Marketing Commons^™

2023-August-01-Distinguished Faculty Award In Research Dr Dawn Rowe, University Marketing And Communication, East Tennessee State University

ETSU News

Since arriving at East Tennessee State University in 2019, Dr. Dawn Rowe has garnered almost $15 million in grant funding. Over her career, fellow scholars have cited her work more than 2,000 times. Across the world, she is recognized as a first-rate researcher on topics ranging from disability related professional development to evidence-based practices in secondary transition.  

A key principle has guided her.  

“For me, it’s all about quality of life for individuals with disabilities and those without,” said Rowe, the James H. Quillen Chair of Excellence in Teaching and Learning and a professor in the Clemmer College of Education …

2023-August-01-Kilaru Appointed To Faculty Fellow Role, University Marketing And Communication, East Tennessee State University

ETSU News

I am pleased to announce the appointment of Dr. Aruna Kilaru as Faculty Fellow for Interdisciplinary Innovation in the Biosciences.

Dr. Kilaru will continue to serve as Professor in the Department of Biological Sciences. However, in her expanded role that begins on August 15, she will begin work to develop a thriving institute or center for innovation that will positively support bioscience-focused growth and opportunity for ETSU students and the region.

In addition to leading and managing a working group that will be charged with creating an institute or center for synthetic biology, she will lead and manage interdisciplinary research …

2023-August-01-Etsu Recognizes Hicks, Northeast Tn Delegation For Historic Funding, University Marketing And Communication, East Tennessee State University

ETSU News

After years of tireless work to secure state funding for East Tennessee State University Bill Gatton College of Pharmacy, ETSU celebrated success at a luncheon recognizing and thanking local legislators for their efforts.

Earlier this year, the Tennessee General Assembly approved $2.5 million in annual funding – the first state assistance for the college since its founding in 2005. Those funds enabled ETSU Gatton College of Pharmacy to lower tuition for its students, beginning this fall. For in-state students, the tuition cost to pursue a pharmacy degree is now $27,000 per year, more than 30% less than before. For out-of-state …

2023-August-01-Quillen College Of Medicine Celebrates Incoming Class Of 2027 With White Coat Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

(Aug. 1, 2023) East Tennessee State University’s Quillen College of Medicine presented the 78 members of the Class of 2027 with their white coats last week, one of the first major steps in their journey to becoming doctors.

This year’s incoming class was selected from a record 3,965 applicants and represents 45 undergraduate institutions. All but six students are Tennesseans. Two are children of Quillen alumni, and there are five military-affiliated members of the class.

The White Coat Ceremony is a rite of passage for beginning medical students to help establish a psychological contract for professionalism and empathy in …

2023-August-01-Why I Teach- Dr. Jessica Burchette, University Marketing And Communication, East Tennessee State University

ETSU News

When Dr. Jessica Burchette joined Bill Gatton College of Pharmacy faculty in 2012, she was no stranger to the college or its mission.

Burchette had the distinction of being a member of the college’s inaugural graduating class in 2010.

Returning to the college as a faculty member has been rewarding for Burchette, who enjoys connecting with her students in the classroom and at her practice site at Holston Valley Medical Center, where she works with interdisciplinary inpatient family medicine teams.

“When I’m in my practice site at Holston Valley with the students on their fourth-year rotation, I’m able to reinforce …

2023-August-01-Etsu Announces Significant Growth, New Initiatives, University Marketing And Communication, East Tennessee State University

ETSU News

During a press conference today, East Tennessee State University President Dr. Brian Noland provided updates on ETSU’s enrollment, construction plans, faculty appointments, and strategic initiatives. The university continues to grow, marking record-setting achievements in several areas.

“East Tennessee State University is a place where anyone, regardless of where they came from, can grow, succeed, and compete with the best. Over the next year, you will see us expand our efforts to improve healthcare in rural and underserved communities, increase our support for military-affiliated students and veterans, and intensify our initiatives focused on career readiness and workforce development. Above all, you …

Exploring The Future Of Market Driving: A Dialogue With Marketing Thought Leaders, Fiona Schweitzer, Stacey L. Malek, Shikhar Sarin

Marketing Faculty Publications and Presentations

Although theory points to the relevance of dynamic capabilities in firms that seek to drive new markets, we lack a clear understanding of how firms can develop and apply such capabilities. In this paper, we draw on a seven-step quasi-Delphi study to discuss how market-driving companies should conduct market-sensing, −seizing, and -transforming activities. We identify important research gaps related to determining needs in market sensing, making “big bets” versus taking small, incremental steps in market seizing, and individual versus collective market-driving activities in transforming markets, and on the role of agility and resources in market-driving activities. We propose an integrated …

