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Articles 151 - 180 of 961
Full-Text Articles in Marketing
The Effects Of Social Media Advertising On Social Search In China: Evidence From Luxury Brand, Xing Gao, Sang Yong Kim, Da Yeon Kim, Lee
The Effects Of Social Media Advertising On Social Search In China: Evidence From Luxury Brand, Xing Gao, Sang Yong Kim, Da Yeon Kim, Lee
Asia Marketing Journal
This study examines the relationship between social media advertisement and customer interest in the context of luxury brands. Further, this study investigates the effective ways to utilize visual types (pictorial advertisement and video advertisement) and contents types (website link and hash-tag) in social media advertising by proposing a time-series model to estimate the long-term effect of social media advertising on social search. We find that the pictorial advertisements are more effective than video advertisements, which provides a different result from previous existing research. In addition, advertisements using hashtags are more effective than web links due to efficiency of the search …
The Effect Of Construal Level On Variety Seeking Across Subcategories, Jiyeon Suh, Eugene J. S. Won
The Effect Of Construal Level On Variety Seeking Across Subcategories, Jiyeon Suh, Eugene J. S. Won
Asia Marketing Journal
The present study investigates how consumers’ construal level affects their variety seeking behavior when choosing multiple items simultaneously. Especially the authors focus on the perceptual level at which variety seeking takes place and propose that variety seeking can take place not only at brand level but also at category or subcategory level. Categorical variety seeking refers to diversification of one’s choices over multiple brands not within the same category but across multiple categories. Building on construal level theory, the authors expected that people engaging in higher-level construals tend to subcategorize the choice set and distribute their choices across more subcategories …
2019-October-31-Etsu Faculty, Students Play Key Roles In Upcoming Film Festival, University Marketing And Communications, East Tennessee State University
2019-October-31-Etsu Faculty, Students Play Key Roles In Upcoming Film Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-31-Social Media Marketing For Hs Students, University Marketing And Communications, East Tennessee State University
2019-October-31-Social Media Marketing For Hs Students, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University
2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-30-National Pan-Hellenic Council Plaza Unveiling, University Marketing And Communications, East Tennessee State University
2019-October-30-National Pan-Hellenic Council Plaza Unveiling, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University
2019-October-30-Nationally Recognized, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration Of Cocktail Ingredients, Hannah Daab
Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration Of Cocktail Ingredients, Hannah Daab
Scholars Week
Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.
2019-October-29-Women On Wednesdays With Angela Hagaman, University Marketing And Communications, East Tennessee State University
2019-October-29-Women On Wednesdays With Angela Hagaman, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-29-Roan Scholars Boone Dam Tour, University Marketing And Communications, East Tennessee State University
2019-October-29-Roan Scholars Boone Dam Tour, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Threat Recognition In Incumbent Firms: A Case For Organizational Velocity, Alan Amling
Threat Recognition In Incumbent Firms: A Case For Organizational Velocity, Alan Amling
PhD in Business Administration Dissertations
Change is not new, but the speed of change is new. Fueled by a combination of connecting and thinking technologies, the business environment is becoming increasingly dynamic and uncertain. Incumbent firms face a wider variety of threats that vary in frequency of occurrence and financial impact. How effectively firms see these threats, internalize them as important (or not) and act on them in a timely manner (or not) can be critical to their survival. However, the academic literature is incomplete on how firms navigate this threat recognition process from initial observation through action and across different organizational contexts.
