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Articles 91 - 120 of 566
Full-Text Articles in Marketing
Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave
Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave
Atlantic Marketing Association Proceedings
No abstract provided.
Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi
Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard
A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun
Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun
Atlantic Marketing Association Proceedings
No abstract provided.
Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith
Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner
The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner
Atlantic Marketing Association Proceedings
No abstract provided.
Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil
Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil
Atlantic Marketing Association Proceedings
No abstract provided.
E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie
E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie
Atlantic Marketing Association Proceedings
No abstract provided.
Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar
Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar
Atlantic Marketing Association Proceedings
No abstract provided.
The Effect Of Weather On The Value Of Home Attributes, Jason Beck
The Effect Of Weather On The Value Of Home Attributes, Jason Beck
Atlantic Marketing Association Proceedings
No abstract provided.
Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis
Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis
Atlantic Marketing Association Proceedings
No abstract provided.
How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang
How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang
Atlantic Marketing Association Proceedings
No abstract provided.
Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae
Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae
Atlantic Marketing Association Proceedings
No abstract provided.
Certified: Getting Students Job Qualified, Kirsten Passyn
Certified: Getting Students Job Qualified, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Certified: Getting Students Job Qualified, Kirsten Passyn
Certified: Getting Students Job Qualified, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder
Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq
The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq
Atlantic Marketing Association Proceedings
No abstract provided.
Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens
Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens
Atlantic Marketing Association Proceedings
No abstract provided.
I Remember When…Business Schools Had Standards, James Reardon, Chip Miller, Michael Martin
I Remember When…Business Schools Had Standards, James Reardon, Chip Miller, Michael Martin
Atlantic Marketing Association Proceedings
No abstract provided.
Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith
Perceptual And Marketing Study Of Personal Water Conservation In A Health-Conscious Environment, Alan D. Smith
Atlantic Marketing Association Proceedings
No abstract provided.
The Body Positivity Movement: Bettering College Women’S Body Image And Health, Emilie Conners, Lucy Matthews, Diane R. Edmondson
The Body Positivity Movement: Bettering College Women’S Body Image And Health, Emilie Conners, Lucy Matthews, Diane R. Edmondson
Atlantic Marketing Association Proceedings
No abstract provided.
Millennials On The Move: Exploring The Importance Of Sustainability, Kimberly Mcneil, George Stone
Millennials On The Move: Exploring The Importance Of Sustainability, Kimberly Mcneil, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Mental Accounting And The Green Premium, Omar P. Woodham, George W. Stone
Mental Accounting And The Green Premium, Omar P. Woodham, George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Consumers’ Willingness To Pay: The Price Of Brand Personality, Kenneth Hall, Thomas Tanner
Consumers’ Willingness To Pay: The Price Of Brand Personality, Kenneth Hall, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Franchisee Performance: A Signaling Perspective, Swati Panda, Audhesh Paswan
Franchisee Performance: A Signaling Perspective, Swati Panda, Audhesh Paswan
Atlantic Marketing Association Proceedings
No abstract provided.
To Purchase Or Not To Purchase: An Exploratory Investigation Of Electric/Battery Vehicle Attraction Versus Conventional Gasoline Powered Vehicles Among Potential African American Car Buyers As Moderated By The Individual’S Level Of Environmental Concern., George W. Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson
Marketing College Football In The “New Normal”, Chris Croft, Tim Wilson
Atlantic Marketing Association Proceedings
No abstract provided.
Case: When Free Is Too Much To Pay, Rebecca Burcham
Case: When Free Is Too Much To Pay, Rebecca Burcham
Atlantic Marketing Association Proceedings
No abstract provided.
Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement, Thomas Tanner, Ronda Mariani, Heather Kirkwood, Tyler Milfeld
Bringing Life Back Into Local Museums: A Case Study In Targeting And Engagement, Thomas Tanner, Ronda Mariani, Heather Kirkwood, Tyler Milfeld
Atlantic Marketing Association Proceedings
No abstract provided.