Marketing Commons^™

Zero Textbook Cost Syllabus For Mkt 3600 (Marketing Information For Decision Making), Kapil Bawa

Open Educational Resources

Have you ever wondered how marketers get information about markets, determine what consumers want and decide how to position products? Or how pollsters, scientists and researchers can manipulate the design of a survey or a research study to get the findings that they want? Or why some polls seem to be “stacked” to show overwhelming support or opposition to a particular issue?

This course reveals those techniques and tactics, and helps you learn how to critically evaluate the quality of the information you are exposed to on a daily basis. It provides an introduction to marketing research methods, marketing analytics …

Sports Marketing And Branding Among Gen Z And Their Digital Associations, Jordan C. Basso

Student Publications

This study addresses the intersection between sports marketing and branding among Generation Z, investigating the challenges, opportunities, and evolving dynamics in the digital realm. The problem at hand revolves around the intricate web of issues faced by athletes and stakeholders, including the implementation of Name, Image, and Likeness (NIL) rules, ethical considerations, and the transformative impact of social media. Background information was gathered from peer-reviewed literature. Using a qualitative research method, five participants from diverse sporting backgrounds provided insights through interviews. The participants were asked questions in a semi-formal setting about their personal experiences, background and understanding, education on these …

2023-October-01-The State Of The University In, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2023-October-01-Etsu Board Of Trustees To Hold Quarterly Meeting Nov 17, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, November 17.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1:30 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. The meetings are open to the public and will be conducted permitting participation by electronic or …

2023 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2023.

2023-September-28-'Saddle Up, Bucs!'- Etsu To Celebrate Fall 2023 Homecoming.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Hold on to your cowboy hats and get ready to “Saddle Up, Bucs” for East Tennessee State University’s fall 2023 Homecoming. Set against the backdrop of a wild west theme, students, faculty, staff and the community are gearing up to celebrate from Oct. 2-8. “We are so excited for the week ahead,” said Cadee Warren, Student Government Association secretary of state and Homecoming chair. “I hope everyone enjoys the events we have planned for this year and will use this time to come together and celebrate the wonderful university that we get to call home.” Celebrations begin next week …

2023-September-28-Great Places To See Fall Color At Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

As September gives way to October each year, this region becomes awash in color when the trees turn from green to brilliant shades of gold, crimson and orange. The East Tennessee State University campus features several great places to enjoy this spectacle.

Amphitheatre

The grounds surrounding ETSU’s landmark Amphitheatre provide the stage for plenty of fall color, from the bright gold gingko biloba leaves to the crimson leaves of the dogwood.

Carillon

The ETSU Foundation Carillon and Alumni Plaza is a great vantage point to see maple leaves in a variety of red and orange shades, as well as many …

2023-September-28-Etsu Inducting New Rotc Hall Of Fame Members.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s ROTC Program is inducting new members into its Hall of Fame. The storied ROTC program, a unit assigned to ETSU for more than half a century, has commissioned over 1,500 second lieutenants.

The Hall of Fame class of 2023 will be honored in a ceremony scheduled for Thursday, Oct. 5, at 2 p.m. in the Grand Soldiers Ballroom at the Carnegie Hotel in Johnson City. The event is free and open to the public and corresponds with ETSU Homecoming.

The inductees include:

Gary McAllister

a retired colonel. He graduated from ETSU in 1983, serving in …

A Gentle Introduction To Chatgpt, Steven W. Holloway

Libraries

A guest lecture on the state of commercial generative transformer technology, mid-2023, to a general audience at Staunton Public Library.

2023-September-27-Appreciate The Beauty Of Appalachia This Fall.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

With a symphony of colors emerging in the highest elevations of the Appalachian Highlands, East Tennessee State University’s Travis Watson hopes regional leaf peepers appreciate the raw beauty of the area.

“The botanical diversity of the Southern Appalachian forests, consisting of over 100 species of deciduous hardwoods, provides a broad color palette and can provide a slightly longer display than the maple-dominated forests of the Northeast,” said Watson, the university’s campus arborist.