This qualitative …
2019-October-29-Quillen 100 Raises More Than $6,000 For Tri-Cities American Heart Association, University Marketing And Communications, East Tennessee State University
2019-October-29-Quillen 100 Raises More Than $6,000 For Tri-Cities American Heart Association, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-28-Dental Hygiene Program Celebrates 50 Years, University Marketing And Communications, East Tennessee State University
2019-October-28-Dental Hygiene Program Celebrates 50 Years, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-28-Etsu Pharmacy School Partners To ‘Flip The Pharmacy’, University Marketing And Communications, East Tennessee State University
2019-October-28-Etsu Pharmacy School Partners To ‘Flip The Pharmacy’, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-28-Shifting Strategies Of Political Cinema, University Marketing And Communications, East Tennessee State University
2019-October-28-Shifting Strategies Of Political Cinema, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-28-Etsu Pharmacy School Partners To Flip The Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2019-October-28-Etsu Pharmacy School Partners To Flip The Pharmacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Oct. 28, 2019) East Tennessee State University Bill Gatton College of Pharmacy was recently selected to be part of a regional group participating in a national movement to transform and expand the role of community pharmacy.
By joining the nationally sponsored Flip the Pharmacy initiative during the October launch, faculty and students at the college of pharmacy will serve area community pharmacies as they move from traditional point-in-time, prescription-level care processes to outcomes based, patient-level care models. Services will include one-on-one coaching, administrative support, research and innovation-inspired efforts.
We are excited to join this nationwide initiative to expand …
2019-October-27-Martin Nekola Lecture, University Marketing And Communications, East Tennessee State University
2019-October-27-Martin Nekola Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-26-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
2019-October-26-Carter Railroad Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-26-Homecoming '19: "X Marks The Spot", University Marketing And Communications, East Tennessee State University
2019-October-26-Homecoming '19: "X Marks The Spot", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Wood Pellet Industry In The United States South: An Exploratory Study Of Resident Environmental, Social, And Economic Perceptions, Mason Thomas Leblanc
The Wood Pellet Industry In The United States South: An Exploratory Study Of Resident Environmental, Social, And Economic Perceptions, Mason Thomas Leblanc
LSU Master's Theses
This thesis research provides insight into the wood pellet manufacturing industry from the perspectives of residents in the US South, focusing on environmental, social, and economic constructs. The region is the largest producer and exporter of wood pellets in the world. The focus of previous research on wood pellets has focused on environmental, energy, and economic attributes. This study is the first of its kind to expand the research to investigate in-depth socio-economic dynamics and fill a general gap in knowledge of the relationship between the wood pellet industry and public supply-side issues in the region. Two rounds of a …
2019-October-25-Addiction Medicine Fellowship Receives Initial Accreditation, University Marketing And Communications, East Tennessee State University
2019-October-25-Addiction Medicine Fellowship Receives Initial Accreditation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-24-Red Flag Campaign, University Marketing And Communications, East Tennessee State University
2019-October-24-Red Flag Campaign, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-23-Bishop To Serve On Defense Health Board Public Health Subcommittee, University Marketing And Communications, East Tennessee State University
2019-October-23-Bishop To Serve On Defense Health Board Public Health Subcommittee, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-22-Mullins Named Chair Of Department Of Social Work, University Marketing And Communications, East Tennessee State University
2019-October-22-Mullins Named Chair Of Department Of Social Work, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-21-Webs: A Circus Confronting Sexualized Violence, University Marketing And Communications, East Tennessee State University
2019-October-21-Webs: A Circus Confronting Sexualized Violence, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-21-Journal Editor, University Marketing And Communications, East Tennessee State University
2019-October-21-Journal Editor, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-17-Physical Therapy Students To Host Trot Or Treat 3k Fun Run, University Marketing And Communications, East Tennessee State University
2019-October-17-Physical Therapy Students To Host Trot Or Treat 3k Fun Run, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-17-Online Graduate Program In Sport Science And Coach Education Has Been Ranked Number 10 In The Nation, University Marketing And Communications, East Tennessee State University
2019-October-17-Online Graduate Program In Sport Science And Coach Education Has Been Ranked Number 10 In The Nation, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-16-Choral Collage, University Marketing And Communications, East Tennessee State University
2019-October-16-Choral Collage, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2019-October-16-University Registrar, University Marketing And Communications, East Tennessee State University
2019-October-16-University Registrar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.