Marketing Commons^™

2021-November-01-Meet Brendon 'Light Up Guy' Tiggs, University Marketing And Communication, East Tennessee State University

ETSU News

For Brendon Tiggs, dancing is an act of public expression and self-acceptance. 

Hailing from New Orleans, the East Tennessee State University senior is slated to graduate in December 2021 with his bachelor’s degree in psychology and minors in sociology and social work. While he hopes to make positive changes in the lives of others with his degree, not quite having it yet has not stopped him from leaving his mark on the world. While in pursuit of his undergraduate degree, Tiggs has found himself in a special position. 

“I came to ETSU for a fresh start,” said Tiggs. “I’ll …

Leatherby Libraries From Home: Online And Social Media Response To The Covid-19 Pandemic, Rachel Karas, Essraa Nawar

Library Articles and Research

Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, faculty, staff, and other community member followers. The Leatherby Libraries used social media during the COVID-19 crisis as both a means of communicating urgent messages to its patrons and also as a tool for engaging community members in the absence of traditional
library tours, events, and exhibits.

Antecedents And Outcomes Of Duty Orientation Among Salespeople, James Deconinck, Drew Carnes, Mary Beth Deconinck

American Business Review

This study analyzed the relationship among ethical leadership, duty orientation, perceived organizational support (PSS), organizational citizenship behaviors (OCBs) and job performance among a sample of 45 sales managers and 203 salespeople. Duty orientation and perceived organizational support were found to mediate the relationship between ethical leadership and performance outcomes. Ethical leadership was a direct predictor of OCBs but not job performance. This study shows the importance of analyzing ethical leadership, duty orientation, and PSS and their relationship with OCBs and job performance in the salesforce.

J Mich Dent Assoc November 2021

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• Cover stories with a “Focus on Advocacy: Helping Dentistry Succeed”, including “MDA Dental PAC: What It Is and Why It Matters “, “2021 Advocacy Success — and More to Come “, and “Dental Programs Maintained in 2021-22 State Budget”.
• A feature article on “The Anishinaabe Dental Outreach Program”.
• A feature article, “How Your Website and …

2021 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2021.

2021-October-29-Etsu Celebrating Hip-Hop History With Special Events Planned, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (Oct. 29, 2021) Multiple programs at East Tennessee State University have partnered to present Hip-Hop History: A Cultural Celebration, a series of events aimed at recognizing the important contributions hip-hop has made to art and culture.

Jason Flack’s Exhibition Is At Reece Museum

The Black American Studies Program, the Reece Museum and the Mary V. Jordan Multicultural Center, with support from the College of Arts and Sciences’ Office of Equity and Inclusion, are working on this initiative.  

 “This partnership and collaborative exercise highlight the importance of Black Americans and their contributions to America, …

2021-October-29-Etsu Celebrating Hip-Hop History With Special Events Planned, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (Oct. 29, 2021) Multiple programs at East Tennessee State University have partnered to present Hip-Hop History: A Cultural Celebration, a series of events aimed at recognizing the important contributions hip-hop has made to art and culture.

Jason Flack’s Exhibition Is At Reece Museum

The Black American Studies Program, the Reece Museum and the Mary V. Jordan Multicultural Center, with support from the College of Arts and Sciences’ Office of Equity and Inclusion, are working on this initiative.  

 “This partnership and collaborative exercise highlight the importance of Black Americans and their contributions to America, …

2021-October-29-Scholar Will Speak At Etsu About The American Chestnut, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (October 29, 2021) – Well-known scholar, author and environmental historian Dr. Donald Edward Davis is coming to East Tennessee State University to talk about his new book, “The American Chestnut: An Environmental History.”

Dr. Donald Davis

Davis will speak at 7 p.m. on Thursday, Nov. 4, in room 118 of Rogers-Stout Hall. The event is free and open to the public. A book signing will follow. Masks will be required at the indoor event, sponsored by the ETSU Department of Appalachian Studies and the Department’s Environmental Studies Minor.

“No one knows more about the environmental history …

2021-October-29-Scholar Will Speak At Etsu About The American Chestnut, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (October 29, 2021) – Well-known scholar, author and environmental historian Dr. Donald Edward Davis is coming to East Tennessee State University to talk about his new book, “The American Chestnut: An Environmental History.”

Dr. Donald Davis

Davis will speak at 7 p.m. on Thursday, Nov. 4, in room 118 of Rogers-Stout Hall. The event is free and open to the public. A book signing will follow. Masks will be required at the indoor event, sponsored by the ETSU Department of Appalachian Studies and the Department’s Environmental Studies Minor.

