Marketing Commons^™

The Export Carrot Industry, Angie Galati, Allan Mckay

Journal of the Department of Agriculture, Western Australia, Series 4

Carrots are the single most important horticultural export commodity from Western Australia.

In 1991-92, over 23,000 tonnes of carrots worth more than $12 million (fob) were exported. The State now exports about 70 per cent of its carrot production to Singapore, Malaysia, Hong Kong and the Middle East (see Table 1). These exports account for more than 90 per cent of Australian carrot exports. The State's carrot exports started in the mid 1970s. In 1977-78, only 2170 tofcarrots were exported, but exports have increased steadily since then (see Figure 1).

Export Of Asparagus From The Ord River, John Bonnardeaux, Chris Robinson

Journal of the Department of Agriculture, Western Australia, Series 4

Fresh asparagus is presently supplied to Australian markets from August to March from temperate regions. For the remainder of the year, there is no significant production of fresh spears in Australia.

Recent research in Taiwan, Zambia and Zimbabwe has indicated quality asparagus can be grown in tropical and subtropical regions. The harvest period can be manipulated by withholding irrigation water and cutting fems to make spears grow out-of-season.

A Bright Future For Export Plums, Ric Engel, Glynn Ward

Journal of the Department of Agriculture, Western Australia, Series 4

Western Australia's stone fruit industry is relatively small by Australian and world standards owing to its small domestic market and past uncertainties with export. However, the industry is expanding to take advantage of growing markets in south-east Asia. It has adopted new production and marketing technology and is developing new varieties to meet the demand.

The future for our export plums has never been as promising as it is today. This is linked to fruit quality because markets are fickle and highly sensitive to poor quality fruit.

The introduction of a Quality Management Program in 199~91 helped the State develop …

International Marketing Educators Conference, Edith Cowan University

Research outputs pre 2011

No abstract provided.

Marketing In Higher Education: A Stage Model Concerning Where It's Been And Where It's Going, Jeanne M Simmons, Gene R. Laczniak

Marketing Faculty Research and Publications

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

An Attributional Analysis Of Resistance To Group Pressure Regarding Illicit Drug And Alcohol Consumption, Randall L. Rose, William O. Bearden, Jesse E. Teel

Faculty Publications

This article investigates the role of attributional thinking in generating resistance to pressures toward conformity in the illicit consumption of drugs and alcohol. The results of four studies regarding how conformity influences illicit drug and alcohol consumption among high school and college students are reported. In study 1 more than two-thirds of the respondents reported concern for the implications of their own dissent or compliance regarding the reactions of their peers. Study 2 demonstrated a significant relationship between high school students' attributional thinking concerning a peer group's illicit beer consumption and conformity, expressed as intentions to drink the beer. In …

Irish Marketing Review, Compendium Vols. 1-5, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

The Marketing Orientation Of The West Australian Wine Industry, Michael J. Stansby

Theses : Honours

Marketing academics and practitioners have been studying the effects of marketing orientation on the level business performance for many years. To date, there has been little effort to develop a valid measure of marketing orientation, and analyse its impact on business performance. Because of the lack of such a measure, companies possess no specific guidelines how they may become more marketing orientated. This study presents a valid measure of marketing orientation and analyses its effect on business performance. A conceptual model for marketing orientation is presented. This model comprises of four components: customer orientation; competitor orientation; interfunctional coordination; and long-term …

The Effectiveness Of Port Marketing, Muhammad Muctaru Carew

World Maritime University Dissertations

No abstract provided.

