuries goat meat has featured on tables from the Mediterranean to asia and the Pacific Islands.

Western Australian premium quality capretto has a dressed weight of between 6 and 1kg. Its pinkish flesh is tender and leaner than sheep meat, so it's ideal for the health conscious.

This article describes a market development programme undertaken by the Department of Agriculture's Goat Industry Development Unit (GIDU) and the Australian Cashmere Growers Association's (ACGA) Meat Marketing Committee to establish a premium market for capretto …