Marketing Commons^™

Hiring A Marketing Manager, S K Roy

IIMB Management Review

Exponential Pvt. Ltd. (EPL) — a Bombay—based pharmaceutical company was engaged mainly in manufacturing formulations and marginally some bulk drugs. It achieved an annual turnover of about Rs. 10 crores, the result of a fast and consistent growth for eight years practically around 35% compounded annually, against the industry average of 25%. Growth was achieved partly due to the governmental policy supports for the Indian sector in this industry, but primarily because the company’s strongest product (a painkiller-cum—tranquiliser particularly effective for the smooth muscles of the body) had done exceedingly well and captured about 40% of the total analgesic market. …

Irish Marketing Review, Vol.2, 1987, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Work, Consumption, And The Joyless Consumer, Raymond Benton Jr.

School of Business: Faculty Publications and Other Works

No abstract provided.

Live Sheep Exports : Market Update, E J. O'Loughlin

Journal of the Department of Agriculture, Western Australia, Series 4

The live sheep export trade has made an important contribution to the Western Australian sheep industry, with the value of exports peaking at $100 million f.o.b. in 1980-81. In that year Western Australia accounted for 61 per cent of the value of Australian exports of live sheep. In addition, the growth of the live export industry has contribuited to higher prices for other catagories of sheep than would otherwise have been the case.

Law Enforcement Marketing: Perceptions Of A Police Force, Peter Bohan

Articles

This article examines the role and applicability of marketing in a public service organisation. It is argued that the changing external environment now facing many police agencies requires them to develop a marketing orientation if they are to continue to be effective. Obstacles to achieving this as well as the key factors that impinge on the public "image" of the police force are discussed. The authors then focus on a major study of the Dublin population's perception of its police force, the Garda Siochana, over a wide range of concerns. The research indicates that in general the Irish police force …

The Case For And Against Televised Political Advertising: Implications For Research And Public Policy, Gene R. Laczniak, Clarke L. Caywood

Marketing Faculty Research and Publications

No abstract provided.

Irish Marketing Review, Vol. 1, Spring, 1986, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

The Assessment And Application Of Patient Satisfaction Variables In Marketing A Psychiatric Practice, Donald E. Christensen

Master's Theses

As the health care industry becomes increasingly more competitive, marketing functions will take en increasingly more importance. At the core of the marketing concept is the pursuit of customer satisfaction, or, for medical services, patient satisfaction. This study reports en the administration of a 33- item patient satisfactien questionnaire to the consumers of services in four outpatient offices of a large, group private psychiatric practice. Data are analyzed descriptively and recommendations are made for improvements of service delivery based on the findings of the survey.

Marketing Customer Service Within The Information Movement And Management Industry, Mark Jones

Theses

The goal of this project is to determine what characteristics of the service firms are considered critical to success of vendors within the information movement and management industry.

The first task undertaken was to determine a definition for the information movement and management industry and which firms were major competitors within the industry . The size of the industry in terms of employees and revenues was then estimated. Some of the characteristics of the major competitors were then expanded.

The next activity involved the determination of what factors the information movement and management market members used to select a vendor …

The Shape And Length Of The Product Life Cycle, John Meenaghan, Paul O'Sullivan

Articles

This paper argues that the usage of the "time" variable as a convenient explanatory variable on the horizontal axis of the product life cycle graph has diverted attention from a thorough analysis of the factors which influence the shape and length of the PLC. The paper addresses the issues of definition of "product" and "product life" as well as reviewing existing commentry on curve shape as a precursor to exmining the relevant issues relating to the PLC shape and length. Drawing on the body of insight provided by sales forecasting and diffusion theory as well as the standard PLC literature …

Market Hours Survey : A Report For The Metropolitan Market Trust, Ian Longson, Mark Boyd, Ross Kingwell

All other publications

Questionnaires were sent to growers, buyers, transporters and market tenants. A low response rate from growers and buyers is interpreted as indicating the changes to market hours made by the Trust in winter 1983 were largely a non issue. Failure to respond can be interpreted as a positive reaction or ambivalence to the issue. Of those responding 89 per cent of growers and 55 per cent of buyers said the changes had no effect on their business. Transporters and market tenants were divided as to whether the changes had affected them and whether they were an improvement or not. On …

Forward Contracts For Marketing Beef Cattle, D J. Barker

Journal of the Department of Agriculture, Western Australia, Series 4

Beef producers in Western Australia have established a scheme for marketing cattle of specified quality, at a price negotiated in advance with the buyer. This eliminates the financial risk for the producer in feeding beef cattle and ensures a supply of quality beef for the meat industry and the consumer. However the contracts can only be profitable if the producer 'does his homework' properly. This article outlines the items he should consider.

Marketing Research In The Health Delivery Services: A Proposed Methodology Based On A Case At Central Medical Center, Dyer A. Henke

Theses

Unavailable.

Department Expands Market Information Service, Department Of Agriculture, Western Australia

Journal of the Department of Agriculture, Western Australia, Series 4

Following recent expansion, the Department of Agriculture's Market Information Service now provides an impressive array of services, and more are on the way.

Meat Marketing : The L.I.P.C. And Japan's Meat Import Controls, G C. George

Journal of the Department of Agriculture, Western Australia, Series 4

hardly a week passes without some reference to Japan's Livestock Industry Promotion Corperation (L.I.P.C.), and its effect on Australian meat exporters.

This article describes some of the functions of the L.I.P.C., and attempts to provide some insights into the Japanese meat market. The author, Gil George, recently returned from Japan after completing a Master's degree in Economics.

