Marketing Commons^™

2018-March-Mfa Exhibition 'Undesirable Forms' On Display At Tipton Gallery.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Undesirable Forms by MFA candidate Maria Risner will be on display at the Tipton Gallery through March 30th. The artists reception will take place Friday, March 23 from 6-8pm.

For more information on the artist and the exhibition please follow this link:
https://calendar.etsu.edu/EventList.aspx?view=EventDetails&eventidn=23768&information_id=89911&type=&syndicate=syndicate

2018-March-01-Kathryn Jenkins, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-March-2018 Bfa Senior Exhibition.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Department of Art & Design and the Reece Museum proudly present ‘2018 BFA Senior Exhibition‘. The exhibition runs from March 12 to April 6, 2018. The public Gala Reception is on March 22, Thursday, from 5 to 7 p.m., with ETSU Associate VP for Student Engagement and Dean of Students Dr. Jeff Howard as guest of honor.

For more information on the exhibit and the artists please follow this link: https://calendar.etsu.edu/

2018-March-Alum Gediyon Kifle's Exhibit 'Finite Disappointment : Infinite Hope' Currently On Display At Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Alum Gideyon Kifle, a Washington DC-based photographer, is currently exhibiting work at the Reece Museum. Kifle's photographs give tribute to the late Rev. Martin Luther King and his ongoing saga for justice and racial equality. The exhibition provides an innovative and educational retelling of historical narratives viewed from an African-American artist's perspective.

The exhibit entitled Finite Disappointment / Infinite Hope will be on display until March 23, 2018. For more information about the artist and the exhibit please follow this link: http://www.tadias.com/01/15/2018/spotlight-finite-disappointmentinfinite-hope-exhibit-by-gediyon-kifle-honors-dr-king/

Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh

Journalism

The following study investigates the strategies and tactics that are most important when developing and implementing a public relations campaign geared towards university students. It analyzes the best practices of researching, creating and evaluating awareness programs. This study serves as the basis for the “Bringing Awareness of Associated Students, Inc. Club Funding Opportunities to Cal Poly Clubs: Increasing Participation Through Public Relations” campaign. In this campaign, Associated Students, Inc (ASI) Club Services is seeking to increase awareness and participation in its club funding program. The campaign includes a situation analysis, SWOT analysis, goals, objectives, target audience, media, strategies, tactics, evaluation, …

Consuming Digital Technologies To Enact Identities: An Exploratory Study Among Mothers, Meera Venkatraman

Journal of Applied Marketing Theory

This manuscript explores mothers’ consumption of digital technologies to enact their individual, relational, and familial identities. Using multi-method qualitative research techniques including phenomenological interviewing, image- based auto-elicitation, and home visits, it finds mothers purposefully consume digital technologies to negotiate, construct, and enact identities. Specifically, mothers use a repertoire of four appropriation strategies: mastering, partnering, domesticating, and avoiding. Mastery is a multi- year project in which mothers enroll in digital educational programs, qualify, and create new professional identities. In domestication, mothers assert themselves on technology managing their inclusion/exclusion in the time and spaces of family life, thereby enacting parental identities. In …

Going Off Course: A Case Study On The Marketing Strategy Of Patagonia, Jamie Elizabeth Drawbridge

Recreation, Parks, and Tourism Administration

In recent years, society has seen a shift in marketing practices from traditional to non-traditional strategies in order to stand out amongst competitors and connect with customers. This is especially true of the outdoor gear industry. With participation in outdoor recreation on the rise, companies in the outdoor gear industry must come up with marketing strategies as active as its consumers. The purpose of this study was to examine the marketing strategy of Patagonia. The research for this study was conducted using a case study matrix, created by the researcher, in order to evaluate Patagonia’s marketing strategy. This study found …

The Impact Of Bilingual Labeling In The U.S. On Package And Product Evaluation, Mahesh Gopinath, Myron Glassman, Prashanth Nyer

