Marketing Commons^™

The Impact Of Team Outcomes, Brand Connection, And Game Attendance On The Corporate Image Of A Stadium Naming-Rights Sponsor, Terry Eddy, Brendan Dwyer, Mark Slavich

Journal of Applied Marketing Theory

The impact of sport sponsorship on perceptions of the sponsor has become a well-established line of research, but the examination of the special case of stadium naming-rights sponsors has only just begun to gain momentum. The purpose of the current study was to examine the impact of primary tenet success/failure, game attendance, and team connection on the corporate image, reputation, and credibility of the naming-rights sponsor. MetLife Stadium in the New York City metropolitan area was chosen as the unique context for this examination. The results indicated that game attendance had a significant effect on respondents’ image of MetLife. Full …

In House Versus Outsourcing: Effects Of Service Quality And Consumer Satisfaction Of Sport Centers, Jennifer Y. Mak, Siu Yin Cheung

Journal of Applied Marketing Theory

The purposes of this study were to examine the difference between Facility Management Systems, in-house versus outsourcing, in service quality of sport public sport centers, as well as examine the aspects of service delivery. The sample consists of 302 sport center consumers from different regions of Hong Kong. The Chinese version of SERVQUAL was used to measure consumer expectations and perceptions on sport centers’ service quality. The participants were invited to fill out the questionnaires at the public sport centers. Findings showed that consumers’ expectations between the public and outsourced sport centers were the same. On the other hand, the …

How Do Consumers Use Nutrition Labels On Food Products In The United States?, Yuanting Zhang, John T. Chen, Suohong Wang, J. Craig Andrews, Alan S. Levy

Marketing Faculty Research and Publications

This study examined how consumers use food labels in the United States. Based on the results from the cluster analysis, eight nutrition label questions from the Health and Diet Survey fell into 2 categories of label usage: for shopping or for dietary decisions. Survey respondents reported equal or more consideration of nutrition-label information for dietary choices than for shopping decisions in 2008 compared with prior survey years. Female consumers, frequent label users, well-educated, consumers aged 50 to 59, or consumers with any health issues were significantly more likely to use food labels for all kinds of purposes than their corresponding …

An Analysis Of The Renewable Energy Industry: Lagging Indicators In The Legal, Infrastructural, And Economic Forces, Alina Sigitova

Paper and Posters Presentations

The Renewable Energy industry is one of the most pivotal economic movements. As more companies shift to the corporate sustainability model, this shift must be supported by using alternative form of fuels which will not negatively impact the current and future environment and also preserve resources for future generations. However, the renewable energy industry has lagged. By examining history and status quo of the industry and the relationships between the legal, infrastructural, and economic structures surrounding it, a clearer understanding of what is holding back the industry may be gained and potential solutions may be discussed.

Comparative Content Analysis Regarding Brand Management Through Influencer Marketing, Julia Hurt

Masters Essays

The divide between advertising, marketing, and public relations has deteriorated over time, where each has a specific focus but no longer a particular correct way of reaching audiences. With the ever-growing presence of online social influencers, a new marketing practice known as influencer marketing has evolved, where brands connect with consumers in an authentic and meaningful way. Influencer marketing is a form of marketing that identifies and targets individuals through the influence of bloggers and their active voice. Research indicates how influence plays a role through social media to reach consumers. However, there is a gap in research when it …

2017 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

2017 April, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for April of 2017.

High-Low Pricing (Hl) Vs. Every Day Low Pricing (Edlp) Strategy: The Consequence Of Jc Penney’S Move From Hl To Edlp, Abhay Shah

Journal of Applied Marketing Theory

Retailers follow one of two pricing strategies – high-low (HL) and every-day low pricing (EDLP). The HL strategy is where the retailer will start with a higher price and give deep discounts in order to attract customers. On the other hand, retailers that follow the EDLP strategy keep prices very low and rarely giving price discounts. Not too long ago, JC Penney changed its strategy from HL to EDLP that had a very negative impact on its performance. The study hypothesizes that retailers who change their strategy (from HL to EDLP or EDLP to HL) will not be successful if …

