Marketing Commons^™

Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton

Institute for Tourism and Recreation Research Publications

The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.

Irish Marketing Review,Vol. 16, No. 2, 2003, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practise in marketing.

Marketing Orientation In Smes: Effects Of The Internal Environment, Richard C. Becherer, Diane Halstead, Paula J. Haynes

New England Journal of Entrepreneurship

Marketing orientation refers to a culture in which organizations strive to create superior value for their customers (and superior performance for the business) by focusing on customer needs and long-term profitability. Some studies have found that firms with a high degree of marketing orientation experience improved performance; others have found mixed or nonsignificant results. The marketing orientation of small businesses has not been thoroughly investigated, however. This study of more than 200 small business CEOs examines the marketing orientation levels of small to medium-sized firms (SMEs) as well as the impact of various internal variables (sales/profit performance, company characteristics, and …

Irish Marketing Review, Vol. 16, No.1, 2003, The Marketing Institute

Issues

The Irish Marketing Review deals with issues, developments, research and practise in marketing. This is a special issue on " boundaries and interfaces in marketing ".

Tabletop Display, A Look At The System Of Design, Kristi Schmeling

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Should Marketing Managers Be Concerned About Attitudes Towards Marketing And Consumerism In New Zealand: A Longitudinal View, Steven Lysonski, Srinivas Durvasula, John Watson

Marketing Faculty Research and Publications

New Zealand has gone through a radical metamorphosis since free market economics were introduced in the mid-1980s. Marketing managers are particularly interested in the views of consumers about issues dealing with marketing activities. Negative views could signal consumer backlash against free market activities. This study examines the views of consumers from 1986 to 2001 on a range of issues dealing with marketing and consumerism. The results clearly show that consumers are less negative about marketing and consumerism issues since 1986. It seems likely that New Zealand has evolved in terms of the consumerism life cycle over the last 15 years. …

The Role Of Commitment In Relationship Marketing In Consumer Services: An Airline Perspective, Ceara Cooper

Masters

This study proposes a relationship marketing model, which identifies the antecedents of commitment in the context of consumer services. The literature review initially considers relationship marketing (RM) and the concept of commitment from the context of the marketing and social psychology literature. Commitment is a key element of RM. If parties to a relationship are not committed, the relationship risks dissolution. In this study, commitment is conceptualised as having two distinct dimension i.e. affective and calculative commitment. Affective commitment represents a positive motivation for relationship continuance, whereas calculative commitment represents a negative motivation. Many studies consider commitment to be a …

An Exploratory Study On The Relationships Among Electorate's Voting Behavior, Party Identification, Personal Values, And Demographic Characteristics, Kuan-Shun Chiu

Doctoral Dissertations

This study was proposed to examine if there existed significant differences in voters' party identification and voting behavior due to gender, race, age, income, education and personal values.

The sample was chosen from eligible voters in Florida. Of the 1500 questionnaires managed, 161 were identified as useable. The sample was representative of the results of 2000 presidential election in Florida with respect to voters' gender, race, income, and voting choice by party identification. Statistical techniques used were ANOVAs, Chi-square statistics, factor analysis, and logistic regression.

This study demonstrates how personal values may be associated with demographic characteristics to create a …

The Effects Of Subliminal Messages In Print Advertisements, Jamie Lynne Wilfong

Undergraduate Honors Thesis Collection

One very controversial topic within advertising is subliminal advertising. There are many studies about the subject of subliminal messages and their effects (Trappey, 1996). This type of advertising uses subliminal stimuli, messages presented so fast or so softly or so masked by other messages that one is not aware of "seeing" or "hearing" them (Hawkins, Best, Coney, 1995). When marketers put subliminal messages in advertising, they create subliminal advertising. Subliminal advertising, therefore, involves the use of words, pictures, and shapes that are purposely inserted into advertising materials so that the viewers of the material perceive the imagery at a subconscious …

Learning The Process Of The Exhibit Design Industry, Deborah Dooley

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Establishing And Maintaining A Buyer/Supplier Relationship Within The Product Development Industry For Model-Making And Prototyping, Kelly Vukad

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

Miscellaneous Publication 8/2002 - Statistics Report For The Western Australian Floriculture Industry - August 2000, Department Of Agriculture, Western Australia

Horticulture published reports

Statistical data plays an important role in many decisions faced by both established and prospective businesses within all industry sectors. In order to offer a better service to its customers, the Department of Agriculture (the Department) requires information regarding the cutflower and nursery industry within Australia and Western Australia.

