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Articles 61 - 90 of 961
Full-Text Articles in Marketing
Arts And Athletics Team Up For Homecoming Project.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
Arts And Athletics Team Up For Homecoming Project.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Student artists Hannah Oakes, Ashlyn York, and Katie Murphy, with guidance from Professor Christian Rieben, will be painting on a large canvas, that will measures 5x8 feet, at the Buccaneers homecoming football game. The three students will paint, in real time, their artistic impression of a Saturday football game at the new William B. Greene, Jr. Stadium this Saturday. They will begin working on the piece 30 minutes prior to kickoff at approximately 3 p.m., with a goal of completing the work by halftime.
For more information on the project please follow this link:
http://www.etsubucs.com/football/news/2017-18/14307/arts-and-athletics-team-up-for-homecoming-project/
Destructive Selling: An Empirical View From The Perspective Of University Level Business Students, Dennis Bristow, Rajesh Gulati, David Titus, Garth Harris, Zhan Wang
Destructive Selling: An Empirical View From The Perspective Of University Level Business Students, Dennis Bristow, Rajesh Gulati, David Titus, Garth Harris, Zhan Wang
Atlantic Marketing Journal
Preliminary evidence indicates that salespeople working in a variety of industries hold the perception that destructive selling (defined as the intentional use of unethical tactics including lying, misrepresenting product/service performance, misleading the client, spreading rumors about the competition, etc. by professional salespeople) does occur in the professional selling discipline. A rich history of related research provides further evidence that university students exhibit negative perceptions and attitudes towards professional selling. In the work reported in this manuscript, the authors employed the survey research method to empirically study the perceptions held by university level pre-business and business students regarding the presence of …
2019 December, Morehead State University. Office Of Communications And Marketing.
2019 December, Morehead State University. Office Of Communications And Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for December of 2019.
Day Worker Center: Employer And Client Engagement, Anayeli Avalos
Day Worker Center: Employer And Client Engagement, Anayeli Avalos
Capstone Projects and Master's Theses
The Day Worker Center of Santa Cruz County is a component of the Community Action Board (CAB), a non-profit organization that has been providing services to eliminate poverty. CAB offers the program, administrative, and fiscal oversight to the Day Worker Center. The County of Santa Cruz is facing a high rate of unemployment, which is affecting the community. What contributes to the problem is low awareness of community knowledge about employment services. Also, the undocumented community that finds it hard to trust services because they think they can get deported. In addition, the issue can cause consequences such as health …
2019-November-30-Trombone/Piano Duo To Perform, University Marketing And Communications, East Tennessee State University
2019-November-30-Trombone/Piano Duo To Perform, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Influence Of Alumni Affinity Groups On Alumni Engagement And Alumni Giving, Gary R. Johnson
Influence Of Alumni Affinity Groups On Alumni Engagement And Alumni Giving, Gary R. Johnson
USF Tampa Graduate Theses and Dissertations
A student’s college experience lasts only a finite amount of time, but their role as alumni lasts for a lifetime. Alumni play an important role in higher education. The future financial success of a college or university is largely based on involvement and financial support by the school’s alumni. The purpose of this research was to learn about the role alumni affinity groups play in engaging alumni with the school and if they have the ability to impact alumni giving.
The dissertation data was collected using a qualitative methods research approach. Alumni data was gathered from two public universities from …
2019-November-26-Amid The Winter's Snow, University Marketing And Communications, East Tennessee State University
2019-November-26-Amid The Winter's Snow, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-26-Jaylen Malik Grimes, University Marketing And Communications, East Tennessee State University
2019-November-26-Jaylen Malik Grimes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-26-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2019-November-26-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-26-World Aids Day, University Marketing And Communications, East Tennessee State University
2019-November-26-World Aids Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-26-College Of Public Health's Re:Cycling Provides Bikes To Kids, University Marketing And Communications, East Tennessee State University
2019-November-26-College Of Public Health's Re:Cycling Provides Bikes To Kids, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-26-Pre-College Program Gala Concert, University Marketing And Communications, East Tennessee State University
2019-November-26-Pre-College Program Gala Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-25-College Of Nursing Announces Pmhnp Residency Program, University Marketing And Communications, East Tennessee State University
2019-November-25-College Of Nursing Announces Pmhnp Residency Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-25-First-Generation Students, University Marketing And Communications, East Tennessee State University
2019-November-25-First-Generation Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-23-Jazz Ensemble To Present 'Holiday Music', University Marketing And Communications, East Tennessee State University
2019-November-23-Jazz Ensemble To Present 'Holiday Music', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-22-Singing In "Perfect Harmony", University Marketing And Communications, East Tennessee State University
2019-November-22-Singing In "Perfect Harmony", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-20-Nutrition Professor Combines Entrepreneurship, Research, University Marketing And Communications, East Tennessee State University
2019-November-20-Nutrition Professor Combines Entrepreneurship, Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-19-Etsu Elevates Pitch Competition Winners, University Marketing And Communications, East Tennessee State University
2019-November-19-Etsu Elevates Pitch Competition Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Market Your Mindful Eating Business Online, Chelsea Denlinger
Market Your Mindful Eating Business Online, Chelsea Denlinger
Masters Theses/Capstone Projects
This advanced clinical practicum for a Masters in Allied Health was overseen by Dr. Susan Albers, "The Mindful Eating Doctor" The project focuses on the creation of materials and promotional pieces for a program the author created called, Acing College Health (ACH).
