Open Access. Powered by Scholars. Published by Universities.®

Marketing Commons

Open Access. Powered by Scholars. Published by Universities.®

Articles 31 - 60 of 72

Full-Text Articles in Marketing

The Status Of Women In Utah Politics: Counties, Mayors, City Councils, And Boards Of Education, Susan R. Madsen, D. Candice Pierucci Dec 2019

The Status Of Women In Utah Politics: Counties, Mayors, City Councils, And Boards Of Education, Susan R. Madsen, D. Candice Pierucci

Marketing and Strategy Faculty Publications

Several national reports earlier in the past decade ranked Utah last or near last in terms of women being in positions of decision making and leadership, including a 2013 Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” (Chu & Posner, 2013). These and other rankings most often use the following four criteria: 1) gender wage gap, 2) educational attainment, 3) women in management roles, and 4) women serving in state legislatures. Research released through the Utah Women & Leadership Project and the Utah Women & …


What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Dec 2019

What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 university academic advisors. Female college students in Utah face unique challenges and have lagged their national peers in terms of college completion. Informed academic advisors are well-positioned to help Utah women gain the many lifelong benefits that come from finishing a college degree.


The Status Of Women On Utah State Boards & Commissions: A 2019 Update, Susan R. Madsen, Megan Roper Nov 2019

The Status Of Women On Utah State Boards & Commissions: A 2019 Update, Susan R. Madsen, Megan Roper

Marketing and Strategy Faculty Publications

Research shows that organizations will increasingly thrive when both men and women hold leadership roles. Gender inclusivity benefits not only businesses, but also entities such as churches, state legislatures, city councils, state governments, and state and local boards and commissions. Studies have shown that there are numerous benefits to attracting, retaining, promoting, and empowering women within organizations and entities. These benefits are discussed at length in a previous brief titled “Why Do We Need More Women Leaders in Utah?”2More specifically, research demonstrates the need for the government—and democratic governance processes in general—to reflect gender diversity accurately within its constituency at …


What Women In Medicine Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Nov 2019

What Women In Medicine Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 female medical practitioners (physicians and advanced practice providers). Wellinformed health care providers are uniquely positioned to support and strengthen girls and women over a lifetime. This discussion focused on how practitioners can influence through providing quality patient care, serving as visible role models, educating their communities, mentoring, and advocating broadly to promote women’s wellbeing.


Utah Women In Stem Education: A 2019 Update, Cheryl Hanewicz, Susan Thackeray, Susan R. Madsen Aug 2019

Utah Women In Stem Education: A 2019 Update, Cheryl Hanewicz, Susan Thackeray, Susan R. Madsen

Marketing and Strategy Faculty Publications

According to a recent article in Utah Business Magazine, Utah had the strongest job growth in the nation in 2018, with no signs of slowing down. Forbes ranked Utah second in their 2018 Best States for Business scorecard, moving it up from third the previous year. Given the increase in the number of high-tech firms in Utah, it should come as no surprise that many jobs are based in the STEM (science, technology, engineering and mathematics) fields. In fact, Utah contains three of the top 100 best cities for STEM jobs in the United States, including Salt Lake City (#8), …


What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen Jun 2019

What Athletic Coaches Can Do To Strengthen The Impact Of Utah Girls And Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 coaches of girls’ and young women’s sports from around the state of Utah. Sports participation is a widely recognized pathway to leadership, and coaches are in an ideal position to positively influence their athletes. This discussion focused on how coaches can first lead by example and then work to support girls’ personal development and resilience. Attendees also emphasized the importance of building team unity and influencing other stakeholders to strengthen girls and young women in sports.


What Utah Fathers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen Apr 2019

What Utah Fathers Can Do To Strengthen The Impact Of Their Daughters, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 fathers who are raising school-aged daughters in Utah. Knowing that fathers profoundly affect their daughters’ growth and development throughout the years, their discussion focused on culture, family dynamics, personal development, confidence and resilience, and education and career preparation.


What Elementary School Administrators Can Do To Strengthen The Impact Of Utah Girls, Susan R. Madsen Mar 2019

What Elementary School Administrators Can Do To Strengthen The Impact Of Utah Girls, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 elementary school principals and other administrators who met to discuss ways they can support girls in Utah, both in educational success and in many other areas of life.