Though there are many avenues available in order to obtain this statistical information, both locally and nationally, there is no concise summary available. In addition, information obtained must be assessed in detail to determine its reliability and relevance.

Current statistics for both the Australian and Western Australian nursery and cutflower industries …

Metro Acoustics Identity Manual, Melissa Meyer

Honors Capstones

Capstone submitted as a graduation requirement for the BSU Honors Program.

A Resource Guide For Seattle School District Beginning Marketing Teachers, Damen Scott Schuneman

Graduate Student Projects

A Marketing Education/ DECA program is an important link to building the bridge between high school students and potential employers. The importance of offering a Marketing/DECA program is equal to the importance of having a well-trained staff member that has the guidance and tools to be a successful marketing teacher and DECA advisor. A training tool for beginning marketing teachers presents the opportunity for beginning marketing teachers to gain valuable tips and information on how to develop and maintain a Marketing/DECA Program. The Resource Guide for Beginning Marketing Teachers provides the background information for beginning marketing teachers to begin facilitating …

Irish Marketing Review, Vol. 15, No. 2, 2002, Aidan O'Driscoll

Issues

The Irish Marketing Review deals with issues, developments, research and practice in Marketing. This is a special joint issue in association with the Korean Academy of Marketing Science on " Researching the Cybermarket".

Irish Marketing Review, Vol. 15, No. 1, 2002, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Furniture Manufacturing And Marketing: Eight Strategic Issues For The 21st Century, Steven H. Bullard, C. D. West

Faculty Publications

“Take change by the hand, or it will take you by the throat.” Attributed to Winston Churchill, this brief sentence emphasizes the need to understand and embrace change in general. What important “changes” will impact furniture production and marketing in the 21st century? And what can furniture manufacturers and marketers do to “take change by the hand” today and in the future?

Integrating The Activities Required To Recruit And Retain Profitable Customers In Contemporary Retail Banking, Susan Walsh

Articles

Today’s high street retail bank faces a major challenge in integrating the marketing activities required both to recruit new customers and to retain existing profitable ones. The challenge involves a judicious mix of “transaction marketing” – mainly aimed at winning new clients – and of “relationship marketing”- largely aimed at retaining present ones. Evidence from a detailed qualitative study of marketing practice in a UK high street bank, a subsidiary of an Irish headquartered bank, demonstrates just how problematic achieving this balance can be. The date indicates that this bank underinvested in a number of activities that are of primary …

The Resource-Based View And Marketing: The Role Of Market-Based Assets In Gaining Competitive Advantage, Rajendra Kumar Srivastava, Liam Fahey, H. Kurt Christensen

Research Collection Lee Kong Chian School Of Business

This article posits a framework that shows how market-based assets and capabilities are leveraged via market-facing or core business processes to deliver superior customer value and competitive advantages. These value elements and competitive advantages can be leveraged to result in superior corporate performance and shareholder value and reinvested to nurture market-based assets and capabilities in the future. The article also illustrates how resource-based view (RBV) and marketing considerations in the context of generating and sustaining customer value can refine and extend each other's traditional frames of analysis. Finally, the article posits a set of research directions designed to enable scholars …

Consumer Self-Confidence: Refinements In Conceptualization And Measurement, William O. Bearden, David M. Hardesty, Randall L. Rose

Faculty Publications

The development and validation of measures to assess multiple dimensions of consumer self-confidence are described in this article. Scale-development procedures resulted in a six-factor correlated model made up of the following dimensions: information acquisition, consideration-set formation, personal outcomes, social outcomes, persuasion knowledge, and marketplace interfaces. A series of studies demonstrate the psychometric properties of the measures, their discriminant validity with respect to related constructs, their construct validity, and their ability to moderate relationships among other important consumer behavior variables.

