Marketing Commons^™

2021-May-11-Athletics Press Articles, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-11-Three From Etsu Rehabilitative Sciences Dietetics Program Receive State Honors, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 11, 2021) – Two faculty members and a student from the East Tennessee State University Department of Rehabilitative Sciences Dietetics Program have received honors from the Tennessee Academy of Nutrition and Dietetics (TAND), state affiliate for the Academy of Nutrition and Dietetics.

• Dr. Whitney Bignell, assistant professor of Rehabilitative Sciences, was recognized as “Outstanding Dietetic Educator of the Year.”
• Dr. Elizabeth Hall, adjunct Rehabilitative Sciences assistant professor, was awarded “Emerging Dietetic Leader.”
• Peter Malanowski, dietetic intern and graduate student, was recognized as “Outstanding Student in a Dietetic Internship Program for Tennessee.”

 “These honors are …

2021-May-10-Quillen College Of Medicine Holds Military Commissioning Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 10, 2021) – East Tennessee State University’s Quillen College of Medicine hosted a Military Commissioning Ceremony for six members of the Class of 2021.

The following students were commissioned as captains in the May 6 ceremony, just a few hours before receiving their diplomas and doctoral hoods from Quillen College of Medicine:

• Joshua Coleman, of Cleveland, Tenn., U.S. Navy. He will complete his residency in anesthesiology at Vanderbilt University.
• Kristen Hancock, of Fayetteville, Tenn., U.S. Air Force. She will complete her residency in internal medicine at Mountain Area Health Center.
• Autumn LaRocque, of Surgoinsville, …

All About Flowers : James Vick's Nineteenth-Century Seed Company, Thomas J. Mickey

Ohio University Press Open Access Books

A nineteenth-century entrepreneur’s bold, innovative marketing helped transform flower gardens into one of America’s favorite hobbies.

“There is much that is hard and productive of sorrow in this sin-plagued world of ours; and, had we no flowers, I believe existence would be hard to be borne.” So states a customer’s 1881 letter—one of thousands James Vick regularly received. Vick’s business, selling flower seeds through the mail, wasn’t unique, but it was wildly successful because he understood better than his rivals how to engage customers’ emotions. He sold the love of flowers along with the flower seeds.

Vick was genuinely passionate …

2021-May-06-Bill Gatton College Of Pharmacy Celebrates 12th Graduating Class, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 6, 2021) – The Class of 2021 at East Tennessee State University Bill Gatton College of Pharmacy received their doctoral hoods this morning, officially becoming part of the college’s 12^th graduating class.

The commencement and hooding ceremony was held on Thursday, May 6, in ETSU’s Ballad Health Athletic Center (Mini Dome), where 72 student pharmacists walked across the stage.

This ceremony was part of ETSU’s commencement weekend, which was expanded to four days to allow in-person ceremonies with health and safety protocols in place. These measures include required face coverings, limited attendance, physically distanced seating, enhanced …

2021-May-06-Bill Gatton College Of Pharmacy Celebrates 12th Graduating Class, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 6, 2021) – The Class of 2021 at East Tennessee State University Bill Gatton College of Pharmacy received their doctoral hoods this morning, officially becoming part of the college’s 12^th graduating class.

The commencement and hooding ceremony was held on Thursday, May 6, in ETSU’s Ballad Health Athletic Center (Mini Dome), where 72 student pharmacists walked across the stage.

This ceremony was part of ETSU’s commencement weekend, which was expanded to four days to allow in-person ceremonies with health and safety protocols in place. These measures include required face coverings, limited attendance, physically distanced seating, enhanced …

2021-May-06-Quillen College Of Medicine Holds Commencement Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 6, 2021) – Seventy-three medical students received their doctoral hoods and took the Hippocratic Oath as new physicians at East Tennessee State University’s Quillen College of Medicine Commencement ceremony held on Thursday, May 6.

The Class of 2021 is Quillen’s 40th graduating class. Dr. William Block, a 1992 alumnus who now serves as ETSU vice president for clinical affairs and dean of Quillen College of Medicine, presided at the ceremony, which was held in-person at the ETSU Ballad Health Athletic Center (Mini Dome).