What Women’S Networks And Groups Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Dec 2018

What Women’S Networks And Groups Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2018 gathering of 65 leaders of women’s networks, groups, and organizations in Utah in many arenas. It provides an overview of opportunities to influence cultural attitudes in ways that are relevant in all settings, followed by specific ideas and solutions to advance and empower women and girls in more distinct environments.


Substance Use Disorders Among Utah Women, Robbyn T. Scribner, Susan R. Madsen Nov 2018

Substance Use Disorders Among Utah Women, Robbyn T. Scribner, Susan R. Madsen

Marketing and Strategy Faculty Publications

Substance use disorders, including the opioid epidemic, have reached crisis levels throughout the United States, and Utah is no exception. In 2017, more than 72,000 Americans died from drug overdoses, a number that has doubled in the past decade. According to the Centers for Disease Control, 635 Utahns died from a drug overdose in 2016; that is 22.4 per 100,00 population, a rate that was above the national average of 19.8 and the 19th highest in the nation for that year. Although in Utah and the U.S. as a whole, men are more likely to die from a drug overdose, …


Utah Women's Postsecondary Education Roundtable, Susan R. Madsen Oct 2018

Utah Women's Postsecondary Education Roundtable, Susan R. Madsen

Marketing and Strategy Faculty Publications

Utah must harness the power of education for its residents, as the state’s future economic success and high quality of life rests squarely upon having an educated population. Increasing the number of Utah residents completing a postsecondary certificate or degree is a powerful strategy for maximizing the quality of life in Utah. An educated population increases both the social and economic capital of the state. Cultivating an educated populace requires creating a college-going culture and assuring that both women and men earn postsecondary certificates and degrees to the maximum extent possible.


Childcare: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen Sep 2018

Childcare: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen

Marketing and Strategy Faculty Publications

Childcare is an important consideration for millions of American families; 71% of all women with children under 18 are in the labor force, comprising one-third of the total female workforce in the U. S. Further, childcare costs are becoming increasingly burdensome; in the U.S. generally, and in 33 states specifically (including Utah), the annual cost of childcare is higher than the cost of in-state tuition at a four-year public college. Although childcare is a family and community issue, women often bear the primary responsibility for managing childcare, and, in the case of female heads of household, women may carry both …


What School Counselors Can Do To Strengthen The Impact Of Utah Young Women, Susan R. Madsen Jun 2018

What School Counselors Can Do To Strengthen The Impact Of Utah Young Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2018 gathering of 25 school counselors from Utah junior high and high schools to discuss ways they can support young women in Utah, particularly in terms of educational aspirations and success. Their insights focus on influencing culture, advocacy, capacity building, and external engagement, as well as ideas for professional development to improve counselors’ abilities to engage and support young women in the state.


Sexual Harassment: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen, Amber Thackeray Mar 2018

Sexual Harassment: What Utahns Need To Know, Robbyn T. Scribner, Susan R. Madsen, Amber Thackeray

Marketing and Strategy Faculty Publications

Although workplace sexual harassment has likely been around since the conception of workplaces, and sexual harassment has been illegal in the U.S. for decades, it is safe to say that the issue has never received as much attention as it has since the autumn of 2017. High-profile instances of sexual harassment in visible industries such as entertainment, politics, the media, and the nation’s largest businesses have put this issue at the forefront of our national conversations surrounding gender and the workplace. The #metoo stories, shared by millions of women worldwide indicating that they had also experienced sexual harassment or sexual …


What Business Leaders Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen Jan 2018

What Business Leaders Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a gathering of 25 women CEOs and top executives from Utah companies to discuss ways business leaders can use their influence to strengthen the impact of Utah girls and women. Their insights focus on things leaders can do in their own companies, through engaging with educational institutions, in the community, and in the Utah corporate culture at large.