An Information Theoretic Framework For Exploratory Multivariate Market Segmentation Research, Jamshid C. Hosseini, Robert R. Harmon, Martin Zwick

Complex Systems Faculty Publications and Presentations

State-of-the-art market segmentation often involves simultaneous consideration of multiple and overlapping variables. These variables are studied to assess their relationships, select a subset of variables which best represent the subgroups (segments) within a market, and determine the likelihood of membership of a given individual in a particular segment. Such information, obtained in the exploratory phase of a multivariate market segmentation study, leads to the construction of more parsimonious models. These models have less stringent data requirements while facilitating substantive evaluation to aid marketing managers in formulating more effective targeting and positioning strategies within different market segments. This paper utilizes the …

Age: The Most Important Factor In Upholstered Furniture Buying Plans, Steven H. Bullard

Faculty Publications

Age is highly related to income. lifestyle and other critical factors in consumer behavior. In a recent survey of over 2.000 U.S. households. age proved to be the most important determinant of up· holstered furniture purchasing plans. Consumers less than 45 years old. for example. are more than three times more likely to plan purchases of upholstered household furniture than those 65 and older.

Is Wood Good?, Steven H. Bullard

Faculty Publications

I n U.S. households there is currently a very strong belief that "wood is good" in upholstered furniture. In a recent surve)' of the upholstered furniture buying plans of over 2.000 U.S. households:

• 88.4 percent of the respondents said the material used in frame construction was important, and ...

• 85.4 percent said they preferred wood over metals. Fiberglas or other frame materials.

Miscellaneous Publication 33/91 - Markets For Western Australian Beef, Alan Peggs

Animal production and livestock published reports

In 1990/91 the Western Australian beef industry generated close to $172 million and was the State's third largest rural industry.

As at 31 March this year the Australian Bureau of Statistics estimates the State's cattle herd at 1,651,000 head of which 108,000 head are dairy cattle. Of the beef cattle 832,000 are located in the agricultural area and 819,000 in the pastoral area.

The principal market for Western Australian beef is the domestic market. This market consumes around 65 per cent of the State's annual production. Export markets use close to 35 per cent with the principal markets being the …

Towards A Port Marketing Plan For Kingston Terminal Operators Limited, Claudia K. Gordon

World Maritime University Dissertations

No abstract provided.

Pharmacutrical Marketing In India By Subba Rao, New Delhi :Asian Institute Of Pharmacutical Marketing Publiucation, 1990., R K Vijayasarathy

IIMB Management Review

No abstract provided.

Miscellaneous Publication 36/90 - Western Australian Beef Industry - Background, Alan Peggs

Animal production and livestock published reports

The Western Australian beef industry is poised to expand production in response to improved export opportunities in Japan, South Korea and Taiwan.

There are a number of beef processors and exporters with substantial experience in exporting beef to international markets. These companies can supply a wide range of beef products.

Most beef produced in Western Australia is grass-fed. However, grain-finished beef is produced at certain times of the year.

The beef industry has been in a period of contraction since the "beef price crash" of the mid 1970s. As a result it has come to focus more on domestic market …

Attention To Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity, William O. Bearden, Randall L. Rose

Faculty Publications

Interpersonal influence in consumer behavior is moderated by the extent of consumer sensitivity to social comparison information concerning product purchase and usage behavior (cf. Calder and Burnkrant 1977). Two survey studies indicate that Lennox and Wolfe's (1984) attention-to-social-comparison-information (AT-SCI) scale has adequate convergent and discriminant validity and moderates the relative influence of normative consequences on behavioral intentions, as predicted. A quasi-experiment and an experiment in which control subjects under no social pressure are compared with high and low ATSCI subjects under pressure reveal that high ATSCI subjects are more likely to comply with normative pressures.

Irish Marketing Review, Vol. 5, No.2, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

The Agricultural Implications Of Europe 1992, Ross Kingwell

Journal of the Department of Agriculture, Western Australia, Series 4

Most farmers know only too well that the policies of national and international governments affect the prices they receive for their produce. The Europe 1992 policy is a new policy with potential to benefit Australian agriculture. The Europe 1992 policy is a set of policy initiatives being adopted by member countries of the European Economic Community (EC). The 1992 policy aims to create a barrier-free internal market among EC members by the end of 1992. All impediments to trade within the EC are to be dismantled. The Europe 1992 policy is already causing change in many European markets and is …

