Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Education (631)
- Higher Education (620)
- Social and Behavioral Sciences (143)
- Advertising and Promotion Management (81)
- Business and Corporate Communications (53)
-
- Communication (51)
- Public Affairs, Public Policy and Public Administration (46)
- Business Administration, Management, and Operations (43)
- Economics (42)
- Finance and Financial Management (40)
- Physical Sciences and Mathematics (35)
- Accounting (33)
- Social Media (31)
- Sociology (30)
- Management Information Systems (27)
- Sales and Merchandising (26)
- Entrepreneurial and Small Business Operations (23)
- Medicine and Health Sciences (22)
- Human Resources Management (21)
- Nonprofit Administration and Management (21)
- Other Business (21)
- Arts and Humanities (20)
- Computer Sciences (19)
- Management Sciences and Quantitative Methods (19)
- Public Health (18)
- Family, Life Course, and Society (17)
- Health Policy (17)
- Information Security (17)
- Institution
-
- East Tennessee State University (605)
- Georgia Southern University (66)
- Walden University (36)
- De La Salle University (26)
- Asia Marketing Journal (AMJ) (25)
-
- Singapore Management University (25)
- Clark University (17)
- World Maritime University (16)
- Kennesaw State University (14)
- Morehead State University (13)
- University of Arkansas, Fayetteville (13)
- University of Rhode Island (13)
- Utah State University (11)
- Old Dominion University (9)
- California Polytechnic State University, San Luis Obispo (8)
- Embry-Riddle Aeronautical University (8)
- Technological University Dublin (8)
- Marquette University (7)
- University of Nebraska at Omaha (7)
- Liberty University (6)
- University of Kentucky (5)
- University of Mississippi (5)
- University of South Florida (5)
- University of Texas Rio Grande Valley (5)
- City University of New York (CUNY) (4)
- University of New Hampshire (4)
- University of South Carolina (4)
- University of Texas at Arlington (4)
- Boise State University (3)
- Bowling Green State University (3)
- Keyword
-
- Marketing (55)
- Social media (23)
- Entrepreneurship (9)
- Sustainability (9)
- Sales (8)
-
- Social Media (8)
- Utah (7)
- Advertising (6)
- Business (6)
- MPA (6)
- MSPC (6)
- Relationship marketing (6)
- Small business (6)
- Women (6)
- Advertisement (5)
- Branding (5)
- Corporate social responsibility (5)
- Facebook (5)
- Innovation (5)
- Japan (5)
- MSIT (5)
- Millennials (5)
- Retail (5)
- Brand (4)
- Online shopping (4)
- Trust (4)
- Business model (3)
- China (3)
- Consumers (3)
- Consumption (3)
- Publication
-
- ETSU News (593)
- AMTP Proceedings 2018 (53)
- Walden Dissertations and Doctoral Studies (35)
- DLSU Business & Economics Review (26)
- Asia Marketing Journal (25)
-
- School of Professional Studies (17)
- Research Collection Lee Kong Chian School Of Business (16)
- World Maritime University Dissertations (16)
- Atlantic Marketing Journal (13)
- Morehead State Press Release Archive, 1961 to the Present (12)
- Marketing Faculty Publications (11)
- Journal of Applied Marketing Theory (10)
- Marketing and Strategy Faculty Publications (10)
- Markets, Globalization & Development Review (10)
- Accent [newsletter] (9)
- Honors Theses (8)
- Marketing Faculty Research and Publications (7)
- Marketing Undergraduate Honors Theses (6)
- Dissertations and Theses Collection (Open Access) (5)
- Honors College Theses (5)
- Marketing & Entrepreneurship Faculty Publications (5)
- USF Tampa Graduate Theses and Dissertations (5)
- Articles (4)
- Dissertations, Theses, and Capstone Projects (4)
- Faculty Publications (4)
- Honors Projects (4)
- Honors Theses and Capstones (4)
- Marketing Dissertations - Archive (4)
- Marketing Faculty Publications and Presentations (4)
- Senior Honors Projects (4)
- Publication Type
- File Type
Articles 781 - 810 of 1087
Full-Text Articles in Marketing
2018-February-18-Lights Up On The Flick, University Marketing And Communications, East Tennessee State University
2018-February-18-Lights Up On The Flick, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-16-Board Of Trustees, University Marketing And Communications, East Tennessee State University
2018-February-16-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Animal Shelter Reading, University Marketing And Communications, East Tennessee State University
2018-February-15-Animal Shelter Reading, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Grammy Winners, University Marketing And Communications, East Tennessee State University
2018-February-15-Grammy Winners, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Human Services Ranking, University Marketing And Communications, East Tennessee State University
2018-February-15-Human Services Ranking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-New Employees, University Marketing And Communications, East Tennessee State University
2018-February-15-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Dr. Ling Wang, University Marketing And Communications, East Tennessee State University
2018-February-15-Dr. Ling Wang, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Dr. Blaine S, University Marketing And Communications, East Tennessee State University