Unpaid Care Work: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Nov 2017

Unpaid Care Work: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Anne Burkholder (YWCA Utah), Renata Forste (BYU), Julie de Azevedo Hanks (therapist, researcher), Danny Harris (AARP), Erin Holmes (BYU), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Robbyn Scribner (UWLP, UVU), LaDawn Stoddard (UServeUtah), Becky Utz (University of Utah)


Utah Women And Mental Health, Robbyn T. Scribner, Susan R. Madsen, Elyse Barnes Nov 2017

Utah Women And Mental Health, Robbyn T. Scribner, Susan R. Madsen, Elyse Barnes

Marketing and Strategy Faculty Publications

According to the World Health Organization, “There is no health without mental health.” A national report stated that in 2015 nearly 1 in 5 adults in the U.S. (43.4 million, or 17.9%) suffered from a mental illness and that 9.8 million Americans (4% of all adults) had a serious mental illness. Although one recent in-depth study showed Utah ranking slightly below the national average in the percentage of adults who suffer from poor mental health, the state regularly reports rates higher than the national average for depression. Another recent study that considered both the percentage of adults with mental illness …


Access To Healthcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Sep 2017

Access To Healthcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Laurie Baksh (Dept. of Health), Senator Luz Escamilla, Vicky Fuentes (Comunidades Unidas), Erin Jemison (YWCA Utah), Becky King (Division of Substance Abuse & Mental Health), Jenifer Lloyd (AUCH), Susan Madsen (Utah Women & Leadership Project, UVU), UVU), Jessie Mandle (VUC), Jean Millar (Intermountain Healthcare), Kyl Myers (U of U), Jessica Sanders (U of U), Sara Simonsen (U of U), Heather Stringfellow (PPAU), Micah Vorwaller (UHPP)


The Gender Wage Gap In Utah, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner Aug 2017

The Gender Wage Gap In Utah, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

In 2016, American women earned approximately 20% less than men. This gap has narrowed substantially since 1963, when the Equal Pay Act was passed and women earned 41% less than men; yet a gap persists, and a half century later women are still paid less than men in almost every occupation. In Utah, a woman earns approximately 71 cents per dollar that a man earns (though reports vary, several recent national studies show a gap between 70–71 cents), and according to the American Association for University Women, we have the nation’s fourth-largest gender wage gap for year-round full-time workers. With …


Cosmetic Surgery And Body Image Among Utah Women, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner Apr 2017

Cosmetic Surgery And Body Image Among Utah Women, Susan R. Madsen, Janika Dillon, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

National media and scholars have puzzled over the high levels of plastic surgery among Utah women, and a national magazine even called Salt Lake City the “Vainest City in America.” Many wonder why Salt Lake City, capital of one of the most religious states in the nation, would employ more plastic surgeons per capita than Los Angeles. In fact, two-thirds of Utah Mormon women know someone who has undergone cosmetic plastic surgery. In a state known for its conservative and wholesome values, visitors are surprised at the large quantity of billboards lining Utah’s interstate freeway advertising plastic surgery and other …


Childcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Mar 2017

Childcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Ann Austin (Center for Women & Gender, USU), Todd Harper (Wee Care Center, UVU), Jennifer Lynn Robinson (Gardner Policy Institute, U of U), Anna Bergevin (Gardner Policy Institute, U of U), Shauna Lower (University of Utah), Bree Murphy (YWCA Utah LEEEC), Kathy Link (Utah Office of Childcare), Anne Burkholder (YWCA Utah), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Leah Schilling (USU) Categories Current Resources/Strengths Gaps/Challenges Potential Interventi


Domestic Violence Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner Feb 2017

Domestic Violence Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Domestic violence is a serious and widespread issue affecting women and families in Utah. One in three Utah women will experience some form of domestic violence in her lifetime, and our rate is slightly higher than the national average (32.4% vs 28.8%). According to the Utah Domestic Violence Coalition, more than 40% of adult homicides in Utah since 2000 have been domestic violence related. Domestic violence is often presumed to refer only to physical violence, but it also includes many other forms of abuse— emotional, verbal, financial, spiritual, digital/online, and sexual. Domestic violence can be perpetrated against anyone regardless of …


Unpaid Care Work Among Utah Women, Susan R. Madsen, Robbyn T. Scribner Jan 2017

Unpaid Care Work Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Unpaid work, including childcare, eldercare, housework, and other tasks, is vitally important to the creation of strong families, communities, and nations; in fact, such domestic work has been called “the work that makes all other work possible.” According to the McKinsey Global Institute, the monetary value of women’s unpaid work is estimated to be $10 trillion each year, and women worldwide spend a significantly larger portion of their time than men performing this critical work. This happens for many reasons, including personal values and choices, cultural and social norms, unconscious biases, and specific economic and employment considerations. The global average …