For Watson, a few trees are especially striking:

Maples are “the star of the show, and sugar maple is my favorite because I love the orange-to-yellow gradient …

2023-September-27-Revitalized Bud Frank Theatre Coming To Life.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

For years, the Bud Frank Theatre was the site of many performances and productions at East Tennessee State University, and it will continue to be a hub for the arts with the new “Cinema at the Bud Frank Theatre.”

The theater will serve the community as a site of entertainment and enrichment – and the only art cinema in the region outside of Asheville, North Carolina.

“This is important, because half of the films released – indeed, half the Oscar contenders – do not play in Northeast Tennessee on initial release,” said Dr. Matthew Holtmeier, an associate professor in the …

2023-September-27-Etsu Planning Founders Week, Oct 9-13.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The inaugural East Tennessee State University Founders Week, Oct. 9-13, is a celebration that is more than a century in the making.

Founders Week commemorates ETSU’s founding in October of 1911, and will include a variety of events that underscore the university’s ongoing commitment to improve the lives of the people of this region.

“Since it was founded as East Tennessee Normal School in 1911, this institution has served the region as a beacon of knowledge, innovation and service,” said ETSU President Dr. Brian Noland. “Founders Week is a recognition of the longstanding community support that has allowed this …

2023-September-26-Etsu Announces Summer 2023 Dean's List.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for summer 2023.

To receive this honor, undergraduate students must pass a minimum of 12 credits (excluding audits, incompletes, repeats, and pass/fail) with no grade below B- in any course taken, and a grade point average of at least 3.5 on a 4.0 scale.

2023-September-26-Helping Youth Grow Into Financially Literate Adults, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 26, 2023) An East Tennessee State University faculty member has been named to a new state council dedicated to educating young people throughout Tennessee about financial literacy.

Dr. Stacey Fisher is one of six teachers making up the inaugural Distinguished Educator Council of the Tennessee Financial Literacy Commission (TNFLC). Fisher, who teaches at ETSU at Sevierville, is a professor in the Department of Curriculum and Instruction in ETSU’s Clemmer College of Education and Human Development.

Members of the TNFLC Distinguished Educator Council believe strongly in the importance of financial literacy and will help fill the critical need for …

2023-September-26-Etsu Hosting 'These Shining Lives' Oct 5-8.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The Department of Theatre and Dance at East Tennessee State University will open its 2023-24 season early next month with “These Shining Lives” by Melanie Marnich.

Shows are scheduled at 7:30 p.m. Oct. 5-7, with a 2 p.m. performance on Oct. 8.

Each of the performances happen at the Bert C. Bach Theatre in the ETSU Martin Center for the Arts.

“When the Radium Dial Company opened in Ottawa, Illinois in the 1920s, the owners of the company already knew that the radium paint used to illuminate its watches was toxic, yet they offered good pay to young women in …

2023-September-25-Etsu Elevates Pitch Competition, University Marketing And Communication, East Tennessee State University

ETSU News

September 25, 2023

From an immersive art exhibit to amplify the voices of the community’s population experiencing homelessness to a program linking college students with older adults in rural communities to reduce social isolation, students at East Tennessee State University  have many ideas to improve the quality of life for the people of this region.

Those ideas and seven others will take center stage at ETSU Elevates, a pitch competition on Monday, Oct. 9, at the ETSU Martin Center for the Arts. Doors open at 5 p.m., and the competition begins at 5:30 p.m. The event is free and open …

Plugged In And Charging: Environmentalism Factors Does Affect Behavioral Intention To Purchase Electric Cars In Indonesia, But Non-Environmental Factors Are Important Too, Hana Salsabila, Imam Salehudin

Smart City

The adoption of electric cars is considered a solution for promoting energy conservation and reducing air pollution. However, electric car purchasing in developing countries is currently at a nascent stage. More research is required to see if environmental factors do matter in the consumer's decision to purchase an electric car. This study aims to examine the relationship between environmental factors and behavioral intention to purchase electric cars in Indonesia. The study recruited 300 respondents from five major areas of Java Island who are aware of electric cars but currently owned only non-electric cars. The study integrated the theory of planned …

Facilitating Communities Of Practice: A Case Study, Jukka Ojasalo, Marius Wait, Ronan Maclaverty

The Qualitative Report

Communities of practice (CoP) have become a popular source of knowledge-sharing and learning in organizations. However, several problems occur in managing them and more knowledge about this area is needed. This article addresses this knowledge gap and aims to understand and describe how to facilitate communities of practice in a large corporation. The research draws on a qualitative case study based on interviews with people involved in CoPs in a large multinational technology company and the analysis followed the method introduced by Gioia et al. (2013). The findings relate to participants' conceptions of the nature of CoPs, how CoPs align …

2023-September-22-Etsu Highly Ranked In Prestigious Princeton Review, University Marketing And Communication, East Tennessee State University

ETSU News

The university prizes hands-on learning for all students.