Western Australian Avocado Industry Survey - 2000, Alec Mccarthy

Horticulture research reports

Key components of the project: The avocado industry in Western Australia has been steadily growing over the past 15 years. During this time there has been no comprehensive survey of the industry to determine its size and production base. This survey aimed to collect information from as many commercial avocado growers as possible about tree numbers, age, yield, markets, growing methods and general industry knowledge.

Industry significance: This survey will provide comprehensive data on the avocado industry that will enable producers, packers, marketeers, investors, etc to have greater confidence in their various decision makings.

Key outcomes: Significant increases in annual …

Information Acquisition And Investment Decisions On The Internet: An Empirical Investigation, Syed H. Akhter, Pervaiz Alam

Marketing Faculty Research and Publications

With intensifying competition, the significance of understanding customer characteristics related to information acquisition and decision making on the Internet has increased. An understanding of customer characteristics can become a crucial element in the development and implementation of marketing strategy. This paper examines the influence of some key demographic and psychological variables on information acquisition and investment decisions on the Internet, related to mutual funds. Findings indicate that product familiarity, age, and information breadth significantly influenced information acquisition. For investment decisions on the Internet, in addition to the above-mentioned variables, sex and overconfidence was also significant.

Advertising Appeal And The New Woman, Santosh Dhar, Prashant Mishra, Upinder Dhar

IIMB Management Review

The study of the act reinforces the view clearly reinforces the view that while targetting customers, their psycho-social status as reflected by their employment and marital status, cannot be ignored. Women in today's market cannot be considered as a homogeneous group. Their diversity in terms of psycho-social status must be accepted and taken into consideration while making any segmentation and target decision. The present and previous researches suggest that increasing resources of women and an emerging social shift towards egalitarianism are producing more joint and independent decision-making in product service categories of high perceived risk. The increased importance of feminine …

Building Customer Loyalty By Ian Linton, Universities Press, 1993, Indian Edition 1997, Pp 208, Price: Rs 175., Shekhar Trivedi

IIMB Management Review

Today's consumer, better informed and more discerning, recognises and expects excellence, and successful companies are those that are taking steps to meet customer needs and expectations. Customer loyalty is of paramount importance in today's competitive world and building it should be an integral part of business strategy, and an activity involving all the departments of the company. This, in brief, is the message of Ian Linton's book.

Irish Marketing Review, Vol. 14, No. 2, 2001, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Privacy And Consumer Agency In The Information Age: Between Prying Profilers And Preening Webcams, Nikhilesh Dholakia, Detlev Zwick

College of Business Faculty Publications

This article is about the ability of the consumer to control his or her destiny in the new electronic marketspace. Two seemingly opposite phenomena – the need for privacy and the desire for exhibitionism and voyeurism – are vying for attention on the media landscape. We believe the simultaneous occurrence of privacy concerns and ultraexhibitionism is not coincidental. Indeed, exhibitionism and voyeurism seem to offer new tools for consumer resistance against the electronic surveillance systems in networked markets and are inextricably linked to consumers’ desire for control over their intimate personal information.

Strategic Marketing Plan For San Antonio Urology Medical Group, Incorporated, Victor Choy Ching

Theses Digitization Project

San Antonio Urology Medical Group, Inc. (SAUMG) is a single speciality urologic practice in Southern California comprised of three urologists. The rapid changes occurring in healthcare must be analyzed and strategies developed to enhance the continued growth fo SAUMG and to shape its future.

Irish Marketing Review, Vol.14, No. 1, 2001, Unknown

Issues

The Irish Marketing Review deals with issues, developments, research and practice in marketing.

Disney: Delights And Doubts, Nikhilesh Dholakia, Jonathan Schroeder

College of Business Faculty Publications

Disney and its spectacularly successful theme parks are analyzed through the lens of its consumers. We focus on how Disney manages the consumption experience and discuss Disney strategies from several perspectives. Disney provides a paradigm for contemporary consumption. A framework is presented to understand consumption in Disney and Disneyesque settings. Finally, we offer cautions and critiques regarding such strategies-a guide for the informed consumer.