2019-November-18-Float, University Marketing And Communications, East Tennessee State University
2019-November-18-Float, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-18-Cristopher Santana, University Marketing And Communications, East Tennessee State University
2019-November-18-Cristopher Santana, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-18-Undergrad Researchers Share Their Work, University Marketing And Communications, East Tennessee State University
2019-November-18-Undergrad Researchers Share Their Work, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-November-18-Etsu College Of Nursing Wins Pacesetter Award, University Marketing And Communications, East Tennessee State University
2019-November-18-Etsu College Of Nursing Wins Pacesetter Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Women And Finance: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Women And Finance: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Erin Jemison (YWCA Utah Policy Director), Susan Madsen (UWLP, UVU), Danny Harris (AARP Utah), Amanda Christensen (USU Extension, Utah Money Moms), Nancy Anderson (Key Bank, Forbes Columnist), Courtney Giles (YWCA Utah Educator & Women’s Wellness Specialist), Ann House (U of U Personal Money Management Center), Kori Renwick (IRS SPEC), Martha Wunderli (AAA Fair Credit Foundation), Susan Speirs (Utah Association of Certified Public Accountants), Brittany Griffin (Utah Treasurer’s Office), Jonyce Bullock (CPA, Squire), Jesse Mecham (You Need a Budget)
2019-November-16-Opera Theatre Presents 'Stone Soup', University Marketing And Communications, East Tennessee State University
2019-November-16-Opera Theatre Presents 'Stone Soup', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Product Designs That Enchant, Transform, And Endure, Garo Agopian
Product Designs That Enchant, Transform, And Endure, Garo Agopian
Faculty Research and Creative Activities Symposium
For many reasons – sustainability, product aesthetics, market demand for authenticity – there appears to be growing interest in classic products, products that are owned for a long time and stay on the market a long time. This is a conceptual paper which investigates these questions: What is classic art? What are classic product designs? What learning can be applied from classic art and classic product designs to new product designs? Art historians argue that classic art endures because its meanings constantly evolve. This paper reviews the semantic evolution of a classic novel, and the evolution of a classic product, …
Does Global Vs. Local Scope Matter? Contingencies Of Cause-Related Marketing In A Developed Market, Monica Wei
Does Global Vs. Local Scope Matter? Contingencies Of Cause-Related Marketing In A Developed Market, Monica Wei
Faculty Research Day
Project Description: Cause-related marketing refers to a company’s social initiative in which the company donates a specified amount to a chosen cause in response to every purchase the consumers made. Many multinational corporations (MNCs) have used cause-related marketing as a strategy to improve their brand image and positioning in the global market. However, what makes cause-related marketing effective in the international market is not well understood. Drawing on social impact theory, this project uncovers the factors that affect the effectiveness of cause-related marketing strategy in the global market context. Specifically, across two studies, this research has found that the …
Addressing The Challenges Of Uncertainty Affecting Last-Mile Distribution In Disaster Relief, Robert A. Cook, Emmett Lodree
Addressing The Challenges Of Uncertainty Affecting Last-Mile Distribution In Disaster Relief, Robert A. Cook, Emmett Lodree
Faculty Research and Creative Activities Symposium
The study of Disaster Relief has received increasing attention for the better part of 20 years, and particularly in the wake of high-visibility storms like Hurricanes Harvey and Irma, there is little need to provide justification for the field as an area of interest. This presentation will summarize an ongoing effort to study one particular aspect of Disaster Relief, namely last-mile distribution in the face of uncertain supply. This body of work forms the bulk of my dissertation which I completed last year along with my co-author and mentor Dr. Emmett Lodree, a full Professor at the University of Alabama.
A Review On Cyberloafing, Sungdoo Kim
A Review On Cyberloafing, Sungdoo Kim
Faculty Research and Creative Activities Symposium
As technology permeates every aspect of our lives, employees are increasingly using technology for personal purposes during office hours. The largest proportion of non-work-related activities at work is spent using technologies on activities such as responding to emails on a personal email account, checking friends’ Facebook updates, reading sports or news, and paying bills online. While practitioners have been wrestling with cyberloafing prevalent in the workplace, research on the matter has grown exponentially over the last decade. Despite the growing empirical evidence, lacking is an integrated understanding of the phenomenon. In order for this area of inquiry to develop into …
2019-November-15-Ordway Named Associate Dean At Quillen, University Marketing And Communications, East Tennessee State University
2019-November-15-Ordway Named Associate Dean At Quillen, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.