East Tennessee State University was ranked by the prestigious Princeton Review as one of the best regional colleges in the South. 

This ranking in the 2024 Best Colleges edition puts ETSU well ahead of hundreds of colleges and universities. 

“I am not at all surprised by this ranking,” said Dr. Kimberly D. McCorkle, provost and senior vice president for Academic Affairs. “Our dedicated faculty and staff have worked hard to offer an outstanding education at a compelling price, and our students, armed with grit and determination, are simply incredible.”  

As for the …

Generating Clicks: Display Advertising Within Social Media, Ronda Mariani, Thomas Tanner, Loreen Powell

Atlantic Marketing Journal

This research study developed a comprehensive social community prototype and tested a variety of display advertising scenarios to determine which scenario motivated social media users to click. Empirical research based upon 503 users of social media led to the development of several independent variables, which were identified in the study as display advertising scenarios. The display advertising scenarios tested in the study were video, animation, engagement, and brand familiarity, as well as the size and location of the display advertising within each social media prototype web page. Data collected identified which display advertisement scenarios motivated a social media user to …

Chatgpt Unveiled: Unleashing Ai Magic In Online Shopping And Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Journal

This research paper explores the use of AI, specifically ChatGPT, in interactive activities within

online shopping and digital marketing. The paper examines the potential of AI-powered chatbots

to enhance customer engagement, personalization, and marketing effectiveness. Through a

literature review, case studies, and user feedback analysis, the research highlights the benefits of

AI chatbots in providing real-time assistance, personalized recommendations, and improved

customer experiences. The paper also addresses ethical and privacy concerns associated with AI

implementation and discusses future research directions. The findings are expected to suggest

that AI-powered chatbots have the potential to revolutionize online shopping and digital

marketing by …

2023-September-19-Celebrated Cartoonist Speaking At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

(September 19, 2023) Gene Yang, a celebrated and internationally respected cartoonist, is coming to East Tennessee State University for the fifth annual Equity and Inclusion Conference. 

Yang will speak at 4 p.m. on Friday, Sept. 29, in the D.P. Culp Student Center ballroom. His talk is free and open to the public.

As the Library of Congress’ fifth National Ambassador for Young People’s Literature, Yang advocated for the importance of reading, especially reading diversely.  

Yang’s work has touched thousands over the last decade.  

“American Born Chinese,” Yang’s first graphic novel, was a National Book Award finalist, as well as the …

Sustainability And Professional Sales: A Review And Future Research Agenda, Colin B. Gabler, V. Myles Landers, Omar S. Itani

Marketing Faculty Publications

Sustainability has become a consideration for every firm operating in today’s business landscape. Scholars are tasked with uncovering bridges and barriers to successfully implement sustainability strategies, and the academic community has largely responded. However, while sustainability research has proliferated across business disciplines, it is conspicuously missing from professional selling and sales management. This is partly due to conceptual ambiguity, but also because sustainability generally involves firm-level policies and programs, and therefore domains like consumer behavior, marketing strategy, and supply chain management have occupied the space. This is problematic because while executives develop sustainability strategies, the sales force is responsible for …

Deciphering Consumer Commitment: Exploring The Dual Influence Of Self-Brand And Self-Group Relationships, Brittney Bauer, Brad D. Carlson, Mark J. Arnold

School of Business: Faculty Publications and Other Works

Consumer-brand relationships are highly valued as brand-committed consumers are thought to deliver many positive outcomes for affiliated brands. However, in addition to connections between individuals and brands, consumer-brand relationships also involve relationships between individuals and other brand users. Little attention has been given to the potential consequences associated with commitment to other brand users as compared to the brand itself. Therefore, our framework establishes two distinct types of consumer-brand relationships (i.e., self-brand relationships vs. self-group relationships) that differentially influence brand commitment versus group commitment, leading to contrasting effects on both desirable and undesirable brand outcomes. Specifically, our studies illuminate …

2023-September-15-Etsu Hosting Supply Chain Digital Tech Summit, University Marketing And Communication, East Tennessee State University

ETSU News

September 15, 2023

East Tennessee State University’s Department of Management, Marketing and Supply Chain invites business and IT professionals and managers, recruiters, educators and government representatives to join the Appalachian Highlands Supply Chain and Digital Technology Summit in October. 