This ceremony was part of ETSU’s commencement weekend, which was expanded to four days …

Honor Societies’ Constitution And Bylaws: The Track To Achs Accreditation, Jenna R. Jansen

Senior Honors Projects, 2020-current

The number of predatory honor societies continues to rise, with organizations asking students to pay a membership fee while offering virtually no benefit. The Association of College Honor Societies (ACHS), an accreditation body, combats this by evaluating societies on numerous criteria. This project aimed to investigate the structure of accredited honor societies to see their similarities. Areas where accredited societies differed from ACHS guidelines were also discovered. This research was conducted using content analysis of a sample of accredited honor societies. This project aims to show how honor societies can structure themselves to be on track for ACHS accreditation. Additionally, …

Intention To Adopt E-Commerce: A Comparative Review Across Developed And Developing Economies, Mousa Albashrawi

The African Journal of Information Systems

The purpose of this study is to conduct a comprehensive literature review of online purchase intention and present a comparative case between developed and developing economies over a 20-year period to reveal insightful implications for academia and industry. Online purchase intention refers to the intended behavior of an individual to buy a product or service from an online store. Prior research has failed to present a review that compares an individual’s online purchase intention across developed and developing economies in order to disclose the largest and smallest influencing factors, theories, and models in e-commerce. Our sample consists of 97 relevant …

What City Council Members Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen, Staci Liljegren, Diane Rindlisbacher

Marketing and Strategy Faculty Publications

This idea sheet is based on several 2021 remote gatherings of more than 25 former and current city council members representing a variety of jurisdictions across the state of Utah. Their discussions focused on ways to magnify women in government, community/youth outreach, policy development, encouraging and mentoring, and shape the conversation. Local elected officials can play an important and influential role in strengthening the impact of girls and women in their communities.

The Impact Of Covid-19 On Utah Women And Work: Career Advancement Challenges, Marin Christensen, Susan R. Madsen

Marketing and Strategy Faculty Publications

The COVID-19 pandemic of 2020–2021 has impacted every Utahn in significant ways. Yet, research has found that women have been even more negatively impacted than men. For example, nearly 3 million American women have left the labor force over the past year and not returned. In Utah, from 2019 to 2020, jobs held by women declined at more than twice the rate of men. In addition, many studies have found that, for American couples, there continue to be gender gaps in household responsibilities even if both individuals work full-time. The Institute for Women’s Policy Research reported that women, and particularly …

2021-May-05-Nursing Offers Online Graduate Certificate In Genetics And Genomics, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 5, 2021) – East Tennessee State University’s College of Nursing is offering an online Graduate Certificate in Health Care Genetics and Genomics. The certification is designed to prepare students to utilize knowledge of genetics, genomics, epigenetics, pharmacogenetics, genetic testing and genetic counseling in their practice. It will also provide knowledge of how genetic makeup and environment may contribute to the development of common inherited disorders.

Genetics is the study of heredity and the variation of inherited characteristics. Genomics is the study of the entirety of an organism’s genes, or genomes.

While the certificate program is open to …

2021-May-05-Hs Boys Soccer Wins Regular Season District Title, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-05-Meet Dr Kimberly Mccorkle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (May 5, 2021) Following an extensive national search, Kimberly D. McCorkle, J.D. has been named as the new Provost and Senior Vice President for Academics at East Tennessee State University.  She will assume this role in July, succeeding Dr. Wilsie S. Bishop, who is retiring at the end of June following forty-three years of distinguished service to the university.

McCorkle comes to ETSU from the University of West Florida, where she has spent the past nineteen years and currently serves as Vice Provost and Professor.  She was named Interim Vice Provost in 2017 and assumed the role …

2021-May-04-Tennis Players Win Flights, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-03-Johnson Named 2021 Mli ProtéGé, University Marketing And Communication, East Tennessee State University

ETSU News

p>JOHNSON CITY (May 3, 2021) – Dr. Keith Johnson, vice president for Equity and Inclusion and chair of the Department of Engineering, Engineering Technology and Surveying at East Tennessee State University, is among 32 higher education leaders in the U.S. selected by the American Association of State Colleges and Universities (AASCU) as a 2021 protégé for its Millennium Leadership Initiative (MLI).

