Marketing Commons^™

2020-February-24-Light From Light, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 24, 2020) – Like the rivers and forests of East Tennessee, where the film is set, “Light From Light,” reviewers say “runs deep.” Yet no matter how deep, dark and impenetrable things may seem in those uncharted areas, this unconventional ghost story is truly light-filled.

On Monday, March 2, at 7 p.m. in East Tennessee State University’s Martha Street Culp Auditorium in the D.P. Culp Student Center, Mary B. Martin School of the Arts will present a screening of the 2019 narrative film “Light From Light” as part of the South Arts Southern Circuit Tour of Independent …

A Qualitative Assessment Of Airline Passenger Satisfaction, Kaetlyn Blocker, Brent D. Bowen, Erin Bowen, Andrea Irish

Student Works

Each year, airline passengers respond to the Airline Passenger Survey providing feedback of their experiences with major domestic (U.S.) airlines. The Airline Passenger Survey analyzes responses to a varied set of questions. This specific study is limited to the single open-ended question within the survey. This question is optional, but allows an opportunity to share any issues, concerns, and/or complaints regarding their own air travel experiences. There is no limitation on the number of words submitted. Through the application of a thematic coding scheme, results show what the highest concerns of airline passengers have been the last two years.

“Before Alone Or (Well) Accompanied”? The Use Of Projective Marketing Techniques, Alyce C. Campos, Thaísa B. P. Do Nascimento, Frederico H. De Oliveira, Luiz Henrique De B. Vilas Boas, Daniel C. De Rezende

The Qualitative Report

Projective techniques, widely used in marketing research, encourage interviewees to talk about other people so that researchers can discover deep feelings and circumvent psychological prejudices. The present study analyzes empirical publications that involve the use of projective techniques in marketing. For this, two specific objectives were defined: to analyze if the publications are using only projective techniques or are being combined with other techniques and to identify which types of projective techniques are being used. The results were divided into bibliographic analysis and semantic analysis. In the first one, the evolution of the publications per year and the periodicals that …

2020-February-21-The River And The Wall, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 21, 2020) – “The River and the Wall,” an award-winning documentary by conservation filmmaker Ben Masters, will be screened at East Tennessee State University on Saturday, Feb. 29, at 7 p.m. in the D.P. Culp Student Center’s Martha Street Culp Auditorium.

The free public screening is sponsored by American Variety Radio host Court Lewis and the ETSU Department of Sustainability in cooperation with Fin and Fur Films.

The film follows Masters, along with National Geographic explorer Filipe DeAndrade, ornithologist Heather Mackey, river guide Austin Alvarado and conservationist Jay Kleberg on a two-and-a-half-month journey down 1,200 miles of …

Best Practices For The Collection Of Feedback From Campus Constituents Utilizing Campus And Community Partners, Maggie Mason Smith, Jessica L. Serrao, C. Lili Klar, Deanna Mcentire, Anne Grant, Gabriel Israel

Collaborative Librarianship

The Clemson Libraries Campus Feedback Task Force was created to collect feedback from a broad sample of campus constituents. This article outlines the Task Force’s approach and how the group effectively succeeded at the given charge. Seven Libraries employees, each with diverse expertise and a collaborative and supportive mentality, worked together to break down tasks and assign responsibilities based on members’ strengths, identifying and relying on outside partners as needed. This article will discuss the importance of collaboration within a library Task Force on a project that required skills in online and face-to-face campus interactions by examining the composition of …

2020-February-20-Hooper Named Associate Dean Of Research And Scholarship At Etsu College Of Nursing, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Vallire Hooper

JOHNSON CITY (Feb. 20, 2020) – Dr. Vallire Hooper has been named Associate Dean of Research and Scholarship and Director of the PhD program at East Tennessee State University’s College of Nursing.

“I am very excited to have Dr. Hooper join our faculty and serve as Associate Dean for Research and Scholarship,” said Dr. Wendy Nehring, dean of the College of Nursing. “She brings excellent experience in successful grant writing and sustained scholarship. I believe that she can be instrumental in taking our college to the next level in scholarship and research funding.”

For the last nine …

2020-February-20-Three Emerging Writers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 20, 2020) – “Three Emerging Writers” – poets J. Scott Brownlee, Kristin Robertson and Matthew Wimberley – will visit East Tennessee State University on Monday, March 2, to work with university students and to give a free public poetry reading.

The reading will begin at 4 p.m. in the Reece Museum.  Each writer will present a 20- to 30-minute reading, and the public will have the opportunity to interact with each poet during a Q&A and book-signing. 

The “Three Emerging Writers” series is a popular and well-attended program featuring public poetry and fiction readings and class visits …

2020-February-19-Carter Railroad Museum Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 19, 2020) – For the first time ever, East Tennessee State University’s George L. Carter Railroad Museum will hold its monthly Heritage Day about America’s railroading industry on Saturday Feb. 29, leap day.

