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Articles 571 - 600 of 991
Full-Text Articles in Marketing
2017-April-10-Film Screening, University Marketing And Communications, East Tennessee State University
2017-April-10-Film Screening, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-10-Rachel Walden, University Marketing And Communications, East Tennessee State University
2017-April-10-Rachel Walden, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-07-Pilot Program, University Marketing And Communications, East Tennessee State University
2017-April-07-Pilot Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-07-Tommy Boyer, University Marketing And Communications, East Tennessee State University
2017-April-07-Tommy Boyer, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Gender Inequality In Sport Illustrated Advertisements, Elizabeth Kelly
Student Scholar Showcase
As sports have increased over the years, so has the media coverage and representation of teams and athletes. Women’s athletics drastically grew after the establishment of Title IX in 1972. As the participation of females in sport grew, so did the coverage of them. This study analyzes athletes modeled in advertisements of Sports Illustrated from 2010 – 2016. With a total of 497 advertisements analyzed, the improvement of female representation was evident. The number of female athletes featured in media outlets has increased, yet is still not equal to male athletes. While female athletes are featured more than previous years, …
2017-April-05-Ginsberg In Johnson City, University Marketing And Communications, East Tennessee State University
2017-April-05-Ginsberg In Johnson City, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-05-Now That The Election And First 100 Days Are Behind Us,What’S Next For The Market?, University Marketing And Communications, East Tennessee State University
2017-April-05-Now That The Election And First 100 Days Are Behind Us,What’S Next For The Market?, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Building A Brand For A New Generation, Joel Schlaudt
Building A Brand For A New Generation, Joel Schlaudt
Senior Honors Theses
In a segment of the market as highly competitive as is the coffee industry, it can be difficult to forge a new brand strong enough to stand on its own and unique enough to stand above the competition. However, by choosing the millennial generation as a target audience and strategically constructing a creative strategy to reach them on an emotional level, a brand concept emerges with the ability to connect with consumers in a new way, transforming a daily necessity into an emotional experience unlike that offered by any other competitor. A Harry Potter-inspired brand built upon a delivery …
2017-April-04-Asking 'What If?', University Marketing And Communications, East Tennessee State University
2017-April-04-Asking 'What If?', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-03-Vet Initiative, University Marketing And Communications, East Tennessee State University
2017-April-03-Vet Initiative, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-03-Celebration Concert, University Marketing And Communications, East Tennessee State University
2017-April-03-Celebration Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-03-Dr. Jeffrey Summers, University Marketing And Communications, East Tennessee State University
2017-April-03-Dr. Jeffrey Summers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-2nd Annual Bgcop Shark Tank Event, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
2017-April-2nd Annual Bgcop Shark Tank Event, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Do you remember the first time you watched ABCs Shark Tank? Many find the competition, showmanship and innovative ideas captivating. Ever consider the hours of research or commitment required to compete at that level? The ETSU Gatton College of Pharmacy has. The 2nd annual Shark Tank event was held on April 26, 2017 as part of the third year Advanced Contemporary Practice of Pharmacy Course (ACPOP II). It was a huge success. Eight student teams competed for the prize of being number one. Five external judges from various backgrounds of healthcare and finance were tasked with selecting the winning team. …
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
A Quantitative Content Analysis On Food-Based Advergames Aimed At Children, Emiko Barker
Honors Projects in Communication
No abstract provided.