MLI provides individuals traditionally underrepresented in the highest ranks of postsecondary education opportunities to develop skills, gain a philosophical overview, and build the network and knowledge needed to advance in higher education leadership, according to the AASCU website …

Elysium As A Social Allegory: At The Nexus Of Dystopia, Cyberpunk, And Plutocracy, Emre Ulusoy

Markets, Globalization & Development Review

No abstract provided.

Michael Kwet, People’S Tech For People’S Power: A Guide To Digital Self Defense And Empowerment (2020), Gokcen Y. Karanfil

Markets, Globalization & Development Review

No abstract provided.

Pandemic And Õen Consumption In Japan: Deliberate Buying To Aid The Seller, Kosuke Mizukoshi, Yuichiro Hidaka

Markets, Globalization & Development Review

This dialogue contribution discusses whether it is possible to create favorable new social assistance under the market principles, based on the Ouen or Õen (aid) consumption in Japan. The meaning of consumption has changed due to the COVID-19 pandemic. In Japan, aid consumption is increasing. This means helping local restaurants and producers by willfully and proactively buying and consuming their services and products. This is a favorable form of new social assistance and the result of strong marketing and market functions. The penetration of market forces may surpass pure altruistic behavior such as donations and gifts, by creating new market-linked …

Platformization Of Covid And The Rise Of Biosocial Surveillance, Handan Vicdan

Markets, Globalization & Development Review

The emergence of participatory medicine and patient-generated medical research and knowledge is gaining more traction, especially with the current global health crisis. Digital platform organizations bring together diverse market actors for partnership for the creation and distribution of aggregate medical data and find cures for diseases, hence challenging the conventional medical knowledge production and disease control. In this paper, I articulate how such platformization of patient/citizen-led medical research and disease control is organized and sustained through Foucauldian notion of biopower and Rabinow’s concept of biosociality to then draw attention to what I call biosocial surveillance, which is becoming increasingly relevant …

Rethink Everything 2: Markets, Globalization, Development, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

Moving From Shelter To A Housing First Reponse, Robyn Kennedy

School of Professional Studies

Massachusetts is a right to shelter state for families who experience homelessness. Based on decisions made several decades ago, the state assigned the response to families who experience homelessness to the Department of Welfare (now the Department of Transitional Assistance) and a shelter, rather than a housing response was adopted. Following national best practice, the state has decided to transition the system to a Housing First response. Through this research, I will be evaluating the trends in the industry and assessing what Massachusetts needs to do to achieve a Housing First approach to serving families who are experiencing homelessness. Unless …

Advertising In The Volunteer Tourism Industry: Analyzing The Relationship Between Social Exclusion And Self-Versus-Other Benefit Appeals., Lyndsay Swanston

Honors Projects in Marketing

This study aims to analyze how consumers perceive advertisements in the volunteer tourism industry when influenced by social exclusion and benefit appeals. The authors examined feelings, attitudes, and behavioral intentions of consumers in reference to an international volunteer trip advertisement. Based on data from a sample (n=259), findings demonstrated that consumers who felt more socially excluded responded more favorably to other-benefit appeals, opposed to self-benefit appeals. An interaction effect was discovered when looking at the degree of sympathy that participants felt regarding the advertisements. Participants who were socially excluded felt more sympathetic after viewing the other-benefit appeal advertisements, whereas those …

Willingness-To-Pay For Halal And Branded Poultry In Northern Mozambique, Alison Creasey

Agricultural Education, Communications and Technology Undergraduate Honors Theses