2023 August, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for August of 2023.

Browsing The Aisles Or Browsing The App? How Online Grocery Shopping Is Changing What We Buy, Sai Chand Chintala, Jura Liaukonyte, Nathan Yang

Research Collection Lee Kong Chian School Of Business

This paper investigates the systematic differences between online and offline grocery shopping baskets using data from approximately two million brick-and-mortar and Instacart trips. We apply unsupervised machine learning algorithms agnostic to the shopping channel to identify what constitutes a typical food shopping trip for each household. We find that food shopping basket variety is significantly lower for online shopping trips as measured by the number of unique food categories and items purchased. Within a given household, the Instacart baskets are more similar to each other as compared with offline baskets with twice as many overlapping items between successive trips to …

More Voices Persuade: The Attentional Benefits Of Voice Numerosity, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay

Research Collection Lee Kong Chian School Of Business

The authors posit that in an initial exposure to a broadcast video, hearing different voices narrate (in succession) a persuasive message encourages consumers’ attention and processing of the message, thereby facilitating persuasion; this is referred to as “the voice numerosity effect.” Across four studies (plus validation and replication studies)—including two large-scale, real-world datasets (with more than 11,000 crowdfunding videos and over 3.6 million customer transactions, and more than 1,600 video ads) and two controlled experiments (with over 1,800 participants)—the results provide support for the hypothesized effect. The effect (1) has consequential, economic implications in a real-world marketplace, (2) is more …

Investigating The Impact Of Gender Composition On Team Performance: A Cross-Cultural Study Of Student Teams, Maria Randazzo-Davis, Christopher Nelson Ph.D.

International Journal for Business Education

This study investigated if the gender composition of teams impacts performance by examining the relationship between student-level variables of cultural intelligence and global knowledge and team-level variables of team performance. Data were collected from 1,922 students across 40 countries participating in 446 teams. Results of independent samples t-tests and multiple regression analyses at the student and team levels showed that gender and international status were related to global knowledge and cultural intelligence, whereas gender, global knowledge, and cultural intelligence were all significantly related to team performance. The coefficient of variation was found to be low, suggesting that other variables might …

Teaching And Assessing With Taxonomies, Tony Shannon

International Journal for Business Education

The development of taxonomies which articulate learning outcomes are necessary to disconnect the silos among educators, employers and learners (Mathews, 2019; Uranis et al.) What are taxonomies? A taxonomy is a systematic classification of objects. Why do they matter? Without systematic classification and coding it is difficult to compare or combine objects. How are they relevant to teaching and learning? In the years after the Second World War, educational psychologists saw the progress made in the biological sciences with taxonomies and started to apply them in education. Among the first to appear in the mid-50s was the work of Bloom.

Microcredentialing, Tony Shannon

International Journal for Business Education

According to Andrew Norton, ”We are regularly being told that in an era of technology-driven labour market change we will need to reskill and retrain much more than we did in the past. Perhaps we will. But it is hard to find evidence for this in the available data.”

Alignment Of Learning Outcomes And Assessment, Tony Shannon

International Journal for Business Education

Too often there can be data for inputs and outputs, but there is often missing information for intermediate phases. Here then we show the development of intermediate parts of the design of an assessment process which aligns with the learning outcomes of a unit or subject within a course. This is prior to the design of any soft computing for implementing and automating the process. These unit learning outcomes are subsets of the learning outcomes of the course of which the unit forms a part, and these course learning outcomes reflect the graduate attribute of the institution: that is, those …

2023-July-31-Two Artists, 34 Years Apart, University Marketing And Communication, East Tennessee State University

ETSU News

Nestled in downtown Greeneville, a community undergoing considerable change aimed at growth in tourism and business, are a pair of vibrant paintings. One stands as the start of a mural trail in the town. Anchored by a dark green background, the work includes a coonskin cap, a nod to Davy Crockett, a silhouette of President Andrew Johnson and a lovely pink-and-purple iris.

Joe Kilday

The other is an impressive rendering of the USS Greeneville, an attack submarine named for the town following a successful public relations campaign in the 1980s and 1990s.