“No one knows more about the environmental history …

Sanitation Marketing In Uganda: The Impact Of Gender On Participation And Outcomes, Elizabeth Vicario

USF Tampa Graduate Theses and Dissertations

Uganda aims to reach universal access to basic sanitation under Sustainable Development Goal #6, but achieving this target by 2030 would require doubling the annual rate of progress. Women are disproportionately affected by poor sanitation due to their health needs and risk of facing violence, but they have historically been excluded from sanitation planning. Low household demand and poor service delivery have stalled progress in Uganda. Market-based sanitation (MBS) is a novel method of developing a sanitation market through stimulating demand and supporting a competitive atmosphere for product and service providers. This research studies the sanitation marketing activities implemented by …

2021-October-28-Etsu Exhibition Dedicated To Voting Rights, University Marketing And Communication, East Tennessee State University

ETSU News

FL3TCH3R Exhibit: Social and Politically Engaged Art

JOHNSON CITY, Tenn. (Oct. 28, 2021)  – As the nation continues to grapple with complex social and political issues, the ninth annual “FL3TCH3R Exhibit: Social and Politically Engaged Art” is dedicated to the protection of voting rights. The exhibition is on display at East Tennessee State University’s Reece Museum through Dec. 10. 

The “FL3TCH3R Exhibit” was established in 2013 in memory of Fletcher H. Dyer. Fletcher, 22, was an ETSU Bachelor of Fine Arts senior concentrating in graphic …

2021-October-28-Nothing But Net, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. –  (Oct. 28, 2021) Seventy-five-year-old Richard “Doc” Sander, former athletic director at East Tennessee State University, will attempt to exceed 3,300 free throws during Finnegan’s Challenge, a 24-hour free throw competition in Brooks Gym on Nov. 4 starting at 8 a.m. 

A celebrity free throw challenge will begin at 7 p.m., with tickets on sale for $10 per person, $20 per family, and free to ETSU students with a valid student ID. The entire 24-hour event will be livestreamed on Facebook at facebook.com/finneganschallenge.

Every year 120,000 children are born with birth defects, which cause one …

2021-October-28-Bridge To Higher Education, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (October 28, 2021) A new agreement was inked today by leaders at Elizabethton High School and East Tennessee State University that allows high school students at EHS to earn one credit hour at ETSU.

Elizabethton High School students who take the EHS Senior Capstone Course and complete certain requirements will be able to receive credit for the ETSU course, “Introductory to the University,” if they enroll at ETSU.

“Hundreds of our current students are graduates of Elizabethton High School, and all of them are now on a transformative, life-changing journey to earning a college degree – a …

2021-October-28-Etsu To Hold Career And Grad School Expo On Nov. 10, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 28, 2021) — East Tennessee State University will hold the 2021 Career & Grad School Expo, on Wednesday, Nov. 10, from noon-3 p.m. in the D.P. Culp Student Center. 

The event is for all majors and years, including alumni; freshmen, sophomores, and juniors are encouraged to seek internship opportunities, while seniors and graduate students can pursue post-graduation employment opportunities. The expo will also cater to students looking to further their education through a graduate school program.

Eighty employers rooted in a wide variety of industries – health care, broadcasting, education, federal law enforcement, hospitality, scientific consulting …

Voting And Civic Engagement Among Utah Women: A 2021 Update, Susan R. Madsen, D. Candice Pierucci, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

In 2016, the Utah Women & Leadership Project (UWLP) released a research snapshot called “Voting and Civic Engagement Among Utah Women.” At the time, despite having a strong history of women’s political and civic involvement, Utah had fallen to the bottom of national rankings in terms of women’s political participation. In 2019, UWLP released an update of this report, which showed some improvement in voter participation rates for both the United States and for Utah women. Since 2016, the level of political engagement among women in Utah and the United States has grown, and civic engagement—a critical element of change …

2021-October-27-Etsu To Celebrate A Return To Fall Homecoming For 2021, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 27, 2021) – After the COVID-19 pandemic forced organizers to push the 2020-21 academic year Homecoming to spring 2021, East Tennessee State University students and alumni alike are thrilled to have the opportunity to celebrate Homecoming in the fall semester once again.

“I think this Homecoming, coming back from a COVID spring Homecoming, is so exciting for everyone! Students are more eager to get involved and have a sense of normalcy since we have missed out on so many other opportunities,” said Sadie King, Student Government Association secretary of state. “I am so happy that everyone is …

2021-October-26-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in October.  Thank you for your service!

