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Articles 121 - 150 of 566
Full-Text Articles in Marketing
Keeping It Real With Virtual Reality: A Case Study On Student Performance, Ronda Mariani, Monica Favia, Thomas Tanner
Keeping It Real With Virtual Reality: A Case Study On Student Performance, Ronda Mariani, Monica Favia, Thomas Tanner
Atlantic Marketing Association Proceedings
No abstract provided.
Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk
Analyzing The Impact Of Key Social Media Strategies On Online Social Media Video Engagement, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Emotional Intelligence Training For Salespeople And Sales Managers, Charles Shepherd
Emotional Intelligence Training For Salespeople And Sales Managers, Charles Shepherd
Atlantic Marketing Association Proceedings
No abstract provided.
Selling In The Digital Era: The Power Of Artificial Intelligence, George Morrone Iv, Monica Wei, Rex Mcclure
Selling In The Digital Era: The Power Of Artificial Intelligence, George Morrone Iv, Monica Wei, Rex Mcclure
Atlantic Marketing Association Proceedings
No abstract provided.
Adoption And Diffusion Of At-Home Medical Tests, Jerome Christia
Adoption And Diffusion Of At-Home Medical Tests, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? A Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? A Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani
Atlantic Marketing Association Proceedings
No abstract provided.
Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, G. David Shows, James Stoddard, Pia A. Albinsson
Validation Of Entrepreneurial Marketing Dimensions In North Carolina Wineries, G. David Shows, James Stoddard, Pia A. Albinsson
Atlantic Marketing Association Proceedings
No abstract provided.
Impressionism And Brand Identity, Rene Desborde, Kimball P. Marshall
Impressionism And Brand Identity, Rene Desborde, Kimball P. Marshall
Atlantic Marketing Association Proceedings
No abstract provided.
The Use Of Music In Retro Branding, Jon Littlefield, Cortnee Young
The Use Of Music In Retro Branding, Jon Littlefield, Cortnee Young
Atlantic Marketing Association Proceedings
No abstract provided.
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Joe Cangelosi, George Stone
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Joe Cangelosi, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Dr. Joseph Cangelosi, George Stone
Student Participation In College Of Business Student Organizations At A Regional State University During The Pandemic, Michael A. Jones, Dr. Joseph Cangelosi, George Stone
Atlantic Marketing Association Proceedings
No abstract provided.
Using Location Tracking And Gis Tools To Investigate Customers’ Cluster Shopping Behavior, Mark J. Sciuchetti Jr, Jianping Huang, Brent Cunningham
Using Location Tracking And Gis Tools To Investigate Customers’ Cluster Shopping Behavior, Mark J. Sciuchetti Jr, Jianping Huang, Brent Cunningham
Atlantic Marketing Association Proceedings
No abstract provided.
Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional, Julie M. Pharr
Can A College Website Be Used To Recruit Majors? A Research Agenda For Transforming College Websites From Informational To Conversional, Julie M. Pharr
Atlantic Marketing Association Proceedings
No abstract provided.
Learning In A Hyflex Model, Kirsten Passyn
Learning In A Hyflex Model, Kirsten Passyn
Atlantic Marketing Association Proceedings
No abstract provided.
Examining The Consumer Purchase Shares Of Plbs Across Cultures: A Comparison Of The U.S. And Turkish Plbs, Musa Pinar, Tulay Girard, Nilay Bicakcioglu-Peynirci, Ilayda Ipek, Tanses Gulsoy
Examining The Consumer Purchase Shares Of Plbs Across Cultures: A Comparison Of The U.S. And Turkish Plbs, Musa Pinar, Tulay Girard, Nilay Bicakcioglu-Peynirci, Ilayda Ipek, Tanses Gulsoy
Atlantic Marketing Association Proceedings
No abstract provided.
Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster, Rex Mcclure, Robert Boostrom
Semiotic Analysis Of Consumer Generated Content Regarding The Fender Ultra Stratocaster, Rex Mcclure, Robert Boostrom
Atlantic Marketing Association Proceedings
No abstract provided.
Emotional Intelligence Training For Salespeople And Sales Managers, Charles D. Shepherd, Tracey Honeycutt Sigler
Emotional Intelligence Training For Salespeople And Sales Managers, Charles D. Shepherd, Tracey Honeycutt Sigler
Atlantic Marketing Association Proceedings
No abstract provided.
Before, During, And After: The Reduction Of The Perceived Risk In Travel Through The Use Of Thematic Tour Groups, Aaron J. Schibik, Peggy Shields, Timothy J. Schibik Dr.
Before, During, And After: The Reduction Of The Perceived Risk In Travel Through The Use Of Thematic Tour Groups, Aaron J. Schibik, Peggy Shields, Timothy J. Schibik Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich
Nfts And The Value Of Provenance On Digital Art, Jessica Scheld, Pamila Dembla, Stef Nicovich
Atlantic Marketing Association Proceedings
No abstract provided.
Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson
Strategic Choices: A Case Study Of Media And Entertainment Industry Survival Of The Covid-19 Pandemic, Stephen C. Carlson
Atlantic Marketing Association Proceedings
No abstract provided.
We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction, Michael A. Petrochuk
We Can’T Get No Satisfaction: Analyzing Different Constructs Of Patient Satisfaction, Michael A. Petrochuk
Atlantic Marketing Association Proceedings
No abstract provided.
Contracts Between Universities And Online Program Managers, Timothy C. Johnston
Contracts Between Universities And Online Program Managers, Timothy C. Johnston
Atlantic Marketing Association Proceedings
No abstract provided.
A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee
A Pedagogical Road Map For Developing And Teaching An Online Mba Course Marketing Strategy, Mee-Shew Cheung, Hema Krishnan, Mina Lee
Atlantic Marketing Association Proceedings
No abstract provided.
Are You In Good Hand? That’S Outdoor Locker Delivery System’S Stand, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Are You In Good Hand? That’S Outdoor Locker Delivery System’S Stand, Hyun Sang An, Arim Park, Ju Myung Song, Christina Chung
Atlantic Marketing Association Proceedings
No abstract provided.
When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang
When The Rival Shines: Consumer-Brand Identification And Its Dark Sides, Allison Smarr, Shuqin Wei, Tyson Ang
Atlantic Marketing Association Proceedings
No abstract provided.
Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman
Efforts Toward Employee Inclusion To Increase Customer Loyalty, Mario Norman
Atlantic Marketing Association Proceedings
No abstract provided.
Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality, Justin Moist, Melek Meral Anitsal, Ismet Anitsal
Effects Of Cross-Cultural Dimensions On Global Perceptions Of Restaurant Service Quality, Justin Moist, Melek Meral Anitsal, Ismet Anitsal
Atlantic Marketing Association Proceedings
No abstract provided.
Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin
Examination Of The Differences In Attitudes And Purchase Intentions By Forms Of Nostalgia, Montana Mcknight, Michael Levin
Atlantic Marketing Association Proceedings
No abstract provided.
How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol
How Does Compensation Affect New Product Valuation?, Prachi Gala, Saim Kashmiri, Duncan Nicol
Atlantic Marketing Association Proceedings
No abstract provided.
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen
Marketing For The Dreamwork Wrestling: How To Keep A Small Entrepreneurial Business And Dream Alive!, Steve Chen, Jennifer Mak, Karen Doran, Liz Allen
Atlantic Marketing Association Proceedings
No abstract provided.