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Articles 271 - 300 of 961
Full-Text Articles in Marketing
2019-September-10-Mental Health First Aid, University Marketing And Communications, East Tennessee State University
2019-September-10-Mental Health First Aid, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-10-Ideacademy, University Marketing And Communications, East Tennessee State University
2019-September-10-Ideacademy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4
Character Content As An On Line Branding Strategy In Indonesia’S Fashion Creative Industri, Sri Dewi Setiawati 1, Asep Suryana 2, Dadang Sugiana 3, Centurion Chandratama Priyatna 4
Library Philosophy and Practice (e-journal)
The basic problems of SME actors are capital and marketing. the internet and social media have become widely used media in conducting marketing communication strategies. The problem is that there are still a few SME actors who can make optimal use of the internet and social media as a marketing communication strategy. most of the SME actors use influencer strategies from public figures at a high cost. This strategy is considered to be less effective, and burdensome to SME actors, who have problems with capital. Some of the SME actors have succeeded in developing marketing communication strategies by optimizing the …
2019-September-09-Guest Artist: Doug Lindsey, University Marketing And Communications, East Tennessee State University
2019-September-09-Guest Artist: Doug Lindsey, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-09-Quillen Students Hosting Bike Race, Community Health Event At Bristol Motor Speedway, University Marketing And Communications, East Tennessee State University
2019-September-09-Quillen Students Hosting Bike Race, Community Health Event At Bristol Motor Speedway, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-09-Trumpet And Trombone Recital, University Marketing And Communications, East Tennessee State University
2019-September-09-Trumpet And Trombone Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-09-Johnson City Sessions Anniversary Celebration, University Marketing And Communications, East Tennessee State University
2019-September-09-Johnson City Sessions Anniversary Celebration, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-06-Tennessee Film Nights, University Marketing And Communications, East Tennessee State University
2019-September-06-Tennessee Film Nights, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-05-Communication Support Group Forms At Etsu, University Marketing And Communications, East Tennessee State University
2019-September-05-Communication Support Group Forms At Etsu, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-05-Regional Economic Forum, University Marketing And Communications, East Tennessee State University
2019-September-05-Regional Economic Forum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-September-04-Public Tickets To See "Fluffy" On Sale 9/9, University Marketing And Communications, East Tennessee State University
2019-September-04-Public Tickets To See "Fluffy" On Sale 9/9, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Nonprofit Reputation And Bitcoin Use, Crystal A. Evans, Abigail B. Schneider
Nonprofit Reputation And Bitcoin Use, Crystal A. Evans, Abigail B. Schneider
Journal of Ideology
In recent years, cryptocurrencies, digital assets used as mediums of exchange that use cryptography to secure the creation and exchange of the currency, have gained in popularity. One cryptocurrency in particular, Bitcoin, has received a considerable amount of attention in the media. As the general public’s awareness of Bitcoin increases, one must consider the impact that aligning a nonprofit with such a currency could have. The present research uses three studies to examine the impact that advertising the nonprofits’ alignment with Bitcoin has on perceived effectiveness as well as potential donors’ attitudes toward investing nonprofits’ assets in the currency. Results …
2019-September-03-Quillen College Of Medicine’S Department Of Pediatrics Honors Alumni, University Marketing And Communications, East Tennessee State University
2019-September-03-Quillen College Of Medicine’S Department Of Pediatrics Honors Alumni, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing: It’S All About The Experience, Singapore Management University
Marketing: It’S All About The Experience, Singapore Management University
Perspectives@SMU
Experiential marketing delivers high recall. You can now even do it with blockchain
Youtube Advertising Value And Its Effects On Purchase Intention, Duygu Firat
Youtube Advertising Value And Its Effects On Purchase Intention, Duygu Firat
Journal of Global Business Insights
This study investigated the factors that affect the YouTube advertising value and its effect on purchasing intention. The data were gathered through a 52-item questionnaire administered to YouTube users (n = 420). Multiple regression analysis determined the effect of the factors on YouTube advertising value, and simple regression analysis determined the effect of its value on purchasing intention and ANOVA test was run to determine the differences of demographic groups via YouTube ads value. The findings indicated that informativeness and entertainment and trendiness had a positive effect on YouTube advertising value; however, irritation had a negative effect. In addition, …