While price typically drives consumers’ food purchasing decisions in low-income countries, religious attributes associated with food production and corporate branding could influence buying patterns. In Mozambique more than 46% of people were living below the poverty line of ($0.31 USD) per day in 2018. That being said, in the Nampula Province (the location of this study), which is the second poorest province in the country, over 25% of the population is Muslim and may be willing-to-pay (WTP) a premium for Halal meat products to uphold Islamic beliefs. Like many parts of sub-Saharan Africa, poultry is the fastest growing source of …

Examining The Strategies In Response To Crises In Major League Baseball, Jimmy Palmerino

School of Professional Studies

This paper analyzes the crisis response strategies of Major League Baseball (MLB) during the following events: the steroids scandal, the Houston Astros cheating scandal, and the coronavirus (COVID-19) pandemic. The hypothesis tested is as follows: MLB’s crisis response strategies are ineffective, as they are directly related to the league’s poor image in the public eye. Research includes a review of academic literature explaining crisis communication theories, as well as the relationship between crisis communication and public relations (PR). The paper concludes with recommendations for how the league can improve its crisis communication and crisis response strategies in the future to …

The Effects Of Social Media On Young People Through The Lens Of Covid-19, Molly Gammon

School of Professional Studies

This study looks at the relationship between social media and its effect on young people’s wellbeing by examining the available literature and research on the topic. Because Millennials and Generation Z do not remember a time before the internet and social media, it has become an influential and crucial part of their lives. Many suggest that social media is harmful to young people, while others argue that the benefits of the internet and social media outweigh the costs and risks. By analyzing the current research, it seems like there is still a lack of consensus on this debate. The goal …

Social Media And Political Campaign Communication In Ghana., Beatrice Eyram Amenyeawu

School of Professional Studies

Originally designed for social networking and interactions, social media has gained precedence in business and organizational operations. Politics which has had a long relationship with the media has seen some changes in its campaign and communication due to the evolution of the media. Social media has proven to be an effective strategy in political communication and campaign. Given its numerous features such as the like button, live videos, content sharing, comment option, photo sharing, status update, tags, amongst others it has enabled the dialogue between political stakeholders. Furthermore, social media impacts elections and democratic discourse with its dialogic feature which …

Internal Communications In The Time Of A Global Pandemic, Thais Gandica, Manvi Talwar, Sange Wangmu Thungon, Edgar Knyvet Diengdoh Pyrtuh, Emmanuel Kumah

School of Professional Studies

The business and organizational worlds have been in constant transformation for years. Still, 2020 changed drastically the way they function from their very inside. The COVID-19 pandemic hit all industries, and with that, all models of communication had to be reshaped so they could efficiently connect with their internal players in charge of crafting and delivering messages that would work towards a healthy and productive environment. Internal Communications played a critical role in the employee relations, brand image, and overall success of organizations, especially during the crisis. Through primary and secondary research conducted to three different organizations’ sizes, this research …

Examining The Effectiveness Of Influencer Marketing Across Platforms, Alison Everett

School of Professional Studies

This paper evaluates how effective influencer marketing is across the two most popular influencer platforms, YouTube and Instagram. This paper uses a case study approach to analyze popular brands that use influencer marketing on both platforms to determine which platform is more successful at engaging and reaching audiences from influencers. The brands analyzed for case studies are food delivery service HelloFresh and haircare brand Function of Beauty. Both brands use influencer marketing on Instagram and YouTube. The HelloFresh case study analyzes sponsored content from YouTube creator Jacksfilms and Instagram influencer Marisa Hen. The Function of Beauty case study analyzes sponsored …

A Comparison Of Community Development Corporations (Cdcs) In Worcester, Massachusetts, Benjamin L. Gessel

School of Professional Studies

This paper examines the factors that influence the effectiveness of two community development corporations (CDCs) in Worcester, Massachusetts. The Main South CDC is more community-oriented and has a comprehensive approach to improving its neighborhood. Worcester Community Housing Resources (WCHR) has a narrower approach that is limited to developing and financing affordable homes. The paper investigates the success of these two organizations on factors widely considered important for CDCs, including their ability to provide affordable housing, the extent of services they offer, their level of community control, and their financial security