Economics Of Location, Number And Size Of New England Apple Packing Plants, F. Richard King, Stanley K. Seaver

Storrs Agricultural Experiment Station

No abstract provided.

Pasture Seeds : Production Techniques And The Future Market Situation, B J. Quinlivan

Journal of the Department of Agriculture, Western Australia, Series 4

Like other farming and grazing industries, pasture seed production has its share of booms and slumps —perhaps more than its share. In Western Australia, the industry reached a high point during the mid-1960's when land development along the south and west coastal districts was at its height.

The drought year of 1969 and the subsequent rural depression saw pasture seed production fall to its lowest level for ten years and it is only in the last 12 months that there has been a revival.

With the sudden upsurge of interest last summer there will be many potential seed producers now …

Market Prospects For Rapeseed : 1972-73, R J. Guyton

Journal of the Department of Agriculture, Western Australia, Series 4

Interest in rapeseed as an alternative crop in the agricultural region of Western Australia was reflected in the area sown in 1971, some 70,000 acres, and an initial export contract of 10,000 tons made in January 1972.

This market report draws upon information released by the Department of Primary Industry and Department of Trade and Industry (both located in Canberra) and research within the Department of Agriculture. Its purpose is to outline future prospects for rapeseed as an aid to decision making for the 1972 season.

Beef In W.A., Department Of Agriculture And Food, Western Australia

Bulletins - 3000 - 3999

There are four major regions of beef production in Western Australia, each suited to its own type of husbandry. In such a large area, climate plays an important part in limiting production off pasture and this is reflected in the different patterns of production that have emerged from the accumulated experience of working in these areas.

Stone Fruit Regulations, W J. Hart

Journal of the Department of Agriculture, Western Australia, Series 4

Stone fruit grading regulations were introduced for the first time recently to keep small, green or badly blemished fruit off the market. This type of fruit is always in poor demand and can spoil the prices obtained for better lines of fruit by creating the impression of heavy supplies.

Market Prospects For W.A. Wheat, William John Toms, J. A. Parish

Journal of the Department of Agriculture, Western Australia, Series 4

WITH the Western Australian wheat industry valued at $100 million per year and subject to production restrictions, can market prospects be improved?

What types of wheat should we produce? Can we increase sales by segregating specific types from the present crop? This article discusses the changes in W.A. wheat production that would be necessary to suit specific markets.

The Outlook For Barley, P J. Hackett, E. J. O'Loughlin

Journal of the Department of Agriculture, Western Australia, Series 4

World production of barley in 1968 was 4,107 million bushels—an increase of 7 per cent, on the previous year.

Further increases are estimated for the 1969 season, especially in Canada and France. World production is expected to be 3 per cent, higher than in 1968.

Local Marketing Of Citrus Fruits, K T. Whitely

Journal of the Department of Agriculture, Western Australia, Series 4

CITRUS fruits are always popular on the local market but recently supplies from South Australia have made the market a very competitive one.

The situation demands the marketing of high quality citrus from growers in Western Australia.

The need to harvest the bulk of the Navel orange crop over a rather limited period and the resultant tendency for oversupply during that time also necessitates high standards of presentation to maintain firm prices.

Marketing Export Grapes, W R. Jamieson

Journal of the Department of Agriculture, Western Australia, Series 4

IN RECENT years there have been many changes in the buying power and of the availability of fresh fruit on our principal overseas grape market, Singapore.

The market has become highly competitive and trade acceptance today demands that only grapes having a large berry size for the particular variety be exported, and that the grapes arrive in sound condition.

Preparation Of Vegetables For Market, James P. Fallon

Journal of the Department of Agriculture, Western Australia, Series 4

PROFITS in commercial vegetable growing depend as much on proper harvesting, handling and marketing as on good production practices.

Many gardeners who are experts as producers are perhaps not so expert in presenting their produce in a manner which will command the most favourable return.

Wheat Quality, Department Of Agriculture, Western Australia

Journal of the Department of Agriculture, Western Australia, Series 4

IN August, 1956, the Australian Agricultural Council agreed that, as a first step in the further examination of all aspects of the subject of wheat quality in Australia, a conference of all interested parties should be convened by the Department of Primary Industry.

This Year's Export Lamb Carcass Competition, N Davenport

Journal of the Department of Agriculture, Western Australia, Series 4

THE Export Lamb Competition will be conducted through the Royal Agricultural Society again this year.

Last year, due partly to the season, entries were well below those of previous years and if this competition is to continue, greater support from breeders is necessary.

I am sure you will agree that such a competition has undoubted value both for producers in recognising the type of lamb required, and also as an advertising medium for the sale of high quality Western Australian lamb on the English markets.

Betty Comes To Bryant College

Historical Documents of Bryant University (1863-present)

Promotional brochure written to convince career-minded female students to study business at Bryant College. It outlines the Bryant experience of the mid-40s in the story of Betty, a hypothetical student who enrolls in the School of Secretarial Science.

A College Of Higher Education For Business

Historical Documents of Bryant University (1863-present)

Short pamphlet talking about the importance of women in business and the advantages a Bryant education can provide.

"The invention of the typewriter three generations ago opened up new business opportunities for women. Everybody knows that moder business could not run efficiently without women."

Correct Conduct For Career And College, Anne Kent

Historical Documents of Bryant University (1863-present)

Pamphlet outlining the rules of etiquette young female students should follow throughout their academic and business careers, as determined by Anne Kent and Emily Post.