2019 September, Morehead State University. Office Of Communications & Marketing.
2019 September, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for September of 2019.
2019-September-01-Meg Roussos M.F.A. Exhibit, University Marketing And Communications, East Tennessee State University
2019-September-01-Meg Roussos M.F.A. Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
When Individual Goal Pursuit Turns Competitive: How We Sabotage And Coast, Szu-Chi Huang, Stephanie C. Lin, Ying Zhang
When Individual Goal Pursuit Turns Competitive: How We Sabotage And Coast, Szu-Chi Huang, Stephanie C. Lin, Ying Zhang
Research Collection Lee Kong Chian School Of Business
People working toward individual goals often find themselves surrounded by others who are pursuing similar goals, such as at school, in fitness classes, and through goal-oriented network devices like Fitbit. This research explores when these individual goal pursuits can turn into competitions, why it happens, and the downstream consequences of this pseudo-competition on goal pursuers. We found that people were more likely to treat their goal pursuit as a competition when they were near the end (vs. at the beginning) of their individual goal and thus prioritized relative positional gain (i.e., performing better than others sharing similar pursuits) over making …
2019-August-30-Songs In The Wind, University Marketing And Communications, East Tennessee State University
2019-August-30-Songs In The Wind, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-August-29-Etsu, Northeast State Sign Rehabilitative Health Sciences Articulation Agreement, University Marketing And Communications, East Tennessee State University
2019-August-29-Etsu, Northeast State Sign Rehabilitative Health Sciences Articulation Agreement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-August-29-Newly Renovated Dining Hall Opens, University Marketing And Communications, East Tennessee State University
2019-August-29-Newly Renovated Dining Hall Opens, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Watch Me Give: Narcissism As A Moderator To Donating To A Nonprofit, Austin Prewett, Charles Elliott, Paul A. Story
Watch Me Give: Narcissism As A Moderator To Donating To A Nonprofit, Austin Prewett, Charles Elliott, Paul A. Story
The Kennesaw Journal of Undergraduate Research
With increased online connectivity in the current generation, more non-for-profit organizations are focusing their efforts on producing online marketing appeals. It has, therefore, become necessary to identify the effect some appeals have on different people. The present study seeks to determine whether an organization offering increased recognition will result in a greater willingness to give by people with narcissistic personalities. Additionally, it will determine if “willingness” to give or “amount” given are different between genders or employment status, as prior research suggests. Results indicated that whether the organization offered increased recognition or not, narcissism did not affect willingness to give …
2019-August-28-Archaeology Day, University Marketing And Communications, East Tennessee State University
2019-August-28-Archaeology Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-August-27-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2019-August-27-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-August-27-Tri-Cities College Fair, University Marketing And Communications, East Tennessee State University
2019-August-27-Tri-Cities College Fair, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-August-27-Mbmsota Fall 2019 Season, University Marketing And Communications, East Tennessee State University
2019-August-27-Mbmsota Fall 2019 Season, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Orientalism, Resistance Or Global Harmony? Entangled Strands In The Film Isle Of Dogs, Soonkwan Hong
Orientalism, Resistance Or Global Harmony? Entangled Strands In The Film Isle Of Dogs, Soonkwan Hong
Markets, Globalization & Development Review
No abstract provided.
Education, Enterprise Capitalism, And Equity Challenges: The Continuing Relevance Of The Correspondence Principle In Japan, Masaaki Takemura
Education, Enterprise Capitalism, And Equity Challenges: The Continuing Relevance Of The Correspondence Principle In Japan, Masaaki Takemura
Markets, Globalization & Development Review
This paper revisits the correspondence principle of Bowles and Gintis (1976) – which refers to the mutual mimicking of the capitalist hierarchy in the workplace and the school. The Bowles-Gintis model still appears to be working in the context of schooling in Japan. In the international comparative educational assessment called PISA (Program for International Student Assessment), created by OECD (Organization for Economic Cooperation and Development, the association of advanced democratic nations), Japanese students achieve better results than most countries. Japanese students excel in PISA performance, especially in mathematics. Such excellence, however, has negative correlations with students’ creativity, positive attitudes, and …
Virtual Idol Hatsune Miku: Case Study Of New Production/Consumption Phenomena Generated By Network Effects In Japan’S Online Environment, Hajime Kobayashi, Takashi Taguchi
Virtual Idol Hatsune Miku: Case Study Of New Production/Consumption Phenomena Generated By Network Effects In Japan’S Online Environment, Hajime Kobayashi, Takashi Taguchi
Markets, Globalization & Development Review
Using Hatsune Miku, a vocaloid or a Desktop Music (DTM) software using voice synthesizer technology, as a case study, this paper explores how consumer generated media (CGM) and user generated content (UGC) diffused in Japan – rapidly at first and then at an erratic and not-so-rapid pace. The creative environment ushered in by the vocaloid platform, it appears, represents a form of "managed creativity", and not a rosy future characterized by a participatory turn to a widespread democratization of creative activity.
A Critical Marketing Practitioner In Japan: Philosophy And Marketing Activities Of Seiji Tsutsumi, Kazuo Usui
A Critical Marketing Practitioner In Japan: Philosophy And Marketing Activities Of Seiji Tsutsumi, Kazuo Usui
Markets, Globalization & Development Review
This paper explores some features of marketing activities and marketing thought of a Japanese critical marketing practitioner, Dr. Seiji Tsutsumi. The approach of the paper is biographical. Somewhat paradoxically, the paper finds – in the practices and thoughts of Dr. Seiji Tsutsumi – a refreshingly critical mindset, despite his huge commercial success in retail business in Japan. Similar biographical research should be done in other national contexts, to develop links between practices and critical theories.