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Articles 751 - 780 of 991
Full-Text Articles in Marketing
A Direct Utility Model With Dynamic Constraint, Byungyeon Kim, Takuya Satomura, Jaehwan Kim
A Direct Utility Model With Dynamic Constraint, Byungyeon Kim, Takuya Satomura, Jaehwan Kim
Asia Marketing Journal
The goal of the study is to understand how consumers’ constraint as opposed to utility structure gives rise to final decision when consumers purchase more than one variant of product at a time, i.e., horizontal variety seeking or multiple-discreteness. Purchase and consumption decision not only produces utility but also involves some sort of cognitive pressure. Past consumption or last purchase is likely to be linked to this burden we face such as concern for obesity, risk of harm, and guilt for mischief. In this research, the existence and the role of dynamic constraint are investigated through a microeconomic utility model …
2017-January-31-Eaglecam, University Marketing And Communications, East Tennessee State University
2017-January-31-Eaglecam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Impacts Of Reward Accrual Effort On Redemption Behavior In A Multi-Vendor Loyalty Program, Ji Yoon Kim, Janghyuk Lee, Sang Yong Kim
Impacts Of Reward Accrual Effort On Redemption Behavior In A Multi-Vendor Loyalty Program, Ji Yoon Kim, Janghyuk Lee, Sang Yong Kim
Asia Marketing Journal
This research explores two key facets of behavior (reward point accrual and redemption) that consist of a loyalty program. It focuses on assessing the impact of accrual effort level on three types of redemption behavior: speed, unit size, and hedonic preference at the individual level by using large scale transaction data from a multi-vendor loyalty program providing flexible environment for point accrual and redemption. Findings from this research demonstrate that customers tend 1) to speed up point redemption, 2) to enlarge the size of redeemed points, and 3) to prefer utilitarian rewards as the level of effort at the accrual …
Shiraz Vs Syrah Crafting Advertising Campaign, Using Sensory Images, Kyoung Sung Choi
Shiraz Vs Syrah Crafting Advertising Campaign, Using Sensory Images, Kyoung Sung Choi
Asia Marketing Journal
Little research on sensory study has been conducted from a marketing perspective and most of sensory studies have been done from a science perspective. Thus, this study examined wine sensory perceptions in the consumers’ minds, which is how wine consumers associate grape variety Shiraz/Syrah by the three different region of origins with specific sensory images. Total 234 questionnaires were collected from online wine community members at restaurants in Korea. The main results show that the most two shared sensory images of Shiraz/ Syrah were ‘Dry’ and ‘Fruity’ across the three region of origins. For Barossa Shiraz, the unique images were …
Asia Marketing Journal Vol.18 No.4 목차
Television Shopping At Home To Alleviate Loneliness Among Older Consumers, Min-Sun Lee, Jihye Park
Television Shopping At Home To Alleviate Loneliness Among Older Consumers, Min-Sun Lee, Jihye Park
Asia Marketing Journal
Despite widespread awareness of the importance of a middle-aging and older consumer market, it is surprising that very little research has been conducted on their in-home shopping behavior. Therefore, this study focused on middle-aging and older female television home shoppers and examined the effects of persuasive mentions of the show host and parasocial interaction on social involvement, perceived loneliness, mood, perceived risk and unplanned buying tendency. A total of 109 middle-aged and older female television shoppers responded. Results of path analysis revealed that persuasive mentions did not influence parasocial interaction. However, as middle-aging and older consumers more para-socially interacted with …
Marketing Research Trends And The Top 100 Research-Active Scholars In Asia During 2011~2016, Jaihak Chung
Marketing Research Trends And The Top 100 Research-Active Scholars In Asia During 2011~2016, Jaihak Chung
Asia Marketing Journal
This study introduces research trends in Asia by analyzing the publications of scholars in major universities in Asia, which can provide Asian researchers with what topics Asian researchers have been conducting the last six years. In addition, this study provides information on who have been active in research with the list of top one hunred scholars according to their H index scores.
