Marketing Commons^™

2021-June-01-Etsu Health To Bring Covid-19 Vaccine To Summer Events, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – ETSU Health will continue to offer opportunities for members of the community who are 18 and older to receive the free, one-dose Janssen Johnson & Johnson COVID-19 vaccine at various locations throughout the Appalachian Highlands. 

“This summer, we will be utilizing some non-traditional settings to reach as many people as we can with the vaccine,” said Donna Noland, manager of the ETSU Health COVID-19 Vaccine Clinic. “While we have had a good response to our vaccine clinics on the campus of East Tennessee State University and will continue to offer those to the public, we realize that …

2021-June-01-Financial Aid Get Ready For Fall, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University officials urge both current and incoming students to make sure their financial aid is ready for the fall semester.

“There is so much excitement that comes with the start of a new academic year,” said Catherine Morgan, director of Financial Aid and Scholarships at ETSU. “Ahead of this exciting time, why not eliminate what stress you can by making sure your financial aid is ready to go?”

Students should take the following three steps if they have not already done so:

• File the 2021-22 Free Application for Federal Student Aid (FAFSA) before July …

Public Health Campaigns And The Covid-19 Vaccine: An Analysis Of The Role Marketing And Public Relations Play In Combating Vaccine Hesitancy And The Spread Of Misinformation On Social Media, Emily Mahoney

Journalism

This study is intended to determine the role social media has as a messaging platform for information regarding the COVID-19 vaccine and the persuasiveness misinformation on these platforms has on people’s perceptions. Researching how the impact of COVID-19 vaccine misinformation and falsehoods can affect perceptions of our society will show how important marketing, PR, and other professional communicators roles are during a time like this.

Victoria's Secret, Rachel M. Granger

Journalism

Founded on June 12th, 1977 in San Francisco, CA by husband Roy Raymond and wife Gaye, Victoria's Secret has grown to become a renowned company in the fashion industry with a cult following for its lingerie, loungewear, activewear, and beauty products (Victoria's Secret, 2021).

Victoria's Secret aims to develop customer loyalty and an exceptional consumer experience through their high quality, sophisticated, and sexy products that appeal to every consumer's taste and budget with a variety of price points: bras from $19-$150, loungewear $29-$200, activewear from $20-100, and beauty products from $10- $21 (Victoria's Secret, 2021). Their products are designed "by …

2021 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2021.

J Mich Dent Assoc June 2021

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• A cover story “Team-Based Treatment of Oral Cancer: The U-M Experience”.
• A feature article, “Dental Management of the Head and Neck Cancer Patient Treated with Radiation Therapy: Update 2021”.
• A feature article on “Understanding Cyber Threats and the Risk they Pose to Your Practice”.
• "A Train-the-Trainer Education Model and Rural Dental Opioid Prescribing Outcomes”, a …

Do Animated Line Graphs Increase Risk Inferences?, Junghan Kim, Arun Lakshmanan

Research Collection Lee Kong Chian School Of Business

This article shows that animated display of time-varying data (e.g., stock or commodity prices) enhances risk judgments. We outline a process whereby animated display enhances the visual salience of transitions in a trajectory (i.e., successive changes in data values), which leads to transitions being utilized more to form cognitive inferences about risk. In turn, this leads to inflated risk judgments. The studies reported in this article provide converging evidence via eye tracking (Study 1), serial mediation analyses (Studies 2 and 3), and experimental manipulations of transition salience (graph type; Study 3) and utilization of transitions (global trend; Study 4 and …

Impact Of Covid Responses On Brand Performance, Emy Rezkalla

Theses and Dissertations

The main objective of this study is to understand and evaluate whether COVID responses have a significant positive impact on brand performance. Accordingly, the proposed conceptual model focused on the top four COVID-19 responses: donations in cash, donations in kind, customer service, and employers/suppliers and evaluated the impact of each proposed response on brand value, brand growth, and brand ranking in 2020 versus 2019.

The research question of this paper is, Do COVID responses (customer service, employers/suppliers, donations in kind, and donations in cash) have a significant positive impact on brand performance (brand value, brand growth, and brand ranking vs. …

The Automation Of Management And Business Science, Clark D. Johnson, Brittney C. Bauer, Fred Niederman

School of Business: Faculty Publications and Other Works

Many key tasks in the research process for the physical sciences have been successfully automated, resulting in prototype “automated scientists” that have been effective in producing and reporting original research. The purpose of this paper is to explore (a) the possibility of automating key tasks in the scientific research process for the management and business sciences, (b) where our technology currently stands with respect to automating these processes, and (c) the implications and resulting research questions of a future of automated, or at least partially automated, management and business science. We synthesize reports from the mass media, academic literature, and …

2021-May-28-Etsu Earns Military Friendly Designations, University Marketing And Communication, East Tennessee State University

ETSU News

Top 10 large public institution and Military Spouse Friendly

JOHNSON CITY (May 28, 2021) – East Tennessee State University has again earned the Military Friendly® School designation for the 11th consecutive year and ranking among the nation’s top 10. ETSU was also designated Military Spouse Friendly® for its commitment to leading practices, outcomes and effective programming for military spouses.