The event is scheduled for October 20 at the ETSU Martin Center for the Arts. It runs from 8:30 a.m.-12:15 p.m., with an optional networking lunch with ETSU supply chain and computing students from 12:15-1:30 p.m. 

The summit aims to address the most pressing challenges and opportunities in the industry. 

The agenda will cover a broad spectrum of topics, including regional …

2023-September-15-Etsu Issues Call To Action On Mental Health, University Marketing And Communication, East Tennessee State University

ETSU News

(September 15, 2023)

East Tennessee State University devotes considerable resources into uplifting the mental health not only of faculty, staff and students, but the Appalachian Highlands region, as well. 

 

And earlier this month, ETSU President Dr. Brian Noland signed a proclamation designating September as “Suicide Prevention Awareness Month.”  

 

“Nationally, campuses are witnessing a mental health crisis,” said Noland. “The recognition is not just an acknowledgment of the seriousness of the issue but a call to action for each one of us.” 

 

The university promotes a range of activities and steps to achieve better mental health. That includes physical activity, …

2023-September-15-Etsu Theatre And Dance Announce Upcoming Performances, University Marketing And Communication, East Tennessee State University

ETSU News

For years, East Tennessee State University’s Department of Theatre and Dance has provided students with exceptional opportunities that boost social awareness, self-confidence, communication skills and more. 

Another important role of the department: enriching the university and the Appalachian Highlands with regular performances in the ETSU Martin Center for the Arts. 

That tradition continues in the 2023-24 academic year. 

“We are thrilled to announce our lineup, and I am so proud of the work our faculty, staff and students have already put in,” said Karen Brewster, chair of the department. “We truly believe that the arts help us make sense of …

2023-September-14-Etsu To Host Symposium On Aging With Tenncare, University Marketing And Communication, East Tennessee State University

ETSU News

(September 14, 2023) – East Tennessee State University’s Center for Rural Health Research and TennCare are teaming up to host the East Tennessee Aging Symposium on Friday, Sept. 29.  

The event will give community-based organizations the opportunity to shape the development of Tennessee’s Multisector Plan for Aging (MPA). Participants will have the opportunity to hear from Tennessee Health Commissioner Dr. Ralph Alvarado, as well as representatives from TennCare, AARP Tennessee and faculty from the ETSU’s Center for Rural Health Research.

"Collaborating with communities and organizations across the state that are dedicated to the well-being of our aging population is an …

2023-September-14-Etsu Celebrates The Newly Renovated Lamb Hall, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University celebrated the grand reopening of Lamb Hall with an afternoon of special events and a ribbon-cutting ceremony on Thursday, Sept. 14.

Named for Dr. John P. Lamb Jr., the building serves as a hub for the university’s health-related programs, including the College of Public Health and the College of Clinical and Rehabilitative Health Sciences.

The first request for state funding to renovate the building was made in 1994, and now, nearly 30 years later, that dream is a reality with the completion of the $26 million renovation. The work that began in 2017 has …

2023-September-14-Etsu- Incredible Colors Likely This Fall, University Marketing And Communication, East Tennessee State University

ETSU News

(September 14, 2023)

Fall color has the potential to be incredible in the Appalachian Highlands this year. 

That’s according to Travis Watson, East Tennessee State University’s campus arborist.   

“Having those bright sunny days during the fall is really a bonus,” said Watson. “We will get a really nice display of those reds if we can keep sunny days and cool nights.”  

Some of the tallest peaks in the Appalachian Mountains are beginning to display hints of what will become a thrilling display of crimson, gold and orange. 

The mountains of East Tennessee, Western North Carolina and Southwest Virginia will likely …