Wilsie Sue Bishop – Senior Vice President for Academics and Interim Provost, Office of the Provost, 43 years of service

Keith Davenport – Business Manager, Information Technology Services, six years of service

Beth Ann Trinkle – Patient Care Specialist, ETSU Health Family Physicians Bristol, 17 years of service

________________

Published October 26, 2021, as part of the Accent email newsletter for faculty and staff.

2021-October-26-Etsu's Accp Clinical Pharmacy Challenge Team Tops In Tennessee, Nation, University Marketing And Communication, East Tennessee State University

ETSU News

Gatton's ACCP Clinical Pharmacy Challenge Team

The team consists of Dr. Kelly Covert, coach and assistant professor of Pharmacy Practice; Morgan Thomas (’23); Gabe Thompson (’22); and Kaitlyn Phillips (’22).

JOHNSON CITY, Tenn. (Oct. 26, 2021) — A team of student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy recently demonstrated state and national success in an academic competition that included more than 100 other pharmacy school teams across the country.

Gatton College of Pharmacy’s team competed in the American College of Clinical Pharmacy’s (ACCP) Clinical Pharmacy Challenge, a “quiz bowl” format held virtually this year due …

2021-October-26-Public Health Hosts Lecture On Gross National Happiness By Dasho Karma Ura, University Marketing And Communication, East Tennessee State University

ETSU News

Dasho Karma Ura

JOHNSON CITY (Oct. 26, 2021) – East Tennessee State University’s College of Public Health is hosting a lecture about Gross National Happiness, featuring Dasho Karma Ura, president of the Centre for Bhutan Studies.

The webinar, which is part of the college’s Leading Voices in Public Health lecture series, will be held on Thursday, Nov. 4 at noon ET. The lecture will be presented via Zoom and is free and open to the public. A link …

2021-October-26-Strike Up The Band, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct. 26, 2021) East Tennessee State University will host one of 22 Bands of America Regional Championships held across the nation this fall. The event will take place Oct. 30 in the ETSU Ballad Health Athletic Center (Mini Dome).

The box office opens at 10:15 a.m., and gates will open at 10:45 a.m. Sixteen of the top bands in Tennessee, Virginia, North Carolina, South Carolina, Georgia and Florida will compete throughout the day, and the top 12 bands will advance to finals in the evening. ETSU’s Marching Bucs will perform their 2021 halftime show in exhibition at …

2021-October-26-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Carlos Gabriel Martel Gora is a postdoctoral associate in the Department of Biological Sciences. He was previously a postdoctoral researcher at Pontifica Universidad Catouca del Peru. He holds a doctoral degree in natural sciences from the University of Ulm in Germany.

Alexander Kemp is an assistant men’s track and cross-country coach in the Department of Intercollegiate Athletics after serving as an assistant coach at Frostburg State University. He holds an M.S. in sports administration from Eastern Illinois University. 

Laura Leon is a patient care representative with the Johnson City Community Health Center.

Angela “Jo” Marich-Miller is a custodian with …

2021-October-25-Ballad Health, Etsu Combine To Create Appalachian Highlands Center For Nursing Advancement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 25, 2021) – Ballad Health announced it has committed a $10 million investment to create the Appalachian Highlands Center for Nursing Advancement at East Tennessee State University.  

The Center will be dedicated to bringing nursing, business, liberal arts, education and other academic and support programs together to increase the pipeline of opportunity and augment the supply of nurses and nursing support in the Appalachian Highlands.

The Center will develop partnerships with other colleges and universities, such as Emory & Henry College, Milligan University, Northeast State Community College, Tusculum University and the University of Virginia’s College at …

2021-October-25-Guest Artist Recital: Christian Howes, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 25, 2021) – Violinist, educator and composer Christian Howes will perform in a Guest Artist Recital at East Tennessee State University on Friday, Oct. 29.

His performance, sponsored by the ETSU Department of Music, will begin at 7:30 p.m. in the Powell Recital Hall of the Martin Center for the Arts.

The concert will feature original compositions by ETSU jazz piano faculty member Michael Jefry Stevens, who will also perform along with Howes.

Howes was voted No. 1 in the Downbeat Critics Poll (“Rising Stars/Violin”), named among the top three jazz violinists in the JazzTimes critics …

2021-October-21-Sga Fall 2021 Concert, University Marketing And Communication, East Tennessee State University

ETSU News

p xmlns:ouc="https://omniupdate.com/XSL/Variables">NOTE: The location of this concert has been changed to Freedom Hall Civic Center due to the forecast of rain. Masks will be required.