2018-February-15-Dr. Blaine S, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Retirees, University Marketing And Communications, East Tennessee State University
2018-February-15-Retirees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Showcase, University Marketing And Communications, East Tennessee State University
2018-February-15-Showcase, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Haslam New Commission On Pain And Addiction Medicine Education, University Marketing And Communications, East Tennessee State University
2018-February-15-Haslam New Commission On Pain And Addiction Medicine Education, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Dr. Gerardo Arceo-Gomez, University Marketing And Communications, East Tennessee State University
2018-February-15-Dr. Gerardo Arceo-Gomez, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Dr. Moin Uddin, University Marketing And Communications, East Tennessee State University
2018-February-15-Dr. Moin Uddin, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-15-Leading Voices, University Marketing And Communications, East Tennessee State University
2018-February-15-Leading Voices, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-14-I Too, Sing America: A Tribute To Black Americancomposers, University Marketing And Communications, East Tennessee State University
2018-February-14-I Too, Sing America: A Tribute To Black Americancomposers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-14-Regina Holliday, University Marketing And Communications, East Tennessee State University
2018-February-14-Regina Holliday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-14-Design Thinking, University Marketing And Communications, East Tennessee State University
2018-February-14-Design Thinking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University
2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University
2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-12-Innovation Lab Workshop, University Marketing And Communications, East Tennessee State University
2018-February-12-Innovation Lab Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Airline Marketing, Blaise P. Waguespack
Airline Marketing, Blaise P. Waguespack
Publications
The role of airline marketing has now expanded to include a more expansive view of the travel planning process. The chapter utilises a classic four P's approach – product, place, promotion and price – while reviewing some of the possible legal and regulatory concerns that impact on how airline marketing is addressed today. Airlines must determine what is the right product for the premium passenger mix of the airline. The chapter examines the role of how a classic promotional tool, sponsorship, can be combined with the tools of social media to provide an overall promotion campaign to target audiences. As …
2018-February-09-Fulbright Scholar, University Marketing And Communications, East Tennessee State University
2018-February-09-Fulbright Scholar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-09-Open Textbook Network, University Marketing And Communications, East Tennessee State University
2018-February-09-Open Textbook Network, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-08-Entrepreneurs' Club Speaker, University Marketing And Communications, East Tennessee State University
2018-February-08-Entrepreneurs' Club Speaker, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-08-Naloxone Training, University Marketing And Communications, East Tennessee State University
2018-February-08-Naloxone Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-07-Love Your Body Day, University Marketing And Communications, East Tennessee State University
2018-February-07-Love Your Body Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-07-Malineski Russell, University Marketing And Communications, East Tennessee State University
2018-February-07-Malineski Russell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-07-Oboe Recital, University Marketing And Communications, East Tennessee State University
2018-February-07-Oboe Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-07-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2018-February-07-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Status Of Women Leaders In Utah Nonprofits: A 2018 Update, Susan R. Madsen, Ashlie Hew-Len, Amber Thackeray
The Status Of Women Leaders In Utah Nonprofits: A 2018 Update, Susan R. Madsen, Ashlie Hew-Len, Amber Thackeray
Marketing and Strategy Faculty Publications
In 2014, the Utah Women & Leadership Project (UWLP) published a research and policy brief titled “The Status of Women Leaders in Utah Nonprofits.” The document was the second of four Utah studies published that year; the others focused on the status of women’s leadership in politics, education, and business. This brief gives a four-year update to decide what, if any, progress has been made in women’s leadership within Utah’s nonprofit sector. The brief compares Utah data with national data, reviews the applicable literature, and compares these results to the data in the 2014 brief.