The Interplay Of Customer Experience And Commitment, Timothy Keiningham, Joan Ball, Sabine Benoit, Helen L. Bruce, Alexander Buoye, Julija Dzenkovska, Linda Nasr, Yi-Chun Ou, Mohamed Zaki

Research Collection Lee Kong Chian School Of Business

Purpose: This research aims to better understand customer experience, as it relates to customer commitment and provides a framework for future research into the intersection of these emerging streams of research. Design/methodology/approach: This research contributes to theoretical and practical perspectives on customer experience and its measurement by integrating extant literature with customer commitment and customer satisfaction literature. Findings: The breadth of the domains that encompass customer experience – cognitive, emotional, physical, sensorial and social – makes simplistic metrics impossible for gauging the entirety of customers’ experiences. These findings provide strong support of the need for new research into customer experience …

Ethnic Social Network In Public Housing Market In Singapore, Sumit Agarwal, Hyunsoo Choi, Jia He, Tien Foo Sing

Research Collection Lee Kong Chian School Of Business

This paper investigates the ethnic social network in Singapore's resale public housing market using a unique dataset containing the Cash-Over-Valuation (COV) information for a sample of 73,107 resale public housing transactions from 2007 to 2012. We find that the COV per square meter (psm), which represents a premium above the "objective" housing value, significantly increases with the concentration of buyers' own ethnic group at a housing block level. The results imply that buyers value housing blocks with higher concentration of the same ethnicity group of households. However, the convexity in COV premium suggests that the premium is too large to …

The Impact Of Help-Self And Help-Others Appeals Upon Participation In Clinical Research Trials, Susan Lewis Casey

Marketing Theses & Dissertations

The need for participants in medical research trials continues to grow yet the successful recruitment of volunteers remains a challenge. Much of the research regarding patient recruitment activities has been conducted in the social sciences. As such, the specific impact of advertising strategy to help recruit volunteers remains unclear. The proposed research is designed to help to fill this gap in the literature, generating insight for continuing academic research and helping practitioners gain efficiencies in developing new pharmaceuticals.

This research uses an experimental design to assess the impact of two variables upon clinical trial participation. These two variables were selected …

2017-March-31-Chicago Connections, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-31-Power Of Passion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-31-April Folly, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-31-Literary Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-31-Palette-Able Suspense, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-31-Seventh Annual Southernappalachian Student Conference On Literature, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-31-Pop Culture Studies, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-31-Garrett’S Hero Run, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-31-In Her Shoes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-31-'Ridin' The Rails', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Design Technology

SIGNED: The Magazine of The Hong Kong Design Institute

These days, everyone can design, even on their mobile phones, thanks to innovative apps that allow consumers to use handy tools, broadcast their opinions and, more importantly, make purchases online. These technological advances may be assisting all design thinkers but are they changing the design landscape too radically at the same time? What does the future hold in the global design industry and is the new landscape a win, a loss or an own goal for designers?

Avondale, Telfair Stockton, E V. Toomer

City and Regional Planning -- Florida

A copy of a brochure detailing Avondale history and real estate options. Likely from the 1920's

2017-March-30-A Timeless Classic!, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-30-Health, Wellness, Illness, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-30-Once Upon A Time, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Childcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Ann Austin (Center for Women & Gender, USU), Todd Harper (Wee Care Center, UVU), Jennifer Lynn Robinson (Gardner Policy Institute, U of U), Anna Bergevin (Gardner Policy Institute, U of U), Shauna Lower (University of Utah), Bree Murphy (YWCA Utah LEEEC), Kathy Link (Utah Office of Childcare), Anne Burkholder (YWCA Utah), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Leah Schilling (USU) Categories Current Resources/Strengths Gaps/Challenges Potential Interventi

2017-March-29-Corazón Latino Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-29-Arbor Day 2017, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-March-29-Acl Spring Classes, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.