Marketing Commons^™

2020-August-17-Department Of Social Work Hosts Msw Information Sessions, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 17, 2020)  – East Tennessee State University’s Department of Social Work will host several virtual information sessions to promote opportunities for students to pursue a master of social work (M.S.W.) degree at its Abingdon, Asheville, Johnson City and Sevierville sites.

The first session is set for Thursday, Aug. 27. Additional sessions will be held Sept. 24, Oct. 29, Nov. 19 and Dec. 17. All of the sessions are open to the public and will be held on Zoom (Zoom meeting ID: 934 5430 3676; Password: MSW).

ETSU’s M.S.W. program has been accredited since 2007 and offers a …

2020-August-14-Johnson Named To Ctli, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (August 14, 2020) Dr. Keith Johnson, Vice President for Equity and Inclusion at East Tennessee State University, is one of 30 leaders from across the state selected as the newest cohort for the Complete Tennessee Leadership Institute (CTLI).

By 2025, at least half of the jobs in Tennessee will require some type of postsecondary credential, according to data from the Center for Economic Research in Tennessee; latest figures from the Lumina Foundation put Tennessee’s college attainment rate at 45%. Since 2016, CTLI has created a space where leaders from across Tennessee collectively focus on eliminating barriers to …

The Promise Of Artificial Intelligence And Potential Impact On The Sales Function, Richard E. Plank, Pamela M. Peterson

AMTP Proceedings 2020

After a great deal of press and promise, artificial intelligence is beginning to make inroads in the sales function. In this paper, we follow on United Kingdom-based company called CloudApps and the firm's development of an artificial intelligence solution to address the issues inherent in the management of the sales pipeline. We then outline some of the other potential applications using artificial intelligence within an organizations' sales function.

2020-August-13-Dept Of Audiology And Speech-Language Pathology Welcomes New Chair, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 13, 2020) – East Tennessee State University’s College of Clinical and Rehabilitative Health Sciences (CCRHS) recently announced the appointment of Dr. Bess Sirmon-Taylor as chair of the Department of Audiology and Speech-Language Pathology.

Prior to joining ETSU’s faculty this summer, Sirmon-Taylor served as associate dean for academic affairs at University of Texas at El Paso, College of Health Sciences.

She is a licensed and nationally certified speech-language pathologist and worked as a clinical practitioner for more than 25 years before becoming a full-time academic. Her research interests focus on concussion management and analysis of ethics in health …

2020-August-13-Etsus First Major Covid-19 Research Grant To Explore Diseases Impact On Diabetes, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 13, 2020) – East Tennessee State University’s Dr. Zhi Q. Yao was recently awarded a $100,000 grant from the American Diabetes Association (ADA) to explore the impact of diabetes on COVID-19 and the impact of COVID-19 on diabetes and related complications.

The grant is ETSU’s first major funding for COVID-19-specific research.

COVID-19 Research Grant

The ADA states that “recent clinical results have shown that people with diabetes are at higher risk of death from COVID-19 and that COVID-19 drives an increased risk …

New York Times/Wall Street Journal Postcard, Judy Schmitt

Library Faculty Works

No abstract provided.

2020-August-12-Etsu Offices At The Mill, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (August 12, 2020) – The ETSU Foundation will lease space at the Model Mill Development that will become the new home for the Office of University Advancement at East Tennessee State University as well as the ETSU National Alumni Association.

ETSU anticipates relocating the offices to the Model Mill Development sometime in October of this year.

“The restoration of the Mill has been a long anticipated project for this region and we are honored to have a presence in the beautiful new facility and to be part of this historic move,” said Pam Ritter, ETSU Vice President for …

2020-August-12-Welcome Week Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 12, 2020) – The X Ambassadors, an alt-rock band based in Ithaca, New York, will perform in the East Tennessee State University Student Government Association’s exclusive virtual Fall 2020 Welcome Week Concert on Saturday, Aug. 29, at 8 p.m. via Zoom.

Known for their darkly anthemic, electronic-leaning pop sound, the X Ambassadors earned widespread attention after hitting the top 10 with their debut full-length “VHS” in 2015, which reached No. 7 on the Billboard 200 and included the hit singles “Renegades” and “Unsteady.” 

In 2016, the X Ambassadors were featured on the Knocks track “Comfortable” and on …

2020-August-10-Operations Update For Fall 2020, University Marketing And Communication, East Tennessee State University

ETSU News

Dear ETSU community,

Each day, we are faced with choices that could impact the health of our loved ones, our children, our community and ourselves. We are all doing the best we can to understand what is happening around us and to make decisions to help keep one another safe. As a university, we have made decisions to limit our on-campus presence, implement face covering and physical distancing requirements all in an effort to prioritize the health of the people who make East Tennessee State University a wonderful place to learn, work and live. In early June, the Future Operations …

2020-August-10-Etsu Pharmacy School Receives Grant To Support Esl Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 10, 2020) – Continuing its focus on promoting a diverse and inclusive student culture, East Tennessee State University Bill Gatton College of Pharmacy received a grant of over $45,000 to support mentoring, engagement and retention efforts for pharmacy students whose first or best language is not English (E2 students).