With an inscription that reads “volunteers defending frontiers,” …

The Role Of Community Empowerment In The Development Of A Marketing Communication Strategy For Kembang Kuning Tourism Village, Dian Purworini, Rona R. B. Chasana, Palupi Palupi, Sidiq Setyawan, Agus Triyono, Iswahyudi T. Yuwono

ASEAN Journal of Community Engagement

This study examines initiatives intended to enhance community empowerment in the tourism village of Kembang Kuning, Central Java, Indonesia. One problem facing this community is an inability to carry out effective promotion to realize the tourism potential of the village. Despite the Kembang Kuning village’s potential qualities for tourism, there is a lack of local knowledge about marketing and communication strategies. The lack has hindered efforts to make the village known nationally. This study seeks to raise awareness and understanding of promotion strategies and simultaneously develop marketing communication strategies through active participation by the village tourism management team. Qualitative methods …

2023-July-28-Celebrating A Hall Of Fame Career, University Marketing And Communication, East Tennessee State University

ETSU News

(July 28, 2023) Richard F. “Dick” Ellis wasn’t much of a suit-and-tie man. He played semi-pro and coached youth baseball and was a good golfer. He wrote speeches for a Republican congressional candidate in 1960. He loved to fish and camp and could often be heard from his back porch picking bluegrass tunes on his guitar with friends. But besides his wife and children, the love of Ellis’s life was radio.

And on Saturday, July 29, this local legend in the broadcasting industry, who brought National Public Radio to the region at East Tennessee State University’s WETS-FM, will posthumously …

Losing Face-To-Face Selling In A Digital World: An Empirical Investigation Of Relationship Selling In The Independent Insurance Agency, Casey Bell

Dissertations

Over the past 20 years, our economy has transformed into a service-based economy as opposed to the previous industrial-based economy. The service industry is growing and rapidly becoming one of the primary sectors of the economy. Relationship selling is crucial to the service industry, especially the property and casualty insurance market—because it involves complex, highly intangible services. Even though consumers use the internet before reaching out to an insurance agent, this does not mean relationship selling is unnecessary. With complex products like property and casualty insurance, relationship selling is crucial to grasp what consumers truly need and understand. The purpose …

2023-July-26-Purple Heart Recipients, Navy Seal Among Quillen College Of Medicine's Class Of 2027, University Marketing And Communication, East Tennessee State University

ETSU News

(July 26, 2023) -- When U.S. Army veteran Jason Ramos began looking into medical schools, he was struck by East Tennessee State University Quillen College of Medicine’s high percentage of military-affiliated students.

“When I applied to and interviewed at Quillen, it became my No. 1 choice,” said Ramos, one of two Purple Heart recipients who are members of Quillen’s Class of 2027. “I did not know a lot about Quillen before I applied but I started researching the school and it quickly moved itself into my No. 1 choice.

“It became the only medical school I wanted to go to,” …

2023-July-24-Passing Of Debra Wilson, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The college lost one of its most faithful supporters, Debra Wilson, PharmD, who passed away on June 22, 2023, in Johnson City Medical Center. She is the wife of Dr. Guy B. Wilson for 35 years. Together, they have been faithful supporters of the college even before its 2005 founding, serving as mentors and employers of countless ETSU pharmacy graduates.

Debra Wilson graduated with honors from the University of Tennessee College of Pharmacy in 1975 and was a 2001 graduate of the University of Pennsylvania Wharton School Executive Management Program. Until her retirement in 2021, Wilson worked for 35-years as …

2023-July-24-The Sky Is The Limit.Pdf, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The advice and guidance of a cherished mentor…?

Simply priceless!

For retired educator Dee Dee Dietrich of Kingsport, inspiring and life-changing words of wisdom came from the late Cora Cox whom she knew from the Presbyterian church they both attended. Ms. Cox was also a well-known educator and teacher of special education.

Knowing that Dee Dee’s college plans were to major in English and minor in elementary education, Ms. Cox invited her to sit in on a class she was teaching for kids with autism.

Seeing Ms. Cox in the classroom with these students and hearing her stories about the …

2023-July-24-Etsu Launching Community Music School, University Marketing And Communication, East Tennessee State University

ETSU News

(July 24, 2023) – The Department of Music at East Tennessee State University has launched a new Community Music School, a program that provides high-level music training to students of all ages and skill levels in the Appalachian Highlands. 

“Our talented faculty are thrilled to offer this instruction,” said Dr. Roya Farzaneh, named artistic director of the program. “We can help beginner students lay an excellent foundation as well as offer advanced students challenges that will take their music abilities to the next level.”

The Community Music School offers a range of classes and events. There are comprehensive music …

The Effects Of Commitment And Trust On The Relationship Between Service Quality And University Brand Loyalty In Time Of Crisis, Dongjun Rew, Wonsuk Cha, Joo Y. Jung

Management Faculty Publications

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service quality, student satisfaction (SAT), and UBL and discuss its implications for university approaches of the marketing-oriented perspective. A self-report study was conducted with a total sample of 301 undergraduate students from four universities in the USA. PLS-SEM and path analysis were employed to test each hypothetical relationship. …

2023-July-21-Etsu Scientists Part Of Groundbreaking Team Studying Massive Stars, University Marketing And Communication, East Tennessee State University

ETSU News

(July 21, 2023) – A team of scientists from around the world have launched a groundbreaking study aimed at analyzing the most massive stars near the Milky Way.