Institutions earning these designations are evaluated using both public data sources and responses from a proprietary survey. ETSU ranks No. 1 in Tennessee and in the top 10 overall in the large public institutions category and made the selective list of …

2021-May-27-Etsu Students Offer Free Tax Filing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 27, 2021) — For almost a decade, groups of East Tennessee State University business student volunteers have offered free tax preparation assistance through the Internal Revenue Service Volunteer Income Tax Assistance (VITA) Program. This year, having dealt with limitations brought on by COVID-19, the program has concluded for the season with a total of 95 tax returns filed, according to accountancy faculty member Dr. Michelle Freeman. In all, eight students, two alumni, one support staff, and three professors helped make the process happen.

“We considered not opening the ETSU VITA site this year, but we have so …

2021-May-27-Etsu Welcomes Pharmacy Postgraduates, University Marketing And Communication, East Tennessee State University

ETSU News

Bill Gatton College of Pharmacy Postgraduate Residents

JOHNSON CITY (May 27, 2021) – East Tennessee State University Bill Gatton College of Pharmacy welcomes two new residents who will be furthering their postgraduate pharmacy training over the next year at the college.

Dr. Brittney Bright, of Knoxville, matched as a Postgraduate Year 2 (PGY2) Internal Medicine Resident.

“I am originally from East Tennessee and am so excited to return to the area to complete my postgraduate training at ETSU …

2021-May-25-Etsu Health Announces Additional Vaccine Clinics, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 25, 2021) – ETSU Health will host several upcoming Janssen Johnson & Johnson COVID-19 vaccine clinics. This single-dose vaccine is free and available to anyone age 18 and older. No appointments are required. 

The upcoming clinics are as follows:

• Saturday, May 29, from 10 a.m. to noon in the ballroom at ETSU’s Millennium Centre, 2001 Millennium Place. Patients may park on the third level or above in the parking garage adjacent to the Millennium Center and follow the signs to the ballroom.
• June 2, 3, 4, 16, 17, 18, 23, 24, 25, from 2:30-4:30 p.m. on the …

2021-May-25-Sammie L Nicely, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 25, 2021) – East Tennessee State University’s Reece Museum recently received a donation of 50 artworks from the Sammie L. Nicely estate.

Nicely, a resident of Atlanta at the time of his death, served as the Reece Museum’s artist-in-residence during the 2014-2015 academic year. That year, he worked with youth at Johnson City’s North Side Elementary School, the Carver Recreation Center after-school program, and students in the Department of Art and Design at ETSU.

Sammie L. Nicely

2021-May-25-Track State Championship, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-24-Dr Brenda Louw Awarded Carnegie Fellowship For Third Time, University Marketing And Communication, East Tennessee State University

ETSU News

h2> Carnegie African Diaspora Fellowship Program Dr. Brenda Louw, of ETSU, left, is leading one of 56 projects nationwide that pairs African Diaspora scholars at higher education institutions with peers in Africa to work together. She is pictured with Professor Juan Bornman of University of Pretoria.

JOHNSON CITY (May 24, 2021) – Dr. Brenda Louw, professor in the Department Audiology and Speech-Language Pathology at East Tennessee State University (ETSU), was recently awarded a fellowship by the Carnegie African Diaspora Fellowship Program to collaborate with Juan Bornman, professor in the Center for Alternative and Augmentative Communication, University of Pretoria (UP), in …

2021-May-24-Etsu Receives Final Approval For Four Academic Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 24, 2021) – At its spring commission meeting on May 20, the Tennessee Higher Education Commission (THEC) granted final approval for three new academic programs at East Tennessee State University as well as an off-campus instruction location in Chattanooga.

The new programs were previously approved by the ETSU Board of Trustees. With THEC approval in place, ETSU may now offer the following programs:

The Master of Fine Arts (MFA) in Digital Media combines art and technology curriculum to meet the growing industry need for highly qualified digital artists by providing an avenue for advanced graduate-level study in …

2021-May-23-High School Boys Soccer News, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-21-Tennessee Climate Data Summit, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 21, 2021) – The Tennessee Climate Office at East Tennessee State University, in partnership with NOAA’s National Centers for Environmental Information and the American Association of State Climatologists, will host Tennessee’s inaugural Climate Data Summit on Tuesday and Wednesday, May 25-26, via Zoom.

This event features two afternoons of sessions focusing on climate data services for the state of Tennessee and the surrounding region. Participants will have opportunities before, during and after the event to provide information about their unique climate-related needs.