For this analysis, we have collected academic publications of all the professors in major universities from twelve Asian countries, analyzed what topics they have been studying along with which topics are most popular by country and geographical area, …
2017-January-30-Mango Dr, University Marketing And Communications, East Tennessee State University
2017-January-30-Mango Dr, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-30-'Madam I'M Adam', University Marketing And Communications, East Tennessee State University
2017-January-30-'Madam I'M Adam', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-30-Before The Flood, University Marketing And Communications, East Tennessee State University
2017-January-30-Before The Flood, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-30-Mass Notification System Test, University Marketing And Communications, East Tennessee State University
2017-January-30-Mass Notification System Test, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
2017-January-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-27-Strings Program, University Marketing And Communications, East Tennessee State University
2017-January-27-Strings Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-25-Basler Chairholder, University Marketing And Communications, East Tennessee State University
2017-January-25-Basler Chairholder, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Social Media Marketing Integration: Agile Project Management, Ida M. Holst
Social Media Marketing Integration: Agile Project Management, Ida M. Holst
The Kabod
The implementation of digital and social media strategies to currently existing marketing strategies requires extensive knowledge and expertise. Project management techniques and practices can be utilized to implement this change and determine its success. Because of the constantly evolving nature of social media marketing, an agile project management approach should be utilized to enhance chances of success. Social media marketing requires a thorough understanding of the target market and their behaviors on social media to deliver appropriate content utilizing the right mediums of communication. The ability to evaluate the success of a project and make changes as needed to meet …
2017-January-23-Carter Museum Heritage Day, University Marketing And Communications, East Tennessee State University
2017-January-23-Carter Museum Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-23-Health Management And Policy, University Marketing And Communications, East Tennessee State University
2017-January-23-Health Management And Policy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-20-Thesis Dissertation Boot Camp, University Marketing And Communications, East Tennessee State University
2017-January-20-Thesis Dissertation Boot Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-19-Lestrange Viols, University Marketing And Communications, East Tennessee State University
2017-January-19-Lestrange Viols, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-19-Cervical Health, University Marketing And Communications, East Tennessee State University
2017-January-19-Cervical Health, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-18-Ascent Grant, University Marketing And Communications, East Tennessee State University
2017-January-18-Ascent Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-16-King Birthday, University Marketing And Communications, East Tennessee State University
2017-January-16-King Birthday, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-13-Leading Voices Lecture, University Marketing And Communications, East Tennessee State University
2017-January-13-Leading Voices Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-12-Ebola Impact, University Marketing And Communications, East Tennessee State University
2017-January-12-Ebola Impact, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-11-Dr. Beth Anne Fox, University Marketing And Communications, East Tennessee State University
2017-January-11-Dr. Beth Anne Fox, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-09-Brain Change, University Marketing And Communications, East Tennessee State University
2017-January-09-Brain Change, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-January-07-Justice Turner, University Marketing And Communications, East Tennessee State University
2017-January-07-Justice Turner, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Unpaid Care Work Among Utah Women, Susan R. Madsen, Robbyn T. Scribner
Unpaid Care Work Among Utah Women, Susan R. Madsen, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Unpaid work, including childcare, eldercare, housework, and other tasks, is vitally important to the creation of strong families, communities, and nations; in fact, such domestic work has been called “the work that makes all other work possible.” According to the McKinsey Global Institute, the monetary value of women’s unpaid work is estimated to be $10 trillion each year, and women worldwide spend a significantly larger portion of their time than men performing this critical work. This happens for many reasons, including personal values and choices, cultural and social norms, unconscious biases, and specific economic and employment considerations. The global average …
Dynamite In Small Packages: The Engaged Elite As An Facebook Emerging Niche Market, Melanie Wiese, Gene Van Heerden, Tania Maree
Dynamite In Small Packages: The Engaged Elite As An Facebook Emerging Niche Market, Melanie Wiese, Gene Van Heerden, Tania Maree
The African Journal of Information Systems
Social networking sites, such as Facebook, have gained immense popularity as communication platform. Generation Y’ers have a strong need to engage and connect – both digitally, and in person. This paper examines the Facebook behaviour of Generation Y by means of a self-administered, campus-intercept survey of 383 university students. The purpose of this paper is to determine whether various clusters of Generation Y Facebook-users could be identified on the basis of their Facebook behaviour and usage. All multi-item constructs were subjected to an exploratory-factor analysis and a two-Step Cluster analysis. Three clusters, labeled ‘Engaged Elite’, ‘Neutral Masses’ and ‘Facebook Floaters’ …
The Status Of Women In Utah Politics: A 2017 Update, Susan R. Madsen, D. Candice Pierucci
The Status Of Women In Utah Politics: A 2017 Update, Susan R. Madsen, D. Candice Pierucci
Marketing and Strategy Faculty Publications
In 2014, the Utah Women & Leadership Project (UWLP) released four research and policy briefs on the status of women in Utah politics, education, nonprofits, and business. These were initially prompted by the Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” that ranked Utah last in terms of women being in positions of decision making and leadership. Soon after, a series of other national reports also gave Utah poor rankings, and most used the following four criteria: 1) gender wage gap, 2) educational attainment, 3) …