The Status Of Women In Utah Politics: A 2017 Update, Susan R. Madsen, D. Candice Pierucci Jan 2017

The Status Of Women In Utah Politics: A 2017 Update, Susan R. Madsen, D. Candice Pierucci

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project (UWLP) released four research and policy briefs on the status of women in Utah politics, education, nonprofits, and business. These were initially prompted by the Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” that ranked Utah last in terms of women being in positions of decision making and leadership. Soon after, a series of other national reports also gave Utah poor rankings, and most used the following four criteria: 1) gender wage gap, 2) educational attainment, 3) …


Sexual Assault Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner Nov 2016

Sexual Assault Among Utah Women, Susan R. Madsen, Tiffany Turley, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Nearly one in two women in the U.S. will experience some form of sexual violence victimization in her lifetime (broadly defined), and Utah has the same overall rate. According to the most recent Utah Commission on Criminal and Juvenile Justice report, when considering more specific definitions, one in three Utah women has been sexually assaulted, and one in six women report having been raped. In fact, according to the U.S. Department of Justice, rape occurs in Utah at a rate higher than the national average. Hence, sexual assault is a serious problem within the state.


Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner Nov 2016

Poverty Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Although Utahans in general experience lower rates of poverty than the national average (11.3% in Utah vs. 14.7% nationwide), Utah women are more likely than Utah men to live in poverty, especially women who are heads of households and/or single parents. Many factors influence the levels of poverty among Utah women. The gender wage gap in Utah is one of the highest in the nation; women are much more likely to work minimum wage jobs, and women in Utah have lower levels of educational achievement—particularly at the bachelor’s degree level and higher—than women across the nation. Utah women within specific …


The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova Sep 2016

The Status Of Women On Utah State Boards & Commissions, Susan R. Madsen, Elizabeth Goryunova

Marketing and Strategy Faculty Publications

The purpose of both the Utah Women & Leadership Project (UWLP) Research & Policy Brief Series and the Research Snapshot Series is to provide data that can be useful to individuals, groups, organizations, and communities toward efforts to improve the equality and impact of girls and women throughout the state. A host of state rankings has continually listed Utah as one of the worst states in the nation for women. Although we disagree with some of the measures, it remains clear that change is needed to strengthen the impact of Utah women for the good of women themselves, families, communities, …


The Status Of Women And Entrepreneurship In Utah, Susan R. Madsen, Ann Marie Wallace Jan 2016

The Status Of Women And Entrepreneurship In Utah, Susan R. Madsen, Ann Marie Wallace

Marketing and Strategy Faculty Publications

Is Utah a good place for women to start and run businesses? You may be misled if you rely on what the media has been reporting the past few years about women in Utah. A host of state rankings has continually put Utah as one of the worst states in the nation for women. For example, Utah did not fare well in the WalletHub’s recent “2015’s Best and Worst States for Women’s Equality.” Utah was also included in the New York Post’s “5 Places Women Shouldn’t Spend Their Travel Dollars,” and in 2014 Utah was ranked as the worst state …


Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez Feb 2015

Women, Confidence, And Leadership: What Do Utah Women Leaders Think?, Susan R. Madsen, Lyndee Anderson, Matthew Kelly, Jessica Rodriguez

Marketing and Strategy Faculty Publications

In 2014, the Utah Women & Leadership Project team collected data from various sources to understand some of the issues in Utah regarding women, confidence, and leadership. Why does this matter? Utah consistently ranks at or near the bottom of national studies on the status of women. For example, in 2013, the Center for American Progress released a report titled“ The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation.” This report ranked Utah last of all 50 states in terms of women holding positions of decision making and leadership.


Why Do We Need More Women Leaders In Utah?, Susan R. Madsen Jan 2015

Why Do We Need More Women Leaders In Utah?, Susan R. Madsen

Marketing and Strategy Faculty Publications

Research has shown that most managers and top leadership teams do not fully realize the value of having women in key positions, and this is the case across all sectors, including business, government, political, nonprofit, K-12 and higher education, religious, and community. Depending on the entity, this may include women in both paid and unpaid roles ranging from positions such as supervisor, coordinator, and manager, to school principal, council member, CEO, and board director. Organizations will increasingly thrive when both men and women hold management and leadership roles. This is true for organizations in the U.S. and around the world, …