A pair of East Tennessee State University professors are part of this international team. From discoveries entirely new to science to books about little-known maladies, Ignace and Erba are members of an ETSU faculty that regularly generate cutting-edge scholarship.

“This study, and all the papers that will follow, will produce scores of scientific insights,” said ETSU’s Dr. Richard Ignace and Dr. Christi Erba, both members of the Department of Physics and …

2023-July-21-Etsu's Reece Museum Secures $65,000 Grant, University Marketing And Communication, East Tennessee State University

ETSU News

The Reece Museum has received $65,000 in grant funding from the Henry Luce Foundation to support “The Sammie L. Nicely Collection: Black Appalachian & African American Art Project.” Named for artist Sammie L. Nicely, this growing collection of post-modern and contemporary art explores Black imagery and themes, representing a variety of media and forms.

The museum received 50 artworks from Nicely’s personal collection in 2021 and since then has been actively collecting additional pieces that support Nicely’s legacy as an artist and educator, advancing cultural awareness and promoting the arts in his native region. 

This funding will further support research …

2023-July-21-Social And Politically Engaged Art, University Marketing And Communication, East Tennessee State University

ETSU News

(July 21, 2023) Artists who speak through their work on the issues of the day are invited to enter the 2023 “FL3TCH3R Exhibit: Social & Politically Engaged Art” at East Tennessee State University.

This international juried exhibition will run from Oct. 2-Dec. 8 at the Reece Museum. Now in its 11^th year, this event represents the spirit of social and political movements of the U.S. and the world. Educator, artist and activist Adam DelMarcelle, who lost his brother to a fentanyl overdose, shares his message of the power of art to disrupt, resist and document human existence.

The …

2023-July-20-Roach Appointed To Tennessee Council On Developmental Disabilities, University Marketing And Communication, East Tennessee State University

ETSU News

(July 20, 2023) Helping students of all abilities succeed is a professional and personal passion for Dr. Evelyn N. Roach, director of the East Tennessee State University Curriculum Innovation Center.

Her work in this space will be elevated with her recent appointment to the Tennessee Council on Developmental Disabilities, which is made up of Governor-appointed private citizens who either have a disability or are a family member of a person with a disability. The council supports many different leadership and advocacy trainings for Tennesseans with disabilities, family members and professionals who serve the disability community. Helping people find and …

2023-July-19-Bestselling Author Imani Perry To Headline Etsu Conference, University Marketing And Communication, East Tennessee State University

ETSU News

(July 19, 2023) – Critically acclaimed author Dr. Imani Perry will serve as the keynote speaker for East Tennessee State University’s fifth annual Equity and Inclusion Conference. The conference, open to the public, will take place Sept. 28-30 and will be held entirely in-person for the first time since the pandemic.

Perry is renowned for her work that explores the intersections of history, race, law and culture. Born in Birmingham, Alabama, in the aftermath of the horrific 16th Street Baptist Church bombing, Perry’s life and work have been deeply imbued with a commitment to justice and progressive change.

Perry’s academic …

2023-July-19-Toward A Trauma-Informed Approach, University Marketing And Communication, East Tennessee State University

ETSU News

(July 19, 2023) Implementing trauma-informed care into organizational culture is the focus of an upcoming virtual talk in the Resilience Presentation Series of the East Tennessee State University/Ballad Health Strong BRAIN Institute.

Chris Moynihan and Nic Shields will speak on “Implementing a Trauma-Informed Approach: The Attachment, Regulation and Competency Framework” on Monday, Aug. 7, from 10:30 a.m.-noon via Zoom (registration link: tinyurl.com/37kasyt7).

Incorporating trauma-informed care into an organizational culture can be challenging. In their presentation, Moynihan and Shields will focus on lessons learned from their organization’s multi-year efforts to implement the Attachment, Regulation and Competency Framework as an approach …

2023-July-19-Etsu To Cohost International Rural Nursing Conference, University Marketing And Communication, East Tennessee State University

ETSU News

(July 19, 2023) A conference addressing the unique and varied health aspects of rural and remote communities and focusing on culture, global health, policy and interdisciplinary professional issues will be held in Johnson City Wednesday-Friday, July 26-28.

The 2023 International Rural Nursing Conference: Rural Health Equity in Practice, Education and Research will bring together nurses and other health care professionals, as well as educators and researchers, from all over the world to share research and propose solutions to nursing problems that affect all. The event, which will take place at the Carnegie Hotel, is hosted by the Rural Nurse Organization …