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Five Seconds To The Ad: How Program-Induced Mood Affects Ad Countdown Effects, Tiffany Venmahavong
Honors Projects in Marketing
The study examines what effects a five second countdown warning will have on consumer’s attitudes towards the advertisement depending on the main program content. This study builds upon several theoretical models concerning program-induced moods in relation to viewer’s judgment to commercial advertisements. Findings from two studies suggest that program-induced mood systematically influences attitude toward the inserted ad with (vs. without) a five-second countdown: for the negative-affect program, attitude toward the ad was more positive when the ad was preceded by the countdown than when the ad was not preceded by the countdown. However, for the positive-affect program, attitude toward the …
Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho
Fostering Parasocial Relationships With Celebrities On Social Media: Implications For Celebrity Endorsement, Siyoung Chung, Hichang Cho
Research Collection Lee Kong Chian School of Business
The purpose of this study was to explore the underlying mechanisms through which the use of social media affects endorser effectiveness. Based on theories related to parasocial relationships,self-disclosure, and celebrity endorsement, this study proposed a theoretical research model and empirically tested the model using online survey data collected from 400 Korean Wave fans in Singapore. The results showed that consumers’ parasocial interactions with celebrities though social media have a positive impact on celebrity endorsement. Specifically, we found that: (1) parasocial relationships mediated the relationships between social media interactions and source trustworthiness, (2) social media interactions influenced parasocial relationships via self-disclosure;and …
Do Disclosures Of Customer Metrics Lower Investors' And Analysts' Uncertainty But Hurt Firm Performance?, Emanuel Bayer, Kapil R. Tuli, Bernd Skiera
Do Disclosures Of Customer Metrics Lower Investors' And Analysts' Uncertainty But Hurt Firm Performance?, Emanuel Bayer, Kapil R. Tuli, Bernd Skiera
Research Collection Lee Kong Chian School of Business
Investors, analysts, and regulators frequently advocate greater disclosure of nonfinancial information, such as customer metrics. Managers, however, argue that such metrics are costly to report, reveal sensitive information to competitors, and therefore will lower future cash flows. To examine these counterarguments, this study presents the first empirical examination of the prevalence and consequences of backward- and forward-looking disclosures of customer metrics by manually coding 511 annual reports of firms in two industries, telecommunications (365 reports) and airlines (146 reports). The results reveal significant heterogeneity in the disclosure of customer metrics across firms and between industries. On average, in both industries, …
International Currency Correlation, Thomas Griffin
International Currency Correlation, Thomas Griffin
Honors Projects in Finance
The purpose of this project is to examine the effects that one country’s currency can have on another countries currency. Currency is one of the key determinants of how a country’s economy is performing compared to the rest of the world. Some currencies have a negative or positive correlation with other currencies around the world. This data will help investors determine what they can expect to happen to a countries currency when there is a fluctuation in another currency. Certain industry practices where this information will be useful include the hedge fund industry and other global companies. This will be …
Developing A Crm Strategy For Small Businesses, Brianna Butler, Megan Carignan
Developing A Crm Strategy For Small Businesses, Brianna Butler, Megan Carignan
Honors Senior Capstone Projects
In a data-driven world, it is becoming easier than ever for businesses to gain more and more information about their customers and use that to their advantage. This data, gathered from previous business dealings, social media, inbound marketing and click data can be utilized to provide goods and services that are more accurately tailored to the specific consumer, and to provide successful customer service. However, there must be a customer relationship management (CRM) system in place to retain, sort, analyze and pull up information. This can be done using expensive software, which is what large and medium-sized corporations may do, …
2017-April-01-Baylea Davenport, University Marketing And Communications, East Tennessee State University
2017-April-01-Baylea Davenport, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-01-Constance Alexander, University Marketing And Communications, East Tennessee State University
2017-April-01-Constance Alexander, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-01-Heather Levesque, University Marketing And Communications, East Tennessee State University
2017-April-01-Heather Levesque, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-01-Military Friendly, University Marketing And Communications, East Tennessee State University
2017-April-01-Military Friendly, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Mar 4824 Marketing Management, Yancy Edwards
Mar 4824 Marketing Management, Yancy Edwards
Service-Learning Syllabi
No abstract provided.
Universal Design For Learning In Teaching Large Lecture Classes, Tereza Dean, Anita Lee-Post, Holly Hapke
Universal Design For Learning In Teaching Large Lecture Classes, Tereza Dean, Anita Lee-Post, Holly Hapke
Marketing & Supply Chain Faculty Publications
To augment traditional lecture with instructional tools that provide options for content representation, learner engagement, and learning expression, we followed the Universal Design for Learning (UDL) principles to design and implement a learning environment for teaching and learning in large lecture classes. To this end, we incorporated four carefully selected instructional tools (PowerPoint, lecture notes, clickers, and MindTap) in the proposed UDL environment for an introductory marketing class of over 600 students. Self-reported and objective measures were collected to assess the effectiveness of the UDL environment by evaluating its impact on perceived learning, satisfaction with the instructional tools, and actual …
Community-Level Market Responsiveness To Tourism, Les Hollingsworth
Community-Level Market Responsiveness To Tourism, Les Hollingsworth
Journal of Applied Marketing Theory
The present case study examines a community’s market responsiveness to tourism. The current axiom in business is that individual organizations must be responsive to customer needs; whether the same holds true for communities as a unified tourist offering is less clear. A mixed methods approach is used to determine whether an award-winning tourism community exhibits the three criteria for market orientation (Slater & Narver, 1999). The findings suggest that market responsiveness as described in the literature may not be a requirement for success when examining communities rather than individual firms.