During this free event, several of the Heritage Day layouts will focus on the simpler days of American railroads. Normally operating less than 200 miles of track, short lines were just what the name implies, railroad companies that ran local and rural train movements. Some companies operated alone while others were owned by corporations that invested in them to access specific areas. These operations …

2020-February-19-The Healthy Campus Focus Of Etsu Student Success Symposium, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 19, 2020) – “The Healthy Campus: Well-Being and Your Campus Community” is the focus of the 2020 Student Success Symposium to be hosted by ETSU’s Division of Student Life and Enrollment on Friday, March 27, from 8 a.m.-4 p.m. in the D.P. Culp Student Center.

Keynote speaker Dr. Nance Lucas will address “Uplifting Well-Being in Higher Education.”

Lucas is executive director of the Center for the Advancement of Well-Being at George Mason University, where she is the co-founder of Leading to Well-Being programs, MasonLeads, and the Leadership Legacy Program, for which she also serves as the senior …

2020-February-19-Professional Characters In Westerns, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY (Feb. 19, 2020) – “Professional Characters in Westerns” is the topic of a free public lecture to be given by Dr. Ken Hall at East Tennessee State University on Wednesday, Feb. 26, at 3:30 p.m. in the Reece Museum.

Hall’s talk is part of the Sigma Tau Delta Lecture Series sponsored by ETSU’s chapter of the international English honor society that promotes universal literacy, excellence in writing and appreciation of the literary arts.

Hall, a professor of Spanish in the ETSU Department of Literature and Language, will base his talk on material from his new book, “Professionals …

2020-February-19-Professors Receive Funding To Study Adverse Childhood Experiences Aces, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 19, 2020) – Dr. Megan Quinn and Dr. Shimin Zheng, associate professors in the East Tennessee State University College of Public Health’s Department of Biostatistics and Epidemiology, have been awarded a Research Development Committee Major Grant for a pilot study to assess how adverse childhood experiences (ACEs) affect a patient’s readiness to adhere to HIV treatment. 

The researchers will collaborate with ETSU Health’s Center of Excellence for HIV/AIDS and the Center of Excellence in Inflammation, Infectious Disease and Immunity. This project stemmed from work that Quinn completed with Elaine Loudermilk, a doctor of public health student in …

An Analysis Of Gender Differences In Ratings Of Importance Of School Physical Education And Recreation Programs, Paul J. Costanzo

Atlantic Marketing Association Proceedings

No abstract provided.

The Influence Of Athletics On University Branding: Through The Lens Of Key Stakeholders, Justin Grubb, Shiva Nandan

Atlantic Marketing Association Proceedings

No abstract provided.

The Utilization Of Hiring High-Profile Head Football Coaches To Market The Athletic Department And Boost Fan Attendance At Ncaa Division I Institutions, Tim Wilson, Chris Croft, Sabrina Reed

Atlantic Marketing Association Proceedings

No abstract provided.

Education By Implementation: Experiential Case Study Creation For Mba Practicums, Thomas Tanner, Heather Kirkwood, Tyler Milfeld, Yvonne Tanner

Atlantic Marketing Association Proceedings

No abstract provided.

Tapping The Brakes: An Exploratory Survey Into Consumer Perceptions Of Autonomous Vehicles, Matt Zothner, George D. Shows, Pia A. Albinsson

Atlantic Marketing Association Proceedings

No abstract provided.

Case: Goods Or Services? Consumers That Prefer Access Over Ownership, John E. Crawford

Atlantic Marketing Association Proceedings

No abstract provided.

A Comparison Of Demographics And Social Media Preferences In An Obgyn Office, Jerome Christia

Atlantic Marketing Association Proceedings

No abstract provided.

How College Departments Can Use Inbound Digital-Content Marketing To Effectively Recruit Students: Exploratory Research, Preliminary Recommendations, And Unanswered Questions, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.

Social Media Wom: How Social Is Your Social Media?, Nik Nikolov, Ismail Karabas

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of Social Media Power On Consumer Attitudes Toward The Brand: The Mediating/Moderating Role Of Social Media Source Credibility, Lubna Nafees, Christy M. Cook

Atlantic Marketing Association Proceedings

No abstract provided.

Do Families That Tailgate Together Stay Together?, Meredith David, Luke C. Lorick

Atlantic Marketing Association Proceedings

No abstract provided.

A Starbucks Blend: Race, Social Marketing And Corporate Social Responsibility, Yvette Lynne Bonaparte Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

The Opioid Crisis: Do Marketing Activities Trigger Negative Externalities?, Rama Jayanti

Atlantic Marketing Association Proceedings

No abstract provided.

Is The Price Fair? How Intangibility Reduces Price Fairness Perceptions, Mona Sinha

Atlantic Marketing Association Proceedings

No abstract provided.

Academic Ask: Expanding The Arena Of Charitable Marketing Targets, Jacqueline A. Williams, Kimberly Mcneil, G Carletta Simmons

Atlantic Marketing Association Proceedings

No abstract provided.

Turnin’ It Upside Down: Using The Flipped Classroom To Advance Student Knowledge And Application In A Marketing Capstone Course, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.

The Moderating Role Of Entrepreneurial Orientation And Trust On The Relationship Between Network Range And Firm Performance, Hangjun Xu

Atlantic Marketing Association Proceedings

No abstract provided.

Strategy And Marketing: Can Alignment Be Measured?, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

Revising A Conceptual Model And Scale To Assess Interest In Medical Tourism Services, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.