Irish Marketing Review, Vol. 5, No. 1, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Fisheries Research Report No 99 - An Investigation Of Weight Loss Of Marron (Cherax Tenuimanus) In Air During Live Transport To Market, Noel Morrissy, Peter Walker, Cliff Fellows, Warren Moore

Fisheries Research Reports

It is generally acknowledged that more competitive marketing of Australian fisheries and aquaculture harvests requires closer attention to post-harvest technology. Historically, these products have been marketed in a variety of forms (e.g., for freshwater crayfish:- boiled fresh, boiled frozen, whole or tails, and live). Some of these forms present a product of actual, or perceived, poorer quality to the retailer and consumer and, thereby, obtain low prices.

Freshwater crayfish can survive out of water for extended periods and, so, can be economically transported alive to the (overseas) restaurant chef. This live product commands the very highest price for the grower. …

Irish Marketing Review, Vol. 5, No.3, 1990/91, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice into marketing.

Believability And Attitudes Toward Alcohol Warning Label Information: The Role Of Persuasive Communications Theory, J. Craig Andrews, Richard G. Netemeyer, Srinivas Durvasula

Marketing Faculty Research and Publications

Based on tenets of persuasive communications theory, five recently proposed alcohol warning labels are examined for their differential impact on label believability and attitudes. While all warnings are rated as believable, the ones regarding birth defects and driving impairment are perceived to be significantly more believable than the others. In addition, persons with more favorable attitudes toward alcohol consumption tend to disbelieve specific instance hazards (e.g., birth defects, driving impairment and drug combination warnings), while disliking longterm risks of alcohol consumption and abuse (e.g., hypertension, liver disease, cancer and addiction warnings). Implications for public policy and researchers are discussed.

Irish Marketing Review, Vol. 4, No.1, 1989, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

Irish Marketing Review, Vol. 4, No. 3. 1989/90, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing.

Capretto : A New Meat Industry, R J. Suiter

Journal of the Department of Agriculture, Western Australia, Series 4

Capretto is the term the Italians use for the meat from a goat upto 20 weeks old. For centuries goat meat has featured on tables from the Mediterranean to asia and the Pacific Islands.

Western Australian premium quality capretto has a dressed weight of between 6 and 1kg. Its pinkish flesh is tender and leaner than sheep meat, so it's ideal for the health conscious.

This article describes a market development programme undertaken by the Department of Agriculture's Goat Industry Development Unit (GIDU) and the Australian Cashmere Growers Association's (ACGA) Meat Marketing Committee to establish a premium market for capretto …

Provident Counseling Inc.: A Marketing Video, Roberta Holler

Theses

Unavailable.

Research Of Entiche Du Cholcolat’S Retail Market And The Implementation Of An Advertising Campaign, Marivic Perez-Robles

Whittier Scholars Program

This project looks at a local small business and how advertising played a role in its success. The student does research of the retail market and conducts surveys to gauge the consumers. From there, the student uses their findings to design and produce an advertisement campaign for the business. They say that, “the experience was valuable and I did find myself thinking through the research in search of marketing ideas.” They overall did not have success in the advertisement but instead success in the experience and value of learning from trial and error.

Company Turnaround Strategies: A Context For Marketing, James Wrynn, Timothy O'Mahony

Articles

This article considers the literature on corporate turnaround. It examines the nature of decline as well as the causes and the various indicators of decline. Following this Hofer’s now well-established framework of analysis for the development of a turnaround strategy is described. This analysis falls into two stages: firstly, an assessment of current operational and strategic health of a firm and secondly, a consideration of turnaround options which may incorporate strategic and/or operational change. This model is then assessed in the context of a number of Irish firms in a turnaround situation. Important issues in turnaround strategy, such as management …

Orientations For Marketing Systems: The Leisure Alternative, Raymond Benton Jr.

School of Business: Faculty Publications and Other Works

No abstract provided.