The project, PEER-E2, stands for Promoting Engagement, Excellence, and Retention for E2 students and focuses on six main areas:

•           Specialized tutoring

•           Weekly language lab

•           Peer mentoring

•           Monthly culture and language exchange events

•           Focused recruiting of linguistically diverse students

•           Funding for participants to …

2020-August-10-Etsu And Va Collecting Blood Samples For Covid-19 Research, University Marketing And Communication, East Tennessee State University

ETSU News

  **Update (August 10, 2020)**

The Institutional Review Board has approved recruitment among patients who are greater than 14 days from a positive COVID-19 diagnosis. 

JOHNSON CITY (August 3, 2020) – East Tennessee State University and the James H. Quillen Veterans Affairs Medical Center at Mountain Home are seeking patients who have recovered from COVID-19 to donate a sample of their blood to be used for current and future coronavirus research.

“We want to recruit as many recovered patients as possible who are willing to donate to our biorepository,” said Dr. Jonathan Moorman, principal investigator and division chief of infectious, inflammatory …

2020-August-10-Etsu Virginia Tech Awarded Million Grant For Opioids Research, University Marketing And Communication, East Tennessee State University

ETSU News

Studies to Advance Recovery Support (STARS) Network

The Studies to Advance Recovery (STARS) Network researchers use Zoom meetings and other technologies to oversee the multi-state network from a distance. Pictured in the top row: Christopher Lewis and Dr. Robert Pack, ETSU; bottom row: Dr. Kimberly Horn, VT, and Angela Hagaman, ETSU.

JOHNSON CITY (Aug. 10, 2020) – The National Institute on Drug Abuse recently awarded a $2.6 million grant to researchers at East Tennessee State University and Virginia Tech to develop studies on how best to provide support services for individuals being treated for opioid use disorder.

The Studies To …

2021-August-09-Dean Awarded National Honor For Service, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 9, 2021) – East Tennessee State University Bill Gatton College of Pharmacy’s dean earned a national honor for her years of service to the profession of pharmacy.

Dr. Debbie Byrd was awarded the Anne Marie Liles Distinguished Service Award from the American Association of Colleges of Pharmacy (AACP) Pharmacy Practice Section.

“This truly is an honor to be recognized by my colleagues, and especially with an award named in memory of Anne Marie Liles,” said Byrd. “Anne Marie was my student then fellow faculty member at Auburn, and she is missed.” 

Since 1997 Byrd has served …

Internships Shape Students' Future Career, Maria F. Arrayan

Marriott Student Review

Finding an internship has been more difficult than before due to COVID-19. For many, the search for an internship may be frustrating or pointless during this difficult time. Students need to empower themselves with the right tools to find an internship. Maria Fernanda Arrayan talks about the benefits of an internship and four ways to find one. Read this article to find motivation in your search for an internship and try a new way to find your next internship!

Go Green: Make Green, Sam Montague

Marriott Student Review

While cost might seem like an obstacle to some, adopting sustainable practices can turn out to be profitable for most companies. Recent research find positive correlation between business efforts and the consumer response, showcase direct benefits to the business, and provide suggestions to put the findings into practice.

2020-August-07-Dessert With The Experts, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 7, 2020) – East Tennessee State University’s College of Arts and Sciences presents its first virtual alumni event, “Dessert with the Experts,” on Tuesday, Aug. 11, at 7 p.m. via Zoom.

During this new event, faculty experts from throughout the College of Arts and Sciences will share their knowledge over dessert with alumni of the college and other participants. For a fun twist, the experts will provide their favorite dessert recipes for participants to make ahead of time and enjoy during the event, or to try later.

Teaching music virtually during a pandemic is the topic for …

2020-August-07-Etsu Health Experts Assist With Plans To Protect Safety And Health Of Campus Clinics, University Marketing And Communication, East Tennessee State University

ETSU News

p xmlns:ouc="https://omniupdate.com/XSL/Variables">JOHNSON CITY (August 7, 2020) – A team of experts from East Tennessee State University’s health sciences colleges is helping the university navigate important decisions and policies to protect the health and safety of the campus community and ETSU Health clinics during the COVID-19 pandemic.

Created in response to the pandemic, the Medical Response Team meets regularly to analyze disease trends, craft medical suggestions and aid in decisions and considerations regarding the safe return to campus.

“In addition to following recommendations from the Centers for Disease Control and local and state health officials, ETSU is fortunate to have …

Techy, Classy, And Social: Electric Vehicles And Brand Communication On Twitter, Marilena Olguta (Olga) Vilceanu, Kailey Bertelson, Rhianna Davis

AMTP Proceedings 2020

This study explored brand communication and audience engagement metrics for automakers selling electrified vehicle models in the U.S. The dataset included all Twitter communication from 27 major brand accounts during a one-year period (July 2018 through June 2019). Data analysis focused on communication volume, explicit saturation, and discourse clustering around key themes and variables. The study found abysmal amounts of EV-category explicit terminology for all brands, particularly so for U.S. accounts. Audience engagement was stronger for brands that pulled EVs into the lifestyle of their targets, than for brands pushing normative messages about environmental concerns.