Salesperson Networking Behaviors And Creativity: Exploring An Unconventional Relationship, Michael T. Krush, Raj Agnihotri, Gerrard M. Macintosh, Ashish Kalra
Salesperson Networking Behaviors And Creativity: Exploring An Unconventional Relationship, Michael T. Krush, Raj Agnihotri, Gerrard M. Macintosh, Ashish Kalra
Management and Marketing Faculty Publications
A great deal of emerging research explores the antecedents and outcomes of salesperson creativity. However, relatively fewer scholarly endeavors have delved into assessing the social antecedents of salesperson creativity. Addressing this issue, the current research focuses on the link between one critical social antecedent in sales research, namely that of networking behaviors, and creativity among salespeople. Specifically, we include customer and professional networking behaviors and study their direct, interactive, and curvilinear effects on salesperson creativity. Empirical findings show that professional networking as well as customer networking are positively related to salesperson creativity. Further, we demonstrate the non-linear effects of professional …
Nutrition Labeling In The United States And The Role Of Consumer Processing, Message Structure, And Moderating Conditions, J. Craig Andrews, Scot Burton, Laurel Aynne Cook
Nutrition Labeling In The United States And The Role Of Consumer Processing, Message Structure, And Moderating Conditions, J. Craig Andrews, Scot Burton, Laurel Aynne Cook
Marketing Faculty Research and Publications
It has been since 1990 that the landmark Nutritional Labeling Education Act (NLEA) was passed in the United States, and since 1969 that the first White House Conference on Food, Nutrition and Health occurred. In the time since these important events, considerable research has been conducted on how U.S. consumers process and use nutritional labeling. An up-to-date review of nutritional labeling research must address key findings on the processing and use of nutrition facts panels (NFPs), restaurant labeling, front-of-pack (FOP) symbols, health and nutrient content claims, new labeling efforts (e.g., for meat products), and claims not regulated by the U.S. …
Relevance Of Personal Interaction Factors Between Customers And Sales Representatives In The Automotive Business, Michael Stros, Timothy C. Heinze, David Riha
Relevance Of Personal Interaction Factors Between Customers And Sales Representatives In The Automotive Business, Michael Stros, Timothy C. Heinze, David Riha
Journal of Applied Marketing Theory
The purpose of this paper is to determine the personal factors in sales that are most relevant to the formation of positive consumer impressions and resulting sales effectiveness. The research enables scholars and practitioners to better understand the personal sales process and develop more efficient sales approaches. The study utilized an observational design methodology. Personal selling scenarios were filmed and shown to respondents who completed a consumer impression and sales effectiveness survey. Video content was also coded for statistical analysis. The resulting data was analysed via a multiple-regression model. A conceptual personal sales model was developed, and the model suggests …
Straight From The Horse's Mouth: An Examination Of Social Media Usage And Advertising Methodologies In The Sale Of Sporthorses, Michael Willham
Straight From The Horse's Mouth: An Examination Of Social Media Usage And Advertising Methodologies In The Sale Of Sporthorses, Michael Willham
Undergraduate Distinction Papers
This study discovered general market conditions as well as buyer and seller behavior in the sporthorse market for the disciplines of Dressage, Show Jumping, and Eventing. The efficient sale of sporthorses in these disciplines is equally as important of a consideration as the marketing and advertising decisions for any other product such as automobiles or electronics. Equids differ from regular products in that they typically have markedly higher inventory costs associated with the maintenance of holding onto a live animal. Therefore, it is arguably more imperative for businesses to determine the quickest and most efficient means to sell them. This …