An Investigation Of Emerging Competitiveness Of Indian Brands And Their Strategies For Building Brand Equity, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.

A Study Of Factors Influencing The Online Purchasing Intention Toward Online Shopping In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung

Atlantic Marketing Association Proceedings

No abstract provided.

Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis

Atlantic Marketing Association Proceedings

No abstract provided.

An Evaluation Of The Marketing Curriculum Based On Where The Arrows Land, Victor J. Massad, Feisal Murshed

Atlantic Marketing Association Proceedings

No abstract provided.

Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.

Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu

Atlantic Marketing Association Proceedings

No abstract provided.

The Pros And Cons Of “Starting From Scratch” Marketing Research As A Tool For Teaching The Marketing Research Process: Questions Related To Developing Team Cohesion And Maximum Participation Among Members, George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.

You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.

The Effect Of Chinese Learning On Creativity Development: Can It Translate To Product/Marketing Creativity?, Paulette Edmunds

Atlantic Marketing Association Proceedings

No abstract provided.

Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto

Atlantic Marketing Association Proceedings

No abstract provided.

Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Choice Criteria When A Product Is Free, Shaheen Borna Dba, Susan Brudvig Phd

Atlantic Marketing Association Proceedings

No abstract provided.

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.

Hot Hand, Regression To Mean, And Unmet Expectations: Marketing The Mutual Fund Mirage, David Whitlark

Atlantic Marketing Association Proceedings

No abstract provided.

Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities, W. Frank Thompson Jr., Ayesha Tariq, Connie Nott

Atlantic Marketing Association Proceedings

No abstract provided.

Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers, Santi Angel, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.

Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld

Atlantic Marketing Association Proceedings

No abstract provided.

How Impressionism Was Rescued: A Marketing And Cultural Perspective, Kimball P. Marshall, Rene Desborde, Pj Forrest

Atlantic Marketing Association Proceedings

No abstract provided.

Tam And Place: The Role Of Convenience In Technology Acceptance, J. Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.

A Research Note On Gender And Taboo Advertisements: The Case Of Spirit Airlines, Blaise P. Waguespack

Atlantic Marketing Association Proceedings

No abstract provided.

2020-February-18-Etsu Elevates Pitch Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 18, 2020) – Seven minutes – that’s how long each of the five competing teams will have to convince the audience that their service project is worthy of a $5,000 service grant from East Tennessee State University. The public is invited to be a part of this “Shark Tank Style” competition at the ETSU Millennium Center ballroom on Thursday, Feb. 20, at 6:30 p.m.

The ETSU Elevates initiative, which supports service projects aimed at improving the lives of people across the region, was introduced by ETSU President Brian Noland last fall. So far, six teams have …

2020-February-18-Pharmacy Students Featured On National Pharmacy Magazine Cover, University Marketing And Communication, East Tennessee State University

ETSU News

Pharmacy students featured on national pharmacy magazine cover

JOHNSON CITY (Feb. 18, 2020) – A group of students at East Tennessee State University Bill Gatton College of Pharmacy were featured on the cover of the American Pharmacist Association-Academy of Student Pharmacists’ (APhA-ASP) Student Pharmacist magazine.

The theme of the photoshoot in the November/December 2019 bi-monthly magazine was “Personal & Team Development” and featured students on the ETSU Basler Team Challenge and Aerial Adventure Course completing team-based activities. The photos were included in the magazine’s feature article, “Becoming a Successful Team,” by Dr. Crystal Atwell, APhA director of student and new …

2020-February-17-Uses Of The Drum In African Culture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 17, 2020) – “The Many Uses of the Drum in African Culture” is the focus of a free public talk by Rev. Vincent Dial to be held Thursday, Feb. 20, at East Tennessee State University.

In his talk, which will take place at 12:30 p.m. in Rogers-Stout Hall, room 101, Dial will discuss the impact of the drum on the political, economic, cultural and social development of Africa, as well as its various uses in America by Africans who entered the United States during and after the Colonial Era.

Dial, an ETSU alumnus, was a teacher and …

2020-February-17-Edu-Dolly Pn, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 17, 2020) – “Dolly: P/N 35 National Juried Art Exhibition” opens Tuesday, Feb. 18, at East Tennessee State University’s Slocumb Galleries.  The exhibit will continue through March 13.

The juror of this 35^th annual “Positive/Negative” exhibition is Logan Lockner, an Atlanta-based writer and the editor of Burnaway, an online magazine of contemporary art and criticism from the American South.  His writing has also appeared in such national publications as Art Papers, Pelican, Bomb, Photograph and The Rib, and he recently edited the anthology “Stranger, Harder, Brighter: The 2019 Burnaway Reader.”  In 2018, he was a finalist …

2020-February-17-Fall Deans List, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 17, 2020) – East Tennessee State University has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for the fall 2019 semester.

To receive this honor, undergraduate students must successfully complete a minimum of 12 hours of undergraduate coursework with no grade below ‘B-’ in any course taken, and a grade point average of at least 3.5 on a 4.0 scale. Students from the Bill Gatton College of Pharmacy must successfully complete a minimum of 12 hours and earn a grade point average of at least 3.5 …

2020-February-17-Sonja Dubois, University Marketing And Communication, East Tennessee State University

ETSU News

Sonja Dubois

JOHNSON CITY (Feb. 17, 2020) – East Tennessee State University’s Department of History will host a free public talk by Holocaust survivor Sonja Dubois on Wednesday, Feb. 26, at 4 p.m. in Rogers-Stout Hall, room 118.

Born Clara van Thijin in Rotterdam, Netherlands, on Oct. 19, 1940, Dubois became a Holocaust child survivor in July 1942, when her parents were deported to Auschwitz.  She was adopted and raised by a Dutch foster family, first in the Netherlands and then in the United States, without fully being told about her biological family and true identity.

The Knoxville resident chronicled …

2020-February-14-February Story Slam, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 14, 2020) – “Scars” is the theme for February in East Tennessee State University’s “Re-Generation: A Johnson City Story Slam” series.

This free public Story Slam will be held Friday, Feb. 21, at 8 p.m. at JRH Brewing, 458 W. Walnut St.  Donations at the door are welcome.

The “Re-Generation” series of unvarnished storytelling concerts opens the door to audience members instead of paid professional tellers.  These events follow the story slam concept that originated in 2001 with The Moth, a non-profit literary society from New York, and spread to cities around the country.

Storytellers in the …

2020-February-14-Upcoming Music Recitals, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 14, 2020) – The East Tennessee State University Department of Music continues its spring 2019 concert season with a number of performances featuring faculty and guest artists.

All of the following performances are open to the public: 

• Yi-Yang Chen, ETSU assistant professor of piano, will present a Faculty Recital on Friday, Feb. 21, at 7:30 p.m. in the Brown Hall auditorium.  He will perform masterpieces by Beethoven in honor of the composer’s 250^th birthday, along with works by Granados, Prokofiev and others.  The program will also include the United States premier of a new work …