The Climate Data Summit is designed to allow thinkers and leaders from government, business, academic …

2021-May-18-Paintings By Mcginnis And Rieben, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 18, 2021) – Two exhibitions of paintings are on display at the Reece Museum of East Tennessee State University – one by art professor Christian Rieben and another by Johnson City artist Joy McGinnis.

“Folly: recent work by Christian Rieben” is on exhibit through July 2, and “Moments of Illumination” by McGinnis continues through July 30. The museum is open Monday-Friday from 9 a.m.-4:30 p.m., and special Sunday hours will be held on June 6 and July 11 from 1-4 p.m. Admission is free.

"Folly"

2021-May-18-Tri-Cities Restaurant Resilience Program, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 18, 2021) – Tri-Cities area civic and business resource organizations, including the Tennessee Small Business Development Center, have partnered with Proof Incubator, a Tennessee-based accelerator and educational resource for food and beverage professionals, to launch a four-week course for restaurants impacted by COVID-19. 

“Restaurant Resilience” will launch in June. This virtual course is for owners and operators of restaurants and foodservice businesses. It provides the tools and resources to help adjust restaurant business models in response to the global pandemic and customers’ changing needs and expectations. 

“We are very excited to partner with Proof Incubator to bring …

2021-May-18-Etsu Health Offering Covid-19 Vaccines, University Marketing And Communication, East Tennessee State University

ETSU News

(May 18, 2021) There are several upcoming opportunities to receive the COVID-19 vaccination on the campus of East Tennessee State University:

• ETSU Health will offer the Johnson & Johnson COVID-19 vaccine on May 19, 20 and 21, from 2:30-4:30 p.m. on the second floor of the D.P. Culp Student Center. Enter on the second floor entrance off of Seehorn Drive (below the third-floor ramp). This single-dose vaccine is free and open to anyone age 18 and older. No appointments are required.
  
  
• In addition, ETSU Health will offer the Johnson & Johnson COVID-19 vaccine on Saturday, May 29, from 10 a.m. …

2021-May-18-End Of Season For Soccer Team, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-18-University High Wins District 1-A Soccer Title, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Lady Luck: Anthropomorphized Luck Creates Perceptions Of Risk-Sharing And Drives Pursuit Of Risky Alternatives, Katina Kulow, Thomas Kramer, Kara Bentley

Business Faculty Articles and Research

We examine decision-making under risk as a function of the degree to which consumers anthropomorphize their luck. We propose that consumers make riskier financial decisions when they anthropomorphize (vs. objectify) their luck and that this effect occurs because humanizing luck engenders a perceived sharing of risk in the presence of “lady luck.” A series of experiments shows that consumers among whom anthropomorphized versus objectified luck is salient display greater risk-taking in financial, but not social, decisions. These effects are heightened among consumers who frequently engage in risky decision-making and are driven by perceptions of risk-sharing produced by anthropomorphized luck. Collectively, …

A Guide To Digital Marketing For New Creators, Lexi Gerbino

Backstage Pass

This is a guidebook and primer in the use of social media for marketing music, arts or any product or service using freely available online resources. The author explains the basic approaches to building up an online audience and following, emphasizing do-it-yourself (DIY) organic, cost-effective outreach tactics. Paid strategies are also discussed. The author has been involved in various grass roots social media marketing campaigns and draws on their own experience, as well as that of other marketing practitioners who were interviewed as part of the project to inform the recommendations found in this guidebook.

2021-May-17-Rotc Spring Commissioning Ceremony, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 17, 2021) – Twelve cadets in the Army ROTC Program at East Tennessee State University have taken the oath of office and were commissioned as second lieutenants. The new officers will serve in various branches of the United States Army.

Maj. Gen. Leslie A. Purser, whose résumé includes service as special assistant to the assistant secretary of the army for manpower and reserve affairs in Washington, D.C., addressed commissionees at the ceremony, held May 7 and available to view on the ETSU Army ROTC Facebook page at facebook.com/etsurotc. 

In addition to the pinning of the bars, …

2021-May-16-Meredith Signs With Tennessee Baseball, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-May-13-Meet Cori Crocker, University Marketing And Communication, East Tennessee State University

ETSU News

(May 13, 2021) Cori Crocker is part of the growing and supportive Returned Peace Corps Volunteer (RPCV) community at East Tennessee State University’s College of Public Health.

Originally from Knoxville, Tennessee, Crocker majored in marine science and minored in French at the University of South Carolina. When she graduated, she began looking for opportunities that married these two interests and decided to join the Peace Corps as a secondary-education volunteer in the West African country of Guinea.

“The position was an opportunity to teach science courses in a country whose official language is French,” Crocker said. “I have always had …

2021-May-12-Track Team Times-News Relays - State Qualifier, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.