JOHNSON CITY, Tenn. (Updated Oct. 21, 2021) – East Tennessee State University welcomes All Time Low and Swae Lee for the Student Government Association Fall 2021 Outdoor Concert on Monday, Oct. 25, at 7 p.m.

Originally planned to take place outdoors, this concert will be held at Freedom Hall Civic Center, with gates opening at 6 p.m. Masks will be required for entry. ETSU requires the use of face coverings indoors for everyone (both …

2021-October-21-Charles Allen Jr. Named To Etsu Board Of Trustees, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 21, 2021) – Local entrepreneur Charles E. Allen Jr. has been appointed to the East Tennessee State University Board of Trustees. Governor Bill Lee announced the appointment on Sept. 30.

“Charles Allen is a well-known, highly respected leader in the Tri-Cities region,” said ETSU President Dr. Brian Noland. “He and his family have been loyal advocates and friends to this institution for many years. Our board and this campus will benefit tremendously from the extensive expertise he has gained in business and finance.”

Allen has spent many years serving in the finance, real estate and banking industries …

Research Productivity Of Management Faculty: Job Demands-Resources Approach, Chet E. Barney, Brent B. Clark, Serge P. Da Motta Veiga

Marketing & Entrepreneurship Faculty Publications

Purpose

The main purpose of this study was to examine which job resources are most valuable for research productivity, depending on varying teaching demands.

Design/methodology/approach

Data was collected from 324 management faculty at research, balanced and teaching (i.e. respectively low-, moderate- and high-teaching demands) public universities in the United States.

Findings

Results showed that no single job resource predicted research productivity across all three types of schools. At research schools (i.e. low-teaching demands), productivity was positively associated with job resources including summer compensation, level of protection for untenured faculty and number of research assistant hours, while negatively associated with travel …

Marketing Strategy Implementation Impediments And Remedies: A Multi-Level Theoretical Framework Within The Sales-Marketing Interface, Avinash Malshe, Douglas E. Hughes, Valerie Good, Scott B. Friend

Peer Reviewed Articles

Why do marketing strategies fail? This persistent question attracts significant attention and resource investments given its associated performance implications. Existing research suggests that most marketing strategies suffer due to poor implementation; however, the nuances of strategy implementation impediments and their accompanying remedies remain underdeveloped. To contribute to this line of inquiry, the authors use multi-level qualitative data to capture cross-functional dynamics that traverse the organizational hierarchy and are critical to marketing strategy implementation. The data collection procedure consisted of depth interviews with 48 informants within eight organizations, constituting sales-marketing dyads at three hierarchical levels (senior, middle, and frontline) within each …

2021-October-21-Etsu's Accp Clinical Pharmacy Challenge Team Tops In Tennessee, Nation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 21, 2021)—A team of student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy recently demonstrated state and national success in an academic competition that included over 100 other pharmacy school teams across the country.

Gatton College of Pharmacy’s team competed in the American College of Clinical Pharmacy’s (ACCP) Clinical Pharmacy Challenge, a “quiz bowl” format held virtually this year due to the pandemic, and they progressed to among the top eight teams in the nation, the only team in Tennessee to advance to the top 8. Since the college’s founding in 2005, Gatton …

2021-October-19-Opening Fall Bands Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 19, 2021) – East Tennessee State University’s Wind Ensemble and Concert Band will perform in concert on Thursday, Oct. 21, at 7 p.m. in the ETSU Foundation Grand Hall of the Martin Center for the Arts.

The free public concert is the first of the fall 2021 semester for the ETSU Bands.

The Wind Ensemble is conducted by Dr. Christian Zembower, professor and director of bands in the ETSU Department of Music, and the ETSU Concert Band is conducted by Dr. Joe Moore, associate professor and director of athletic bands.

The Martin Center for the Arts is …

2021-October-18-Etsu Bach Theatre Set To Open In One Month, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct. 18, 2021) One month from today, the Bert C. Bach Theatre at East Tennessee State University’s Martin Center for the Arts will open its doors.

“Our students and faculty have been anticipating this day for years, while others have been waiting decades for this moment,” said Karen Brewster, chair of ETSU’s Department of Theatre and Dance.  “We have a truly state-of-the-art black box theater, and we are so excited to welcome our patrons and the community to our new home.”

The Bach Theatre opens Thursday, Nov. 18, with the comedy “Men on Boats,” which kicks off …