Journal of Applied Marketing Theory

This paper explores the effect of bilingual (English-Spanish) product packaging on the perceptions of U.S. consumers toward the package and the product inside. Two experimental studies show that 1) products in bilingual packages are seen as targeting Hispanics living in the U.S., 2) package characteristics and the product itself are rated lower when the product is in a bilingual package versus an English-only package, especially among highly ethnocentric subjects, and 3) of the three bilingual formats tested (English on two sides with Spanish on the other two; an English paragraph followed by a Spanish paragraph on the same side; and …

An Examination Of Motivation And Identification Of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo

Journal of Applied Marketing Theory

This study examined the fans motivation to attend the National Football League (NFL) games and how it relates to fan identification. Data from 158 fans who attended regular season games in a Midwestern city in the United States were analyzed using regression to determine the degree to which fan identification could be explained by motivation factors. It was found that self-esteem, entertainment, escape, and eustress explained 40.1% of the variance in fan identification. Understanding that fans have different levels of identification and different types of motivations will enable sport marketers can better tailor strategies to more effectively reach target markets.

Do Your Friends Make You Buy This Brand?: Modeling Social Recommendation With Topics And Brands, Minh Duc Luu, Ee Peng Lim

Research Collection School Of Computing and Information Systems

Consumer behavior and marketing research have shown that brand has significant influence on product reviews and product purchase decisions. However, there is very little work on incorporating brand related factors into product recommender systems. Meanwhile, the similarity in brand preference between a user and other socially connected users also affects her adoption decisions. To integrate seamlessly the individual and social brand related factors into the recommendation process, we propose a novel model called Social Brand–Item–Topic (SocBIT). As the original SocBIT model does not enforce non-negativity, which poses some difficulty in result interpretation, we also propose a non-negative version, called SocBIT(Formula …

2018 March, Morehead State University. Office Of Communications And Marketing

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2018.

How Do Small Business Innovate And Improve Competitiveness, Anirban Mukherjee, Hannah H. Chang

Research Collection Lee Kong Chian School Of Business

No abstract provided.

Examining Differences Among Primary And Secondary Rivals: Are Fan Perceptions, Behavioral, And Consumption Intentions Influenced By Degree Of Rivalry?, Cody T. Havard, Lamar Reams

Journal of Applied Marketing Theory

The current study investigated how the relevance of a rival influences perceptions and behavioral intentions toward the rival and favorite team. In particular, fans of intercollegiate athletics reported their (1) perceptions of a rival team, (2) willingness to consider committing anonymous acts of aggression toward rival participants and fans, and (3) likelihood to consume their favorite team when playing either a primary and secondary rival team. Results indicated that fans were less likely to support their primary rival when playing another team than when their secondary rival was playing another team, believed fans of the primary rival team behaved more …

Regulatory Focus And Risk Factors In Travel Planning, Michael Musante, David Bojanic

Journal of Applied Marketing Theory

Pending publication

2018-February-27-Kacl Spring 2018, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-27-Showcases: Parallels Revisited, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-23-Abingdon 'Lunch And Learn', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-23-Abingdon 'Lunch And Learn', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-22-Faculty Member Lindsay Rogers Featured In Ceramic Arts Now.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Ceramics professor Lindsay Rogers recently had her work featured in the online magazine Ceramic Arts Now. The article speaks about how Rogers embraces food as a collaborator in her practice. She keeps food in mind from start to finish, with the piece only being complete when the meal is served. She expresses herself through pottery because it is a vehicle for experiences. Rogers says, “From utilitarian tableware to complex presentation vessels, all of the forms I make have one common thread: to encourage a reconnection with each other and with the food we eat.”

To read the article please follow …

2018-February-21-Dead Man’S Cell Phone, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-21-Basler Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-21-Dead Man’S Cell Phone, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-21-Basler Lecture, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-21-Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-21-The Swingles, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-21-Vianna Isbister, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-21-Celtic Knot, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-20-#Etsutough, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-20-#Etsutough, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-February-19-Women In Song, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.