2020-August-05-Welcome Class Of 2024, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (August 5, 2020)— East Tennessee State University Bill Gatton College of Pharmacy welcomed the Class of 2024 during a new two-week orientation program called Gatton Ready. 

Held virtually due to the COVID-19 pandemic, the program is designed to help students connect through orientation activities and ultimately succeed in the classroom through learning strategies, time management skills, and some introductory coursework. In addition, the program features a focus on health and wellbeing, along with a friendly, year-long competition to inspire students.

“Gatton Ready is exciting because it not only gives our students a head start in the classroom, but …

2020-August-05-Etsu Pharmacy School Welcomes Class Of 2024, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (August 5, 2020)— East Tennessee State University Bill Gatton College of Pharmacy welcomed the Class of 2024 during a new two-week orientation program called Gatton Ready.  

Held virtually due to the COVID-19 pandemic, the program is designed to help students connect through orientation activities and ultimately succeed in the classroom through learning strategies, time management skills, and some introductory coursework.  In addition, the program features a focus on health and well-being, along with a friendly,  year-long competition to inspire students. 

“Gatton Ready is exciting because it not only gives our students a head start in the classroom, but …

The Status Of Women Leadership In Government–State Of Utah, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

Organizations increasingly thrive when both men and women hold leadership roles and work together. Gender inclusivity in leadership benefits not only Utah’s businesses, but also its government organizations, such as state legislatures, city councils, and state and local bureaucracies. Recent events underscore the need for government—and democratic governance processes in general—to demand diversity at all levels.

The Status Of Women Leaders In Government – State Of Utah, April Townsend, Susan R. Madsen

Marketing and Strategy Faculty Publications

Organizations increasingly thrive when both men and women hold leadership roles and work together. Gender inclusivity in leadership benefits not only Utah’s businesses, but also its government organizations, such as state legislatures, city councils, and state and local bureaucracies. Recent events underscore the need for government—and democratic governance processes in general—to demand diversity at all levels

2020-August-04-A Life With Flavor, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 4, 2020) – When Dr. Cecilia McIntosh retires from East Tennessee State University one day, she hopes to leave “a whole chapter in the book” on plant biochemistry.

That goal is important to the researcher, but equally important is the legacy she leaves with her students – undergraduate and graduate – a legacy of critical thinking skills, hands-on and high-tech laboratory practices and a drive to keep asking, seeking, discovering and sharing.

Exhibiting a mathematical mind at an early age, McIntosh was encouraged and challenged by her grandfather, who gave her math problems to work in her …

2020-August-04-College Of Nursing Offering Info Sessions For Graduate Programs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (August 4, 2020) – East Tennessee State University’s College of Nursing is offering four online information sessions throughout August for nurses who are interested in pursuing a nursing graduate degree. 

The sessions will be offered via Zoom on: 

• Wednesday, Aug. 5, 11 a.m.-noon 
• Thursday, Aug. 13, noon to 1 p.m. 
• Monday, Aug. 17, 4-5 p.m. 
• Tuesday, Aug. 25, 8-9 a.m. 

“These sessions will be useful for nurses who are considering continuing their education, advancing their careers or focusing their interests,” said Karen Hirst, assistant dean of student services in the College of Nursing. “We will have staff and …

2020-August-04-Dr Daryl A Carter, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 4, 2020) – The Africana Studies Program at East Tennessee State University is under new leadership. Dr. Daryl A. Carter, professor of history, has been named interim director of the program effective Aug. 1 by Interim Provost Dr. Wilsie Bishop and Dr. Gordon Anderson, dean of the College of Arts and Sciences. 

Dr. Daryl A. Carter

“I am humbled by this opportunity and I look forward to working with students, faculty and …

2020-August-03-Data Analytics Graduate Certificate, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 3, 2020) – East Tennessee State University’s College of College of Business and Technology is now offering a data analytics graduate certificate that is geared toward professionals across a multitude of industries who are interested in learning how to use data to develop business strategies and improve decision-making skills.

The program is designed to be completed in a four-course, 12-credit-hour sequence that builds a strong foundation for becoming a data analyst. The certificate can be completed on campus, online, or a combination of the two. Evening classes will be offered to allow maximum flexibility for program participants. …

2020-Health Care Innovation Flourishes At Etsu Pharmacy School Shark Tank Presentation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Budding pharmacy entrepreneurs at East Tennessee State University Bill Gatton College of Pharmacy displayed their business savvy during the annual Shark Tank event, the colleges version of the popular reality show.

The students were challenged to develop business plans which addressed health care gaps in the community, region or nation with viable interventions spanning clinical and technological mediums. Each student group presented to live "sharks, business owners, health care administrators, or related experts who serve as volunteer judges seeking to encourage highly engaged, business-ready professionals to make an impact on a community. The competition was led by Drs. Jeff Gray …

2020-August-High School Golf Tryouts, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-August-Hs Girls Soccer - Parent Meeting - Practice Begins, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2020-August-Fall 2020 Sports Covid Announcement, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.